Bill Bernbach & things that made last week

Reading Time: 2 minutes

Bill Bernbach

Advertising pioneer Bill Bernbach in conversation with Helmut Krone talk about advertising with some interesting examples of what we’d now call challenger marketing. I have been reading Bill Bernbach Said this week. Its a book of quotes from Bernbach that advertising DDB compiled over his time as a leader. The Avis ads were famous to me as they were cited by my lecturers in college.

I want my MTV

George Lois talks about ‘I want my MTV’ and Lee Clow talks about working on Apple‘s advertising in the 1980s in a panel at the 2013 Cannes Lions. Interesting lines about the courage to fight for your work, which is much harder to do now. I want my MTV is an example of creating demand pull from consumers through the cable TV companies.

Steve Jobs apparently referenced Bill Bernbach in meetings with Lee Clow, which is unusual for 25 year old non-marketer, even today. From the beginning Jobs was citing the Sony brand as an influence.

Skate birds

RTÉ News made a short film on how Irish women are taking up skateboarding and making the sport more inclusive by nature. The skate park looks like one of the original concrete ones from the first era of skateboarding popularity during the late 1970s. Skateboarding had a small but dedicated following, probably less so than the UK.

Storytelling in County Clare

Great archive footage of Irish storytelling in 1979, shot in a pub in Co. Clare. Seanchaí (shan-a-key) were Irish storytellers, they entertained crowds in pubs and local households before television. With recordings devices, researchers travelled around the countryside capturing oral history, songs and stories for National Folklore Archive, now kept at University College Dublin. In the 1960s at tourism picked up in Ireland, there was increased interest in their craft.