Ogilvy on Facebook Commerce with an Asian slant to the data

Reading Time: < 1 minute Interesting presentation by Ogilvy on f-commerce. It has some great data about the market opportunity for e-commerce in Asia. Ogilvy on Facebook Commerce A couple of thoughts on the presentation. Firstly, you may not realise it by looking at the slides but commerce was happening on Japanese social network Mixi and Korean network Cyworld before … Read moreOgilvy on Facebook Commerce with an Asian slant to the data

Making a word-of-mouth video is a breeze in Singapore

Reading Time: < 1 minute Standard Chartered Bank wanted to get the Singaporean public to capture some of the excitement of the iPhone and put it around its brand and decided to use a new mobile banking application called Breeze as the vehicle to do this. So they came up with this viral film which was shot during the launch … Read moreMaking a word-of-mouth video is a breeze in Singapore