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  • Revox B77 series

    When I started off having an interest in DJing I went around to a a friend’s house whose older brother was into audio engineering. As well as having one of the first set of Technics 1200s I had ever seen he had a Revox B77 tape recorder. He used to record tracks on to the tape reels and then splice the tape to make tracks longer by extending breaks, or extend the breakdown or vocal hook of a track into staccato repetitions; which sounded like Max Headroom-esque stutters of vocal hook or ‘machine gun’ drum breaks.

    Splicing tape took patience, practice and a modicum of skill to achieve. At the time however it was the Revox B77 tape machine itself that I fell in love with. These machines were made in Switzerland and felt like they were hewn from aluminum. Even the buttons were solid, giving positive feedback through a satisfying clunk when pushed and the VU meters glowed with a warm light and needles danced as the sound levels went up and down.  As interfaces went, the analogue controls of the tape machine have yet to be beaten by anything that Apple has come up with. All of this belied the complex engineering that happened inside.
    Revox B77 MK II
    All of this engineering expertise turned out machines that were about the best recorded sound that money could buy. Many artists today record digitally, transfer on to an analogue tape machine like the B77 and then master back to digital for CD manufacture and iTunes reproduction because of the way analogue treats sound.

    Revox was a consumer facing brand of Swiss professional audio manufacturer Studer (now part of Harman International) and much of that professional engineering went into the Revox products. The Revox tape machines were professional ‘wolves’ in consumer electronics ‘sheep’s’ branding.

    The B77 series of machines came out in 1979 and sported full logic controls (which made things smoother) and direct drive motors (which meant that everything got up to speed faster), but otherwise improved on the A77 of the late 1960s. The machine used 10 1/2 tape spools to make its recordings on with a tape throughput of 15 inches per second on most models which was the professional master recording standard and one could vary the speed up to over 20 inches per second if you wanted to – this operated a bit like pitch control on a Technics SL-1200 turntable.

    The B77 series came in a number of guises:

    • The LS ran at low speeds for radio stations and call centres that needed to log everything that happened
    • The basic model which ran only at consumer speeds
    • The HS which ran at professional tape recording speeds
    • The PR99 (Mk I, II and III) which were designed to be more edit friendly and had less knob controls which could get in the way of the manual tape splicing process

    All of this engineering came at a cost and the Revox B77 weighed a proverbial ton (actually closer to 20Kg for the machine itself plus whatever you carted it around in, like a studio rack or a flight case)

    Quarter inch tape recording isn’t dead, the tape is still made around the world by Quantegy, RMGI, ATR Magnetics and Jai Electronic Industries. Otari Inc still makes an analogue studio master machine and Denon still sells a similar machine for broadcast purposes in Asia.

    In addition, high end studios still use multi-track digital reel-to-reel machines when you want to record to 48 tracks as the time code technology and audio encoding technology used in them is superior to more modern computer-based solutions. More related content can be found here.

  • Nokia N9

    Hong Kong-based independent mobile industry analyst Tomi Ahonen is one of the most prominent critics of Nokia. One of the points that Ahonen makes is that the Nokia N9 (based on the MeeGo operating system; parts of which has now been incorporated into Samsung’s mobile operating system Tizen) is more attractive than the equivalent Nokia Lumia phones.

    Nokia has been suspiciously ambiguous about Nokia N9 sales numbers. Mr Ahonen has made some guesses that put the N9 selling in broadly the same numbers as the Lumia range; despite not being sold in many developed world markets and not being backed by a $150 million advertising campaign. These are just estimates so I was curious to to see what the relative interest was for Lumia devices versus N9 when they are sold side-by-side.

    I decided to look at Expansys.com. Expansys is the place to go for early adopters to get the kind of handsets that UK carriers, Phones4U and Carphone Warehouse don’t want to sell. In common with many sophisticated e-commerce websites Expansys has a search function that has an auto-suggestion function based on popularity to help get consumers to the item they want as fast as possible.
    Untitled
    In this unscientific study the Nokia N9 is more popular than all the Lumia models – when the products are sold side-by-side, which is probably why Nokia has taken care to minimise the amount of market competition between the Lumia and the Nokia N9. This still doesn’t give me any idea on differentiation between the N9 and the Lumia models.

    I decided to have a look at the different Lumia models and the N9 on Google Insights for Search. What this shows is an overall decline in interest on all the premium Nokia brand phones I looked at over time. Whilst the Lumia 800 has been the most popular on the chart, the gap between it and the Nokia N9 doesn’t merit the fact that Nokia blew an estimated $150 million promoting the Lumia 800 – their biggest ever budget and didn’t for the N9.

    One could argue that Nokia has been handicapped in its carrier relations because of Microsoft’s Skype acquisition, and reviewers have given the handsets themselves mixed reviews. But what I found most disturbing is that it seems that the evidence suggests consumers have failed to be sufficiently excited the Lumia phones; that an unpromoted, unsupported handset running an operating system that Nokia has killed off is giving the Lumia range a run for its money – despite the Lumia range having Nokia’s largest ever marketing campaign behind it.

    Nokia still has a stretch of runway to make its transformation complete, but it doesn’t fill one with confidence, perhaps RIM will be the third mobile eco-system? More Nokia related content can be found here.

    More information
    Who Wants Numbers? Lumia on T-Mobile? Lumia 800 vs Lumia 710? How Many Nokia N9? – Communities Dominate Brands

  • Sony Vaio PCG C1 series: Throwback gadget

    I’m an unusual choice to write about the Sony Vaio PCG C1. I’ve only had PC envy with a couple of devices during my twenty something years at a Mac user:

    • The IBM ThinkPad 701 series with its butterfly keyboard
    • The Sony Vaio PCG C1 series of notebooks

    In common with the 701, the Sony Vaio PCG C1 impressed me with its product design. In a pioneering design for 1998, the Sony Vaio PCG C1 included a built in web camera above the screen that could be rotated to try and ensure an optimum camera position.
    Picturebook PCG C1-VN

    Sony made a small modular computer. What was important was what they had left out in their device case and instead relied on a set of outboard peripherals so the user could bring or configure their computer set-up to suit their needs.  The PCMCIA (Personal Computer Memory Card International Association) slot was equivalent of the USB socket today and used to connect a wide range of devices including both fixed-line and GSM wireless modems.
    Sony Vaio C1 VE

    The beauty extended on to the inside of the devices with some of the range using a Transmeta Crusoe processor. The Crusoe was the Intel Atom almost a decade before the Atom; it used a combination of software techniques and hardware innovations to reduce heat output and improve power consumption. This had some benefit in terms of battery improvement, but battery life relies on a combination factors such as screen power, hard drive power and other parts on the circuit board.

    This device is even more remarkable when you  realise that the Vaio PCG C1 was launched some seven years before Steve Jobs went on stage at Apple’s Worldwide Development Conference in 2005 to announce the move to Intel processors because of a new focus on computer power per Watt. You could consider the MacBook Air that I am typing this post out on as a spiritual successor to the Vaio C1. More Sony posts here.

    More information
    More about the Sony Vaio PCG C1 and one man’s adventures trying to install Linux on it

  • Throwback gadget: IBM ThinkPad 701

    Before we think about the IBM ThinkPad 701, I wanted to flag that I’ve been a Mac user for almost all of my computer-owning adult life. But there have only been a couple of devices that have ever given me PC-envy.

    The first one was the IBM ThinkPad 701, my friend at college Jouni whom I lived in halls with at the time had a 701 and the product design blew me away.

    The IBM ThinkPad 701 had a carefully designed set of accessories providing a full system of accessories that the road warrior would need including a desk dock, cable adaptors, spare batteries and a detachable disk drive.  That was clever and as good as what Apple was doing with with its PowerBook Duo sub notebook. It’s hard to explain how connectivity pre USB was much trickier.
    Design Museum iPad application screen shot
    Surprisingly for a computer manufacturer, IBM turned out laptops that had interesting industrial design. They used magnesium alloy shells, titanium and carbon fibre in different model designs over the years and got less credit than they deserved for it.

    Richard Sapper, a German product designer based in Italy came up with the design language for the ThinkPad which he modeled on the traditional black lacquer bento box. An ex-automotive engineer with Mercedes Benz Sapper was better known for his work with Alessi and the Tizio lamp for Artemide.

    Sapper has kept a connection with the ThinkPad brand and is involved as a design consultant for the current ThinkPad range made by Lenovo.
    Design Museum iPad application screen shot
    What made the IBM ThinkPad 701 special was the butterfly keyboard designed by John Karidis solved the problem of making a portable computer with a full-size keyboard. It had a better action than modern laptops in terms typist feedback and was a compact full size keyboard. This was unheard of at the time. It was delicate the way it folded into place as one opened the lid on the laptop and robust enough to cope with travails of mobile working. More design related posts here.

  • Korean Oreo ad

    Korean Oreo ad

    Looking at the Korean Oreo advert that seems to have caused a stir in the US, it seemed obvious to me that the advert was a case of throwing creative against the wall. It may have been used as a calling card, a way to spur debate or a mock-up for an award as Kraft seem to suggest.

    In this respect it is rather like Volkswagen Polo car bomb ad that went around London agency world a number of years ago.
    Controversal Oreo advert
    Korea like Singapore and China is a quite conservative country and has a higher proportion of practicing christians than you would expect. So I am not inclined to think that this was really designed to go out as marketing material from the band.

    The Korean public would create uproar. Korean consumers have a reputation for staging protests and product boycotts. That would be way too risky for a foreign brand like Kraft.

    I also found it is also interesting that Kraft has thrown Cheil under the bus really fast on this.

    For what it’s worth I think that this could be a great creative if it had the right context – say targeting young men as a snack rather their more traditional demographic of  family decision-makers – housewives. But you would have to select your media very carefully and be prepared for Lynx / Axe type backlash. More related content here.

    More information

    Double Slip: Controversial Korean Oreo Ad Leaked – ABC News