Consumer behaviour is central to my role as an account planner and about how I look at the world.
Being from an Irish household growing up in the North West of England, everything was alien. I felt that I was interloping observer who was eternally curious.
The same traits stand today, I just get paid for them. Consumer behaviour and its interactions with the environment and societal structures are fascinating to me.
The hive mind of Wikipedia defines it as
‘the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services.’
It is considered to consist of how the consumer’s emotions, attitudes and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, marketing and economics (especially behavioural economics or nudge theory as its often known).
I tend to store a mix of third party insights and links to research papers here. If you were to read one thing on this blog about consumer behaviour, I would recommend this post I wrote on generations. This points out different ways that consumer behaviour can be misattributed, missed or misinterpreted.
Often the devil is in the context, which goes back to the wide ranging nature of this blog hinted at by the ‘renaissance’ in renaissance chambara. Back then I knew that I needed to have wide interests but hadn’t worked on defining the ‘why’ of having spread such a wide net in terms of subject matter.
SAS – What is truly Scandinavian? Nothing. This was an ad done by &Co of Denmark. It’s an ad that was meant to challenge the audience and promote the benefit of travel. But I felt it got its tone wrong.
What is truly Scandinavian reactions
What is truly Scandinavian got backlash online. As it went towards 13,000 dislikes on YouTube, SAS took it down. This is where things get crazy:
SAS blamed the reaction on right-wing (possibly Russian) botnets, which it doesn’t seem to have been the case. Which begs the question can SAS be trusted?
The ad agency &Co had bomb threats made against their office
Update SAS have reposted the ad, it currently has 94K down votes and 10K upvotes off 782,885 views. Comments are turned off.
https://www.youtube.com/watch?v=ShfsBPrNcTI
I have never got the chance to see Hall & Oates play live, this recording of their 1984 July 4th concert in New York shows them at their best. It’s called the Liberty concert because of the US independence day, it was held in Liberty national Park in Jersey City and one of the main sponsors was called Liberty. The event was put on to raise money for the restoration of the Statue of Liberty.
Sony goes against the romantic grain for Valentine’s Day with its latest PlayStation campaign. More information here (paywall).
South Korean TV broadcaster MBC did a documentary on a family that lost their daughter at just 7 years old. The mother agreed to say a fine goodbye to her daughter in VR. The child’s death in hospital left a big hole in their grief. Now I know it sounds mawkish but the mother said that it helped her come to terms with her child’s health. It also brought home for me the power of VR to drive emotion. I think that this is really important give how uncomfortable VR’s fit with storytelling as we understand it. More VR-related posts here.
Liam Young gave a great talk on using his art of film making to shape the future. This is particularly interesting given William Gibson’s feedback on meeting fans who worked in the tech sector:
They’d read a book in which there didn’t actually seem to be any middle class left and in which no characters had employment. They were all criminal freelancers of one sort or another. So, it was always quite mysterious to me.”
The power of niche | Campaign magazine – Dave Trott on GOOP – The New York Times said: “The weirder GOOP went, the more its readers rejoiced. Every time there was a negative story about her or her company all it did was bring more people to the site.” Paltrow told a class of Harvard students: “What I do is create a cultural firestorm, and I can monetise those eyeballs.” – cultural firestorm or memorable cultural industrial accident? I agree with Trott to a point. But I can’t work out if GOOP is doing ‘good’ outrage like Benetton managed to do with its ad campaigns, or ‘bad’ outrage like Michael O’Leary at Ryanair. Secondly, you might buy GOOP earrings but would you tell anyone where you bought them? Would they be judging you because you’re a GOOP customer. The problem GOOP has is that it’s not causing outrage with the old or conservative per se. It’s more likely to be customer’s peers thinking that as a GOOP customer you buy into bunkum of Palthrow. Brand neighbourhoods are still important and GOOP nestles comfortably in crank corner with David Icke and Uri Geller. More on beauty related stories here.
Benetton ad from the 1980s which contrasted with the Reagan-era Cold War sentiment of the Soviet ‘evil empire’
South Korea’s Government Explores Move From Windows To Linux Desktop | Slashdot – The reason for this is simple. It’s to reduce software licensing costs and the government’s reliance on Windows. As Choi Jang-hyuk, the head of the Ministry of Strategy and Finance, said, “We will resolve our dependency on a single company while reducing the budget by introducing an open-source operating system.” – back in the day South Korean online security depended on support for ActiveX, how far things have moved on
Slick Inbox – interesting idea. BUT RSS, VIP section in mail.app are all competitors
How Your Laptop Ruined Your Life | The Atlantic – Earlier this week, a woman managed to find a seat next to me on the train, took out her laptop, and started plugging away at a spreadsheet. The sight filled me with dread, as it does every time I spot a fellow commuter writing code or finessing a PowerPoint while I listen to podcasts. I suddenly became much more aware of the hard, thin edge of my own work computer, digging into my thigh through my tote bag. – Whatever happened to thinking time?
What Happens When a High-Tech Apparel Brand Shares the Same Name as the Company that Backed the Controversial Iowa Caucus App? — The Fashion Law – Not nearly as under-the-radar as ACRONYM, the political organization, ACRONYM, the apparel company, is, nonetheless, situated more behind-the-scenes than the majority of its peers. As writer Adam Wray detailed in 2013, “You’d be forgiven for not knowing much about ACRONYM.” Despite having significant clout when it comes to technologically-advanced apparel and amassing a list of famous fans (think: Kanye West, John Mayer, Jason Statham, best-selling author William Gibson, and mixed martial arts champ Max Holloway, just to name a few), “the company never advertises and with no public relations strategy to speak of, its founders are tough to reach.” Hugh and his co-founder slash business partner Michaela Sachenbacher “prefer to let their designs” – which are heavy on the GORE-TEX technology and utilitarian-focused hacks, and too expensive for most – “speak for themselves.” Yet, “whether you know it or not, [ACRONYM has] been pacing the vanguard of technically-focused fashion for nearly two decades.” – having worked in an office with the unfortunate name of ISIS House, an acronym that it shared with a terrorist organisation I can understand some of the pain for Errolson Hugh and company
精進カップラーメン | zen-foods – vegan friendly instant noodles, I’d be surprised if these don’t start appearing in Whole Foods soon
‘A bit impersonal’: The rise of influencer marketing agencies rankles influencers – Digiday – “When I reach out to brands directly, they tell me to apply for their programs through their affiliated network, which means I lose whatever personal connections I might’ve had and the ability to negotiate,” Groffman said. A company he had worked with for years recently referred him to its influencer network, he added. “Influencer marketing has finally matured as an industry,” explained Kristy Sammis, executive director of the Influencer Marketing Association, in an email. “Brands are now willing to allocate significant budget to strategic influencer programs. This means they need scale, benchmarks, and guarantees. That’s simply not possible with one-on-one influencer relationships.” Currently, influencers lack a standardized set of rates, yet a myriad factors can go into setting a price. That said, a $10 cost per thousand impressions is a baseline for influencers working on Instagram and Instagram Stories, according to Village Marketing founder Vickie Segar. She added that for every 100,000 followers, that rate grants an influencer $1,000 a post. Plus, companies and influencers might additionally negotiate usage rights and exclusivity, which could increase the fee. Terms vary by company, but payment can take from 30 days to 120 days – it’s probably because brands don’t want to have to filter out chancers and assholes themselves. Secondly, algorithms mean influencers are no longer an effective form of reach
The Era of Antisocial Social Media | HBR – saying that after years spent constructing carefully curated online identities and accumulating heaps of online “friends,” they want to be themselves and make real friends based on shared interests. They’re also craving privacy, safety, and a respite from the throngs of people on social platforms — throngs that now usually include their parents. To reach these younger audiences on social, marketers are going to have to re-think their approach. The first step is to understand the distinct characteristics of these more closed, and often more private and interactive online spaces. Since I believe that naming a trend helps provide a framework for understanding it, I have dubbed these spaces “digital campfires.” – to misquote Satre Hell is other people. From a brand perspective digital campfires are more attractive than the digital dumpster fires that channels like Twitter and YouTube often descend into
Daring Fireball: My 2019 Apple Report Card – well worth reading, though I think Apple should have showed some backbone in Hong Kong – I have never been so disappointed in a brand
A mercenary army of the poor? Technological change and the demographic composition of the post-9/11 U.S. military: Journal of Strategic Studies: Vol 0, No 0 – the U.S. military no longer primarily recruits individuals from the most disadvantaged socio-economic backgrounds. Technological, tactical, operational and doctrinal changes have led to a change in the demand for personnel. As a result, on different metrics such as family income and family wealth as well as cognitive abilities, military personnel are on average like the average American citizen or slightly better – there is also the aspect that military service runs in the family so previous generations may have been lifted into the middle class by the GI Bill
When China’s Long Game Short Circuits | Echowall – many of the examples of long-term policymaking in China collapse under closer scrutiny, whether in the area of environmental protection, infrastructure or population policy. For example, China’s solar power growth has been driven by government subsidies, resulting in market distortion, huge debt and waste. In the construction of infrastructure, such as the high-speed rail system and local airports, there is lack of coordination and long-term planning – not terribly surprising
Inside Huawei’s first 5G phone: Teardown reveals rush to innovate – Nikkei Asian Review – interesting analysis of the design approach. The design is surprisingly messy. This implies a few things. Huawei had to rush as it was behind. The phone isn’t as ‘premium’ as Huawei would like to believe, its the smartphone equivalent of having Irish travellers tarmac your drive. Huawei is leaving money on the table by not optimising their designs.
和 Virgil 一同「压轴登场」的 Arc’Teryx，是怎样的户外品牌？ – Chinese fashion show people trying to work out why Virgil Aboha wore Arc’Teryx goretex shell. Interesting that they don’t go to the obvious answer – technical outdoor wear is streetwear
Wristwatches (手表) | Mao Era in Objects – interesting read and gives a lot of food for thought on brand and perceived luxury products in the Chinese market
Study: Men who own luxury cars are often jerks – what types of people own these cars. Sure enough, he found that less cooperative, less kind, and less considerate men often drive high-status cars. “The same traits also explain why such people break traffic regulations more frequently than others,” says Lönnqvist. He found no connection between female self-centeredness and luxury cars. Before you start flashing the bird at passing luxury vehicles, know that not all classy car owners suck. In fact, some are quite dependable: The study also found that conscientious men and women—people who are organized, ambitious, respectable, and often high-performing—are also frequent owners of high-status cars, which Lönnqvist says likely reflects an appreciation for quality and an urge to present a self-image of classy reliability. – a bit more nuance to this than the title suggests
A new year marks a new phase of Hong Kong protests | Financial Times – some are calling on taxpayers to pay more. The aim of the so-called “$1 more” campaign is to cripple the tax authorities’ operations by forcing them to handle possibly millions of rebate payments, tying them up in bureaucracy and bringing the system to a grinding halt
The yellow economic cycle has manifested itself as a positive boycott.
The anti ELAB protest movement in Hong Kong exposed the fracture lines between pro-Beijing (blue) and pro-Hong Kong sides (yellow). Some of Hong Kong business community came out and criticised the protestors. This resulted in consumers boycotting their business.
Maxim’s
The classic example of this was when Annie Wu criticised Hong Kong protestors. Wu’s father James co-founded Maxim’s Caterers Limited. Maxim’s is has a wide range of restaurants for all budgets. It also owns bakeries, provides catering for universities and businesses. Maxim’s even has a joint venture with Starbucks. Starbucks coffee shops in Hong Kong and southern China are run by this joint venture called Coffee Concepts.
Mainland businesses, especially Chinese state-owned enterprises like China Mobile and Bank of China were defaced by protestors. McDonalds restaurants in Hong Kong and China are majority owned by CITIC – a Chinese state-owned investment company.
Garden Bakery
Garden Bakery’s Life bread ended up becoming a yellow brand by default when it was criticised by members of the Hong Kong Police. Hong Kong protestors rallied around and even brought along loaves to demonstrations.
#AnywhereButChina Challenge
Consumers bought everyday products that weren’t made in China and shared the product and its country of origin online. This becomes quite tricky as products from western brands like Wrigley chewing gum or pair of Nike sneakers could be made in China.
It’s particularly interesting as it raises questions about long term perception of quality. Back before the protests when I was living in Hong Kong LG and Samsung smartphones being sold advertised with pride that they were made in Korea. It was a similar story with high-end Sony TV sets. #AnywhereButChina channels China’s political and quality related issues in one meme.
Solidarity with their customers
Many small businesses in Hong Kong started to do what they could for their young customers. And the customers paid them back with loyalty. By trying spend their money only in yellow businesses and avoid blue ones by creating a yellow economic cycle.
Online assets were created to point customers in the right direction. Here is one of the posters that have been circulating on Twitter. The use of QRcodes is much more common in east Asia than Europe. The code takes you through to a Google Maps overlay of Hong Kong featuring Yellow businesses which would be preferable to shop and eat at. Green businesses which are preferable to blue businesses. Blue businesses will be avoided wherever possible.
Reviews of yellow shops and restaurants on review sites like Open Rice have been poisoned by pro-government supporters placing bad reviews and protestors piling in to defend their yellow economic circle members. At its worst, even the most hardened Wikipedia editor would be daunted by the pitched battles going on.
Google acquires Pointy, a startup to help brick-and-mortar retailers list products online, for $163M | TechCrunch – built hardware and software technology to help physical retailers — specifically those that might not already have an extensive e-commerce storefront detailing in-store inventory — get their products discoverable online without any extra work – reminds me of the kind of thing you’d expect Tencent or Alibaba to do as China has led in O2O e-tailing. Pointy also fits into Google’s mission to organising all the worlds information. Over time, I can only see Pointy as being bad for retail margins.
The problem with the idea of Pointy is that it treats all stock as equal, in reality the cost of an item isn’t only its price. A point that Pointy misses. There are also transport costs, time and convenience costs involved. For a real world story indexed by Pointy, the consideration of being able to drive to a nearby story and get something immediately isn’t a factor. How does Pointy know about the hassle of that same trip if one has to walk there and back instead? Does Pointy consider how heavy or bulky a product might be?
Mediatel: Newsline: How the UK is quietly importing a sinister political phenomenon – “I have read so many predictions and trends about journalism in the past few weeks. The most significant trend, mostly unacknowledged, is that of politicians realizing they do not need to provide access or engagement with journalists, or even tell the truth, to be electable.” – where is this going?
Make your China marketing pop with these pop culture tips – POP MART: the designer toy market in China is booming. Not that surprising given historic popularity in Hong Kong and Japan – in many respects culturally China is a laggard
Framed — Pixel Envy – three paragraphs in and it is already setting up the idea that personal privacy and public safety are two opposing ends of a gradient. That’s simply not true. A society that has less personal privacy does not inherently have better public safety; Russia and Saudi Arabia are countries with respectable HDI scores, brutal censorship and surveillance, and higher murder rates than Australia, Denmark, France, and the United Kingdom
Sugar Bear’s Don’t Scandalize Mine was a go to record for me, but I’ve never seen a music video of it until now
What Does Taiwan’s Public Think About Election Interference From China? – The Diplomat – hyper-polarization in views between DPP and KMT supporters highlights the difficulty in addressing cybersecurity and China more broadly. To reach a consensus requires first acknowledging and disrupting the echo chambers in which disinformation campaigns thrive, then the government must implement election transparency policies to more easily expose disinformation efforts. However, with increasing animosity between parties, this consensus may be hard to reach. Citizens may also be concerned that any steps the government takes are limiting their freedom of speech or other rights (paywall)
Try as It Might, Germany Isn’t Warming to Huawei – The Diplomat – Highest on their list of concerns has been the risk of exposing the future German 5G network to large-scale espionage and data theft on behalf of corporate and political actors in China. In recent years, Germany’s intelligence agencies have reported a steady increase in Chinese government-directed espionage and hacking activities against German targets, primarily with the aim of acquiring corporate secrets. China is now considered the source of the majority of cyberattacks against Germany. In 2019, some of the largest German companies confirmed that they had been targeted by a new wave of cyberattacks that likely originated with the Chinese government. During a parliamentary hearing on the issue of Huawei in October, Thomas Haldenwang, the president of Germany’s domestic intelligence agency (Bundesverfassungsschutz), claimed that Chinese espionage and cyberattacks have been expanding into more and more sectors of the economy and the state. According to Haldenwang, while Chinese cyberattacks in Germany were previously focused primarily on private corporations and technology
China Manufacturing:”Elvis Has Left the Building” | China Law Blog – “China’s rising costs, tricky regulations and increasingly unstable geopolitical situation are forcing more manufacturers to move production elsewhere” and we should expect this exodus to gain speed in 2020, “despite the prospect of a minor US-China trade truce.”
Bose and HERE Fuel AR Experience Innovation By Combining Location and Audio Technologies – Semiconductor Digest – HERE Technologies, a global leader in mapping and location platform services, today announced a collaboration with Bose Corporation to jointly enable their respective developer communities to deploy augmented reality (AR) location applications and services. This collaboration gives HERE developers access to the Bose AR platform and spatial-audio capabilities, and extends the HERE platform, positioning and mobile SDK location technologies to developers building audio AR applications and experiences. – ok so turn by turn direction or tourist style apps probably. The most interesting thing for me was that Bose AR isn’t just the audio enabled frames but recent noise cancelling headsets as well
SPH print newspaper ad sales dive 20% on year | Media | Campaign Asia – Singapore Press Holdings, the parent company of The Straits Times, Lianhe Zaobao, and other news publications, saw overall revenue drop 3.8% in the first quarter of fiscal 2020 – interesting acceleration. Part of which is down to media agencies making more money from digital and some due to changing consumer habits. I’ve started taking a print newspaper subscription again as I value the juxtaposition good print design can bring
NYT: Russian hackers successfully targeted Ukrainian gas company Burisma – Axios – Public awareness of the Burisma hack cuts both ways politically. For former Vice President Joe Biden’s campaign, it means document dumps could happen at any time, with accompanying media frenzy and potentially damaging revelations. For the Trump campaign, it means that any such revelations will come pre-tainted with a Russian label
John Lewis marketing boss Paula Nickolds departs before starting | The Drum – Anusha Couttigane, principal fashion analyst at Kantar, said that whoever takes the lead will need to rethink its long-running, and arguably tired, festive advertising strategy which has relied on blockbuster, tear-jerker creative to encourage shoppers into stores. “John Lewis needs to continue evolving its digital marketing efforts. While the company’s Christmas mascot, the accident-prone dragon Excitable Edgar, was warmly received, the debut of the brand’s Christmas advert is simply not the event it once was,” – quite a burn right there.
Sonos hits Google with lawsuit over wireless speaker patents – “Google has been blatantly and knowingly copying our patented technology” for years. Sonos and Google collaborated in 2013 to add the Play Music service to Sonos speakers, and more recently, the two worked to bring Google’s digital assistant to Sonos speakers, alongside Amazon’s counterpart, Alexa. “Despite our repeated and extensive efforts over the last few years,” Spence told the Times, “Google has not shown any willingness to work with us on a mutually beneficial solution. We’re left with no choice but to litigate,”
With nothing to lose, loners build future in China’s hollowed-out north – Reuters – “Social classes are fixed,” Li said. “The poor can never achieve anything. When you encounter problems, if you can solve it, great. There’s not much you can do otherwise.” – interesting consumer comments that explain the slow down in China’s economic growth
Dark Patterns after the GDPR: Scraping Consent Pop-ups and Demonstrating their Influence by Nouns, Liccardi, Veal, Karger and Kagal – The results of our empirical survey of CMPs today illustrates the extent to which illegal practices prevail, with vendors of CMPs turning a blind eye to — or worse, incentivising —- clearly illegal configurations of their systems. Enforcement in this area is sorely lacking. Data protection authorities should make use of automated tools like the one we have designed to expedite discovery and enforcement. Designers might help here to design tools for regulators, rather than just for users or for websites. Reg- ulators should also work further upstream and consider placing requirements on the vendors of CMPs to only allow compliant designs to be placed on the market. (PDF)
