It makes sense to start this category with warning. Marshall McLuhan was most famous for his insight – The medium is the message: it isn’t just the content of a media which matters, but the medium itself which most meaningfully changes the ways humans operate.
But McLuhan wasn’t an advocate of it, he saw dangers beneath the surface as this quote from his participation in the 1976 Canadian Forum shows.
“The violence that all electric media inflict in their users is that they are instantly invaded and deprived of their physical bodies and are merged in a network of extensions of their own nervous systems. As if this were not sufficient violence or invasion of individual rights, the elimination of the physical bodies of the electric media users also deprives them of the means of relating the program experience of their private, individual selves, even as instant involvement suppresses private identity. The loss of individual and personal meaning via the electronic media ensures a corresponding and reciprocal violence from those so deprived of their identities; for violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.”
McLuhan was concerned with the mass media, in particular the effect of television on society. Yet the content is atemporal. I am sure the warning would have fitted in with rock and roll singles during the 1950s or social media platforms today.
I am concerned not only changes in platforms and consumer behaviour but the interaction of those platforms with societal structures.
Interesting interpretation of the current approach to online harmonisation by the Chinese government. There is an opinion that China’s censorship mechanisms are somehow overwhelmed. I don’t think that this is the case at all. Instead I believe it’s part of their wider approach to online harmonisation – As Virus Spreads, Anger Floods Chinese Social Media – The New York Times – this isn’t a government apparatus operating from weakness but smart. Online harmonisation allows just enough venting to stop it boiling over into angry action but not enough for a disruptive revolution. The clue is in the Chinese government’s own name for this process online harmonisation – to give a harmonious Chinese society.
Nightmares on wax: the environmental impact of the vinyl revival | Music | The Guardian – digital media is physical media, too. Although digital audio files seem virtual, they rely on infrastructures of data storage, processing and transmission that have potentially higher greenhouse gas emissions than the petrochemical plastics used in the production of more obviously physical formats such as LPs – to stream music is to burn coal, uranium and gas – vegan vintage wearing gen-z will look back on streaming not only as a cultural disaster, but a planetary one. Streaming is the music industry analogue to restaurant’s plastic straws and styrofoam cups
23andMe lays off 100 people, CEO Anne Wojcicki explains why | CNBC – surprised to see market turn… – I was surprised to see this late 20th century version of a faddish product from the Sharper Image catalogue do so well for so long given the privacy implications of it
Is Singapore’s ‘perfect’ economy coming apart? | Financial Times – Mid-level jobs in manufacturing and multinational companies are disappearing and being replaced by technology and financial services roles, which are easier to fill with younger, more affordable migrants. Singaporeans like Aziz struggle to get back into the workforce. Only half of retrenched over-50s are re-employed full time within six months. Nearly three-quarters of people laid off in Singapore in the third quarter of last year, the most recently available data, were what the country classifies as professionals, managers, executives and technicians, or PMETs – I’ve been re-reading John Naisbitt’s Megatrends at the moment and its interesting how these classic knowledge worker roles have been disappearing – whereas just 30 years ago they were the future. It does make me a bit skeptical of the ‘every kid should learn how to code predictions’. The increasing consumer debt is another interesting aspect of this
IoT Trouble: The Sonos Example — And More – Monday Note – the recent Sonos issue is interesting for a number of reasons. Firstly, the basic IoT issue that older equipment on a network can block security updates to newer Sonos gear. The second aspect of this relates to consumer attitudes. Early Sonos sales positioned the equipment against traditional consumer electronics brown goods like Sony, Denon, Yamaha etc. As we can see from recent products, Sonos has moved away from hi-fi to convenience. This is probably why Sonos legal action against Alphabet’s Google Chromecast and Google Home became more important.
Nutella/Ferrero: nut fluster | Financial Times – In 2012 Ferrero agreed to set aside $3m to settle a class-action lawsuit filed by a California mother. She had been surprised and upset to learn Nutella was not a “healthy, nutritious” food. She was widely mocked – you could not make this up (paywall). More on FMCG as a topic here
Hong Kong’s Industrial History : How Plastic Flowers Built A Global Metropolis – In the years after World War II, buying a bunch of plastic flowers was trendy, not tacky, and Li Ka-shing built their novelty into a business empire that now spans the globe – the Hong Kong manufacturing boom went on until the opening up of China. At this time Hong Kong was a more equitable society. The business entrepreneurs either pushed into China or deindustrialised and became Hong Kong property developers. As for plastic flowers, you often see them around you and don’t realise what they are. More on Hong Kong here
The durable history of Casio’s durable G-Shock watch – the company gets asked all the time about how it might create a smartwatch that lives up to users’ rugged expectations for its storied brand, but that any such product would have to be a G-Shock first. “I believe you can rest assured that it will be uniquely G-Shock in its form factor, unlike anything we have seen before.” If Casio carries its tradition forward, you’ll be able to read all about it—right on the face of the watch itself
Facebook does not understand the marketplace of ideas | Financial Times – The first critical flaw in Mr Zuckerberg’s thinking is the idea that the marketplace for goods is efficient without regulation. Much of the thrust of economics over the past half century has been to understand what regulations are needed to ensure that markets work. We have tort laws that ensure accountability if someone is injured and we don’t allow companies to pollute willy-nilly. We have fraud and advertising laws to protect consumers against deceptions — recognising that such laws circumscribe what individuals may say and publish – well worth reading the rest of the article (paywall)
How Loro Piana serves ‘nomadic elite’ with €7,000 cashmere coats | Financial Times – A recent report from consultants Bain & Co argued that new growth in the luxury goods industry was going to be driven by brands that go beyond just offering shoppers a product and were able to also provide a mixture of new experiences and ideas, and even provoke emotions
Jeff Staple On How Streetwear Set The Tone For Today’s Mainstream—And What To Expect Next – now, a single post can disrupt everything. A single verse from the right musician can kill off an entire brand. So the velocity at which retailers must adapt had to catch up. They could no longer wait for the Vogue “September Issue” or New York Fashion Week to see what was hot. It was blatantly obvious down to the exact number of “likes.”
Chow Tai Fook, Sa Sa closures deepen Hong Kong retail crisis | Campaign Asia – this is about deflating an overinflated retail and real estate economy. Its popularity was from the prevalence of adulterated products in China and the lack of sales tax in Hong Kong. Chow Tai Fook failed to look at international expansion and has no one to blame but its board of directors
Google acquires Pointy, a startup to help brick-and-mortar retailers list products online, for $163M | TechCrunch – built hardware and software technology to help physical retailers — specifically those that might not already have an extensive e-commerce storefront detailing in-store inventory — get their products discoverable online without any extra work – reminds me of the kind of thing you’d expect Tencent or Alibaba to do as China has led in O2O e-tailing. Pointy also fits into Google’s mission to organising all the worlds information. Over time, I can only see Pointy as being bad for retail margins.
The problem with the idea of Pointy is that it treats all stock as equal, in reality the cost of an item isn’t only its price. A point that Pointy misses. There are also transport costs, time and convenience costs involved. For a real world story indexed by Pointy, the consideration of being able to drive to a nearby story and get something immediately isn’t a factor. How does Pointy know about the hassle of that same trip if one has to walk there and back instead? Does Pointy consider how heavy or bulky a product might be?
Mediatel: Newsline: How the UK is quietly importing a sinister political phenomenon – “I have read so many predictions and trends about journalism in the past few weeks. The most significant trend, mostly unacknowledged, is that of politicians realizing they do not need to provide access or engagement with journalists, or even tell the truth, to be electable.” – where is this going?
Make your China marketing pop with these pop culture tips – POP MART: the designer toy market in China is booming. Not that surprising given historic popularity in Hong Kong and Japan – in many respects culturally China is a laggard
Framed — Pixel Envy – three paragraphs in and it is already setting up the idea that personal privacy and public safety are two opposing ends of a gradient. That’s simply not true. A society that has less personal privacy does not inherently have better public safety; Russia and Saudi Arabia are countries with respectable HDI scores, brutal censorship and surveillance, and higher murder rates than Australia, Denmark, France, and the United Kingdom
Sugar Bear’s Don’t Scandalize Mine was a go to record for me, but I’ve never seen a music video of it until now
What Does Taiwan’s Public Think About Election Interference From China? – The Diplomat – hyper-polarization in views between DPP and KMT supporters highlights the difficulty in addressing cybersecurity and China more broadly. To reach a consensus requires first acknowledging and disrupting the echo chambers in which disinformation campaigns thrive, then the government must implement election transparency policies to more easily expose disinformation efforts. However, with increasing animosity between parties, this consensus may be hard to reach. Citizens may also be concerned that any steps the government takes are limiting their freedom of speech or other rights (paywall)
Try as It Might, Germany Isn’t Warming to Huawei – The Diplomat – Highest on their list of concerns has been the risk of exposing the future German 5G network to large-scale espionage and data theft on behalf of corporate and political actors in China. In recent years, Germany’s intelligence agencies have reported a steady increase in Chinese government-directed espionage and hacking activities against German targets, primarily with the aim of acquiring corporate secrets. China is now considered the source of the majority of cyberattacks against Germany. In 2019, some of the largest German companies confirmed that they had been targeted by a new wave of cyberattacks that likely originated with the Chinese government. During a parliamentary hearing on the issue of Huawei in October, Thomas Haldenwang, the president of Germany’s domestic intelligence agency (Bundesverfassungsschutz), claimed that Chinese espionage and cyberattacks have been expanding into more and more sectors of the economy and the state. According to Haldenwang, while Chinese cyberattacks in Germany were previously focused primarily on private corporations and technology
China Manufacturing:”Elvis Has Left the Building” | China Law Blog – “China’s rising costs, tricky regulations and increasingly unstable geopolitical situation are forcing more manufacturers to move production elsewhere” and we should expect this exodus to gain speed in 2020, “despite the prospect of a minor US-China trade truce.”
Bose and HERE Fuel AR Experience Innovation By Combining Location and Audio Technologies – Semiconductor Digest – HERE Technologies, a global leader in mapping and location platform services, today announced a collaboration with Bose Corporation to jointly enable their respective developer communities to deploy augmented reality (AR) location applications and services. This collaboration gives HERE developers access to the Bose AR platform and spatial-audio capabilities, and extends the HERE platform, positioning and mobile SDK location technologies to developers building audio AR applications and experiences. – ok so turn by turn direction or tourist style apps probably. The most interesting thing for me was that Bose AR isn’t just the audio enabled frames but recent noise cancelling headsets as well
SPH print newspaper ad sales dive 20% on year | Media | Campaign Asia – Singapore Press Holdings, the parent company of The Straits Times, Lianhe Zaobao, and other news publications, saw overall revenue drop 3.8% in the first quarter of fiscal 2020 – interesting acceleration. Part of which is down to media agencies making more money from digital and some due to changing consumer habits. I’ve started taking a print newspaper subscription again as I value the juxtaposition good print design can bring
NYT: Russian hackers successfully targeted Ukrainian gas company Burisma – Axios – Public awareness of the Burisma hack cuts both ways politically. For former Vice President Joe Biden’s campaign, it means document dumps could happen at any time, with accompanying media frenzy and potentially damaging revelations. For the Trump campaign, it means that any such revelations will come pre-tainted with a Russian label
John Lewis marketing boss Paula Nickolds departs before starting | The Drum – Anusha Couttigane, principal fashion analyst at Kantar, said that whoever takes the lead will need to rethink its long-running, and arguably tired, festive advertising strategy which has relied on blockbuster, tear-jerker creative to encourage shoppers into stores. “John Lewis needs to continue evolving its digital marketing efforts. While the company’s Christmas mascot, the accident-prone dragon Excitable Edgar, was warmly received, the debut of the brand’s Christmas advert is simply not the event it once was,” – quite a burn right there.
Sonos hits Google with lawsuit over wireless speaker patents – “Google has been blatantly and knowingly copying our patented technology” for years. Sonos and Google collaborated in 2013 to add the Play Music service to Sonos speakers, and more recently, the two worked to bring Google’s digital assistant to Sonos speakers, alongside Amazon’s counterpart, Alexa. “Despite our repeated and extensive efforts over the last few years,” Spence told the Times, “Google has not shown any willingness to work with us on a mutually beneficial solution. We’re left with no choice but to litigate,”
With nothing to lose, loners build future in China’s hollowed-out north – Reuters – “Social classes are fixed,” Li said. “The poor can never achieve anything. When you encounter problems, if you can solve it, great. There’s not much you can do otherwise.” – interesting consumer comments that explain the slow down in China’s economic growth
Dark Patterns after the GDPR: Scraping Consent Pop-ups and Demonstrating their Influence by Nouns, Liccardi, Veal, Karger and Kagal – The results of our empirical survey of CMPs today illustrates the extent to which illegal practices prevail, with vendors of CMPs turning a blind eye to — or worse, incentivising —- clearly illegal configurations of their systems. Enforcement in this area is sorely lacking. Data protection authorities should make use of automated tools like the one we have designed to expedite discovery and enforcement. Designers might help here to design tools for regulators, rather than just for users or for websites. Reg- ulators should also work further upstream and consider placing requirements on the vendors of CMPs to only allow compliant designs to be placed on the market. (PDF)
Breaking norms to create shock is a well-trodden path. Look at the way the Conservative Party used transgressions to dominate news cycles during the last election. For a cynical marketer like myself it has all become rather jaded.
This news footage of audience reactions from screenings of TheExorcist reminded me of the power in breaking norms.
One film that was famous for breaking norms was The Exorcist. It has a whole mythos built up around it. New Hollywood was pushing the boundaries of what was acceptable across different genres and horror was no exception.
Breaking norms was big business. The Exorcist was the highest grossing R-rated film at the box office until Terminator 2 almost 20 years later.
The Exorcist was released in 1981 in the UK on video tape, but was then banned – swept up in the video nasties media frenzy of 1982 to 1983. It was so controversial that it wasn’t re-released for 25 years after its initial release. That gap allowed the myth to grow.
Watching the reactions in this film above gives you a sense of the power of breaking norms. And this wasn’t just an American phenomenon. Before I went to college, I used to work in an oil refinery.
One of my colleagues was a man in his late fifties called Joe Simpkin. He was shorter than me with a barrel-like body shape, a Cheshire accent (think the nasal twang of Frank Sidebottom).
Frank Sidebottom’s first TV appearance
Always cheerful, Joe was a typical plant worker; he’d seen a lot working in the UK and the Middle East from before the OPEC oil crisis of 1973. He usually told ribald tales, which usually happened during a stopover in flying back and forth to the Middle East. Such as the time he saw drug addicted adult film performer John Holmes failing to perform at a ‘sex club’ in Amsterdam – ‘It was just sitting there like a baby’s arm, never budging no matter what the two girls did’. Let’s just say he wasn’t exactly woke, despite having a strong sense of fair play.
This was pre-internet: I used to get hold of rare and banned content from art students I knew. Pretty much every film that was banned in the UK, you’d get hold of through these networks.
Large chunks of culture were scarce and the process of discovery bound people together. I made friends in galleries, record shops and independent cinemas. They were involved with the same scene as me using video mixing equipment, found footage, old films and nascent computer graphics from a Commodore Amiga to add a visual accompaniment to the music being played. Big three lens video projectors worked alongside liquid slide projectors and video walls made of multiplexed TVs that some clubs had from the first generation of modern VJing.
These tapes were copies of copies, grainy videos that were hard to watch because of the ‘snow storm’ noise on them. I managed to get hold of two underground videos. These two particular tapes of them was of Clockwork Orange and the other of The Exorcist. The rest of both tapes were filled with American TV interviews with Charles Manson. I refound the main Manson interview on YouTube now.
Geraldo Rivera interviewed Charles Manson in San Quentin prison some time in 1988
I wanted the Manson interview for drop-ins on mixtapes. I was fascinated by the hippy culture that I was too young for.
1960s Counterculture was having a renaissance as art and music riffed on the motifs of the late 1960s summer of love. I’d often use The Grateful Dead’s Uncle John’s Band or Jefferson Airplane’s Embyronic Journey at the beginning of the night before ripping into house music, or at the end of the night to clear punters out.
Freewheeling Manson was part of the culture’s dark surreal underbelly.
We got talking about the films on the tapes. Joe turned from his usual jovial self and went serious. He told me about going to see The Exorcist with his first wife and another couple. He came out of the cinema and he admitted both him and his wife were shook up. They went home, arriving back just after midnight. They stayed up playing cards, smoking cigarettes and drinking tea until daylight with the other couple.
Joe had a daughter with similar hair to Regan (played by Linda Blair in the film).
Neither Joe or his wife could bear to bring themselves upstairs let alone look in on his daughter. We talk about making an impact with our campaigns, but when is the last time, something you’ve created moved someone that much and that they remember it 20 years later?
