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Reading Time: < 1 minute qCPM is emblematic of the state of online advertising. qCPM stands for quality cost per mille. It is used interchangeably with vCPM – valuable cost per mille. The implication being that normal advertising impressions are tainted. Tainted by advertising fraud, click bots, bad neighbourhoods and faulty data. What other industry would sell its seconds products … Read moreJargon watch: qCPM
Reading Time: 5 minutes What does the future hold for influencer marketing was an event organised by PR Week that I got to attend last week. Below are some of the thoughts and key points that came out of the event. The Competition and Markets Authority They are responsible for enforcing The Consumer Protection from Unfair Trading Act (2008) … Read moreInfluencer marketing – what does the future hold
Reading Time: 3 minutes Looking back at the Snowden revelations – A Few Thoughts on Cryptographic Engineering – The brilliant thing about the Snowden leaks was that he didn’t tell us much of anything. He showed us. Most of the revelations came in the form of a Powerpoint slide deck, the misery of which somehow made it all more … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서
Reading Time: 3 minutes Men Know It’s Better to Carry Nothing – The Cut – Medium – women clean up because fashion allows it. She pointed to the size of women’s bags, which allow us — like sherpas or packhorses — to lug around the tool kits of servitude. A woman is expected to be prepared for every eventuality, … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서
Reading Time: < 1 minute How to replace El Capitan’s missing Secure Empty Trash | Macworld – SSD as security risks Fake Everything 2019 Update – 50 odd examples of how online advertising is corrupted Internet advertising to grow at slowest rate since 2001 dotcom bust | Media | The Guardian – deceptive visuals, but interesting AR/VR early stage valuations … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서