ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 2 minutes

OMEGA SEAMASTER PLANET OCEAN ULTRA DEEP | Watches News – I love some of the design details in this watch such as the lugs. Less convinced by the aesthetics of the dial, the hands and the lack of protection given to the crown

So, Gutenberg Didn’t Actually Invent the Printing Press | Literary Hub – way before Samsung Korea was innovating the shit out of the world, here’s the story

The Redirect Method – its rare to get this much of an inside view inside a campaign, well worth reading

NHS teams up with Amazon to bring Alexa to patients | Society | The Guardian – the push here seems to be accessibility; but a call centre is even more responsive than Alexa is

Shiseido’s Beauty App Promises Perfect Skin — at $92 a Month – BloombergShiseido is targeting women facing “the dilemma of valuing skincare but struggling to find the time to find the perfect formula,” Shigekazu Sugiyama, president of Shiseido Japan, said at a news conference in Tokyo. Research by the company shows that the more hectic the lifestyle, the greater the fluctuation seen in complexion, he said. 

Optune’s cylindrical device mixes and dispenses a personalized formula twice a day, with as many as 80,000 different combinations. The product’s software, available as an iPhone app, takes photos of the user’s face in order to detect skin conditions. The data is analyzed together with sleep rhythms and menstrual cycles, as well as external factors such as weather and air pollution, in order to deliver the right mix of serums.

Unilever tackles marketing bias with DNA tests | WARCThe exposed group who perused their personal DNA results and participated in the immersive training recorded a 35% decrease in unconscious stereotyping when measured against the control group. 

Similarly, Santos revealed, the exposed group also logged a 27% increase in original thinking measured against their peers in the control group. 

Such an insight builds on a growing slate of evidence that the part of the brain associated with stereotyping influences the cognitive activities that are needed for creativity, too.

Podcast: WARC’s David Tiltman On Marketing Effectiveness – great listening for the lunch hour on advertising effectiveness

Nomads travel to America’s Walmarts to stock Amazon’s shelves – The Verge“If somebody likes a certain scent or how something works, they become loyal to that item, even if just the packaging has changed. They can no longer find that item in a store, and Amazon is one place they’ll look for it. It’s people like us who travel around that can find it.”

Mediatel: Newsline: The scourge of short-termism comes from the top“The Media sector has several examples of companies that placed short-term earnings growth over long-term investment and saw their earnings and, ironically, share price suffer. RELX (the old Reed Elsevier) suffered a collapse in its share price, which took several years to reverse, after the market realised previous management had underinvested to boost earnings growth to meet LTIP plans. On the other hand, companies that invest see returns to shareholders. Sky, which famously prioritised organic investment over shareholder returns and meeting earnings targets, eventually was bought out at a big premium to its historic share price”.

How 5G will affect marketing communications | Advertising | Campaign Asia – so adtech will slow up the theoretical speed of 5G, this is all very depressing