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  • Heirloom Design

    Saul Griffith in a presentation he gave as part of the Long Now Foundation talked about the environmental impact of our stuff. The possessions that we own make up about a quarter of our lifetime carbon footprint. The way to reduce this is to have stuff that lasts longer, and that we want to keep longer. From this came the idea of heirloom design.

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    It isn’t new, Sotherby’s and Christies have made very good businesses selling old stuff, Patek Phillipe talks in advertisements as the watch-owner not actually being the owner but the custodian to pass the timepiece on to the next generation and Rolex has an excellent reputation for taking lifelong care of watches it sells.

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    So its a new framing of an old idea, it has been adopted by some eco-conscious businesses such as Howie’s Hand-Me-Down range: a set of bags and a jacket that are so well made and so durable that you want to keep them for their natural life. The examples that are given are a Montblanc pen and a Rolex watch; both of which require considerable upfront investment as well.

    Dieter Rams

    However design also has a case to play in this: look at the prices on eBay for a genuine Charles Eames recliner, or any of Braun’s consumer electronics offerings; classic cars fetch a far higher premium than their newer, more sophisticated cousins because of their styling.

    A second factor comes into heirloom design: design for servicing. Pretty much every part on my Technics turntables are replaceable, contrast this with the Denon DVD player I had which I had spent similar money on, yet the manufacturers couldn’t repair as they didn’t have the parts; or my Nokia E90 communicator which would have cost more to repair than two new Nokia E-series phones. Nokia’s Vertu phone range with their over-engineered cases and dealer-replaceable future proof guts may be the way forward.

    The personally most ironic thing for me is that my Dad has bemoaned the quality with which things have been made for the past 30 years and is a staunch believer in progress through industry may finally have something to agree with the environmentalists on.

    A number of brands practice heirloom design already but don’t shout about it:

    Suggestions from a quick poll I did on Twitter included

    • Bialetti with their user serviceable coffee pots
    • Caterpillar
    • Timberland
    • BMW – they certainly have the service network and they have built up a reputation for having a good build quality
    • Kenwood – the shortwave radio and communications manufacturers
    • TAG (presume they meant TAG Heuer) – not too sure that I would agree with this one, or some others suggested such as Apple, Panasonic and Sony; at least in their consumer goods especially with Panasonic doing away with the 1200 series of turntables
    • DEWALT
    • Dyson
    • Le Creuset
    • Mag Instrument Inc. (Maglite torches)
    • The North Face
    • Stanley Hand Tools
    • Aga
    • Herman Miller – particularly the Aeron chair
    • Cyrus Audio
    • Stokke prams, car seats and other stuff for early childhood
    • Tumi luggage

    Kudos in no particular order to Ruby Quince, Ana Mangahas, Becky McMichael, Stephen Holmes, Tom Wynne-Morgan, Robin Clark and Abigail Harrison for their heirloom design suggestions.

    Which brands do you think represent great heirloom design? Feel free to leave a comment. More design related posts here.

  • Black precious resin & Montblanc

    I had a short haul flight and went over the duty free catalogue on Swiss Airlines. This section on Montblanc pens stuck out at me because of its wording. Each pen was described as being made of ‘black precious resin’. Click on the image if you want to see a larger version.

    Precious Resin Montblanc spiel

    So what does black precious resin actually mean? One would presume some form of black shiny plastic, which doesn’t seem quite so precious. Now the use of plastic isn’t a bad thing in pen manufacture. For instance fellow German writing instrument manufacturers Pelikan and Kaweco both make writing instruments out of plastic, but they also don’t charge over 300 pounds for a ballpoint pen.

    Plastic feels thoroughly modern. It defined the post-war world and accelerated further with globalisation. Black precious resin isn’t particularly rare in itself like ebony wood or precious metals. 

    What the black precious resin explanation misses is the real elements at the heart of Montblanc’s authenticity:

    • History: Montblanc is actually over a century old as a firm
    • Country brand: It’s pens are still made in Germany, so it can take advantage of the German country brand: precision manufacturing excellence and craftsmanship
    • Craftsmanship: making a pen write smoothly is an art, too much ink and you will get splodges. A badly designed nib or ballpoint mechanism will scratch the paper, deliver the ink unevenly and even stain the writer
    • Design: One of the reasons why Montblanc managed to upset A.T. Cross in the market for luxury pens because their pen design feels much better in the hand because of its fuller barrel size

    But none of these factors are reflected in the description of the Montblanc pens featured in the duty-free catalogue, instead we get smoke-and-mirrors which engenders distrust and makes for an authenticity FAIL.

  • The digital economy bill

    I recently wrote a guest blog post with my colleague Nick Osborne for progressive (Nick tells me that means left-of-centre, politically speaking) blog Left Foot Forward: The Digital Economy Bill is legislatively flawed.

    digital economy bill

    Nick was particularly concerned about inconsistencies in the legislation and constitutional issues. I thought about different issues regarding media economics and technological progress, so I thought I would share my thinking with the notes I made before I contributed to the post. Enjoy.

    And here’s the copy that we submitted:

    Left Foot Forward published an article last week, Unravelling the Digital Economy Bill, but the fact is that the legislation is flawed. We say this for a number of reasons but the most concerning is the Secondary Legislation included within the Bill.

    Without getting into the details of Parliamentary legislative rules, this Bill will give the power to Lord Mandelson, or any future Secretary of State whose remit includes this legislation, to introduce new laws, without extensive Parliamentary scrutiny.

    Apparently, Lord Mandelson has also written to the Leader of the House, Harriet Harman MP, to amend the 1988 Copyright, Designs and Patents Act, also, most likely through secondary legislation. This is all part of the Government’s crack-down on media piracy.

    However, the Guardian has been reporting the potential for this Bill to open the door for the Tories to help Rupert Murdoch and stop news aggregators such as Google publishing any NewsCorp or News International owned news, which would be a dangerous precedent and a concerning outcome for everyone – including bloggers such as ourselves.

    Attempts by Murdoch to pair with Microsoft to block out Google seem to be underway if the Dow Jones Newswire is accurate. This potential lack of consultation, scrutiny and openness is concerning in any Bill, however in a medium and industry that is as fluid as the digital and online sector, there is large potential for this legislation to have some very damaging effects.

    Whilst these controversial legislative methods are apparently designed to future-proof the bill technologically, it also raises a few questions about the government’s vision of the future. Moore’s Law talks about the number of transistors on a given piece of silicon doubling every 18 months; this is the reason why computers and networks have sped up and why storage on mobile phones have increased over the years.

    It is also the reason why the minimum standards for future broadband aim way too low. With Moore’s Law in mind, it is important to look at the actual technological advances being triumphed in this Bill. The UK government had a chance to spur innovation and be visionary like it did with the motorway system in the 1950s, instead we will have set a miserably low benchmark.

    The UK is relatively densely populated, yet Australia under the leadership of Kevin Rudd has set access speeds of 100MBps for 90 per cent of homes. Hong Kong residents already enjoy 100Mbps broadband and similar speeds are available in Japan and South Korea. Simply put, the digital economy won’t be able to grow under these circumstances.

    Furthermore, there is no reference to the digital tax, a necessary evil, to pay for these upgrades. Although it has been stated that it will be in the Finance Bill which will be outlined in the near future, what happens if this Bill doesn’t get through prior to the election and the Finance Bill does? Where is this money supposed to go?

    The next concern is the “three strikes and you’re out” policy, which opens up a whole new area of discussion. Every home will be sent three warning letters every time their ISP finds them downloading illegal content. Users can have their accounts blocked or fined, as can ISPs who do not comply, despite the fact that the ISPA has said most of the Bill will be unworkable and costly.

    Ironically, there is some research to indicate that piracy is closer to trialling, like a test drive at a car dealership and plays an active role in word-of-mouthmarketing boosting media content sales.

    The Bill tries to protect the media industries against digital innovation. Yet this is as misguided as the nationalisation of failing businesses in the UK up to the late 1970s. Much of the media industries’ problems are due to chronic mismanagement.

    Looking at newspapers firstly, they have little to differentiate themselves, like British Leyland of old they produce the type of content no one wants to buy and have historically been making cuts in all the wrong places of their businesses. An analysis found that newspapers were spending 70 per cent of their money in areas that were not value-creating.

    The music industry’s issues extend back way before the internet and have been well documented by the industry insiders like Simon Napier-Bell. In fact it was only the rise of the CD and back catalogue sales of older artists which helped it grow meaningfully throughout the 80s and early 90s.

    Music labels have a fundamental lack of understanding of online economics, in a time when they should be looking how they can rationalise processes and sign increased rosters to take account of the ‘long tail’ of consumer demand they have reduced artist rosters. They cease to add value for established artists who instead have gone for ‘360’ deals with events companies which provide them with more money.

    So basically, there are a lot of holes in this Bill. It could all be moot as it may not even get through prior to the election, but there is no doubt that it needs many more amendments before it creates anything truly useful. Hopefully, the secondary legislation will be used to make these improvements, because if this Bill is sped through without proper consultation, the digital economy may take a long time to recover. More related content here.

  • Saab

    Saab has been a pioneer in the automotive sector and it is now facing imminent death in the car business. Saab made the first production cars with safety belts, the first headlight washer and wiper facilities, the first impact absorbing bumper, pioneered pollen filters in the air system of its cars and the first CFC-free climate control. Saab along with the Mercedes S-Class it has had a disproportionate impact on the modern car.

    I have a personal attachment to the Saab brand. I can still remember the smell of the interior of a family friend’s Saab 99, the brooding brow over the dashboard that the VDO instruments used to look out from, the heated seats and the ignition key that also locked the gear box.

    stig_blomqvist_rally99

    Motorsport, in particular rallying was the preferred sport of my Dad and my hero didn’t wear a polyester Liverpool shirt, but a set of fireproof overalls. His name is Stig Blomqvist, one of the most talented men ever to get behind the wheel of a car. He has competed successfully in circuit racing and rallying for the past 38 years.

    saab_rally_99T

    Blomqvist’s vehicle during the late 1970s was a Saab with a distinctive avant-garde paint job that caught my imagination as an 8-year old. With the rise of four-wheel drive, he then moved to Audi, and my team allegiance went with him – when Saab bowed out of top flight rallying. But that avant garde paint job still has a place in my heart.

    Saab is now staring oblivion in the face. A financial rescue has been scuppered and the car company is likely to be consigned to the annals of history. At this point Saab reminded me of Apple circa 1996, however one thing Apple had in its darkest hours were fans of the Macintosh platform. I can remember when having an Apple Mac wasn’t cool, but marked you out as a bit of weirdo.  I know, I was one of them weirdos; and thankfully the company is still around making insanely great products that shows my loyalty was not misplaced.

    If I was a potential saviour for Saab; not even a business plan by the best brains from Goldman Sachs would persuade me after reading feedback from the loyal members of the New York Saab Owner’s Club by Michael Corkery on the Deal Journal blog on the Wall Street Journal online.

    Some of the things that caught my eye:

    1. …there are some guys in the club who are going to say : ‘good riddance they haven’t made a good car in a long time.’
    2. There are some vintage guys in the club who say that Saab hasn’t made a good car since 1999…
    3. Over the last few years club members have started bringing their non-Saab cars to meetings. It speaks to the fact that Saab has gotten away from what made them a fun driving car.
    4. There are some people who work with me and will ask for car advice. But unless they are a car person, I won’t recommend Saab. I don’t want them to come back and yell at me.

    I wouldn’t even like to guess what the net promoter score is amongst some of Saab’s long-suffering fans. Saab has lost what it was to its customers. It was no longer authentic, this isn’t about globalisation; its about a company and its brand losing its soul. This happened whilst the company was a completely-owned subsiduary of GM. General Motors is ultimately responsible for management decisions that didn’t just destroy shareholder value and brand value, they nuked it.

    The only bit of Saab that remains is in the camaraderie of the club and vintage vehicles. Graham Brown frequently talks about authenticity being the keystone for successful youth marketing, its also true for marketing to the not-so-young. More on brand related posts here.

  • Who is your city? by Richard Florida

    Richard Florida is famous for his works on the rise of the creative classes. Who is your city? is an exploration into how clusters develop wrapped up under the guise of a self-help book. The book was recommended by a friend to mine who has been studying architecture and urban design. Florida looks at the characteristics of different cities (predominantly in North America) and explores factors that attract people at different life stages. You can see similar patterns in China around the rise of Shenzhen as a new city in the space of a few decades, or the way London draws talent from across the rest of the UK across various creative services.

    Flordia provides some of the starting points to the age-old regional planning question ‘How do we make another Silicon Valley in <insert region name here>?’ by listing some of the factors involved. There is an interplay between planning and organic effects. Korea is currently facing these challenges as it tried to have Sejong City meet its full potential

    Unlike many books he hasn’t fallen into the classic bad science trap that correlation and causality are the same thing. For instance: whilst no two neighbouring countries with a McDonald’s restaurant may have gone to war, that doesn’t make Ronald McDonald a prime candidate for the next United Nations secretary general.

    The book is interesting in the way that a Malcolm Gladwell book is interesting; I would prefer for Richard Florida to surface more of the modelling and research that went into Who is your city. The book is a serious academic piece of work that is devalued by reducing it to dinner party talking points. The section of questions at the back seem logical enough for someone thinking about relocating, there is no rocket science in them. At the end of it, I was left wondering how much utility did Who is your city? have for the average European or Asian reader? More book reviews here.