I see so many blog posts every day with a lot of tired clip art and see presentations that often use well-worn visuals. One of the things that Flickr does really well is aggregate lots of imagery that you are free to use.
A case in point is the photo documentary Documerica Project (1971-1977), the Environmental Protection Agency (EPA) hired a 100 photographers to go around the US and capture images relating to both environmental issues and everyday life within the US.
All of these pictures are freely available on Flickr as part of their commons initiative. You have museums, the US department of defense, NASA to name but a few organisations. In addition, thousands of people like me have included photographs under a creative commons licence.
A hippy and a puppy, what’s not to like?
I really like this direct marketing campaign by Australian agency MercerBell for Toyota’s Camry Hybrid. They used digitally printed direct mail piece drops to send consumers to Google themselves. They had bought Google keywords for the consumers name and advertised against it (presumably for a short window based on when the mail would land). Consumers were sent to everydayamazing.com.au where they could book a test drive or find out more about the car.
I like the use of data and the integration between offline and online marketing tapping into people’s basic curiosity about themselves. There is a case study video on Vimeo that some readers may not be able to watch due to their location.