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中国 | china | 중국 初 | hygiene | 기본

Things that made my day this week

Reading Time: < 1 minute

I’ve mostly been listening to a mix by UNKLE (James Lavelle) for Dazed & Confused magazine

…. and the Zhou Family weddings and funeral band

Continuing the China music theme, there is a great documentary on hip hop in Chengdu in Sichuan province – Hip-Hop in the Home of Hot Pot | Sixth Tone – the tension between the underground and sell-out reality TV version of Chinese hip hop comes across really well in this film.

Great interview by Pharrell Williams of Henry Rollins

Maserati Owner Found Fake Version of His Car with the Same License and Registration | Jing Daily – it looks as if registration plate cloning is being used in China to sell illegally imported (probably stolen or crashed vehicles) – but I can’t work out how the driver managed to pay so little for his illegal ride. It would be worth more as scrap

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中国 | china | 중국 商业 | business | 상업 媒体与艺术 | culture | 미디어와 예술 市场营销 | marketing | 마케팅 消费者行为 | consumer behaviour | 소비자 행동 铭记 | branding | 브랜드 마케팅

Vape Nation?

Reading Time: 2 minutes

What in the world has China ever done for us? Vaping – a China invention designed originally to help smokers reduce risks from tobacco. My exposure to electronic cigarettes (or vapes) was with seasoned smokers looking for a healthier opportunity, or a path to help wean themselves off nicotine all together. I had seen some research that suggested teen trial of vaping was growing – this was from E-Cigarettes: Youth and Trends in Vaping – Journal of Pediatric Health Care, volume 29, issue 6, pages 555 – 557 (November – December 2015)

Among youth in the United States, e-cigarette use rose from 3.3% in 2011 to 6.8% in 2012 (Grana, Benowitz, & Glantz., 2014). This increase resulted in an estimated 1.78 million middle and high school students having used e-cigarettes (CDC, 2013). The trial and use of e-cigarettes have been higher among youth in Europe and Asia. A recent study on Korean youth found the trial use of e-cigarettes rose from 0.5% in 2008 to 9.4% in 2011 (Lee, Grana, & Glantz., 2014), and among youth 10 to 15 years of age in Poland the rate of those who had ever used e-cigarettes was 62% in 2014 (Hanewinkel & Isensee, 2015).

Now what I don’t know is how good the research quoted actually was, or the factors in ‘trialling’.

You also have to remember that there is a big health research grant eco-system that depends on tobacco control which has sprung up over the past 40 years which will affect the framing of the data.

I am not saying tobacco isn’t harmful, but it is useful to understand the likely factors framing the presentation of information.

I was surprised by this video from the Shanghai Vap Expo in China. It was more like going to a skateboarding convention back in the day:

  • Lots of independent resellers from around the world for vaping liquid – mirroring the variety of skateboard parts makers. Many of the formulations on sale had no tobacco
  • Vaping tricks and demonstrations
  • Clear tying of vaping to sub-cultures: hip-hop, race-girl type outfits. Pretty much any ancillary activity would expect around a Red Bull event or the X-Games

Vaping is clearly being positioned as a central part of a youth sub-culture in China. And in the videos vaping didn’t involve nicotine, again an interesting development.

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中国 | china | 중국 创造力 | innovation | 독창성 商业 | business | 상업 在线 | online | 온라인으로 媒体与艺术 | culture | 미디어와 예술 工艺学 | technology | 기술 市场营销 | marketing | 마케팅 思想 | ideas | 생각 无孔不入技术 | web of no web | 보급 기술 无线网络 | wireless |무선 네트워크 消费者行为 | consumer behaviour | 소비자 행동 经济 | economics | 경제학 艺术与设计 | design | 예술과 디자인

Christina Xu on Chinese user experience and consumer behaviour

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I’ve been a big fan of Christina Xu’s work for a while and this presentation is a great example of his work. Bookmark it; watch it during your lunch break its well worthwhile.

Great examples of online to offline (O2O) interaction in processes and services that are continually expanding.  Interesting points about the lack of social norms or boundaries on the usage of online / mobile service in the real world. I’ve seen people live their online life in the cinema there are NO boundaries as Christina says.