HSBC no longer ‘world’s local bank’

If you’ve done any travel through Heathrow in the past number of years you couldn’t help but notice HSBC’s adverts which were a vignette on a foreign culture like different attitudes to age for instance. The company is now looking to get rid of the world’s local bank positioning and move to the world’s leading international bank. At first glance that sounded like the kind of awful descriptor American companies put in the first paragraph of press releases: Acme Inc. , the world’s leading widget end-to-end solutions provider.

It strikes me as an internal positioning for senior management rather than anything with meaning for customers and feels like a step back in marketing terms. This change in positioning comes at a time when the company is letting 30,000 employees go over this year.

More details over at Marketing Interactive.

Archived from the blog I wrote over at PR Week.

Links of the day | 在网上找到

Sony Global – Technology – SoRPlas Environmental Technology – interesting recycled plastic technology from Sony

Facebook’s Payments Business Is Already 15% The Size Of PayPal — Sort Of – SplatF

In a world of change, it’s back to basics – DirectoryLive

The Vintage Knob – Online vintage audio museum, forum and image bank

Net Promoter launches social measurement, but will it be valuable? | Econsultancy

Open the Future: The Future Isn’t What It Used to Be

Sony Education Foundation – interesting research by Sony into child psychology and learning

Windows Phone developer lead leaves for Amazon’s Kindle team | ZDNet

P&G Layoffs Signal Focus on Digital Industry « Web Strategy by Jeremiah Owyang

Google Instant, Disabled For Slow Computers

Olympus OM-D E-M5 Camera Leaked Photos | Kineda – I love the way the design harks back to the classic Olympus OM film cameras

Hong Kong residents oppose opening roads to mainlanders|Want China Times

I like: Huet Brothers Coupe | 我喜欢 Huet Brothers 跑车

Marco van Overbeeke has produced renderings of a car that a pair of brothers from Holland are trying to get into production. Their design harks back to the sports cars of post-war Europe made by coachbuilders like Zagato of Milan and Ferrari.
HB Coupe
Beneath the mid-century lines the HB Coupe is a throughly modern design with a carbon fibre | polyester resin composite shell and a choice of two BMW powerplants; one of of which is a 2-litre four cylinder diesel. Because of the vehicle’s lightweight even the diesel has high performance. The 48-litre fuel tank gives the car a range of 1200 kilometres (or 745 miles), ideal for a dash across Europe. More information here.

I like: M.I.A – Bad Girls | 我喜欢: M.I.A. – 坏女孩

This video had got to be a winner for me having grown up with the original film version of The Italian Job,  Steve McQueen’s Bullit and the Starsky & Hutch television series – craziness with cars is a surefire winner. M.I.A. comes with her usual formula of accessible but hard-hitting material and impeccable production.

On YouTube

On Tudou

Links of the day | 在网上找到

China needs 200 years to achieve free market: economist|WantChinaTimes.com – what really constitutes a ‘truly free’ economy

Mortgage Tornado Warning, Unheeded – NYTimes.com – corruption and crime at the dark heart of the mortgage industry

Employers and Brands Use Gaming to Gauge Engagement – NYTimes.com

Data point: A majority of consumers now see themselves as overweight | JWT Intelligence

Today’s Teens Better Behaved Than Their Parents – NYTimes.com – more socially conservative

Live video chat rooms, simple and easy. – Tinychat – alternative to CoverItLive

Economic Slowdown May Fuel Maturation Of China’s Luxury Market « Jing Daily

Monocolumn – Presentations in PowerPoint – for and against [Monocle]

david choe – artist David Choe’s blog. Blogger has a restricted access on it so no RSS feed

Satellite phone encryption cracked – Telegraph

Reuters: News Corp clean-up squad has 100 staff reviewing emails, expense claims and phone records | Press Gazette – a hint of the Spanish Inquisition about it

Bloomberg launches twice-yearly luxury lifestyle mag | Press Gazette – surprised that Bloomberg and Reuters hadn’t done this previously

Apple and Samsung will continue dominating smartphone industry

Canalys: Smartphone shipments surpassed PC shipments in 2011

What’s in store for China in 2012? – McKinsey Quarterly

Dezeen » Blog Archive » K01 by Marc Newson for Pentax

Old friend, new face, at Cathay Pacific’s flagship lounge | CNNGo.com

40 years of Super Bowl Commercials. | adland.tv

Global Brands in Asia | Brand Republic blogs

Chinese Internet Advertising Revenue Reached CNY14.87 Billion In Q4 2011 – ChinaTechNews.com

FOSS Patents: Apple removed products from German online store due to Motorola injunction based on FRAND patent – Motorola gets away with FRAND patent exploitation yet Samsung gets hauled in front of antitrust hearings?