Search results for: “public relations”
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The advertising industry post (prompted by WPP’s 2017 financial results)
Sometimes the most straightforward posts take the longest to write. When I started on this one last week the big question in the minds of people who watch the big advertising conglomerates is are WPP numbers a company problem or an industry problem? WPP is looking to simplify its structure with a view to becoming…
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World Creative Studio + more things
Mood Swing Rebrand – World Creative Studio – interesting take on MTV’s rebrand in terms of approach to the communications challenge. What is even more impressive is that it is coming out of MTV’s inhouse World Creative Studio An Ad Executive Often in the Vanguard Peers Into the Future – The New York Times – The…
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WhatsApp Business & other news
WhatsApp Business Introducing the WhatsApp Business App | WhatsApp blog – a free-to-download Android app for small businesses. Our new app will make it easier for companies to connect with customers, and more convenient for our 1.3 billion users to chat with businesses that matter to them. Here’s how: Business Profiles: Help customers with useful information such…
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Financial services post-Brexit + more news
Interesting analysis on where the financial services industry is going to move their units post-Brexit to continue working in the EU. Post-Brexit London: 4 EU Cities Vying to Cash in on London’s Financial Services Exodus from Euromonitor International One of the key issues of concern for the financial services sector has been the lack progress…
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China marketing agency landscape
China marketing agency changes Over the past two decades the China marketing agency landscape had got used to go-go growth, just by showing up. The Xi-era of China has seen the end of the go-go years in economic growth in China. This economic maturation was one of the factors picked up on Arun Sudhaman’s analysis…
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The Bell Pottinger Post
PR firm Bell Pottinger has got entangled in a mess of the South African government and the Gupta family. More people have written about this in depth, so I will just link to them at the bottom of the post. Here’s some thoughts on it all There but for the grace of God go I…
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In2 Innovation Summit
In2 Innovation summit I got invited to The Holmes Report‘s In2 Innovation summit. This happened earlier in the day than The Sabre EMEA awards. Here were my takeouts from the In2 Innovation summit in no particular order: Brad Staples presentation on reputation in a fake news environment gave me deja vu. It…
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Richard Edelman is wrong, PR isn’t at a crossroads…
I recommend that readers check out Richard’s PR is at a Crossroads post. Edelman cites changes at PR agencies owned by marketing conglomerates as indicators. He thinks this due to a lack of confidence in the PR industry. There may be some truth in it; 2016 had the lowest annual growth in seven years for…
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Micro influencers
Micro influencers – much of the social marketing today for consumer brand is done through what is called influencer marketing. For a number of these influencers who have a large social following, working with brand has become very lucrative. But one of the hottest tickets at the moment within communications agencies are ‘micro-influencers’; Edelman Digital…