Blog

  • PDI

    PDI or purpose driven innovation is Trendwatching’s approach to identifying and help clients act on ‘meaningful’ business opportunities. I think its interesting as it captures the aspirations of corporate responsibility professionals in businesses; a case in point being the steady changes that Unilever have made in their business over the past decade or so, like their concentrated aerosol can design.

    PDI factors

    In their own words:

    Make a difference through innovation

    Turn overwhelm into opportunity

    Move from anticipating and meeting customer expectations to setting them

    The principles that it holds itself to are:

    Don’t extract from the earth

    Don’t produce harmful substances

    Don’t degrade nature

    Don’t overwork people (wellbeing)

    Everyone’s voice matters (inclusivity)

    Help people to self-develop (empowerment)

    Don’t discriminate (fairness/justice)

    Celebrate diversity

    While Unilever’s concentrated aerosol can initiative leaves a lighter footprint on the earth, it would still fail on some of Trendwatching’s purpose driven innovation principles. In particular degradation of nature and extracting from the earth, due to its use of aluminium and butane gas propellant.

    The sweet spot for any idea that fits in with their principles is at the intersection of: drivers of change, innovation and consumer basic needs – like most other successful trend driven ideas. At a macro level this net out to accelerating societal and cultural trends that are moving from the edge to the mainstream, behaviour change and both demand and supply-side economics.

    PDI approach examples

    Patagonia’s ReCrafted range is the kind of project that Trendwatching would hope to get out of PDI.

    Patagonia ReCrafted – a classic example of the kind of project PDI should generate

    More design related content here.

    More information

    Unilever shakes up the aerosol world | Packaging World and Unilever’s compressed aerosols cut carbon footprint by 25% per can | The Guardian on Unilever’s concentrated aerosol can design.

    Patagonia Launches ReCrafted, a New Collection of Upcycled Gear | Make Fashion Better – Patagonia’s up cycled clothing range

    More on the Trendwatching approach here.

  • Copycats + more things

    Copycats everywhere: Hong Kong designers of popular Covid-19 mask holders dismayed by flood of fakes | South China Morning Post – Chinese businesses don’t just rip off the west and other countries, but are copycats even of Hong Kong Chinese products as well. In this respect the copyrights resemble the early 19th century industrialist in the US who were inveterate copycats themselves. Charles Dickens saw is own books copied in the US without his permission and affected American writers who found their works published by copycats abroad.

    Fascinating reading that shows Trump’s appeal is broader and more complex than racism and bigotry – South Vietnam’s Flags at the Capitol Riot – Asia Sentinel its presence signifies support of a group for Trump – in this case, support from a sizable number of Vietnamese Americans. Their biggest and most apparent reason is that Trump was the best-suited and toughest person to stand up against China, whose expansionist and imperial designs have harmed Vietnam in recent decades. In their view, the Chinese Communist Party (CCP) is bent on territorial and other forms of gains and control vis-à-vis a largely impotent Vietnamese government. Anti-Chinese and/or anti-CCP sentiments are hardly exclusive to first- and 1.5-generation Vietnamese Americans. These sentiments are shared among groups as different as Chinese dissidents and immigrants from the Philippines. Surveys have indicated that similar to Vietnamese Americans, a lot of Filipino immigrants have supported and voted for Trump. In fact, Trumpism has been stronger in Vietnam during the last few years than it is in the diaspora. Even though I haven’t seen surveys or studies about Vietnam, anecdotal evidence suggests that it has been overwhelming

    How Brexit killed London’s EU stock trading — Quartzsome think the EU is almost certain to target the UK’s euro-derivatives clearing business. Whereas stock trading of EU company shares is a minor prize, the multi-trillion-dollar swaps market is about much more than just bragging rights. Handling such a titanic amount of derivatives is lucrative and brings with it an ecosystem of skilled jobs and financial expertise

    Dior reunites with Shawn Stüssy for a Chinese New Year collection | Input – continued blending of streetwear and luxury

    One of the best histories that I have read of the streetwear label Stüssy. It only misses out Shawn Stüssy’s second life in streetwear with S/Double – Stüssy | The Journal | MR PORTER  – the rarely mentioned record of the International Stüssy tribe has a hiphop track on one side and reggae on the other. It is pressed in France and the hiphop sides definitely sounds like Ronin Records FORCE n KZee. Ronin Records was part owned by International Stüssy Tribe member Alex Turnbull. I hadn’t realised that this had been put together for the first IST meeting in Tokyo. Many streetwear brands that have come along later have been copycats of Shawn Stüssy’s collaging aesthetic, cultural sampling and even the business model. Look at the way Nigo built up a less formal tribe around A Bathing Ape from Pharrell Williams to James Lavelle. Or the way Supreme took Shawn Stüssy’s cultural sampling to a new level. Rather that reinterpreting it like Stüssy had done with the Chanel logo homage or the repeating logo (a la Gucci or MCM); Supreme copycats Louis Vuitton, then collaborates with them 17 years later.

    China’s home appliance manufacturers left cursing export orders as costs rise, profits vanish amid yuan rally 

    China Technology – Big boots. – Radio Free MobileI think that regulatory interference at Alibaba may result in a fine or two but nothing that is going to fundamentally damage the company. Ant Group is another matter, and the mooted restructuring may substantially diminish the value of this company to both Jack Ma and Alibaba with the real value accruing to a new state-owned enterprise. 
    Hence, when looking at Alibaba, I am inclined to look at a scenario where the company pays a fine of $1-2bn but continues to operate as before and one where Ant Financial is worth $0 to Alibaba
    – and this FT article adds weight to this viewpoint – Beijing orders Chinese media to censor coverage of Alibaba probe 

    OnlyFans Leaks: Leaked OnlyFans on NSFW ThotHub Target Sex Workers | Mel Magazine – guessing that this won’t end well for some of them

    BBC’s Everyman series was usually focused on religious and tangential products, so this episode was a bit more unusual when it looked at rave culture.

    Advertising & Marketing Trends that will dominate 2021 

    China tried to punish European states for Huawei bans by adding eleventh-hour rule to EU investment deal | South China Morning Post – interesting but unsurprising, also worthwhile considering in conjunction with China hits back at foreign sanctions on Chinese companies and individuals | South China Morning Post 

    Flipper Zero — Tamagochi for Hackers by Flipper Devices Inc. — Kickstarter – wireless signal and protocol sniffer hacking tool in a small easily carried gadget

    Age-positive image library launched to tackle negative stereotypes of later life | Centre for Ageing Better 

    Chinese investor buys controlling stake in AMI -Fashion NetworkThe strategic investment marks the latest Paris runway brand to have been acquired by a Chinese investor, following the acquisition of Lanvin by Fosun International in September 2005. Sequoia Capital China is a venture capital firm based in Beijing, which has taken stakes in over 600 companies since being founded – including JD.com, Alibaba, Meituan and Wanda Cinemas – though not in any noted fashion brand. I find it fascinating that Sandhill Road stalwart Sequoia Capital is moving investment from technology to a fashion play. Not only that, but that it has happened in its Chinese business that is focusing on the ‘new’ Silicon Valley companies in China

    Prospering in the pandemic: 2020’s top 100 companies | Financial Times 

    Putting the bed to bed // THE FUTON 

    Hong Kong Arrests Are Next Big Test Since National Security Law – BloombergHong Kong’s authorities insist they are acting to prevent chaos. Opposition figures wanted to plunge the city into an “abyss” and create “mutual destruction,” Secretary for Security John Lee told a briefing. While the process to force the chief executive’s resignation is set out in the Basic Law, Hong Kong’s de facto constitution, the national security law forbids “seriously interfering in, disrupting, or undermining the performance of duties and functions” of the government. Irrespective of this apparent contradiction, the root of Hong Kong’s political dysfunction lies in the government’s lack of democratic legitimacy. The opposition activists could not threaten such action if they did not have popular support; indeed, their program aimed to increase pressure for a more democratic system, as promised in the Basic Law – more explanation from the South China Morning Post’s Inkstone – The primary election that resulted in Hong Kong’s national security mass arrests – Inkstone 

    China’s Communist Party targets Chinese abroad to rally support | South China Morning Post – that would promote views of Chinese diaspora as fifth columnists. I don’t think that its a smart move, but instead a desperate move. Presumably Chinese political theorists think that multiculturalism will give them air cover for policy manipulation in other countries.

  • Ikea Symfonisk speaker and other things that caught my eye this week

    A great YouTube teardown of the Ikea Symfonisk bookshelf speaker. The speaker works with a Sonos equipped home and was designed in conjunction with Sonos. The Symfonisk bookshelf speaker is part of a range. They’re built for convenience rather than high fidelity.

    Don’t expect it to last long after its warranty is over. The Sonos product design on which it’s based doesn’t deserve the premium that has been put on it historically. The Symfonisk looks like a low quality product which exists to help Ikea and Sonos cross-sell and upsell consumers on other products.

    The Trump supporters protest ‘Stop the Steal ‘looked to an outsider like an absurdist performative art performance that went wrong with criminal damage and five dead at the time of writing.

    https://twitter.com/dublonothing/status/1347078502412009476

    If like me, you were left wondering what just happened? And then asking yourself what on earth is QAnon? Bellingcat has you covered.

    At the moment American politicians are calling it a coup attempt and asking for the participants to be locked up and prosecuted to the full extent of the law. I get it. What the politicians are failing to do is come up with the better, more attractive belief system than QAnon. I think that’s a problem. It’s why over 25 years after the Oklahoma City bombing, the far right is stronger than ever.

    Jailing participants creates as many problems as it solves. It provides martyrs to a cause, like McVeigh became. But not jailing them says that their conduct is within the realm of respectability. As for a better idea, you could do worse than look at the Depolarization Project.

    Stop The Steal, January 6, 2021 St. Paul, Minn.
    Protestors out side the Governors residence in St Pauls, Minnesota as part of the Stop The Steal protests / coup attempt.

    Drum and Bass seems to be having a renaissance, with it getting more prominence in the likes of Mixmag and elsewhere. A great example is this recent guest mix by Carl Cox for Edible Beats.

    Sony’s Trinitron was a byword for the best quality TV experience when CRTs ruled display technology. This history of the technology shows Sony at its engineering best for decades.

  • Frys Electronics + more things

    The disappearing history of the Bay Area’s themed Frys Electronics stores | SF Gate – there couldn’t have been hardware startups without Frys electronics stores. As Frys goes, so does Silicon Valley and I don’t think that loss of hardware hacking is a good thing. Frys is odd and idiosyncratic, but that’s part of the charm in it. Silicon Valley is now the home of media companies (Google, Facebook, Twitter) rather than technology companies which seems like the end state outlined by Judy Estrin in her book Closing The Innovation Gap

    Court Rules Deliveroo Used ‘Discriminatory’ Algorithmaccording to the ordinance, if a rider failed to cancel a shift pre-booked through the app at least 24 hours before its start, their “reliability index” would be negatively affected. Since riders deemed more reliable by the algorithm were first to be offered shifts in busier timeblocks, this effectively meant that riders who can’t make their shifts—even if it’s because of a serious emergency or illness—would have fewer job opportunities in the future.According to the court, the algorithm’s failure to take into account the reasons behind a cancellation amounts to discrimation and unjustly penalizes riders with legally legitimate reasons for not working. Deliveroo was ordered to pay €50,000 (~$61,400) to the suing parties. 

    Unilever taps seaweed to create self-cleaning surfaces | Financial Times 

    Schaudenfreude Alert: Bezos-Buffet-Dimon Health Care Industry Disruptor Haven Makes Faceplant, Announces Closure | naked capitalism – The press is now curiously awash with experts commenting on the Haven closure, saying they knew it would never work. Although some may be able to produce press clips to substantiate their claims, health care industry investors and incumbents were freaked out enough by the prospect of squillionaires swooping in to squeeze their margins that health care company stock prices fell sharply and broadly upon the announcement. And remember, this was 2018, close to Peak Unicorn. Even if the three lords of lucre couldn’t necessarily come up with a health care “innovation” concept that made money, Uber and Lyft had demonstrated that was no obstacle to getting oodles of funding. The play could wind up being like the building of the railroads, where the profit in the enterprise wasn’t in moving stock but selling shares. And only now are tech writers finally admitting that self-driving cars are not only not coming any time soon, but when they do, they will likely have narrow uses, including requiring dedicated lanes

    ‘We need a real policy for China’: Germany ponders post-Merkel shift | Financial TimesMs Merkel personifies old ideals of western rapprochement with China — the principle that ever deepening economic ties with the west would encourage political change in Beijing, and a shift to liberalism and western values. “Wandel durch Handel” — change through trade — was for years a key precept of German policy – and this was written before the Hong Kong 53 and China blocking WHO yet again. And more here Greens accuse Merkel of forcing pact with China | The Times 

    Streaming Tutorial – or how Kpop fans can do a better job of hacking the YouTube algorithm

    194: Historic Ad Fraud at Uber with Kevin Frisch – Marketing Today with Alan B. Hart – if you’ve watched this presentation by Frisch’s peer (Simon Peel) at adidas, you’ll start to notice a pattern

    Inside the Whale: An Interview with an Anonymous Amazonian – we make it easy to migrate and difficult to leave. If you have a ton of data in your data center and you want to move it to AWS but you don’t want to send it over the internet, we’ll send an eighteen-wheeler to you filled with hard drives, plug it into your data center with a fiber optic cable, and then drive it across the country to us after loading it up with your data

    Forget actors, footballers are the new fashion icons | Vogue Business – a lot of this is down to Roc Nation UK

    ‘Peak hype’: why the driverless car revolution has stalled | Technology | The Guardian – is this the sign of a wider AI winter?

  • Big sky theory

    Bob Cringely was writing about the concept of big sky in one of his recent columns and I thought that it was worthwhile sharing here.

    Big Sky
    Big sky by Whatknot. (The picture was originally taken in Nevada).

    Origins of big sky theory in early flight

    Big Sky theory came from early aviation. The main problem pilots faced was crashing into the ground rather than a mid-air collision. There was relatively few planes happening compared to the big sky out there. That meant the odds of collision were so low as to be not worth worrying about.

    Or as Cringely put it:

    Another version of Big Sky is Inshallah, an Arabic language expression meaning “if God wills” or “God willing.” The term is mentioned in the Quran and Muslims often use it when speaking about future events. Climate change or organized crime or the well running dry or uncontrolled instrument flight won’t negatively affect us if we are on the correct side of God, Inshallah.

    Bob Cringely

    It was only with the increasing air travel of the mid-1950s that the air traffic controller directed traffic we are used to now came into force. This traffic controller directed process is known as positive control.

    Data as antidote

    The phrase is used in areas such as environmental concerns around climate change, deforestation or peak oil. It makes the most sense when based on individual empirical experience or opinion. It works really well in rhetoric. Often dangerously so. It is usually countered by the use of data. Data provides qualitative risk calculations. Data is now used to conduct planes along airways one after the other. It is the same with shipping lanes.

    From economics to pandemic prevention data based regulation has proved it’s worth.

    In essence it represents thinking 180 degrees away from Malthusian ideas. More similar content here.