Category: media | 媒體 | 미디어 | メディア

It makes sense to start this category with warning. Marshall McLuhan was most famous for his insight – The medium is the message: it isn’t just the content of a media which matters, but the medium itself which most meaningfully changes the ways humans operate.

But McLuhan wasn’t an advocate of it, he saw dangers beneath the surface as this quote from his participation in the 1976 Canadian Forum shows.

“The violence that all electric media inflict in their users is that they are instantly invaded and deprived of their physical bodies and are merged in a network of extensions of their own nervous systems. As if this were not sufficient violence or invasion of individual rights, the elimination of the physical bodies of the electric media users also deprives them of the means of relating the program experience of their private, individual selves, even as instant involvement suppresses private identity. The loss of individual and personal meaning via the electronic media ensures a corresponding and reciprocal violence from those so deprived of their identities; for violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.”

McLuhan was concerned with the mass media, in particular the effect of television on society. Yet the content is atemporal. I am sure the warning would have fitted in with rock and roll singles during the 1950s or social media platforms today.

I am concerned not only changes in platforms and consumer behaviour but the interaction of those platforms with societal structures.

  • Antitrust investigation into Google + more

    Exclusive: China preparing an antitrust investigation into Google – sources | Reuters – it would be interesting to see how a Chinese antitrust investigation into Google would play out. I could understand an antitrust investigation being put on the table of the politburo, I am less sure how it would work. Chinese companies need Google advertising, whereas Google is shut out of the Chinese market already. Google could turn around and tell them to do one; it would lose one R&D centre. A bigger issue might be the forced rejigging of its Google Home | Nest product supply chain. I suspect an antitrust investigation into Google is more likely to happen in the US than China

    Behind China’s Decade of European Deals, State Investors Evade Notice – WSJ – the EU needs to wise up

    Are Luxury Brands Losing The Battle Against Alibaba’s Counterfeiters? | Jing Daily – of course Alibaba can’t be trusted (and neither can Amazon)

    The perils of life in Beijing’s backyard | Financial Times – while it is all too easy to stereotype China and its companies as pantomime villains, Hiebert is skilled at teasing out the nuances and ambiguities, including local elites who have welcomed Chinese money, sometimes under corrupt circumstances. For south-east Asian countries, Beijing has proved a more predictable partner than the US, continuing business as usual with Myanmar when it faced isolation under its former military dictatorship, then more recently when it faced international condemnation for the military crackdown on the Rohingya. Beijing continued military sales to Thailand after the most recent coup in 2014

    American Engagement Advocates Sold a Dream of Changing China – efforts to downplay the missionary impulse of engagement with China amount to historical gaslighting, an attempt to retcon the record to conceal the extent of failure. During the Cold War, American leaders justified engagement with China as reining in China’s revolutionary foreign policy, establishing a stable bilateral relationship, and countering the Soviet threat—all reasonable goals. But for the first 20 years of the post-Cold War era, American leaders, backed by their advisors and strategists, unambiguously sold engagement with China on the basis of fostering a democratic and responsible government in Beijing

    Daring Fireball: Apple Is Removing Feed Readers From Chinese App Store – this doesn’t surprise me in the least. I used to use an RSS reader app when I would go to China. It’s interesting that RSS is now undergoing that much of a focus in China though as the audience will be distinctly niche. More on my RSS adventures in China here.

    When coffee makers are demanding a ransom, you know IoT is screwed | Ars Technica – Security problems with Smarter products first came to light in 2015, when researchers at London-based security firm Pen Test partners found that they could recover a Wi-Fi encryption key used in the first version of the Smarter iKettle. The same researchers found that version 2 of the iKettle and the then-current version of the Smarter coffee maker had additional problems, including no firmware signing and no trusted enclave inside the ESP8266, the chipset that formed the brains of the devices. The result: the researchers showed a hacker could probably replace the factory firmware with a malicious one. The researcher EvilSocket also performed a complete reverse engineering of the device protocol, allowing remote control of the device. Two years ago, Smarter released the iKettle version 3 and the Coffee Maker version 2, said Ken Munro, a researcher who worked for Pen Test Partners at the time. The updated products used a new chipset that fixed the problems. He said that Smarter never issued a CVE vulnerability designation, and it didn’t publicly warn customers not to use the old one. Data from the Wigle network search engine shows the older coffee makers are still in use – the bit I don’t understand is why you would need these appliances connected to the internet in the first place

    Apple vs Epic may go to jury; Google finally speaks on Fortnite ban – While Judge Rogers merely upheld her previous position, and didn’t dismiss Epic’s case outright, she was very obviously skeptical of their claims. Actually, that might be an understatement — she outright said that Epic lied, and, regarding the separate payment apparatus Epic insists on calling a “hotfix,” she said, “Lots of people use hotfixes. That’s not the issue. The issue is that you were told, and you knew explicitly because of your contractual relations, that you could not have that, and you did. It’s really pretty simple.” She was also rather unimpressed with Epic’s repeated claims that they were being denied access to large market of gamers who play Fortnite only on iOS, saying there are many other avenues through which those players can access the game.”

    Ai Weiwei: ‘Too late’ to curb China’s global influence – BBC News – “The West should really have worried about China decades ago. Now it’s already a bit too late, because the West has built its strong system in China and to simply cut it off, it will hurt deeply. That’s why China is very arrogant.”

    China’s Leaders Can’t Be Trusted by Chris Patten – Project Syndicate – interesting read. It gives you a sense of the uphill battle China now faces with political elites

    China under Xi Jinping feels increasingly like North Korea – The Washington Post – across China, it has become extremely difficult to have conversations with ordinary folk. People are afraid to speak at all, critically or otherwise. Students and professors, supermarket workers and taxi drivers, parents and motorists have all waved me away this year

    Wong Kar-wai is back making films: here are some of his best | Dazed – great summary of Wong Kar-wai’s work

    Fashion brands design ‘waist-up’ clothing for video calls – BBC News – this makes a lot of sense

  • Rival device makers on Amazon + more

    Amazon Restricts How Rival Device Makers Buy Ads on Its Site – WSJ – interesting that his is confirmed by both according to Amazon employees and executives at rival companies and advertising firms. Would rival device makers have an antitrust case? It would be harder for Amazon to argue that it doesn’t have a monopoly position in retail. More on Amazon here.

    China’s Sina Agrees to Go Private in Deal Valued at $2.6 Billion – Bloomberg – will probably list on a home stock market like Shanghai, Shenzhen or Hong Kong

    Oxford moves to protect students from China’s Hong Kong security law | The Guardian – one can see this is a direct reaction to Hong Kong’s national security law and also as a reaction to Chinese influence operations on campuses across the western world

    Will The Chinese-Owned French Luxury Brand Baccarat Survive? | Jing Daily – combination of bad management and circumstances. It is interesting that the owner Coco Chu has disappeared

    Mark Riston: It’s time for ‘share of search’ to replace ‘share of voice’ – Peckham’s Formula posits that when you launch a brand you should set its advertising budget based on your desired share of market. Specifically, your initial share of voice should be 1.5 times the desired market share you want to achieve by the end of the brand’s second year.

    Older People Have Become Younger – Neuroscience News – in terms of their mental faculties

    Netflix called out for “Three-Body” author Liu Cixin’s Xinjiang remark — Quartz – Mulan seems to have become a verb in US media in a similar way to ‘it’s all gone Pete Tong’ in late 1980s vernacular English. Although originally ‘gone Pete Tong’ meant that something had gone commercial and mainstream – in effect a sellout, which was a bad thing in the 1990s, when credibility was everything. Netflix might be able to see dramas into China a la the BBC and Sherlock; but I can’t see it being allowed to be a platform. China already has QQVideo iQiyi and PPTV

  • Things that caught my eye this week

    Frank Herbert was interviewed in 1965 about the origins of Dune. He started researching an article on the control of sand dunes. He makes the fluid mechanics of sand dunes sound fascinating. That was the start point for him creating a science fiction epic. In the interview he covers a wide range of issues including environmentalism, colonialism and philosophy. He also talks about his process of working through is copy as an oral product that happened to be in books.

    Herbert is very self aware of his own writing and analytical in his process. He is also critical of people recording, rather than experiencing events. This was fascinating to read some four decades before Instagram culture.

    Here is a later talk at UCLA from 1985 with Frank Herbert as a bonus.

    Palace the streetwear brand have collaborated with the Happy Mondays for a capsule collection. It’s interesting to see Shaun Ryder and Bez still inspiring and being relevant some 25 years after the peak of their cultural relevance. More streetwear related content here.

    https://vimeo.com/457691937

    COVID comes to Sesame Street. Oscar The Grouch stars in a mask etiquette. Admittedly this comes with a grouchy reason: that he doesn’t want to see children’s happy smiling faces. Sesame Street hits out of the park again on content.

    Sesame Street – wear a mask with Oscar PSA

    George Carlin mashed up with Mad Max: Fury Road. It completely changes the feel of the film and is a stinging indictment of human behaviour.

    Finally an amazing collection of 1980s TV advertisements and station idents Beta MAX – YouTube. What struck me about this channel was the variety of categories that used television advertising extensively for brand building and activation. Some of the creative would still stand up today and were strikingly similar to work that I did for Unilever.

  • Marketing, president, apocalypse – the good, bad and the ugly

    Marketing, president apocalypse – what’s going on Ged? Years ago I used to write a periodic section on this blog: Good, Bad and the Ugly. I have been doing ongoing maintenance of this blog in the background and was inspired to bring this back after visiting old posts.

    • This time I looked at marketing, president, apocalypse. Specifically: Marketing as practiced in agencies and clients
    • A president represented in media because the run up to the US presidential election in November means things are pretty strange.
    • A fictional apocalypse – because global warming, COVID19, populism, Brexit and the rise of China under Xi Jingping

    Good, Bad and the Ugly was originally inspired by my love of two magazine sections:

    • Wired magazine’s Wired, Tired, Expired – which used to be a great zeitgeist measure in a pre-brogrammer Silicon Valley. Back when the excitement of the new, new thing was conveyed through the written word and brave choices in neon and metallic inks with challenging typographic design. Wired, Tired, Expired inspired the spirit of where I wanted to go with it
    • UK motoring publication Car Magazine. Car was a pioneering publication. It invented the idea of a ‘car of the year’ back in the 1960s. As a spotty teenager I loved to leaf through its pages. The writing of the late great L. J. K. Setright who combined a love engineering and the written word in each of his articles. (Setright’s book The Designers is a particularly good read.) Beautifully photographed cars and adverts of luxury brands that I hadn’t heard of like Panerai. It was a heady mix of Esquire and petrol. I fell out of love with Car magazine as driving became less relevant to me. But the concept behind their Good, Bad Ugly classification of cars stuck with me
    GoodBadUgly
    Long and short term marketing thinking. In the past decade Les Binet and Peter Field’s IPA based research, together with findings from the Ehrensberg-Bass institute have shaken up marketing. No self respecting marketer now doesn’t thinking about the importance of brand marketing. Last touch attribution. Performance (digital) marketers have used last touch attribution to burn marketing dollars at the altars of Google and Facebook for too long. Mark Read of WPP – whose ill-considered comments on digital marketing and ageism in agency life showed an extreme dose of short term thinking. It probably explains the WPP share price….
    President Bartlet – The West Wing was a touchstone of political fiction for friends of mine who worked in public affairs. The West Wing captured the tension and excitement of a high functioning political machine. I had the pleasure to chat over dinner with Don Baer. Baer was a former Clinton staffer, whom the character Toby Ziegler was based on.

    Bartlet also contrasts sharply with the bland Joe Biden and president Trump. Unfortunately neither of them have the kind of dialogue coming out of their mouths that Aaron Sorkin could provide Bartlet
    While Bob Woodward and Carl Bernstein’s book All The President’s Men is justifiably famous. Their second book Final Days captures the implosion of president Nixon and makes a more tragic read on a presidential administration.The House of Cards quickly went from being sharp biting satire that thrilled, to repulsion. The story built up on and created something new from original UK source material. But the show rested too heavily on the shoulders to Kevin Spacey as president Underwood. When Spacey’s reputation fell, so did the show. Robin Wright did a valiant effort to resurrect it which is worthwhile watching.
    The Jackpot – in William Gibson’s books The Peripheral and Agency a key part of the plot line is the apocalypse. This is called the Jackpot. There is not one inciting incident. Instead the world is gradually eroded to just 20 per cent of its population. The causes are very familiar to us: climate change, pollution, drug-resistant diseases and other factors. Given that the world population is still heading upwards. The Jackpot is either a way off or still in its early stagesThe Atomic Wars – the atomic wars occur the back story of the Judge Dredd universe. The modern world is destroyed by the cold war going hot. Authoritarianism and large cities offer relative safety compared to the cursed earth outside.Avengers Infinity Wars / Endgame. Thanos has a malthusian world view. He unites the infinity stones, snaps his finger and half the universe’s population disappears. Endgame then tries to give it a happy-ever-after finish because Hollywood. Yes it conforms to the idea of an ‘end of an age’ but it just doesn’t feel that disastrous in the grand scheme of things

    Marketing, president, apocalypse choices, let me know what you think in the comments section. More versions of the Good, Bad and The Ugly here.

  • Boris Johnson + more things

    The Irreparable Damage Boris Johnson Is Wreaking on Britain – Carnegie Endowment for International Peace – unlike many members of his party, UK Prime Minister Boris Johnson does not have any particular animus toward foreigners. He has betrayed pretty well everyone in his various lives as philanderer, journalist, and politician: wives, mistresses, editors, readers, party colleagues, Parliament, and the wider public. EU negotiators are merely the latest victims of his boundless treachery – wow a sick burn, but factual and truthful in their analysis of Boris Johnson.

    FCB Inferno - Valspar ad

    China pledges expanded trade with EU but stops short on market access concessions | South China Morning Post – interesting that China is intransigent on so many fronts. More on China here.

    Pooj Morjaria, founder, Did They Help? – Wunderman Thompson Intelligence – A growing pattern of morally driven consumption has emerged over the past few years, from ethical fashion edits to anti-excess beauty to carbon credit spending to cruelty-free travel. But what was once pioneered by a niche group of true believers is ballooning into a base rate, fundamental expectation of brands. Morally and ethically sound practices are increasingly considered table stakes for brands—and are an important factor in consumers’ path to purchase. The difficulty, according to Pooj Morjaria, was tracking and cataloguing brand behavior. Which is why he created Did They Help?, an independent watchdog website that keeps a running record of brands’ good and bad deeds

    Science-backed brands – Wunderman Thompson Intelligence – A heightened focus on health is reshuffling the hierarchy of consumer priorities. In the wake of a global pandemic, consumers are putting more stock in medically and scientifically endorsed offerings. 89% of Americans put their trust in medical scientists, and those reporting a great deal of confidence in medical scientists has gone up from 35% before the outbreak to 43% in April, according to findings from Pew Research Center. Now, brands are harnessing that trust by enlisting medical professionals and spotlighting scientific credentials

    Beats by Dr. Dre Sets Its First-Ever Campaign on TikTok – I like when campaigns actually inspire creative action. For this challenge, people need a bit more creative than just replicating a dance. I really liked the emphasis on color, which works well on TikTok as a full-screen, immersive experience. You couldn’t really replicate this on other platforms. What we’re starting to see on TikTok is this mass participation in creativity. The concept of UGC isn’t new, but TikTok has made UGC so much more powerful. – Good TikTok Creative newsletter on the campaign

    Language Log » “Mulan” critique – academics on the issues with Disney’s life action version of Mulan

    China’s top 100 brands: National pride affects rankings | Marketing | Campaign Asia – With some world markets souring on particular Chinese brands, people in China rally round homegrown heroes. – the move towards rallying around the flag started before world markets went off some Chinese brands. The current environment has only accelerated this process somewhat

    Ex-Google boss Eric Schmidt: US ‘dropped the ball’ on innovation – BBC News – In the battle for tech supremacy between the US and China, America has “dropped the ball” in funding for basic research, according to former Google chief executive Eric Schmidt. And that’s one of the key reasons why China has been able to catch up. Dr Schmidt, who is currently the Chair of the US Department of Defense’s innovation board, said he thinks the US is still ahead of China in tech innovation, for now. – The irony is that at Google Schmidt & co. pretended that this was precisely what they were doing

    U.S. Google Antitrust Case Set to Expand With GOP States Joining – Bloomberg – Democrats want to more time for a broader probe. Areas focused on include Google search, advertising and Android. Of course, all of this would go away with Kamala Harris as vice president in a Biden administration.

    China Defense Blog: China Army “hot chow” drone delivery service  – what looks like larger DJI drones pressed into providing hot cooked food to Chinese soldiers in the field