Category: media | 媒體 | 미디어 | メディア
-
Advertising isn’t the problem, telecoms are
Advertising isn’t the problem with ad blockers, at least not the sole problem. A few days ago I explained why I thought that tracking was the problem that ad blockers are designed to deal with. From a consumer point-of-view the time it takes to load a page is unacceptable for a significant minority of internet…
-
Facebook Canvas + more news
Facebook Canvas Creating Facebook Canvas ads: step-by-step guide | The Digiterati – great step-by-step guide by Marie Page. Facebook Canvas. Facebook Canvas are full screen mobile adverts. Facebook Officially Launches Canvas Ads That Load Full-Screen Rich Media Pages In-App | TechCrunch – Instant Articles, meet Instant Ads. Facebook wants to give advertisers an immersive way to reach people…
-
Ad blockers
If you work in the advertising or media sectors, the elephant in the room will be the problem ad blockers. Specially developed software designed to stop ad tracking and ad vending online. Over five years from 2010 to 2015 the installed base of ad blockers has increased eight-fold. The root problem is a that of…
-
AirBNB + more news
Build them and they will come | The Economist – or how AirBnB doesn’t make much of a difference in London due to structural issues IBM’s Supercomputer is Controlling a Massive Virtual Reality Game, and They Need Beta Testers – In Brief This virtual reality game will be powered by cognitive computing and cloud technology. And they…
-
MWC 2016 as a case study on talkability, brand mentions and brand performance
Mobile World Congress (or in industry parlance MWC 2016) is where the telecoms industry goes to set out its stand. It has gradually changed from being a conference where the big issues of the day are hashed out, to more of a trade show a la CES or CeBIT. From a brand point of view,…
-
Fitness apps + more things
Fitness apps Adidas, Asics, Under Armour Spend $1 Billion on Fitness Apps | Business of Fashion – interesting how sports apparel brands are making the front running in fitness apps. Fitness apps look like one of the key use cases for wearables and I expect technology firms to try and muscle in. Fitness apps would fit…
-
Apple ID + more news
Apple ID Apple: Terrorist’s Apple ID Password Changed In Government Custody, Blocking Access – BuzzFeed News – The Apple ID password linked to the iPhone belonging to one of the San Bernardino terrorists was changed less than 24 hours after the government took possession of the device, senior Apple executives said Friday. If that hadn’t happened, Apple…
-
Monster Hunt & more news
Monster Hunt China’s highest-grossing film of all time Monster Hunt flops in US, takes in $21,000 during opening weekend: Shanghaiist – interesting that they didn’t bother to put some marketing wallop behind Monster Hunt, they had enough time to do a good English dub (great way to get Asian Americans on board) and push it out…
-
What does ZBB mean for agencies?
After talking with a friend I pulled together a brief presentation for them which explained what Zero Based Budgeting (ZBB) practices at a client were likely to mean for an agency. What does Zero Based Budgeting mean for agencies? from Ged Carroll The key takeout for me are is one of attitude. ZBB isn’t about cost…