Category: media | 媒體 | 미디어 | メディア

  • Dark social + more news

    How to Use Brand Jedi to Harness ‘Dark Social’ | DigitalNext – AdAge – so basically this is being attributed to influencer engagement and as the driver of ‘unattributable’ site traffic / conversions aka dark social (paywall) Apps to watch at SXSW 2016 — Medium – nothing really stood out to me from this list. Tribe and…

  • Platform utility

    Silicon Valley VC Andreessen Horowitz put togethers slides that cover platform utility and the role of network effects. The  presentation does a good job at providing a taxonomy on different products. It comes in handy when thinking about channel role / platform utility from a media planning perspective and also evaluating start-up ideas. They define…

  • Facebook messenger content + more

    Next Up: Facebook Messenger Content From Publishers? – will Facebook Messenger content as publishing platform happen? WeChat has already got a mature content platform offering. This provides a clear framework for how Facebook Messenger content could look and feel. A bigger challenge for publishers and Facebook is how to monetise it SMARTPHONES: Dakele Becomes First Smartphone…

  • Holly Herndon + more things

    Holly Herndon Holly Herndon and Jace Clayton in conversation. Holly and Jace are interesting characters. They are academics, at least one published book author and artists. They have explored areas such as sampling themselves and the use of machine learning in composition and sound creation.Holly Herndon on process is fascinating. I think this has wider…

  • PR, Not Communications – revisited

    In April 2011, Richard Edelman wrote a blog post in defence of public relations. The blog post PR, Not Communications was in response to a question from an employee in the London office …as PR continues to expand, encompassing digital, research, media planning and content creation, should we consider rebranding ourselves as communications firms? He…

  • Online advertising targeting

    Ad blocking has become a thing; with a UK government minister likening it to a protection racket kneecapping online advertising targeting. This felt similar to  the the early 2000s and political action against file sharing. A cursory glance of publicly available data shows a few  things: This starts to paint a picture of something being broken in the…

  • Lotte + more news

    Lotte Lotte shareholders reject bid to remove Chairman Shin Dong-bin as family feud continues | The Japan Times – particularly interesting Chaebol feud given the unique Japan-Korea structure of Lotte. Lotte in Korea is huge in FMCG, entertainment, hospitality and retailing. Lotte has been driven out of China by the government. More Korea related posts…

  • Oculus + more news

    Oculus Founder: Rift will come to Mac if Apple “ever releases a good computer” | Ars Technica – indicates its basically a very top end gaming machine minimum requirement for Oculus. It also indicates that there will not widespread adoption any time soon. State-of-the-art games consoles don’t cut it either according to Oculus. It means that…

  • Money out of China + more things

    So you want to get your money out of China? Cut out and keep edition | FT Alphaville – getting money out of China is notoriously difficult (paywall). More China related posts here. Big in Japan! Geomagnetic indoor positioning | Electronics EETimes – interesting deals by IndoorAtlas with Yahoo! Japan, SK Planet (Korean commerce service) and Baidu…