Category: marketing | 營銷 | 마케팅 | マーケティング
-
The advertising industry post (prompted by WPP’s 2017 financial results)
Sometimes the most straightforward posts take the longest to write. When I started on this one last week the big question in the minds of people who watch the big advertising conglomerates is are WPP numbers a company problem or an industry problem? WPP is looking to simplify its structure with a view to becoming…
-
Spotify scam & other news
Spotify scam The great big Spotify scam: Did a Bulgarian playlister swindle their way to a fortune on streaming service? – Music Business Worldwide – the Spotify scam is ingenious. But this also shows how topsy turvy the economics of Spotify are. It is ironic that real artists on Spotify are being paid so little,…
-
Facebook eroding & other news
Facebook eroding Wow. Facebook eroding much faster than anyone expected. Pivotal’s analysis of Nielsen data shows core app dropped 11% in time spent per person in November. Without Instagram/WhatsApp, a complete cliff dive in share of time. pic.twitter.com/tEd5UclZ3p — Jason Kint (@jason_kint) February 20, 2018 The tweet about Facebook eroding is part of a greater…
-
Operaatio Elop
Operaatio Elop covers one of the most dramatic events in Finland since the Winter War. At the time of Nokia’s high point it accounted for over 25% of the Finnish economy. There has seldom been a fall so drastic as Nokia’s fall in the mobile phone market from leading player to disaster. With that fall…
-
Blazed & other things
Blazed I was having an online conversation with friends in the game about our favourite advertising, and this one came up. I hadn’t seen it before. It’s a public service announcement from New Zealand: Blazed – Drug Driving in Aotearoa. Guinness Rutger Hauer ads I also managed to find all the Rutger Hauer ‘Pure Genius’…
-
CNY 2018 ads that have made my day this week
CNY 2018 – Chinese new year of the dog. Whilst Christmas is the big ad time in the UK market and the Super Bowl dominates American advertising – the Sinosphere is dominated by lunar new year. You see Chinese new year adverts (in the Motherland obviously), Hong Kong, Singapore and Malaysia. They are generally exceptionally…
-
The forces of 5G + more things
The next generation of wireless technology is ready for take-off – The forces of 5G – the forces of 5G will be felt more in the industrial space than cellular networks (paywall) More related content here. The top trends to watch in OOH | Marketing Interactive – digitalisation – dynamic contextual content, programmatic like placement…
-
Super Bowl LII & other things
Super Bowl LII adverts It was the Super Bowl LII in the US which means a festival of TV advertising If Super Bowl LII had a star it would be Tide’s ad as the most interesting because of the way it let the audience ‘in’ on the advert playing off against the cliches used in…
-
World Creative Studio + more things
Mood Swing Rebrand – World Creative Studio – interesting take on MTV’s rebrand in terms of approach to the communications challenge. What is even more impressive is that it is coming out of MTV’s inhouse World Creative Studio An Ad Executive Often in the Vanguard Peers Into the Future – The New York Times – The…