Blog

  • Vic Gundotra + more things

    Vic Gundotra – The end of the DSLR for most people has already… – ex Googler Vic Gundotra endorses the iPhone as a camera phone for structural reasons in the Android community, of course you could always use a third party camera software instead. What’s more interesting is the implications around system-level innovation and hardware support

    Summer of Samsung: A Corruption Scandal, a Political Firestorm—and a Record Profit – Bloomberg – interesting profile of Samsung. Interesting that they don’t realise Huawei is the big bad wolf yet

    The myths of the digital native and the multitasker – ScienceDirect – fits in with what I’ve seen in terms of empirical evidence, millennials are just as bad at technology as the rest of us (paywall)

    Russia Bans’Uncensored’ VPNs, Proxies and TOR | Torrent Freak – interesting implications for China. I wonder how they would achieve all this?

    Announcing Ghost 1.0 – possible WordPress replacement or niche player?

    The ‘real’ reasons manufacturing returning to US – Yahoo! Finance – it depends how you measure costs. Automation requires more capital, upfront costs and benefits big production runs in certain industries. Automation more limited in batch contract manufacturing. Still barriers: ecosystems of suppliers, expertise, skills and access to critical raw materials (rare earth metals, cobalt and coltran). A crisis in shipping (such as the collapse of Hanjin Shipping) will hit both international long supply chains and Chinese finished products equally hard

    Chinese Fintechs Use Big Data To Give Credit Scores To The ‘Unscorable’ – I wonder how this intersects with the PRC govt social scores?

    Turn Off, Drop Out: Why Young Chinese Are Abandoning Ambition – interesting for the subtle differences between this and gen-x style slackers

    Google Adds Autoplay Video to Search Results Page | The SEM Post – this will be terribly annoying

    eBay Powers Searching and Shopping with Images on Mobile Devices – eBay Inc – interesting move turning every shop into a potential showroom for the eBay marketplace

    P&G cuts more than $100 million in largely ineffective digital advertising | WSJ – (paywall)

    Trending posts — Steemit – paid social network. Apparently digital payments of some sort are given per post. They are held in a blockchain database. I won’t lie, I’m sceptical to say the least

    Hong Kong’s Lee Kum Kee Group to buy London’s ‘Walkie Talkie’ building in historic £1.3b deal | South China Morning Post – interesting that Hong Kong investors think that central London office property is cheap enough to make big deals like this. I think they might be disappointed at least from the short to medium term. It could be a play to gain a UK foothold well in advance of Hong Kong’s final assimilation by the motherland

    Inside LeEco’s spectacular fall from grace | Engadget – I was reminded of an old client Enron, when I started reading about LeEco. Like Enron, LeEco started off in one business (video streaming) and then exploded into several other sectors at once before collapsing under the weight of its ambition. Like Enron, I was left feeling that LeEco just didn’t make sense, except in the mind of a megalomaniac with wicked Excel skills

  • What does a great email look like?

    I often end up with my head in the data and need to check myself to ensure that the basics are happening. This was a deck that I pulled together on what does a great email look like?

    Why email marketing? Because it still works and provides relatively good value in terms of marketing spend. We might be getting ever lower open rates over time in aggregate, but that means as marketers we need to be more focused on what makes a great email.

    So what does success look like, what constitutes great? If you work in digital marketing you probably have heuristics in the back of your mind based on an article you’ve read or how previous projects have turned out.  The reality is that it changes by country and by industrial sector.

    What does success look like

    There are some interesting variations, such as the US / Canada or UK / Canada click to open rates for email.

    What does churn look like

    Or the comparatively high of churn rate in the UK vis-a-vis the US and Canada.

    Getting to open

    There are a number of factors that can aid getting to open. Some of them will be hygiene when the General Data Protection Regulations kick in across the EU next year.

    Before opening

    A lot of the basics seem obvious, yet there is a lot of unpersonalised, unrequested, irrelevant mail is still sent out. For business-to-business relationships in particular having a phone and online double opt-in is desirable. For consumer marketing an online opt-in followed by a confirmation email and opt-in link.

    Before opening

    In some ways we have gone back to the early web. Lean download sizes for email are really important. There have been so many times I have been deleting marketing email on the tube, as the mobile device and spotty wifi can’t download the image heavy communication in a timely manner. For some reason clothing and shoe e-tailers are really bad on this.

    Preview

    Back when I started in digital marketing, people laboured long-and-hard over crafting highly clickable message subject lines, but preview is as important now; especially in ‘three pane’ email clients like Outlook or Mail.app on Mac and iPad.

    Design

    Design is a key part of getting an email viewed. The design needs to be responsive because of the variation in possible device display sizes and the foibles between email clients, web email clients, web browsers and mail providers. Previously one would have worried about not being black listed (still important), plain text and HTML options. Business to business marketers used to get stressed over will the email work on Lotus Notes (historically no, unless it was in plain text).

    Inverted pyramid approach

    When you are thinking about content and design layout the inverted pyramid approach is a good place to start from. With the call to action what kind of behavioural cues would work best? This is where A/B testing can be employed. Marketers aren’t great at intuitively picking these.

    Here are some examples of effective email design, notice the vertical alignment that makes them mobile friendly

    Effective design examples

    And here are some examples of effective personalisation (in both these cases based on previous behaviour on-site).

    Effective personalisation examples

    The biggest mistake that organisations fail to do is internalise learnings from previous campaigns. This isn’t just about improving numbers over time but learning what has, and hasn’t worked. Often this knowledge will disappear when the marketer responsible moves on, or when the agency responsible has a similar change on their side.

    Constant learning

    Thanks for making this far, here are my details if you want to find out more.

    About me

    You can find this presentation on Slideshare.

  • Audrey Li + more things

    My friend and former colleague Audrey Li wrote a great rambling essay. Audrey’s family live in a small town / village in Sichuan province. Sichuan is in the west of China. The essay covers WeChat, payments, crime and the party’s fight against pollution. WeChat scams are surprisingly common for an authoritarian regime that surveils everything. Although Audrey’s Mum seems to have a similar level of technology literacy to my Mum and Dad, I am surprised she uses mobile payments. The battle against pollution has hard costs, which Audrey Li goes into – Smart Phone, No-cash Society, and Jobless — A Short Conversation with My Mother

    Line loses users in 3 of its most important countries – interesting changes in Taiwan, Indonesia and Thailand. I wonder what has eaten into LINE’s market share outside Japan? Maybe LINE has to provide a more fully featured experience like LINE Japan

    Dissecting the Jimmy Choo Michael Kors Deal | News & Analysis | BoF – The Jimmy Choo deal was part of a wider Michael Kors strategy. Michael Kors appears to be focusing on creating a collection of ‘affordable luxury’ brands, a strategy that mirrors Coach’s approach. This differs from companies like LVMH and Kering, which concentrate on high-end luxury brands. Additionally, LVMH and Kering are more established, possessing numerous brands and centralized systems to leverage their combined strengths. I find it interesting that Jimmy Choo is now ‘accessible luxury’. The comparison with Coach is very interesting, it does make one wonder two things:

    • Do American luxury brands have ‘brand permission’ to do high end luxury?
    • Given that accessible luxury and the ‘high-end luxury’ of Kering, LVMH etc. both actually rely on middle class customers for the bulk of their sales – who will win out in a downturn?

    More luxury orientated content here.

    Is Beijing getting serious about selling off state firms? | SCMP – Tencent and Alibaba buying into Unicom could be an interesting dynamic. The big would be around the extra power these groups would get. I could see China going the other way greater state enterprises rather than market liberalisation

    Kaspersky’s stellar antivirus finally goes free | PCWorld – feature limited but powerful

  • Rosemary Smith + more things

    Rosemary Smith is a 79 year old Dublin woman who owned her own driving school. But from the 1960s through the 1970s Rosemary was one of the world’s foremost rally drivers. With the right support, Smith could have done so much more. Part of her problem is that motorsport is still a very privileged sport. Renault decided to put Rosemary Smith behind the wheel of a single seater racing car. Rallying and racing are different disciplines, but Smith still had some of the magic as you could see in this video. More Ireland related content here.

    Westbam featured in a short film talking about how he started off and the intersection of music and culture in Berlin during 1989. It is hard to  comprehend how West Berlin with its cheap accommodation at the time became a hot bed of art and culture in Germany during the 1980s. The constant cold war threat gave art a space to flourish

    American Petroleum Institute has put together a video reminding the public of all (ok just a small amount of) the stuff that oil actually goes into. When Teslas rule the roads, we’ll still need oil. If you’ve painted a room in your house, or built an Ikea Billy bookcase; you’re been handing a product made with oil. Pharmaceuticals are based on oil, so are many medical devices.

    The sound track of my week has been various mixes from DJ Nature

    Campfield Futon – Snow Peak – I love the design and quality of Japanese outdoor brand Snow Peak. The Campfield Futon is an amazingly flexible piece of furniture that would be great outdoors or in an apartment. There is a lightness to Snow Peak design that is fascinating. It is more similar to the design approach of Norman Foster than the technical outdoor approach of Arc’teryx and The North Face.

  • China Inc. + other news

    Xi’s Sign-Off Deals Blow to China Inc.’s Global Spending Spree – WSJ – China Inc. a mix of brands from those that aren’t known in the property development space to the owners of House of Fraser or Weetabix. I was speaking to a technology start-up who talked about raising their funds and getting them in just in time from investors representing a large China Inc. name, right before ‘the door shut’ (paywall)

    Consumer behaviour

    One Family, Many Revolutions: From Black Panthers, to Silicon Valley, to Trump – NYTimes.com – interesting reading (paywall)

    Design

    The Dark Side Of “Friendly” Design | Fast Co. Design

    Economics

    In China, Herd of ‘Gray Rhinos’ Threatens Economy – NYTimes.com – Chinese conglomerates who have grown based on cheap bank loans. It hasn’t been said yet, but there must be similar implications for Chinese businesses who have benefited from state bank supported vendor financing to win customers abroad (paywall). More related content here.

    Gadget

    Apple’s iPhone 7 and iPhone 7 Plus Are More Popular Than Older Models | Fortune.com

    Hong Kong

    Twenty years,20 visualisations | SCMP – great step back to pre-internet living

    Japan

    In conversation with Japan’s 82-year-old porn star | This Week In Asia | South China Morning Post  – What motivates you to continue this work? Tokuda: It’s very simple; I feel very grateful when I get a request to work on a particular film and when a director requests me to be the male lead. I take pride in my work and whenever I have an offer for a part I try my best to make sure I am available and to give a good performance. It is very nice to feel wanted for my skills and I will continue to work for as long as I am wanted

    Korea

    Korean Broadcasters Launch U.S. Streaming Service, Taking on Warner Bros.’ DramaFever | Variety – and Netflix is running great K-drama like Secret Forest aka Stranger

    Legal

    The government should fight ‘corporate villainy’ in tech, Senator Cory Booker says | Recode – this isn’t the Silicon Valley that I grew up with and supported through the early part of my career

    Media

    Why Vinyl’s Boom Is Over – WSJ – not exactly but it does go into the foibles of mastering vinyl and overcompression of mastering for Spotify et al

    Retailing

    Three Reasons Abercrombie Has (Finally) Jumped on E-Commerce in China | AdAge – paywall

    Cheap: The High Cost of Discount Culture – The Agency Review – interesting and disturbing read

    Software

    Inside Andy Rubin’s Quest to Create an OS for Everything | Wired  – wasn’t that a historical Windows vision, there is a tension between general purpose and specialist

    A Privacy Choice | Rands In Repose – on browsers

    Marcel Is Just a Baby Compared to JWT’s Pangaea | Agency News – AdAge – narrow usage case versus Marcel’s ambitious general purpose platform. It also provides an idea of the steep ramp that Publicis will have to climb from the development perspective, let alone the degree of culture change required