Looking back to when I started this blog, it would have been reasonable to expect an inevitable march of retailing from offline to online. Amazon was on a tear and search advertising volumes were increasing year on year. By the time I was at Yahoo! search advertising (focused on online retailing) counted for about half of all revenue for the company.
At that time Yahoo! had a Spotify-like subscription streaming music service that was viewed as a threat to Apple’s iTunes download only offering. When I worked there Yahoo Music was the number one online music site in terms of audience reach and total time spent by consumers on the site. Also display advertising was much bigger for brands than it is today and Yahoo! was guaranteed a good share of the online marketing spend from any movie launch at the time.
The reality of online retailing, was slower than our expectations. While COVID drove an increase in online retailing there has also been corresponding innovations in retailing as well.
Amongst the pioneers in this change have been luxury brands like Burberry and Nike, who brought digital into their stores to provide a superior customer experience.
Adidas brought manufacturing into its stores with its speedfactory experiment, allowing for fast time to market and customisation.
Supreme changed the cadence of retailing with the Thursday morning ‘drop’ which saw queues outside stores. Every Thursday became a launch day as far as their customers where concerned. The queue has moved from Apple’s annual cadence, to every week.
Amazon have launched a new TV series to stream called Citadel. Citadel seems to be their spring tent pole TV series. The series is produced by the Russo Brothers. The Russo Brothers are responsible for four of the Marvel films up to Avengers Endgame. My favourite work by them is Welcome to Colinwood, a remake of the 1958 Italian comedy caper film I soliti ignoti (known in English speaking markets at Big Deal on Madonna Street or Persons Unknown). Unfortunately Welcome to Collinwood lost money at the box office, but has become a classic since.
It stars Richard Madden and Priyanka Chopra Jonas alongside Stanley Tucci. Madden is famous for his roles in Game of Thrones and BodyguardTV series. Chopra is famous in Bollywood film circles and was the star of the TV series Quantico.
Season one has launched just two episodes at the time of writing. So its too early for me to make a call on if Citadel is worth watching. I can tell you that it isn’t the most cerebral TV series and lags well behind Amazon’s adaption of Tom Clancy’s Jack Ryan in this regard, but it might offer the escapism of a Bond film. So far it has well choreographed action scenes, a standout performance by Tucci and CGI sequences that are distracting in nature rather than causing you to suspend believe. The story itself seems like an update of The Man from U.N.C.L.E. – where the good guys are pitted against a transnational organisation dedicated to chaos and destruction.
In this respect it probably feels like familiar territory to the Russo Brothers time making Marvel films with The Avengers, SHIELD and an assortment of enemies from Hydra to Thanos.
As seen on TV
Regardless of what I think about Citadel; Amazon are all-in on the series in a way that I hadn’t seen for The Terminal List, The Man in The High Castle or the Jack Ryan series. With Citadel, Amazon has taken a leaf out of Netflix’ book; creating a line of merchandise. The merchandise is less thoughtful than what Netflix came up with for Stranger Things and is more reminiscent of when everyone I knew in the mid-90s had anX-Files logo t-shirt in their wardrobe somewhere.
Amazon marketplace vendors Citadel lookbook
But Amazon didn’t stop there. Amazon also created a ‘look-book’ for each of the main characters, allowing fans to buy the look from Amazon’s eco-system of Chinese manufacturers, who sell on the platform via the platforms Marketplace offering.
This mix of entertainment has been done better before by the likes of GirlWalker in Japan who host the famous Tokyo Girls Collection. A number of companies have experimented with in-show shopping to augment product placement in the past and this looks to be where Amazon is going. This set of pages seem to be the first stage of experiment to link Amazon Prime Video more closely with commerce in the future.
I am curious to know how much of an uplift in sales that the look-book generates and will it inspire an uptake in red bodycon dresses from Aberdeen to Andover?
Hiro Protagonist is the main character of Neal Stephenson’s iconic novel Snow Crash. In the novel talks about the rise of the corporation to become a quasi-nation state, a winner takes all economy, a vision of a future metaverse, hacker culture and service hyper-competition with Uber-like employees.
Snow Crash by Neal Stephenson
Hiro Protagonist is a hacker who moonlights as a courier to make ends meet. The story starts with Hiro Protagonist trying to deliver a pizza at high speed. The idea is that the courier would deliver a pizza to any location, not just delivery to a building like getting pizza to work or home. Now we’re starting to see these kind of services being rolled out in real life, by building them into in-car systems and mapping applications. This will add more importance to dark kitchens over store fronts, but store fronts are important as they build brand experiences.
NTC Volcano or NTC Vulkan in westernised Russian is an information security firm (think Crowdstrike, HackerOne, Mandiant or the part of BAE Systems formerly known as Detica). Information leaked from the company show that NTC Volcano has played a major role in Russian state sponsored cyber attacks.
NTC Volcano also work on protecting large corporates and include Sberbank and Aeroflot. NTC Volcano has partnered with IBM up to last year.
Like the Panama Papers before it, it looks as if there is going to be a succession of NTC Volcano related stories over the next few weeks coming out by the participating media outlets collaborating on the reporting.
Alibaba Reorg – by Kevin Xu – Interconnected – so many motivations wrapped up in this from conglomerate discount to dissipating market power that made them such a high profile target for Chinese government attention
Current state of US-China relationship. This doesn’t take into account the dumpster fire of China’s relationships with the likes of the European Union.
How China’s Spies Fooled an America That Wanted to be Fooled – Lawfare – Rather than untangle the ways in which the MSS seeks to gather U.S. government or corporate secrets, Joske argues that the MSS’s greatest intelligence strength is its massively successful influence operation against U.S. political and business elites – reinforces a lot of the findings in The Hidden Hand by Hamilton & Ohlberg.
The lengths some companies will go… the amount of money, time and effort they will spend… just to avoid paying women of color.
Jodi-Ann Burey
The reality its that AI-generated models aren’t about systemic racism; but the creative class equivalent of John Henry vs. the steam drill, or the Luddites against textile manufacturing machinery. At a systemic view: when capital and labour come into conflict, capital wins.
The only stakeholder group actually being considered is the company’s shareholders. They are usually put in place for efficiency gains that are traded off against ‘just good enough effectiveness’. The need has probably been accelerated by the inflation in influencers prices and the need for a faster turnaround time.
Finally you don’t have to worry about breach of good behaviour clauses which might occur with working models or photographers. It started with virtual influencers pioneered in Japan notably Imma who first appeared in 2018.
How the security strategy of European countries has changed in recent years. TL;DR – the peace dividend is over.
Software
How to Save Android | Digits to Dollars – Android is not in good shape. After 16 years on the market, Android remains heavily fragmented. This requires developers to build hundreds (thousands?) of versions of their app, and consumers face a bewildering array of user interfaces. Developers are deeply frustrated by this. We know many software developers who insist on using an Android phone out of principal, but their green message bubbles stand out as exceptions. Consumers, especially young consumers (aka customers of the future) prefer iOS by wide margins – the problem is testing rather than developing lots of versions
Beyoncé and Adidas mutually agree to call it quits – A Wall Street Journal report states that this development comes a couple of months after Ivy Park witnessed a 50 per cent decline in sales. The label pooled USD 40 million in 2022, however, the news outlet showed a projection of USD 250 million. This is a massive shrink from USD 93 million in sales in 2021. – the latest collection looked more like high vis workwear than stylish activewear.
Bob Hoffman has been pointing out the problems with the way online advertising has been run for years. Bob’s book Adscam is probably one of the best critical examinations of the online media eco-system and the risks inherent in programmatic advertising.
Bob Hoffman got to speak with the European Parliament. Bear with it as audio improves through the recording.
He also spoke at the Digital Marketing is Broken event.
Interesting talk on the benefits and limitations of economic sanctions with a particular focus on Iran and Russia.
Ireland
I never realised that Sony had a factory in Ireland as early as 1960; Sony globalised production of transistor radios relatively early on in their production life. Compare this to the later US technology businesses setting up shop in Ireland over the next couple of decades. This also might go someway to explain why Sony was such a respected brand in Ireland and shows how visionary and experimental the Sony management were. These comments on Irish workers in 1963 versus their Japanese counterparts are interesting. The assembly workers don’t seem to realise the intrinsic value of (the Sony Japan-made) transistors that go into the products – this might be down to education as this was likely a soldering and screwing products together assembly line.
Suzuki-san points out what he thinks are flaws with Irish workers whilst recognising that this partly down to the different social contract between employee and business. Part of the problem was that Irish workers had the opportunity of going abroad without any government restriction compared to Japan. Suzuki-san didn’t believe that Irish workers are bad workers, but rather they require more investment to encourage them to become good workers.
Interesting perspective on the Windsor Framework from an Irish and EU perspective. Tony Connelly did one of the best podcast series on the Brexit process for RTÉ
Materials
I am a big fan of the Rose Anvil account for the way they take a deep dive into materials and shoe construction. Here’s a great example of their work which shows the design principle of what you leave out is as important as what you leave in a product.
Retailing
Olivia Moore on Temu e-commerce app. Her idea of ‘invisible AI’ is actually more prevalent than Ms Moore thinks, otherwise great conversation to listen in on.
Connie Chan does a short talk on the future of e-commerce.
YouTuber aini does good videos that analyse sociological and cultural subjects, so a video on East Asian beauty standards was inevitable. East Asian beauty standards are even more important now due to the cultural impact that they have:
Korean and Japanese beauty products that have become popular from BB cream to SK-II
Filter / camera effects mobile apps – you can see their influence looking at how Cardi B does her make-up
Soft power assets: Hallyu and anime popularity – it affects the aesthetics of this content
China
Huawei building automotive ecosystem without making its own cars – Huawei will not build cars on its own, but will continue to strengthen its automotive ecosystem alliance and platform, integrating R&D efforts of related carmakers to provide diverse resources of smart systems, software, chips and other aspects – interesting profile by Taiwanese technology news outlet DigiTimes
Interesting that proposes that cyberpunk owes as much to Japanese psyche during late bubble Japanese miracle culture as opposed to the writings of American authors Bruce Sterling and William Gibson. It reflects angst, consumerism and accelerated technology.
Cybersecurity Label for U.S. Coming as Early as April – EE Times – 600-plus companies that have joined the ioXt Alliance to help it build confidence in Internet of Things products will be among the first to experience the national cybersecurity label NIST is developing for consumer Internet of Things (IoT) products and consumer software products—as soon as April
Why The Chinese Balloon Was a Necessary Wake-Up Call – Recent events have shown that terrorism is not the only threat to the U.S. homeland. Moscow’s invasion of Ukraine shattered not only the 75-year peace in Europe but also Americans’ sense of security, particularly when the Kremlin has threatened nuclear escalation. Relations with Beijing have also deteriorated to a 40-year low, punctuated by the threat of Chinese aggression against Taiwan and other regional allies and covert activities within the United States
