Digital Natives, Digital Immigrants Redux

For a while now, there has been a lot of weight in the marketing community about the different ways in which younger generations consume information and use technology. Allegedly they like to surf incomprehensible websites, love gadgets, have their own language, listen to the radio, watch the TV and surf at the same time. Older […]

LexisNexis – the web isn’t everything

Over the past few days I’ve had an opportunity to use LexisNexis Professional. LexisNexis is an information database drawn from 11,000 publications and other sources. It reminded me of how much information never goes into Google, a quick search revealed far more of my press releases (though not all of them) than a search on […]