Five for Friday | 五日(星期五) | 금요일에 다섯 가지

Things that made my day this week: The thing that blew me about this advert is how old school it feels and I mean it in a good way. High production values, great copywriting and beautifully shot. Pretty much everything that modern day adverts tend not to be with production being commoditised with the constant […]

Good strategy

Riffing of a couple of tweets on good strategy by Matt Holt. Strategy and planning are considered to be disrupted by changes in the advertising industry. It often boils down to ‘ who needs good strategy when you have big data / machine learning’. Big data tells you retrospectively where you should have zigged rather […]

Five for Friday | 五日(星期五) | 금요일에 다섯 가지

Things that made my day this week: In Japan, 24/7 convenience stores play a similar role to what supermarkets have in the west. They do groceries, allow utility and mobile payments and provide other services like faxing or photocopying. They offer free wi-fi and air conditioning in hot weather. There are an essential part of […]

The Internet of Stupid Things

A more charitable phrase for what many consumers call the Internet of Shit. Yes lots of products can be internet enabled, but should they be? There is a mix of challenges: Products that are internet enabled but shouldn’t be – the Happy Fork or the Griffin Smart Toaster being classic examples. I found the Griffin […]

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우

Digital Chief Kevin King Quits Edelman After 14 Years – More recently, sources familiar with the situation also point to ongoing questions regarding the agency’s investment priorities. Famously, Edelman has hired more than 600 creatives and planners over the last three years, in a bid to better compete with agencies across the paid and earned media spectrum […]