Category: culture | 文明 | 미디어와 예술 | 人文

Culture was the central point of my reason to start this blog. I thought that there was so much to explore in Asian culture to try and understand the future.

Initially my interest was focused very much on Japan and Hong Kong. It’s ironic that before the Japanese government’s ‘Cool Japan’ initiative there was much more content out there about what was happening in Japan. Great and really missed publications like the Japan Trends blog and Ping magazine.

Hong Kong’s film industry had past its peak in the mid 1990s, but was still doing interesting stuff and the city was a great place to synthesise both eastern and western ideas to make them its own. Hong Kong because its so densely populated has served as a laboratory of sorts for the mobile industry.

Way before there was Uber Eats or Food Panda, Hong Kongers would send their order over WhatsApp before going over to pay for and pick up their food. Even my local McDonalds used to have a WhatsApp number that they gave out to regular customers. All of this worked because Hong Kong was a higher trust society than the UK or China. In many respects in terms of trust, its more like Japan.

Korea quickly became a country of interest as I caught the ‘Korean wave’ or hallyu on its way up. I also have discussed Chinese culture and how it has synthesised other cultures.

More recently, aspect of Chinese culture that I have covered has taken a darker turn due to a number of factors.

  • Ruining Oxygene

    I didn’t mean to write a post about ruining Oxygene by Jean-Michel Jarre. Instead I had hoped to write a post about the joy of having got my hands on one of Sony’s legendary D-Z555 Discman. That post will have to wait for another time.

    Jean-Michel Jarre - Oxygène (1976)
    Oxygene shot by luna715

    I had a 1980s vintage CD of Oxygene. Moving to Hong Kong had seen it go along with a lot of my other belongings. I had wanted to listen to it to hear the quality of the D-Z555. I got a new copy from Amazon. The Oxygene I remembered has highs and lows. It makes use of stereo spacing to move its sweeping sound around you. I paired it with a modern pair of Sony in-ear monitors (MDR-EX800ST) with custom Snugs ear moulds.

    This is wasn’t the Oxygene that I’d previously heard. The first thing that I noticed was the that the constant peak across frequencies on the on-board display. Then it stayed loud, when it doesn’t go quiet. So loud it made the hair stand up at the back of my neck and became uncomfortable to continue listening.

    I took the CD out and played E2 – E4 by Manuel Göttsching. But this sounded glorious and the onboard display was more what I expected. The highs, the lows. The space that allows all the instruments room to shine.

    Tried a new copy of Jean Michel Jarre’s album Magnetic Fields and had a similarly uncomfortable listening experience.

    So I went back to the Oxygene CD case. In the small writing it said that the album had been digitally remastered from the original analogue tapes. The same remastering company had also done the Magnetic Fields CD as well.

    This remastering process has been what was ruining Oxygene for me. Looking at reviews around the web, it was obvious that this process had been unpopular. Looking at the prices of Oxygene and Magnetics Fields CDs on Discogs showed that there was premium price on the original CD versions. This wasn’t just about rarity. Like Dire Straits and Sade albums, these were commonplace in CD collections.

    I delved into reading about the loudness war. I was aware of the loudness war and the effect that it had on pop music. But Jean Michel Jarre isn’t really radio play material. (Although Magnetics Fields had been used as a signature track for an Egyptian numbers station* in the past. His albums whilst popular are slow steady sellers.

    A lot of the music that I listen to didn’t need high dynamic range compression. I knew that sampled instruments and digitally synthesised instruments are naturally more compressed, lacking the peak transients of live performances. My friend Joe used to record dance music before building a property empire. His uncle was a long-time musician (ex-Mission, Pulp and Artery) who then left to record electronic music in New Mexico. I vicariously got some of my studio recording knowledge from him through Joe.

    Overall I hadn’t really been exposed to large amounts of high dynamic compression in music before. This practice of making loud music. This had started in earnest in the 1990s as digital signal processing put more tools in the hands of the mastering engineers.

    Historically compression techniques had been used creatively. Motown frequently pushed the limits of vinyl recordings, particularly 7 inch singles.

    Motown was notorious for cutting some of the hottest 45s in the industry

    Nashville mastering engineer Bob Olhsson

    Digital signal processing seems to have led to a dramatic acceleration in this evolution

    There’s a 12 to 14dB apparent loudness difference between Black Sabbath, produced in 1977 or so and transferred to compact disc in the early ’80s, and the Black Eyed Peas’ ‘Let’s Get It Started.

    Bob Katz, mastering engineer

    Both quotes were from an article written in 2005 and things seem to have got only worse. The reasons for this are myriad:

    • In-car listening and iPods were considered to blame. But the level of compression is far beyond that
    • The decline of consumers actively listening to music, using it as audio background
    • Inexperienced engineers who don’t know what good sounds like
    • Inexperienced artists think that overly compressed masters sound better

    Whilst record label A&R people were considered partly responsible for loud mixes on vinyl singles. By 2005, record labels weren’t considered to be pressuring mastering engineers for louder mixes.

    Ruining Oxygene seems to have occurred a few years later as streaming services built up steam. I remember how Yahoo! Music used to master their streams when I worked for Yahoo! Europe. They were ripped straight from CD on a desktop HP computer by whoever had time in the music team.

    All of my research into the process of ruining Oxygene seems to have been a vicious circle. Various pressures on compression lowered the bar on what was good and that went through several cycles.

    The morals contained the story for music listeners are

    • Progress doesn’t mean better
    • We have lost something with the move away from actively listening to music

    *Numbers stations are a rabbit hole that you can descend into on the internet. So rather than having to go there, here’s a potted explanation. Countries would have spies embedded abroad, often for years at a time. In order to give them instructions or information, it would be preferable to do it in a manner that didn’t involve directly interacting with the agent. Shortwave radio filled this breach. The signals carry over huge distances. The messages would be concealed in numbers, often read out using speech synthesis – which gives them an other worldly feel.

  • What consumers need + more

    What Consumers Need to Hear from You During the COVID Crisis – Harvard Business School Working Knowledge“NEARLY A QUARTER OF BRANDS HAVE GONE DARK, PAUSING ALL OF THEIR PAID MARKETING COMMUNICATIONS FOR THE FIRST AND SECOND QUARTER OF THE YEAR.” – their emphasis not mine. On the face of it that article is a good guide on what consumers need to hear most times; but I would have preferred to see that there was empirical research behind this. It relies on ‘common sense’ and smart people’s guess work / opinion to try and figure out what consumers need to hear from brands. What is undeniable is not that what consumers need to hear, but that consumers need to hear something. Media without advertising support will go under. Brands going silent are losing salience and brand consideration. Consumption still goes on. We communicate now, to influence post-COVID markets, that isn’t about what consumers need, but what brands need. More on related topics here.

    In the Battle Against the Machines, She’s Holding Her Ground – The New York Times – machine learning stuggles with things like multiple voices

    Chinese factories go to extremes to fend off second wave of coronavirus cases – The Washington Post – paywall. Interesting the kind of precautions Foxconn et al are taking to stop re-infection from decimating its workforce and shutting down their manufacturing lines

    Coronavirus Surveillance Helps, But the Programs Are Hard to Stop – Bloomberg – Two people taunted on social media for having an affair because the data showed they were at the same hotel at the same time turned out to have been there for a church gathering.

    UN’s partnership with Tencent at odds with its push for global unity – this is very dark, particularly when you take into account the hand China has played with compromising the WHO

    Thevintageknob.org • View topic – The web of japanese contractors – fascinating investigation into the complex web of sub contractors who supported the Japanese hi-fi industry

    TikTok Told Moderators: Suppress Posts by the “Ugly” and Poor – I presume this helped change the algorithms as well? It is a mirror of wider society

    Zoom admits user data ‘mistakenly’ routed through China | Financial Times – security has become a hot mess for Zoom

    What is Gen Z spending its money on? — Quartz – is it really that different?

    US prez Trump’s administration reportedly nears new rules banning ‘dual-use’ tech sales to China • The Register – ok this is going to get interesting

    Suspense – Single Episodes : Old Time Radio Researchers Group : Free Download, Borrow, and Streaming : Internet Archive“On September 30, 1962 a major milestone in radio drama came to an end with the final episode of the long running series, SUSPENSE. Ironically, the episode was titled “Devil Stone” and was the last dramatic radio play from a series that had its roots in the golden age of radio. What began as a “new series frankly dedicated to your horrification and entertainment” took on a life of its own mostly due to the talents of some outstanding producers and adaptations and original stories from the cream of mystery writers of the time. The golden age of radio was truly the golden age of SUSPENSE as show after show broadcast outstanding plays which were “calculated to intrigue…stir [the] nerves.” 911 radio plays from the 40s, 50s and 60s! SO MUCH STYLE! Honestly, I’ve listened to a few of these now and they are wonderful; great stories, great acting, and proper time travel – wonderful, and a perfect bedtime story if you’re in the market for such a thing. – via Matt Muir

    The life and timepieces of Ralph Lauren | How To Spend It – I love Lauren’s attitude to watches

    Gen Z. The Myth. The Reality. | GeometryI sometimes read out a excerpt from an article in Time Magazine to my colleagues when discussing Gen Z:“Deeply committed to the redemption of social imperfections, they have taken on a vast commitment towards a kinder, more equitable society; they are markedly saner and more unselfish than their elders.”Everyone nods respectfully, seeing images of Greta Thunberg in their mind.There’s One Phrase for the Aspirations of Gen Z that I Think is Oracular in an Interesting Way. The twist: it’s from a 1965 issue of the magazine. And they’re actually talking about Baby Boomers.

    Why Don’t We Just Ban Targeted Advertising? | WIRED – The most interesting thing is what this article misses – the questionable effectiveness of targeted advertising as opposed to smart mass advertising in the marketing mix a la Byron Sharp

    Porn platform poses as a snack delivery app on iOS – Porn is illegal in China, so one porn platform is hiding in plain sight | Abacus – interesting, how did this get through testing? Did they have a working snack delivery service up and running for testing; to get this through iOS testing in particular?

    Michel Lamunière: “Print is going to thrive in luxury and fashion” | Luxury SocietyI agree that print is being challenged in categories like news and general women’s lifestyle ­– I don’t see much of a future for those kinds of media. But with luxury, I think that, and I believe, that there will be less players in the future, and that the ones who do it right will really be able to continue to grow. So the product itself needs to be absolutely beautiful. There’s no room for average layouts and content. The content needs to be exclusive, unique, and super engaging

    Axios China – China’s v-shaped coronavirus recovery looks too good to be true – interesting PMI data that looks ‘too perfect’

    Can Taiwan Benefit From China’s Ouster of US Journalists? | The Diplomat – great opportunity for Taiwan

    Coronavirus gives China more reason to employ biometric tech – Nikkei Asian Review – (paywall)

    The Karen meme — TikTok escapism in a time of crisis | Financial TimesKarens are moms — pushy ones. They share corny inspirational quotes on Facebook, buy merchandise inscribed with “Live Laugh Love” and love to ruin teenage fun. What really marks out a Karen, however, is their capacity to complain and get their own way. If you ever worked in a shop or restaurant when you were younger, you will remember who the Karens were — they were the ones who asked to speak to your manager. – I must admit I am with the kids on this

  • Tokyo Metro + more things

    Upcycling a Tokyo Metro train into a coffee vending machine. Suntory Coffee collaborated with Tokyo Metro on a one-off vending machine based on parts of a decommissioned train. The level of detail that they put in is amazing. Trains have a big part of modern Japanese city life. Japan has more railways and more train travel than most other countries. It was part of a concerted post war strategy that saw the creation of the bullet train and a wide range of commuter railway lines. It stands in stark contrast to a post-Beecham report train system in the UK. More Japan-related posts here.

    via Sora News 24
    Chipotle
    Chipotle by Mike Mozart

    Chipotle hosts virtual lunch hangouts amid pandemic | Contagious – Chipotle tapped into the widespread use of Zoom to develop virtual lunches. They might do food but they also realise that work lunch has social aspects. As far as I know this was the first consumer marketing campaign on Zoom and shows what an agile marketing team can do. It would be interesting to see if there is any marketing effectiveness data around the campaign in the future.

    Adidas GMR tech combines sport and gaming | Contagious – interesting combination of wearable, gaming and locative technologies. It also shows the potential of what Nike Plus could achieve with this arguably wider existing customer base.

    Lil Mariko’s ‘Where’s my Juul?’ blew up for a second time. The first time was due to the anxiety of jonesing for that nicotine fix. The second time is because it perfectly expresses cabin fever. Mariko Zhang is the full package in this video. The song slips somewhere between EDM and BabyMetal.

    Channeling cabin fever

    The guys over at Zak have launched a new video series of interviews and episode one covers young people around the world coping with lockdown.

  • My analogue journey & more things

    I’ve been listening to My Analogue Journey which has got an amazing selection of Japanese music as part of his videos. Check this out. My Analogue Journey pulls together some buttery smooth records; like a high class version of smooth radio.

    Streaming Up From Boston – Info on how to watch here | Dropkick Murphys – what really surprised me is that enterprise software company Pegasystems stepped up to financially support this. Its an amazing concert by the Dropkick Murphys.

    I am a big fan of SIGGRAPH demo videos. They are are an amazing amalgam. Reality and Daliesque surrealism. This video is very much in that SIGGRAPH vein. The physics of this video is amazing, but has a distinct otherworldly quality.

    Huggies candid campaign takes on parent-shaming | Canvas8 – Procter & Gamble have built a stable of expertise in mixing ads with social purpose. Some of these ads have been more effective than others, for instance the Gillette ads have fallen flat with male customers. This reminded me a bit of Brooklyn Brothers work for Water Wipes which hinged around authenticity around the parenting experience. More posts related to Procter & Gamble here.

    ICYMI: Vanilla Ice apologises for crimes against music in this campaign from Virgin to ‘Right Music… | Creative Moment  – using celebrities and getting the balance right is always a tough one. In this particular case Virgin seems to have done a better job rebuilding up the brand of Vanilla Ice than its own brand. It was an interesting insight that consumers no longer know about Virgin’s musical heritage that gave it its original cool factor. I guess its time for Mike Oldfield to release another follow on to Tubular Bells and remind gen Z of Virgin’s relevance. I do wonder if Vodafone had a similar but less extreme issue with its ads that revolved around Martin Freeman.

  • Nordic Choice Hotels + more things

    Really interesting extension by Nordic Choice Hotels. How do you build loyalty and revenue from customers when they aren’t at their hotels? Nordic Choice Hotels, is building on a concept pilot project it has named Hotellkänslan (Hotel Feeling).

    The project, launched in October 2019, has seen two dozen members of the hotel’s Nordic Choice Club loyalty programme who live nearby to the Clarion Hotel Amaranten in Stockholm presented with housekeeping services in their homes. The hotel chain has two million members in total.

    Christian Lundén, director of future business at Nordic Choice Hotels, has stated in the campaign video that the brand is thinking about what would be best for its guests in relation to loyalty. ‘If our most frequent guests are visiting us maybe 60 days a year,’ he says, ‘That’s a great frequent guest – what happens with the other 305 days? How can we become a bigger part of our guest’s life in their own town and not just when they are travelling?’

    Contagious

    An overly emotional but stepwise analysis of where Microsoft’s Xbox went wrong versus Sony’s PlayStation.

    Gene Kelly was usually associated with the golden age of Hollywood. With amazing song and dance routine. Kelly also had a seldom seen serious actor side to his work. His best performance came during the second world war. Kelly was the main protagonist in a film on PTSD.

    Apple has spent over 30 years doing product placement in film and television. Apple Japan put together a film showing Apple laptops in anime. This takes a different slant on product placement programmes that Apple used, but didn’t go public on. More Japan-related posts here.

    https://youtu.be/V85CQzsyvj4

    Knix aims to celebrate the bodies of women over the age of 50. With this film they make Dove’s work seem crass and money grasping. Dove didn’t embrace race as part of body positivism in the same way that Knix have.