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传播媒体 | media | 미디어

Something just doesn’t add up

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The web is now host to the world’s fastest growing media format for advertising. It’s what’s blowing smoke up the ass of Google’s share price. At the moment it accounts for a single digit percentage of advertising spend, but 15 per cent and growing of people’s eyeball time.

  • Television revenues including advertising however are circling the plug hole prior to disappearing down the drain:
  • Proliferation of TV channels and transmission vehicles (digital terrestrial signals, satellite, cable)
  • Move away by marketers from brand building campaigns to direct response campaigns that produce more PowerPoint and Excel-friendly data
  • According to figures from the MPAA revenues from pay television have been declining
  • Pay-per-view demonstrating a very low growth rate in revenue according to the same MPAA

So it was with some interest that I read this Economist article Telecoms, television and the internet: the war of the wires on the way that telecoms companies are investing in IPTV as a big play to drive revenue. The figures tend to indicate that ‘cable TV over phone lines’ has a hard time entering ahead of it entering a mature marketplace. Telecoms companies have previously made a dogs dinner of handling media businesses, which is why they have often sought to partner with specialists in the area of online content provision. If the telecoms companes take a similar approach on IPTV then it is worth looking at the growth of the net as alternative guideline. If the previous growth of the net is anything to go by only 5 per cent of the people in the IPTV field is likely to be commercially successful with their offerings.How will regulators handle and affect the marketplace for IPTV and how will the offering be subverted and used by early adopter consumers?


From a media company perspective IPTV is a double-edged sword, its a revenue stream, but it exasperates the ‘shortening’ of the window that media companies have to make money on a property. This picture becomes clearer when you read the Slate article Hollywood Death Spiral – the secret numbers tell the story.

Categories
传播媒体 | media | 미디어

Movie Company Pricing

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Movie company pricing – Business Week has a great article online that suggests that movie companies have not learned the lessons of the music industry. DVD sales are declining because the format is too expensive according to evidence provided by Business Week readers.

Both Dreamworks and Pixar have noticed a decline in disc sales. Box office hits like The Incredibles have underperformed in the retail environment.

Substitute products including cheap rentals is threatening the film studios licence to print money.Eexpensive DVDs and a proliferation of ‘special editions’ are leaving customers feeling ripped off and shy of making the same mistakes in the future.

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传播媒体 | media | 미디어

Revolution Postponed

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I don’t visit Red Herring online as much as I used to, but noticed today that they had decided to finish their blog on June 23rd. The blog had been running for the last year. I checked on Yahoo! News, Google News and there was not one article about the blog being shut down, nor did anything come up on Technorati. Unread or unloved? I don’t know, but it is interesting that the media business heads in their wisdom decided to terminate this experiment after giving it a reasonable amount of time to mature and develop.

Is this just another part of the puzzle showing that blogging is not the media revolution its ‘long tail’ evangelists would have you believe?

Categories
传播媒体 | media | 미디어

Glass School of Journalism finds new recruit

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Stephen Glass, the former star journalist of the New Republic was exposed for making up some of his stories. Now freelance journalist and extensive contributor to Wired magazine Michelle Delio is suspected of using similar tactics in some of her articles for TechnologyReview.com and Wired News. More information here.

Kudos to Charles Arthur for the link.

Categories
传播媒体 | media | 미디어 法 | legal | 법률학

Vivid Imagination, Private, Hustler…..

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Is Rockstar Games about to join the titans in ‘adult entertainment’? According to Reuters, California legislators want to put violent video games in the same space as pornography and forbid its sale to minors. If this becomes a widespread trend it could have a tremendous knock-on effect for the computer games industry. Although the Playstation helped to extend computer games into adult males, children and teenagers are still a very important market.

Having this market taken away from them will adversely affect sales of games and consoles. Given that gaming is considered a major growth opportunity for Microsoft and the main thing that has kept Sony in the black for a considerable amount of time, this law change is dynamite.

In addition, where California has pioneered the world has followed; catalytic converters on your car for instance. Anti-computer game laws are also expected to pass in Illinois, Michigan and North Carolina. Ironically the law will have the least impact on Nintendo who have always pitched their games as more child-friendly material.