Category: marketing | 營銷 | 마케팅 | マーケティング

According to the AMA – Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. This has contained a wide range of content as a section over the years including

Super Bowl advertising
Spanx
Content marketing
Fake product reviews on Amazon
Fear of finding out
Genesis the Korean luxury car brand
Guo chao – Chinese national pride
Harmony Korine’s creative work for 7-Eleven
Advertising legend Bill Bernbach
Japanese consumer insights
Chinese New Year adverts from China, Hong Kong, Malaysia and Singapore
Doughnutism
Consumer Electronics Show (CES)
Influencer promotions
A media diary
Luxe streetwear
Consumerology by marketing behaviour expert Phil Graves
Payola
Dettol’s back to work advertising campaign
Eat Your Greens edited by Wiemer Snijders
Dove #washtocare advertising campaign
The fallacy of generations such as gen-z
Cultural marketing with Stüssy
How Brands Grow Part 2 by Jenni Romaniuk and Byron Sharp
Facebook’s misleading ad metrics
The role of salience in advertising
SAS – What is truly Scandinavian? advertising campaign
Brand winter
Treasure hunt as defined by NPD is the process of consumers bargain hunting
Lovemarks
How Louis Vuitton has re-engineered its business to handle the modern luxury consumer’s needs and tastes
Korean TV shopping celebrity Choi Hyun woo
qCPM
Planning and communications
The Jeremy Renner store
Cashierless stores
BMW NEXTGen
Creativity in data event that I spoke at
Beauty marketing trends
Kraft Mothers Day marketing
RESIST – counter disinformation tool
Facebook pivots to WeChat’s business model
Smartphone launches

Connected leadership + more
Connected Leadership

Connected Leadership, Powered by Brunswick | Brunswick – worth a read during your lunchtime. 9 out of 10 financial readers cite the importance of social media communications by CEOs during a crisis. There were also findings that equate CEO social presence with employer brand. Reading about connected leadership reminded me of the oft quoted wisdom that history doesn’t repeat itself, but it rhymes. Connected Leadership had reminded me of research that I remember seeing around the time of the original dot com boom (and bust). I think that the research had been done by Weber Shandwick in the US; and I had heard Larry Weber cite it when he came through Europe every so often.

At that time the connected leadership type content was focused on CEOs with a media profile. The research showed a positive correlation between a highly visible CEO, better stock market performance and greater resilience when the brand was facing challenging times. This was back when Larry Ellison, Steve Jobs and Bill Gates courted the business and ‘business of technology’ media. Like any model it can be only taken so far, as Bernie Ebbers at WorldCom, Jeff Skilling at Enron and Steve Case at AOL showed that a high profile won’t stop a terminal decline.

Prior to Oracle’s acquisition of Sun Microsystems, then CEO was criticised for a lack of focus on the business problem. The twice weekly blog posts that marked his connected leadership style were not appreciated by activist shareholders.

A more modern example of connected leadership would be the cult like following that Donald Trump managed to build up over the past five years in politics. A future Democratic president would like appear less on social and in the media, being more focused on the task at hand rather than demonstrating connected leadership.

For businesses, a connected leadership style brings challenges from a regulatory point of view, could their content be sifted for potential class action suit material?

WGSN – Future Drivers 2023 – WGSN – After the dust settles on the tumult of 2020, companies and consumers will shift to new ways of designing, making, selling and consuming in 2023. In an age of uncertainty, executives can bank on the importance of the four C’s – connection, conservation, communication and community. This report identifies seven global drivers that will reshape the macroeconomic and business landscape in 2023, and provides key strategies that businesses can action today for future success.
- Radical Reform: this will be front and centre for 2023. Be prepared to be held accountable for diversity, sustainability and CSR practices
- Safety & Security: this will drive innovation in defensive materials, an increase in home and neighbourhood security networks, and make touchless payments and products mainstream
- The Tech Paradox: cobots (collaborative robots that interact with humans) and democratised digital literacy will gain ground, but on the flip side, infodemics, influencer fatigue and the politics of global technology will drive a tech reset
- Community 3.0: look to the growth of community supply chains, staff who are steps away from the stores, and up-skilling locals to keep community money intact
- Environment: From Urgency to Emergency: regenerative businesses are creating a sustainable future, while made-to-order manufacturing and nearshoring are reshaping distribution models
- The Recession Generation: unstable job markets and a new gig economy will drive new generational spending and consumption habits
- New Alliances: international relations are being reshaped and this is underscoring political tensions, with growing knock-on effects
Lightest 5G smartphone with graphene battery – Appear is launching the lightest and first graphene battery-powered smartphone with innovative water-resistant technology. There is already a lot of interest in this smartphone. Appear has begun receiving orders and projections call for a million units sold in the first six months. The smartphone would be available in stores and major online retailers by March 2021. To meet growing demands, Appear has partnered with Foxconn India for its manufacturing needs

Research specialist Qamcom joins European partners in 6G drive – Hexa-X research project is EU funded and expected to run for two and a half years with the aim of laying the foundation for next generation 6G networks. Bringing together a number of technologically advanced European partners, the Hexa-X research project aims to develop the next generation of mobile networks, namely 6G or sixth generation. The project, which is EU-funded, is expected to start in January 2021 and last for about two and a half years. The purpose of the project is to lay the foundation for a global standard and to define principles for the 6G system itself – which will serve as a base for the entire telecom industry and its future services and products. On a more philosophical level, the project’s purpose can be described as technology connecting our human and physical world with the digital world. Qamcom’s research will focus on localisation and network optimisation

Why minimalists are maximally important » strategy – the minimalist demo are predominantly suburbanites, more than half of whom (59%) are married couples with kids, with moderate household incomes. While they haven’t previously been majorly digitally inclined, the group has been making its first major foray into online shopping. Minimalist shopping activity on mobile phones and tablets was up 31% among this audience segment, with gaming activity increasing by 19% and 43% on mobile devices and consoles, respectively. Minimalists’ propensity to order online food has almost doubled since lockdown began, and marketers should be mindful that QSRs could really benefit from attracting this segment

Boots UK sales struggle despite better than expected results for parent company | Cosmetics Business

The Chinese ski market: how China is going crazy for snow with the upcoming Winter Olympics

Banning Trump from digital platforms sets a dangerous precedent | ProMarket – I find them a dangerous precedent, which concentrates power irreversibly in the hands of a few private firms. Everybody, but especially people from the Left, should be worried: soon, this power will be used against them. If Trump violated the law with his tweets, he should be prosecuted according to the law. Why did Twitter and Facebook take the law into their own hands as self-appointed vigilantes? If his tweets did not violate the law, why did Twitter and Facebook kick him out? Twitter and Facebook, many would object, are private companies, which can create their own rules of engagement. This is certainly true. But these rules should be consistently enforced and here they are not. According to Twitter’s own statement, Trump was permanently suspended because of the following two tweets, sent on January 8: “The 75,000,000 great American Patriots who voted for me, AMERICA FIRST, and MAKE AMERICA GREAT AGAIN, will have a GIANT VOICE long into the future. They will not be disrespected or treated unfairly in any way, shape or form!!!” “To all of those who have asked, I will not be going to the Inauguration on January 20th.” “These two Tweets,” writes Twitter, “must be read in the context of broader events in the country and the ways in which the President’s statements can be mobilized by different audiences, including to incite violence.” The context Twitter is referring to are the potential plans for a secondary attack on January 17—even though Trump’s tweets did not mention such plans

Pennies to Dollars: The Problems With Amazon’s Plans for Detroit – Amazon Chronicles – sketchy property deals and minimum wage jobs

A bit reactionary but it’s still worthwhile watching Chris Chappell interview with Winston Sterzel and Matthew Tye. Sterzel and Tye’s observations are spot on and tally with my own experience in China and Hong Kong.

Escapist retail – Wunderman Thompson Intelligence – Digital fashion and virtual spaces are getting dreamy, engaging shoppers’ imaginations—and dissolving the traditional boundaries of retail. All of which is fine if you’re on the ‘upper leg’ of the K-shaped economic recovery. Not so great if you’re Primark. More retailing related content here.

Well worth a read: Beatie Wolfe, digital artist and musician – Wunderman Thompson Intelligence

Why going global has proved so hard for the big banks | Financial Times – despite gains from globalisation in the lead-up to the financial crisis, the overall international record of the industry is poor. Just last week came a reminder of the challenges of a global bank: Deutsche Bank agreeing to pay US regulators $125m to resolve allegations that it paid bribes to win clients in the Middle East. Its not an isolated example, though Deutsche Bank does have a higher appetite for risk than many of its peers. Other examples, Goldman Sachs had to pay $3.9bn to settle the 1MDB bribery scandal in Malaysia. JPMorgan agreed to pay $264m to settle a US probe into its practice of hiring scions of the Chinese elite as its new business strategy. Its not like these bank failings are a new phenomenon. HSBC was able to buy the Midland Bank because it had been so weakened by its majority stake holding in Crocker National of California. At the time of purchase in 1980, Crocker was the tenth largest bank in the US. It has been one of the first banks in the US to use ATMs. Eventually it was sold due to the losses that Midland endured while owning it. Crocker had a large amount of bad loans on its books.

2021 and the Conspiracies of ‘Johnny Mnemonic’ | WIRED – Gibson’s cyberspace was always bound up with the body. Data can be wet-wired; manipulating files requires Power Gloves and an “Eyephone.” When Johnny jacks in, it kind of hurts. Such meat-meets-metal has, in the quarter-century since Johnny Mnemonic came out, been called a failure of prediction. Our internet ended up disembodied, virtualized, socially distanced, our iPhones more of a figurative prosthesis. Yet, this last year, we sat slack at our desks, muscles atrophying, nerves attenuating, as we doomscrolled our way to new aches, new anxieties, new ailments. Some wild-eyes went so far as to claim that 5G triggered the pandemic, which is the most Gibson-sounding conspiracy of all. In Johnny’s world, the black shakes are caused not by a virus but by a signal. Epidemic through technic. There’s something in the air, no matter what you do. You’re already sick, you’re already dying. Connectivity is killing you

Don’t Toss It, Fix It! Europe Is Guaranteeing Citizens the “Right to Repair” – expect a wide range of protests from auto manufacturers (like Tesla), to gadget makers (Apple) and agriculture titan John Deere

Solar power – How governments spurred the rise of solar power | Technology Quarterly | The Economist – like other developments before it, solar demonstrates the need for government to play a role in innovation

China consumer prices rise but worries persist over core inflation | Financial Times

Twitter vs Trump: has Big Tech gone too far? | Financial Times – Mr Trump has been barred from Facebook and Twitter due to events in the US last week. Apple, Google and Amazon have all taken steps to clamp down on Parler, the right wing social network. This has set up a fierce debate about where the balance lies between a tech company’s right to censor users who breach their content policies versus an individual’s right to freedom of expression. A second aspect is the right for governments to regulate services versus the US approach of laissez faire – Angela Merkel attacks Twitter over Trump ban | Financial Times and a more US perspective – Superspreader Down: How Trump’s Exile from Social Media Alters the Future of Politics, Security, and Public Health – Defense One

Taiwan manufacturers quit China over trade tensions and rising costs | Financial Times – really interesting article. Taiwan’s biggest weakness seems to be the small and medium sized manufacturers with operations in China.

I’ve chosen to not get drawn into the events at the Capitol in Washington DC. It is interesting that Arnold Schwarzenegger is far more articulate and coherent than the politicians in office.

Quantum science leaps forward in China under Xi’s support: report ｜ Apple Daily

Announcement for the connection problem faced by Hong Kong users｜HKChronicles – From the evening of 6th January, 2021 (Hong Kong Time), the chief editor of HKChronicles, Naomi Chan, has received numerous reports from users located in Hong Kong. They noticed that the website was inaccessible when using the Internet service provided by some ISPs in Hong Kong. After looking into the analytics, we also found that the number of visitors from Hong Kong decreased drastically. Because of the scenario, there are some rumors on the Internet regarding to the status of service on our website – Hong Kong ISPs blocking the site. It has lots of good information on organised crime affiliated police, business people and political extremists. More Hong Kong related content here.

Sex workers say ‘defunding Pornhub’ puts their livelihoods at risk – BBC News

Bitcoin Mining and Its Environmental Effects by Şerif DİLEK* & Yunus FURUNCU – an academic paper that show just how bad bitcoin is for the environment. It isn’t just bitcoin mining, but even blockchain and wallet management. TL;DR here is the money quote: Bitcoin’s energy consumption causes serious damage to the environment and faces us as one of the most significant obstacles in the development of Bitcoin.

Concerns raised about cameras at self-service supermarket checkouts | Irish Examiner – not terribly surprising that Tesco loss prevention techniques give people the privacy creeps. But then they wouldn’t need to if the tills were manned….

How PewDiePie is trying to dodge his taxes | Input magazine – clickbait headline, the real point is that top level influencers now are big enough to give effective tax management serious consideration

Telegram: Contact @durov – Telegram laying into WhatsApp. But a little something to think about from seven years ago to consider before you move to Telegram: Cryptography Dispatches: The Most Backdoor-Looking Bug I’ve Ever Seen • Buttondown

Mark Ritson’s marketing effectiveness lessons
- Qualitative and quantitative diagnosis
- Clear strategic objectives
- Long, mass-marketing brand building
- Shorter, targeted performance
- Tight, differentiated position
- Heavily, consistently codified
- Investing more than competitors
- Astonishing creativity
January 14, 2021
Copycats + more things

Copycats everywhere: Hong Kong designers of popular Covid-19 mask holders dismayed by flood of fakes | South China Morning Post – Chinese businesses don’t just rip off the west and other countries, but are copycats even of Hong Kong Chinese products as well. In this respect the copyrights resemble the early 19th century industrialist in the US who were inveterate copycats themselves. Charles Dickens saw is own books copied in the US without his permission and affected American writers who found their works published by copycats abroad.

Fascinating reading that shows Trump’s appeal is broader and more complex than racism and bigotry – South Vietnam’s Flags at the Capitol Riot – Asia Sentinel – its presence signifies support of a group for Trump – in this case, support from a sizable number of Vietnamese Americans. Their biggest and most apparent reason is that Trump was the best-suited and toughest person to stand up against China, whose expansionist and imperial designs have harmed Vietnam in recent decades. In their view, the Chinese Communist Party (CCP) is bent on territorial and other forms of gains and control vis-à-vis a largely impotent Vietnamese government. Anti-Chinese and/or anti-CCP sentiments are hardly exclusive to first- and 1.5-generation Vietnamese Americans. These sentiments are shared among groups as different as Chinese dissidents and immigrants from the Philippines. Surveys have indicated that similar to Vietnamese Americans, a lot of Filipino immigrants have supported and voted for Trump. In fact, Trumpism has been stronger in Vietnam during the last few years than it is in the diaspora. Even though I haven’t seen surveys or studies about Vietnam, anecdotal evidence suggests that it has been overwhelming

How Brexit killed London’s EU stock trading — Quartz – some think the EU is almost certain to target the UK’s euro-derivatives clearing business. Whereas stock trading of EU company shares is a minor prize, the multi-trillion-dollar swaps market is about much more than just bragging rights. Handling such a titanic amount of derivatives is lucrative and brings with it an ecosystem of skilled jobs and financial expertise

Dior reunites with Shawn Stüssy for a Chinese New Year collection | Input – continued blending of streetwear and luxury

One of the best histories that I have read of the streetwear label Stüssy. It only misses out Shawn Stüssy’s second life in streetwear with S/Double – Stüssy | The Journal | MR PORTER – the rarely mentioned record of the International Stüssy tribe has a hiphop track on one side and reggae on the other. It is pressed in France and the hiphop sides definitely sounds like Ronin Records FORCE n KZee. Ronin Records was part owned by International Stüssy Tribe member Alex Turnbull. I hadn’t realised that this had been put together for the first IST meeting in Tokyo. Many streetwear brands that have come along later have been copycats of Shawn Stüssy’s collaging aesthetic, cultural sampling and even the business model. Look at the way Nigo built up a less formal tribe around A Bathing Ape from Pharrell Williams to James Lavelle. Or the way Supreme took Shawn Stüssy’s cultural sampling to a new level. Rather that reinterpreting it like Stüssy had done with the Chanel logo homage or the repeating logo (a la Gucci or MCM); Supreme copycats Louis Vuitton, then collaborates with them 17 years later.

China’s home appliance manufacturers left cursing export orders as costs rise, profits vanish amid yuan rally

China Technology – Big boots. – Radio Free Mobile – I think that regulatory interference at Alibaba may result in a fine or two but nothing that is going to fundamentally damage the company. Ant Group is another matter, and the mooted restructuring may substantially diminish the value of this company to both Jack Ma and Alibaba with the real value accruing to a new state-owned enterprise.
Hence, when looking at Alibaba, I am inclined to look at a scenario where the company pays a fine of $1-2bn but continues to operate as before and one where Ant Financial is worth $0 to Alibaba – and this FT article adds weight to this viewpoint – Beijing orders Chinese media to censor coverage of Alibaba probe

OnlyFans Leaks: Leaked OnlyFans on NSFW ThotHub Target Sex Workers | Mel Magazine – guessing that this won’t end well for some of them

BBC’s Everyman series was usually focused on religious and tangential products, so this episode was a bit more unusual when it looked at rave culture.

Advertising & Marketing Trends that will dominate 2021

China tried to punish European states for Huawei bans by adding eleventh-hour rule to EU investment deal | South China Morning Post – interesting but unsurprising, also worthwhile considering in conjunction with China hits back at foreign sanctions on Chinese companies and individuals | South China Morning Post

Flipper Zero — Tamagochi for Hackers by Flipper Devices Inc. — Kickstarter – wireless signal and protocol sniffer hacking tool in a small easily carried gadget

Age-positive image library launched to tackle negative stereotypes of later life | Centre for Ageing Better

Chinese investor buys controlling stake in AMI -Fashion Network – The strategic investment marks the latest Paris runway brand to have been acquired by a Chinese investor, following the acquisition of Lanvin by Fosun International in September 2005. Sequoia Capital China is a venture capital firm based in Beijing, which has taken stakes in over 600 companies since being founded – including JD.com, Alibaba, Meituan and Wanda Cinemas – though not in any noted fashion brand. I find it fascinating that Sandhill Road stalwart Sequoia Capital is moving investment from technology to a fashion play. Not only that, but that it has happened in its Chinese business that is focusing on the ‘new’ Silicon Valley companies in China

Prospering in the pandemic: 2020’s top 100 companies | Financial Times

Putting the bed to bed // THE FUTON

Hong Kong Arrests Are Next Big Test Since National Security Law – Bloomberg – Hong Kong’s authorities insist they are acting to prevent chaos. Opposition figures wanted to plunge the city into an “abyss” and create “mutual destruction,” Secretary for Security John Lee told a briefing. While the process to force the chief executive’s resignation is set out in the Basic Law, Hong Kong’s de facto constitution, the national security law forbids “seriously interfering in, disrupting, or undermining the performance of duties and functions” of the government. Irrespective of this apparent contradiction, the root of Hong Kong’s political dysfunction lies in the government’s lack of democratic legitimacy. The opposition activists could not threaten such action if they did not have popular support; indeed, their program aimed to increase pressure for a more democratic system, as promised in the Basic Law – more explanation from the South China Morning Post’s Inkstone – The primary election that resulted in Hong Kong’s national security mass arrests – Inkstone

China’s Communist Party targets Chinese abroad to rally support | South China Morning Post – that would promote views of Chinese diaspora as fifth columnists. I don’t think that its a smart move, but instead a desperate move. Presumably Chinese political theorists think that multiculturalism will give them air cover for policy manipulation in other countries.

January 9, 2021
Christmas songs and other things that caught my eye this week

Cheddar put together an interesting study into popular Christmas songs. I really like that Cheddar put their sources including The Wall Street Journal and other news sources. I’d love to see more people do this on YouTube videos. The start of popular Christmas songs took off with recording music and the move away from religious music to a more secular family festival celebrated in America.

As the clock ticked down to Brexit finally happening, I watched the late Darcus Howe’s three part series White Tribe using the All4 service. Looking back two decades, you could see effects of the Thatcher administration which accelerated the decline of the British industrial heartland without thinking about what came next beyond shopping malls, loft apartments and garden festivals. The schism in society that fuelled Brexit was readily apparent. The void of what being English meant, was again apparent during the head-scratching paean to the NHS that was the London Olympics opening ceremony. What I thought was most remarkable is that White Tribe is very consistent with what I saw in John Harris’ series for the Guardian Anywhere but Westminster. All of it in retrospectYou can watch the full series of White Tribe here.

In common with other organisations from design agencies to the Irish government’s department of foreign affairs; Japanese airline ANA celebrated Christmas with a content focus this year DO: Bring Japanese Christmas Home ‘Tis the season… – ANA. The content is unusual as it focuses on secular Japanese Christmas traditions including Christmas songs. More Japan related content here.

January 2, 2021
Looking back at 2020
Looking back at 2020 was based on desk research I undertook at the end of March through to the beginning of May this year for 90TEN; with a healthy dollop of hindsight added.

The first thing that I tried to make sense of was all the noise from experts who claimed that everything was going to change. Clearly that wasn’t going to be the case. But what would elements would be most affected? I narrowed it down to a combination of three factors:
- Demand side and supply side economic change
- Accelerating trends
- Behavioural change
Where you have an intersection of all three, then you are more likely to have lasting change.

Behavioural change on its own won’t work. When we had the Spanish flu, there was a similar level of masking and social separation. But what followed was the hedonism of the roaring 20s. But all three factors together would act as a push-and-pull on sustained behaviour change.

Thinking specifically about acceleration, we saw a number of things happen.
- Changes in sectors and practices that would have taken years have taken months. Such as the adoption of remote working practices
- Things that were on the edge suddenly became mainstream, like mask wearing that was previously only popular in east asian countries like Korea, Taiwan, Hong Kong and Japan
The rise of e-commerce and food delivery was a classic edge case to mainstream move.

Looking back 2020, one of the topics is the speed of change in circumstances and the relative lack of change in human behaviour. One academic claimed that it revealed what really mattered to a population. Although this misses out that the competency of a government as a key determining factor.

Canvas8 presented a model of human behaviour during an epidemic, which I shared in looking back at 2020. This shaped a key part of my thinking around human behaviour.

Like the grief process, the pandemic human behaviour model starts with denial.

And then anxiety…

Adjustment is how people have adapted to the circumstances. Society as a whole is still under strain.

Life is reconsidered moving forward, a classic example of this would be the Wuhan EDM pool party held in the autumn.

The new normal where COVID-19 is now under control and will have shaped future consumer behaviour.

Canvas8 also mapped out likely consumer behaviour against the stages.

Consumers had a clear view of what they wanted from brands. Brands often struggled to match the expectations of consumers. Dettol’s UK marketing efforts being an exemplary example of how to get it wrong. Looking back at 2020, we had the opportunity to do fantastic marketing work utilising digital and TV platforms, but very little of that opportunity was utilised.

A couple of organisations deserve for their efforts to be highlighted. My former colleagues at LONDON Advertising used their own marketing during the middle of the crisis to demonstrate the power of marketing. Secondly, the IPA ran a sustained campaign in the FT promoting the power of advertising to the c-suite.

The economic factors that will be a driver in societal change, made up the third factor alongside behavioural aspects and acceleration of existing trends.

The initial economic forecasts were very negative which drove a ‘correction’ in the stock markets.

Past trends indicate that these kind of crises cause an economic decline that countries bounce back from. However a lot of the change happening is non-COVID related or only tangentially related like China’s escalating trade sanctions on Australia.

Post COVID-19 economic impact is like dropping industry sectors in a time machine. The kind of change that would normally have taken years to run its course has happened in months. What is more worrying is the amount of unsustainable debt that has been taken on board by businesses across sectors. Over time this will benefit larger established businesses over smaller, or newer ones.

I put in an extra section into looking back at 2020 about the young because the insights challenge many of marketers holy cows in terms of views on younger members of society.

Telemedicine attitudes and usage shows that the heuristic of young people being technology adopters doesn’t hold up. Which is usually presumed in sentiment around digital natives.

The resisters shatters a stereotype of young people being progressive, purpose driven people. And they are media literate and media savvy by nature. Yet they are exhibiting behaviours that would be more in tune with older people with reactionary views.

I put in the links to the sources that I mention in the presentation. However I formed my views by looking at much more material. Just over a gigabyte of data sources that relate to COVID-19 which I went through is on Google Drive. Everything from consumer behaviour to economic data is available here. The looking back at 2020 presentation is available for download here. (More on issues related consumer behaviour here.)
December 25, 2020
2020 media diary

I was inspired to write a 2020 media diary after re-reading a post that I had contributed to Stephen Waddington’s blog back in 2015 that looked at my online and offline media consumption. Prior to COVID; it wouldn’t have changed that much from the 2015 variant. In fact in 2020, a lot is still the same through COVID. A number of the changes had happened had been driven prior to COVID.

But lets start off the 2020 media diary with the COVID effects.

Zoom fatigue

When I started off working in agency life. Being able to work from home wasn’t possible for a couple of reasons. I didn’t have my own space that I could work at. Even if I could, I would need to find a block of work where I would need to write and concentrate rather than bounce ideas of colleagues.

I idealised working from home as a bit like the early bits of Ferris Bueller’s Day Off. Working in my pyjamas, with a kick ass hi-fi. The future is more banal. I own a nice Sony pre and power amp combo rather than a Carver Audio system based around the M-500t power amplifier.

But what its actually meant was an extension of the working day and a blurring of the line between work and personal time. I empathised with those people I saw using the edge of the bed as an office chair and their dressing table as a desk on Zoom calls.

Zoom fatigue set in. Zoom was tiring for a few reasons. Calls were often stacked up one after the other. Secondly you couldn’t carve out blocks of time for it like email. Instead its a constant low level presence; rather like Stack or WhatsApp groups. When you did a group video call, there is a lot happening on screen and its much more of a cognitive load than your average meeting. Finally there is the extension of the working day.

And no, I haven’t managed to work in my dressing gown.

Return of the desktop

If I had written my 2020 media diary before March, I would have referenced discussions around ‘post-PC age’; even if it wasn’t mirrored in my own behaviour. I primarily used my Mac for content creation because I spent a lot of my time outside the home. Not being so mobile has meant that my iPhone has been used less and my Mac has been used much more.

Continuity provided integration across my iPhone, iPad and Mac. All my messenger apps have a desktop client, which I can toggle between on the Mac. A lot of the apps in my personal use made no sense as I have been by my home entertainment set up all the time. Ocado stopped supporting their mobile app as they become overwhelmed with orders; which meant that my shopping was completed on my Mac. My iPhone was then only really useful as a phone.

Messenger for keeping in touch and on track

I have been using messenger clients for almost as long as I have been online. I used to have them all together in an app called Adium X on the Mac. Unfortunately that isn’t possible any longer. Instead I am using a hodge podge of clients

WeChat, LINE, Signal, Skype, Apple Messages, Slack, Zoom, Teams, WhatsApp and KakaoTalk. Over the past 12 months Signal has become very popular and I am using WeChat with contacts inside and outside China much less. Signal took off because of concerns about privacy amongst my network at home and abroad.

Secondly, I have been using my Mac as my primary messaging device which was definitely an effect that COVID had on my 2020 media diary.

From always on to keeping it off

When I started to use internet based services, you made an active decision to get online. You dialled up or logged on. For the best part of the past few decades we moved towards an always-on world. People often complained about the amount of email received at work; the way the email client was a constant draw, when they could be getting things done instead. First my Mac at home was constantly connected to the internet and mobile phones allowed us to be called directly on the go. Then we had mobile email and a nascent web experience. From there it was apps. My 2020 media diary has seen this accelerate even further. Immediacy has been accelerated even further and has been making people burn out and feel sick.

Turning off and keeping the internet off has now become an active decision. All be it, one that has become much harder to make.

Flickr is an archive

Flickr is still my visual archive and an essential part of my 2020 media diary; but since I have been out and about much less. Its less of a source of anxiety for me since Smugmug purchased it from Yahoo!

Facebook is private groups

I continue to use Facebook in a similar way to developer friends using Stack Overflow or other forums for professional social discourse on a couple of private groups. I go directly into the groups, I don’t bother looking at the home page news feed.

Twitter: paring back

Back in 2019, I started to cut back what I posted on Twitter and how long I wanted it to be on there. Generally posts won’t last more than a week on my profile.

My Instagram has been paired back and just shares a record from my collection now and again. Just enough activity for people to know that I am still alive, but that’s it.

Media content

2020 saw me bulk up my vinyl collection. I bought digital music and vinyl records on Bandcamp. I also bought CDs and vinyl from the Discogs marketplace.

The major change has been the way I listen to my music. When I was out and about I use a late model iPod Classic upgraded with 256GB flash memory storage. My listening has now moved to my Mac. I invested in a high quality pair of headphones (Beyerdynamic x Massdrop.com DT177X Go for home listening, they are 32 ohms which makes them very easy to drive). I don’t have to worry about driving them with a big amplifier. I also don’t need noise cancelling to deal with the the clutter of my office surroundings. My Bose headphones are charged but unused for the past eight months.

I have been using my Mac’s native Podcasts app and have pretty much given up watching news from the major UK news channels. The whole Brexit debacle and a failure to hold politicians of all parties accountable meant that I instead listen to content from the likes of RTÉ, CNBC, NPR, NHK and KBS instead. I get this content via their podcasts.

I still have an Apple TV box that I use for Bloomberg TV, Yahoo! Finance (which is surprisingly good), Netflix, Amazon Prime Video and iTunes store content.

News is print, the web and RSS.

Given everything that has been going on, I decided to invest in a print and digital Financial Times subscription. Why print? I like to scan my news quickly on the newspaper with my morning coffee. I can then dive into stories that catch my eye in more depth online. Placement on print provides a layer of context that digital doesn’t really have.

My RSS reader of choice is still Newsblur.com. That is now supplemented through email updates from Sinocism, the China Research Group and a whole pile of marketing and advertising newsletters.

I still read magazines. I am currently subscribed to Monocle and the US edition of Wired magazine. I have print and digital access to both.

Search promiscuity

I still bookmark with pinboard.in and now have almost 55,000 bookmarks at the time of writing. This represents a ‘trusted universe’ of web pages that I often search in first before going to DuckDuckGo and then Google. I use DuckDuckGo as my first option of search engine. It isn’t because it the best, but for many searches its good enough. Going there first means that I am giving Google less of my data, which has incremental benefits from a privacy point of view. I would like to see DuckDuckGo improve the quality of its organic search results, but that is likely to be a slow process since it is based on Bing search technology.

Brands that cut through

I first wrote the headline brands that cut through in my 2015 post. And I started to question as I wrote my 2020 media diary, what does cut through mean in a COVID world? I don’t need the kind of purpose advertising that Dettol came up with in the UK.

For many of the brands that I like, the product is the marketing – the online marketing efforts of these brands are coincidental.

COVID tested service brands. Ocado came close to losing me as a customer.

Hermes reinforced my impression of their service being dreadful.

The Royal Mail and Parcelforce delivery people continued to shine. Though I have qualms about Amazon’s business practices, they did what I wanted them to. Prior to lockdown I had upgraded my parents to a newer model Apple iPad and have Facetimed them every day. Each day the quality has been consistently good.

If one brand stood out in terms of its marketing, it was Carhartt US stood out for me this year in the way that it tried to be useful in a low key way to the essential workers and first responders in its customer base.

Authority in crisis

Five years ago, if you had told me that I wouldn’t be listening to the BBC any longer and that the prime minister would be so bad at handling a crisis. I wouldn’t have believed you. It sounds like some fantastical dystopian vision. Some institutions have managed to burn through a lot of latent goodwill, moral and intellectual authority. But it’s not just the UK. The Hong Kong government has issues that go beyond the 2019 protests; with a diffusion of power and responsibility. In the US, the Trump administration was surreal. The one bright light being Mike Pompeo, who was at least consistent with regards China.

Examples of the kind of good leadership that we should expect, stood out for their abnormality; when in reality it should be the other way around. Democracy should give us great leaders in moments of crisis, shouldn’t it?

Veering towards the jackpot

In William Gibson’s last two books The Peripheral and Agency, there is the concept of a slow and steady apocalypse known as the jackpot. It isn’t one thing that does the human race in like a meteor, a rogue AI or a nuclear holocaust. Instead its a slow drumbeat of events over decades: changes in weather, mass pandemics, flood, drought and populism.

I’ve previously enjoyed William Gibson’s visions of the near and far future. It taught me a lot about technology and where the rubber hit the road between tech and people. 2020 has felt like we’ve veered towards the jackpot. Now having lived in Hong Kong post-SARS, I realise that feeling is overly dramatic. We have historically lucked out in the west. COVID-19 posed a unique challenge, because you spread the virus before you exhibit symptoms, which is remarkably different to SARS and other conditions. I hope I am here in five years time to review this 2020 media diary and write a more upbeat 2025 media diary.

December 17, 2020