Blog

  • Jeremy Renner store + more stuff

    The Jeremy Renner store – this must be the 21st century equivalent of the celebrity infomercial on cable TV: @ Amazon.com. The Jeremy Renner store is interesting because it’s an odd choice of celebrity. More on Amazon here.

    Amazon UK 2

    Nike China with Weiden + Kennedy did these great basketball-themed adverts

    Laundry Musical. Procter & Gamble invented the soap opera back during the great depression as sponsored radio serials. They were instrumental in building P&G as a brand powerhouse. Riffing on the theme P&G Philippines launched the first ‘laundry musical’ with Broadway star Lea Salonga.

    It is hard to explain how musical Filipino culture is. Wherever Flipinos are as a community, there is music. In Hong Kong they do group singing and dance routines. Music has been a huge export for the Philippines. You go to bars around the world and there will be a Filipino band who can pivot from hard rock to soulful R&B standards.

    Filipinos make up most of the bands on cruise ships too, which isn’t surprising given the amount of recruitment for the shipping industry that goes in the Philippines from sailors to engineers.

    TBWA\Chiat\Day’s Lee Clow on the making of Apple’s Think Different campaign. Chiat\Day still have this campaign as their calling card a quarter of a century later. The opening statement that technology is not a substitute for an idea is something that feels more relevant now. It is also interesting seeing the creatives working on MacOS Classic.

    Apple used the creative process as a way to showcase the creative hardware and software used on the campaign

    • Microsoft Word
    • Quark Xpress
    • Adobe Photoshop, Illustrator and Acrobat
    • AVID non-linear professional video editing
    • Claris eMailer – which was an email client similar to mail.app on macOS now. I had never used it, as I was using Netscape Communicator at the time

    Irish department store Brown Thomas launches its first brand anthem film

  • Worrying debt + more things

    WSJ City | Young Chinese Spending Creates Worrying Debt – looks like a credit bubble waiting to happen. Worrying debt in terms of personal credit doesn’t create economic value in the same way that government debt on infrastructure does. Chinese corporates also have worrying debt also has shades of bubble era Japan about it. Since consumer spending is driving China’s 6 percent growth, what would happen if the credit bubble burst?

    Farewell to Those Days of Wrestling With Fate
    Busy Chinese city life

    A European Perspective on Boeing’s 737 MAX Debacle: An “Existential Crisis” for a National Champion | naked capitalism – Boeing’s Crashes Expose Systemic Failings – fascinating Spiegel article of which this pulls out the highlights

    BangBros Acquires, Shuts Down PornWikiLeaks Site | AVN – this is about trying to stem the flood of doxxing that has beset performers in the adult entertainment industry and their families

    Big Brands ‘Acting Like Startups’​ – A Potential Red Flag | LinkedIn – one for companies in FMCG space like Unilever to read. It points out the flaws in ‘disruption porn’ pedalled by McKinsey Digital and Accenture

    WSJ City | Trans-Pacific Tensions Threaten US Data Link to China – also likely to affect Hong Kong as a financial centre and base for cloud network hosting

    YouTube to adjust UK algorithm to cut false and extremist content | Technology | The Guardian – censorship. Interesting that there will be concern about China yet we’ve stepped on a slippery slope

    Big brands turn to big data to rekindle growth | Financial Times – this makes me worry about the internal future state of research in large consumer companies

    bellingcat – Amazon’s Online Bezos Brigade Unleashed On Twitter – If you’ve worked on Amazon social you might want to take it off your CV after reading this…

    Nicolas Roope: “A different design language is taking over”The challenge is how brands can adapt their propositions. Architecture demonstrates the formality of this new direction: what is now a series of gestures and actions that may or may not be involved in the surface will be critical to the success of the project. How do these buildings respond to the urgent requirements of energy use reduction and waste reduction? How do they perform as stories in hyperconnected environments where reputations are established in social media? Think Instagrammable hotel rooms…

    The Economist | China’s thin-skinned nationalists want to be loved and fearedZoe hit the jackpot. Over a million netizens responded to her poll, posted on Weibo, the country’s largest microblog platform, asking what followers think of foreign brands that “insult China”. Her timing was impeccable. Her survey surfed waves of patriotic indignation crashing over the Chinese internet, heightened by puffs of windy outrage in the state media. To give you an idea of how ridiculous it can sometimes be:

    Big Blue Open Sources Power Chip Instruction Set – a really interesting opportunity opens up for a fully open source rival to ARM

    Member Research: Away vs. Rimowa – 2PM – I’ve been a long time RIMOWA fan, but the pilot case I like has been discontinued

    Mediatel: Newsline: Millennials finally get to neg someone else – gen-z seen as workshy egotists by gen-y

    Beyond Techno-Orientalism: An Interview with Logic Magazine’s Xiaowei R Wang

  • Glade e-tailing + more stuff

    Glade fills packaging pillows with its scent in creative product sampling campaign with Walmart | Contagious – Glade fills packing pillows in Walmart e-commerce orders to provide scent samples and drives a double digit uptake in online sales (which is huge in CPG). It also provides Walmart with a uniquely pleasant e-commerce experience. More retail related content here.

    Canadian charity SickKids put together this amazing ad. The production is beautiful. The ad plays with idea of super powers. It focuses on the self esteem and resilience of the children.

    Guinness and Japanese women’s rugby. Not a combination that I would have normally thought of. But this ia lovely advert that pays tribute to Japan’s first women’s rugby team. Again its another ad that focuses on resilience and dignity. Guinness has had a long history with promotion round rugby as sport.

    https://www.youtube.com/watch?v=CE_mVvJyWQY
    AMV BBDO & Grey London

    Luxury brands have done a good job of tapping into modern culture from streetwear to gaming and everything in between. Frieze and Gucci partner on a mini-documentary looking at the history and origins of techno. Part of Kim Jones’ success at Dior has been his ability to draw on culture like this. This is the reason why he draws from 90s street wear and even got Shawn Stüssy to collaborate with Dior.

    This history of techno is an attempt by Gucci to do a similar meld with culture. It pulls on Detroit’s manufacturing history, pre-dominantly based around the US automotive industry. Detroit always had a distinct culture. Black people in Detroit were known to spend more money on their outfits in the 1960s and 70s. It was a birthplace for the Motown sound.

    A six year old Korean YouTuber buys a house. Korean public reactions are interesting. The Korean influence sector is large. What is particularly interesting is how profitable mainstream content is. The UK influencer scene is much more skewed towards beauty, fashion and hospitality.

    Child influencers will hopefully have a happier ending than many child actors.

  • Dieter Rams

    I was watching the Dieter Rams documentary – Rams: Principles of Good Design by film maker Gary Hustwit and a small section jumped out at me.

    I immediately thought of how Spotify and other streaming services have dramatically changed our relationship with music. Music is as good a place to start as any, Dieter Rams first sprang to prominence due to a stereo dubbed Snow White’s coffin. Streamed music is not something that is actively listened to. The music disappears without leaving a trace.

    Digitisation diminishes our experience of things.

    Pictures appear and disappear one after the other without leaving a trace up here (pointing to his head).

    This goes insanely fast. 

    And maybe that’s why we can or want to, consume so much. 

    The world that can be perceived through the senses exudes an aura that I believe cannot be digitised. 

    We have to be careful now, that we rule over the digital world, and are not ruled by it. 

    Dieter Rams – Rams: Principles of Good Design

    Of course, consumerism took off at a rate of knots way before the cellphone became mainstream let alone the smartphone. But his comments about content being ephemeral in nature, lacking in memorability or substance rang through. Rams maybe right, we’re at a time where consumer interest in analogue media formats such as the vinyl record and the cassette tape is on the rise.

    There are even niche record labels that put out recordings on reel-to-reel tape for well-heeled and committed listener. As for the digital medium, the playlist is more important than the album or single, let alone the artist name. Even well established acts fail to make significant returns from streamed music. In some respects it goes back to era of the Rediffusion radio set that piped music into the consumers home, rather than ‘owned media’ from the LP to the iPod.

    Dieter Rams

    We’re seeing a move away from DAW (digital audio workstation) based instruments in music that Dieter Rams would likely approve of. And a move to hardware that would have been familiar to the 1970s version of Brian Eno. Despite the best efforts of Pearson Education and Amazon; consumers still love printed books.

    Continued love of Dieter Rams’ and his team’s own designs at Braun and Vistoe are an illustration of that championing of the real over virtual. More on design here.

  • Carry nothing + more things

    Men Know It’s Better to Carry Nothing – The Cut – Mediumwomen clean up because fashion allows it. She pointed to the size of women’s bags, which allow us — like sherpas or packhorses — to lug around the tool kits of servitude. A woman is expected to be prepared for every eventuality, and culture has formalized that expectation. Online, lists of necessities proliferate: 12, 14, 17, 19, 30 things a woman should keep in her purse. Almost all include tissues, breath mints, hand sanitizer, and tampons — but also “a condom, because this is her responsibility, too.” (A woman’s responsibility for everyone else’s spills extends to the most primal level.) – I don’t think that this ‘carry nothing’ mentality of men is true any more. One only has to look at the backpacks carried around. Or the whole EDC culture of over-engineered products to optimise the carry experience, making a lie of carry nothing as a concept. For a lot of men, the car is the handbag, but that’s a whole other discussion around the idea of carry nothing. More consumer behaviour related content here

    Gender ad bans set ‘concerning’ precedent, say advertisers | FT – the publishing ban only applies to direct marketing: members of the public, media outlets and sites like YouTube can continue to share banned materials.

    Amazon offered vendors ‘Amazon’s Choice’ labels in return for ad spending and lower prices – Digiday – shit meet fan….

    REON POCKET | First Flight – personal cooling device using Peltier effect to cool behind the neck

    Silicon Valley’s China Paradox | East West Centerthe period from 2014 to 2017 as a time of “segmentation and synergy,” two words that on their face are opposites of each other. Their juxtaposition forms the core of what Sheehan labels “Silicon Valley’s China paradox.” While at a corporate level US and Chinese companies were entirely separate, the flow of money, people, and ideas reached an all-time high during this period. “This is when you saw a lot of investors from China showing up in Silicon Valley, some prominent US researchers and engineers joining Chinese companies in positions of leadership, and ideas flowing in two directions,” said Sheehan. He noted that the concept of shared bicycles, now popular in US cities, started in China, and both Chinese and US companies have been active in the development of autonomous vehicles. Even while the relationship between the two national governments was in many ways going sour, “the relationship at the grassroots level, the technology relationship, was still very free-flowing,” he noted. Sheehan suggested that the relationship has now entered a new and uncharted phase, which he termed the new “technology cold war,” with the US government asserting national policies in what was previously considered a private arena. This new phase has three dimensions, he said. The first is an effort to disentangle the interconnected technology com- munities that bind the two countries together. In 2018, the US Congress passed the Foreign Investment Risk Review and Modernization Act (FIRRMA). This new legislation increases US government oversight and supervision of Chinese investment in Silicon Valley, Sheehan pointed out. The US State Department also began restricting visas for Chinese graduate students working in sensitive fields of science and technology. The second dimension is height- ened competition between US and Chinese companies in other countries. In general, “American companies know they can’t win in China, and Chinese companies know they can’t make a dent in the US market,” according to Sheehan. So US and Chinese companies are competing in markets such as India, Brazil, and Southeast Asia. (PDF)

    Why Consumers Aren’t Buying Electric Cars | naked capitalism – no great surprise

    US smart speaker update – (PDF)

    Fake news and cyberwarfare from China in Hong Kong protests | Slate – really good analysis of some of the online events happening in Hong Kong

    The big scoop: what a day with an ice-cream man taught me about modern Britain | Food | The Guardian“Since Brexit, people have less money, and less confidence in spending money. They haven’t got the money in their pockets they had a few years ago.”

    Apple and Samsung phone sales are down, and $1,000+ prices are one reason why – BGR – less convinced by this explanation – BlackBerry could have fitted into this format as well in its decline

    In-house marketing ‘costing firms lost productivity and creativity’ | Netimperative – but is the pay-off worth it should be the question

    US and China investors battle over Indian digital payments boom | Financial Times – so I think that Payments in India will turn out to be a White Elephant but the FT thinks that its a growth market

    Revealed: Johnson ally’s firm secretly ran Facebook propaganda network | Lynton Crosby | The Guardian – a lot positive advocacy campaigns can learn from this

    Are Companies About to Have a Gen X Retention Problem? HBR – or why are gen-y self entitled snowflakes part 43

    Taiwan primaries highlight fears over China’s political influence | Financial Times – Want Want China Times and Cti TV deny they take instructions from China’s Taiwan Affairs Office like good little United Front puppets. Who would you trust them or the FT?

    TikTok creator ByteDance to enter smartphone market, following deal with Smartisan | SCMP – not convinced by this move

    Boris Johnson to unveil biggest ad campaign since Second World War to prepare for ‘no deal’  – 100 million that realistically would need to be spent in 9 or so weeks. That’s a lot of gaslighting….

    Filling hospitals with art reduces patient stress, anxiety and pain – imagine seeing those tiles whilst well medicated

    Websites are (probably) making less money because of GDPR – MIT Technology Review – the caveats read so wide its hard to conclude anything from this really