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My friends at LONDON Advertising have rolled out a TV and out of home campaign for themselves. Advertising and creative agencies usually market themselves. This might be:
- Awards ceremonies
- Search advertising
- Public relations
- ‘Thought leadership’ activities
It is usually consumer brand clients, or those that want to promote their corporate brand (think Oracle or Vodafone) that do TV and out of home advertising. Which makes this campaign by LONDON Advertising rather unique. The principle behind it is relatively simple, what the tech industry calls ‘Eating your own dog food’. LONDON Advertising already does advertising for the likes of Mandarin Oriental – why not do the same thing for themselves? So they’ve done TV, OOH and social channel content. The idea is that spending on the dip allowed an enhanced share of voice.
My favourite TV treatment has a voice over by Liam Neeson.
Swiss duo Yello talk about how they produced ‘Oh Yeah’ – which then became famous as part of the soundtrack to Ferris Bueller’s Day Off.
Georgia Tech looked to bio-mimicry when designing a robot to monitor at tree level the inhabitants and environment at Atlanta Botanical Gardens. The Slothbot prices energy efficiency over speed of movement.
Cameron Paul was one of the first generation of beat mixers in San Francisco. San Francisco’s CBS affiliate eulogy manages to underplay his impact, but has some great archive footage. Cameron started DJing in 1970s San Francisco, when ‘personality DJs’ that got on the mic were the norm rather than someone who could mix.
He founded his own DJ subscription service with exclusive mixes and had his own label. (More on those at Discogs.) His remixing skills helped break Salt n Pepa’s Push It. He probably doesn’t have the profile he deserves because his sound historically was closer to freestyle than house. Here’s Cameron talking about the art of DJing in this vintage recording.
Talking of mixing, I have been listening to this mix by The Reflex for Kombini Radio which is tremendous.