Category: technology | 技術 | 기술 | テクノロジー

It’s hard to explain to someone who didn’t live through it how transformation technology has been. When I was a child a computer was something mysterious. My Dad has managed to work his way up from the shop floor of the shipyard where he worked and into the planning office.

One evening he broad home some computer paper. I was fascinated by the the way the paper hinged on perforations and had tear off side edges that allowed it to be pulled through the printer with plastic sprockets connecting through holes in the paper.

My Dad used to compile and print off work orders using an ICL mainframe computer that was timeshared by all the shipyards that were part of British Shipbuilders.

I used the paper for years for notes and my childhood drawings. It didn’t make me a computer whiz. I never had a computer when I was at school. My school didn’t have a computer lab. I got to use Windows machines a few times in a regional computer labs. I still use what I learned in Excel spreadsheets now.

My experience with computers started with work and eventually bought my own secondhand Mac. Cut and paste completely changed the way I wrote. I got to use internal email working for Corning and internet connectivity when I went to university. One of my friends had a CompuServe account and I was there when he first met his Mexican wife on an online chatroom, years before Tinder.

Leaving college I set up a Yahoo! email address. I only needed to check my email address once a week, which was fortunate as internet access was expensive. I used to go to Liverpool’s cyber cafe with a friend every Saturday and showed him how to use the internet. I would bring any messages that I needed to send pre-written on a floppy disk that also held my CV.

That is a world away from the technology we enjoy now, where we are enveloped by smartphones and constant connectivity. In some ways the rate of change feels as if it has slowed down compared to the last few decades.

  • 6 things learned in a corporate environment

    The idea for 6 things learned  in a corporate environment came from having spent four months working day-in, day-out onsite at a large corporate.

      • The working environment is very different to an agency. My desk had to become much more portable. Since the space was all hot-desking with only team PAs assigned permanent desks.  This meant no reference charts stuck up or post-its around the monitor. Instead I boiled my process down to the laptop, a notebook that acted as my organisation memory and a day book that focused on my tasks. That was it, no further paper work
      • Many of the traditional spaces for memos weren’t available. So the back of a toilet door with its regularly updated notices was a lifeline to what was happening where. The coffee machine, once a traditional networking point was less useful as hot desking meant that your serendipitous meetings are random in nature. They often lack the depth of what you have an agency environment. These aren’t shallow people, its a level of impermanence built into the working space
      • The importance of mobile was brought home to me. Each desk space had a phone. You keyed in your number and a PIN and your direct dial number moved with you. But 20 per cent of these phones were out of action at any given time. This wasn’t a problem as people tended to use their mobile phones a lot. We used to talk a lot, over bridged conference call numbers. You would see people on calls pacing the floor listening and talking on their calls via headsets plugged into their mobile handsets. For the first few minutes it feels slightly weird
      • Sustainability and being environmentally friendly were more than having a prominent recycling bin. There is an application that reminded me any time I printed something just how bad I was for the environment. Being green was thoughtfully built into processes rather than bolted on as an afterthought
      • Admittedly, my time at Yahoo! was in a very different company and culture, but being a client is very much a team sport. You only have a limited amount of control, a lot of work has to be done by consensus and through a process. You feel like a very small cog in that process and every small gain was an appreciable win. Making this happen takes up an inordinate amount of time
      • It seemed to be timely when writing this post that I read this article Silicon Valley Has Not Saved Us From a Productivity Slowdown – The New York Times – new enterprise software like Workday is still as reassuring clunky as their forebears. Many of the same problems of collaboration and information sharing are still being resolved

    What other things learned in a corporate environment have you come across?

  • Oculus + more news

    Oculus Founder: Rift will come to Mac if Apple “ever releases a good computer” | Ars Technica – indicates its basically a very top end gaming machine minimum requirement for Oculus. It also indicates that there will not widespread adoption any time soon. State-of-the-art games consoles don’t cut it either according to Oculus. It means that the bar for content creation will also be very high for Oculus type devices which will have a negative effect on adoption. It will take a while to move Oculus style experience to a wireless device that would allow free movement. Expect at least one VR winter before Oculus type experiences are ready consumer adoption, if there is sufficient volumes of compelling content created

    Marketers Flock to Programmatic Ads Despite Concerns About Fraud and Transparency – WSJ – 79% of advertisers have made programmatic ad buys over the past year. That is up significantly from a similar study that was done in 2014, which found only 35% of the advertisers had used programmatic buying – relatively small sample size of 128 respondents via Forrester Research. Forrester also don’t seem to understand that role that programmatic would play in a media mix and the marketing science for, and against over-personalisation / targeting. It also has implications for businesses in terms of the burden of data that they have to handle (paywall)

    Amazon Quietly Removes Encryption Support from its Gadgets | Motherboard – While Apple is fighting the FBI in court over encryption, Amazon quietly disabled the option to use encryption to protect data on its Android-powered devices. Amazon devices look very similar to Chinese brands in this regards. They’re probably bought by value orientated consumers and it positions privacy as a luxury good. All of which should be a cause of concern for consumers in the medium to long term

  • Money out of China + more things

    So you want to get your money out of China? Cut out and keep edition | FT Alphaville – getting money out of China is notoriously difficult (paywall). More China related posts here.

    Big in Japan! Geomagnetic indoor positioning | Electronics EETimes – interesting deals by IndoorAtlas with Yahoo! Japan, SK Planet (Korean commerce service) and Baidu

    Ad Blockers and the Next Chapter of the Internet | HBR – retargeting blamed for the rise in ad blocking. Hopefully we’ll see advertising planning and targeting driven by marketing science rather than technological progress in the future. Article via Daniel Appelquist

    I, Cringely The FBI v. Apple isn’t at all the way you think it is – I, Cringely – interesting hypothesis

    Kanye West’s The Life of Pablo is now streaming on Pornhub | Dazed Digital – interesting channel to be used. Part of a wider ‘mainstreamisation’ of the platforms which has started with Diesel advertising on them

    Cisco Rolls 16nm ASICs | EE Times – interesting that Huawei is only 3.2% of data centre switches, I expect this to change over time; particularly in China and developing world countries

    Indonesia to Facebook, Google, and Twitter: Pay local taxes or we’ll block you – Last month Indonesian president Joko Widodo toured Silicon Valley and paid visits to the area’s tech giants. Now, it’s their turn to pay Indonesia something—namely, local taxes. – This could make the UK government’s settlement look foolish

    Scary Data – Trends in Malware, Phishing, Site Cleaning and Bad Networks – Wordfence – pretty damning data for Hong Kong Telecom in this analysis

    Technics Reveal Why The New SL-1200 Turntable Costs $4000 – Magnetic Magazine – destroying all that plant looks like an expensive mistake

    Why BlackBerry Is a Hit in Indonesia – Digits – WSJ – BBM 55m monthly active users, Facebook messenger & WhatsApp 50m MAUs, LINE 30m MAUs

    SFX Is Auctioning Off Beatport | HypeBot – not terribly surprising.

    Afternoonify – interesting search audit technology

  • Advertising isn’t the problem, telecoms are

    Advertising isn’t the problem with ad blockers, at least not the sole problem. A few days ago I explained why I thought that tracking was the problem that ad blockers are designed to deal with. From a consumer point-of-view the time it takes to load a page is unacceptable for a significant minority of internet users.

    This comes at a time when mobile telecommunications services have become commoditised. For £29/month I get unlimited data, unlimited SMS texts, unlimited voice, free roaming across a number of countries around the world and 8GB of data when my phone is used as a modem for a laptop.

    So how could a mobile carrier upsell me? The answer lies in going back to the late 1990s. In the UK, there used to be a mobile carrier called one2one. The service provider had a poor network, but needed to engage with business users and tech forward consumers. They did this with series of tariffs under the Precept brand. These tariffs had a couple of differentiated services in common:

    • A shorter gap between replacement handsets
    • A priority and normal number, so that you could prioritise callers
    • Improved voice quality using a better Codec called Enhanced Full Rate or EFR

    Move forward the best part of two decades – handsets are now affordable to be purchased upfront for tech forward consumers, though Apple and Samsung looking to duplicate the car leasing model in the US. They are likely to roll it out internationally at some point.

    The equivalent of priority numbers is multiple identities or accounts, differentiation that steps out of the mobile provider remit and into services provided via applications, for instance multiple email addresses.

    Voice calls are becoming increasingly disinter-mediated through OTT messaging services.  But ad-blocking on the network level offer a clear analog to the deployment of EFR, providing faster page load times for web content.

    There are also benefits in terms of network utilisation and bandwidth capacity. This is especially important in countries like the UK where it is nigh on impossible to get planning permission for mobile masts due to consumer protests. But the most attractive part of ad blocking at the network is the product differentiation it affords mobile providers.

    More information

    Advertising isn’t the problem with ad-blockers | renaissance chambara
    UK Gov’t Launches Anti-Adblocking Initiative, Compares It To Piracy | Slashdot
    Three Group to tackle excessive and irrelevant mobile ads | Three UK media centre
    One 2 One offers free daytime calls and souped-up GSM | V3
    The UK’s £150m Mobile Infrastructure Project “not as successful as envisaged” | TelecomTV

  • Ad blockers

    If you work in the advertising or media sectors, the elephant in the room will be the problem ad blockers. Specially developed software designed to stop ad tracking and ad vending online.
    ad blocker
    Over five years from 2010 to 2015 the installed base of ad blockers has increased eight-fold. The root problem is a that of a poor web experience. It is a well known heuristic since the late 1990s that page load time and the likelihood of a consumer to click away to another page have inverse relationship with each other.
    page load times

    Can it be the ads themselves?

    Display ads have been around almost as long as the commercial web.

    Secondly, Google research found that 56.1 per cent of display ads vended in a trial were not viewable by the audience.

    But that number is a problem for advertising customers as they want to get greater efficiency and effectiveness in their marketing campaigns.

    Unilever’s CMO Keith Weed went on record last year demanding 100% viewability for digital advertising. In order to support this, there needs to be tracking technology deployed to monitor the advertising experience.

    This is on top of tracking technology that is used to conduct retargeting and aid programmatic selling of advertising. All of this slows page load times as information is conveyed to a plethora tracking servers, which then controls which ads are served.

    Retargeting is a tool that is particularly crudely used, audiences aren’t that impressed by brands stalking them throughout their online journey. More media related content can be found here.

    More information

    IAB: 100% Viewability of Digital Ads Is ‘Not Yet Possible’ | Advertising Age
    5 Factors of Display Visibility | Think With Google (US)
    The Future of Viewability | 360i
    CPM is dead: a guide to viewability in online advertising | Econsultancy GooglePlus account
    Measuring Ad Viewability | Think With Google
    Why viewability will become one of the key issues in digital advertising in 2016 | The Drum
    State of Viewability Transaction 2015 | iab
    Unilever’s Keith Weed: ‘Digital ads must be 100% viewable’ | Marketing Week
    Ad Blockers and the Next Chapter of the Internet | HBR – retargeting blamed (hat tip Daniel Appelquist)