Search results for: “public relations”
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Fear of finding out
Fear of finding out – an introduction Fear of finding out was how Paul Holmes characterised marketing as a discipline and its approach to return on investment. This was an article that was originally published in 2019, but was going around in circles that I keep an eye on online recently. The article characterised marketing…
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LONDON Advertising + more things
My friends at LONDON Advertising have rolled out a TV and out of home campaign for themselves. Advertising and creative agencies usually market themselves. This might be: It is usually consumer brand clients, or those that want to promote their corporate brand (think Oracle or Vodafone) that do TV and out of home advertising. Which…
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GOOP + more things
The power of niche | Campaign magazine – Dave Trott on GOOP – The New York Times said: “The weirder GOOP went, the more its readers rejoiced. Every time there was a negative story about her or her company all it did was bring more people to the site.” Paltrow told a class of Harvard…
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Planning and communications
Planning and communications: history (Account) Planning is a role focused on bringing the consumer into creative thinking. This then impacts channel choice as well. It started in advertising agencies in the mid 1960s. At the time account managers were using information provided by researchers. The problem was the poor and untimely use of the information.…
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2018 Chinese consumers insights + more
Who is winning more 2018 Chinese Consumers? – Global site – Kantar Worldpanel – top line is that western FMCG brands are growing 2018 China consumers market share at a slower rate than their local competitors. Any of them that banging on about 2018 Chinese consumers as a strategic market long term have another think…
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What if Stories are Brain Code?
From Hollywood to the marketing industry we’re told that stories resonate with us. They are the reason why films, books, video games and TV dramas entertain. According to storytelling theorists like Joseph Campbell; we find fulfilment understanding what is happening. Campbell et al think that our enjoyment of stories analogous to the enjoyment of solving…
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Preparing to get a brand on social media
In order to get a brand on social media it isn’t about dropping brand assets on social channels but thinking about what it actually means. Distillation of this process is likely to appear on a social media document: It contextualises why social, there must be a business and brand reason to be there beyond ‘well…
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H1, 2018 most popular posts
I took a little bit of time to reflect on the content that I have been writing, what can I learn from it and how I can reuse these learnings? Specifically what are people finding of interest? This couldn’t happen without people actually reading the content, so thank you for reading; feel free to come…
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Bullshit job + more news
Is Public Relations A ‘Bullshit Job’? | Holmes Report – If you find yourself in a company that doesn’t use public relations in a way that you find meaningful, and even occasionally inspiring, you’re in the wrong place. That doesn’t mean public relations consulting is a “bullshit job” but it may be an indication that you’re working…