Category: culture | 文明 | 미디어와 예술 | 人文

Culture was the central point of my reason to start this blog. I thought that there was so much to explore in Asian culture to try and understand the future.

Initially my interest was focused very much on Japan and Hong Kong. It’s ironic that before the Japanese government’s ‘Cool Japan’ initiative there was much more content out there about what was happening in Japan. Great and really missed publications like the Japan Trends blog and Ping magazine.

Hong Kong’s film industry had past its peak in the mid 1990s, but was still doing interesting stuff and the city was a great place to synthesise both eastern and western ideas to make them its own. Hong Kong because its so densely populated has served as a laboratory of sorts for the mobile industry.

Way before there was Uber Eats or Food Panda, Hong Kongers would send their order over WhatsApp before going over to pay for and pick up their food. Even my local McDonalds used to have a WhatsApp number that they gave out to regular customers. All of this worked because Hong Kong was a higher trust society than the UK or China. In many respects in terms of trust, its more like Japan.

Korea quickly became a country of interest as I caught the ‘Korean wave’ or hallyu on its way up. I also have discussed Chinese culture and how it has synthesised other cultures.

More recently, aspect of Chinese culture that I have covered has taken a darker turn due to a number of factors.

  • MANifeste + other things

    Hermès MANifeste is a short motion graphics based video aimed at their menswear collection

    Hermès MANifeste has got an Eames or Rand feel to it. It is full of clean mid-century modern imagery with icons that would have been in the library of every letterpress and hot metal print works prior to digitisation. This gives the animation a clean masculine feel, that doesn’t feel too old world or conservative. Which is different to the way many male consumers might see Hermès.

    The Project Apollo archive on Flickr gives us access to all the NASA photography from the project. What people don’t appreciate is how comprehensively Project Apollo and the moon landings were documented

    The Spirit of Buffalo video by Dazed Digital featuring Jamie Morgan and Neneh Cherry is a documentary about the Buffalo Collective who influenced the way modern streetwear is styled. The centre of the Buffalo Collective was Ray Petri, who pretty much invented the stylist as a modern concept in the fashion industry. Petri partnered with photogaphers Jamie Morgan, Mark Lebon and Cameron McVey. Models included Barry and Nick Kamen, Naomi Campbell and 13 year old Felix Howard in the iconic Killer picture taken by Jamie Morgan. You can blame Buffalo for the whole Pharrell Williams look which borrows from late 1980s London.

    More content on the buffalo collective here.

    (1) 香港警察 Hong Kong Police | Facebook – acts as lightning rod for the divisions in society made apparent during the Occupy protests, but its also very surreal. Full disclosure: I ran training on social media for the Hong Kong civil service including what they call the disciplined services (this included the police, government flying service, emergency ambulance service, prison service, customs and immigration). The people that I came across were smarter than whoever is managing this page.

    A great remix by The Avalanches which has been on heavy rotation during my dipping into Soundcloud

  • Louis Vuitton Series 3 exhibition, 180 Strand, London

    Having been involved in a number of events over the past couple of years where creative digital work intersected with experiential marketing I was keen to look at Louis Vuitton Series 3 exhibition before it closed.

    Burberry tends to get the plaudits for digital experiences in the luxury sector and they do a lot of interesting work. Louis Vuitton’s initiatives like an online service that allows ladies to personalise their bag a la Nike ID.

    I found it interesting that Louis Vuitton’s approach seems to have been guided by exclusivity not being the same as accessibility. There was a wealth of helpful staff, you were positively encouraged to take your own pictures – again unusual for a luxury brand, many prefer to give you content that upholds their standards.

    A few touches that I really liked at the Louis Vuitton Series 3 exhibition

    #LVSeries3 Louis Vuitton Series 3 exhibition, 180 Strand, LondonLV logo motion graphics at the start of the exhibition, no real surprise right? What the designers did was remove the polarisers from the LCD screens so that the screens are apparently blank. The polariser is laid out in vertical strips at different distances and widths from the screen. This gives a kind of lenticular effect when you walk past it. This modern logo morphs through matrix-like digital noise and on to the more traditional LV design.
    #LVSeries3 Louis Vuitton Series 3 exhibition, 180 Strand, London
    It seems absurdly simple, but the idea of using projecting mapping techniques on a flat LED screen to emphasise how Louis Vuitton products are cut from a common material before being assembled was clever. Just because you have projection mapping technology at your finger tips means that one often looks for complex shapes like building fronts rather than a flat panel.
    #LVSeries3 Louis Vuitton Series 3 exhibition, 180 Strand, London
    The glass bins got the balance right between protecting the product so that it doesn’t look grubby from being over-handled, whilst still making it accessible and tactile rather than a museum experience.

  • Gundam themed advert + more things

    Toyota have made a Gundam themed advert for the Japanese market. It is interesting that this Gundam themed advert is a Japan only creative. It might be intellectual property rights. I think something like this would be popular abroad as a Gundam themed advert would tap into Cool Japan.

    In many European countries Toyota’s safe but boring line-up would benefit from the uplift provided by tying into Cool Japan. The reason for these boring product lines is free trade agreements and import quotas.

    Japan now means quality, engineering, design and is generally very much appreciated with a lot of goodwill. More Japan related content here.

    ISART digital animation school students came up with this great short film about a gravedigger and his son. It’s as good as anything that’s been coming out of the likes of DreamWorks animation.

    London DJ Kid Batchelor and E-Mix on this 1989 mix at Confusion de Londra, Shaftsbury London. It’s hard to understand now how much of the early house seen was built by the likes of Kid Batchelor in central London clubs. Now culture as moved away from the centre as property developers have moved in.

    NOTCOT.ORG | Rhei electro-mechanical clock with a liquid display – From an economic point of view this makes no sense. There are much easier ways to solve this as an engineering problem. But I can’t help but love the sheer bloodymindedness that underpins this as a project. More design related posts here.

    Parks and Pickering did a slow tempo mix with tougher beats of Imagination – Just An Illusion, but this uptempo live version kills them all. I’m surprised that there was never a more uptempo club mix of it as it sounds like a classic house track. Another Imagination track Changes was remixed by the legendary Larry Levan. Leee John is still very underrated as a performer.

  • Made 2 Fade GM-25 Mk II mixer

    Back in the late 1980s and early 1990s, a house party wasn’t a house party without a set of decks and the Technics SL-1200 MkII is well known as being the de-facto turntable that even now manufacturers try to emulate. A second ingredient in the DJing process was a mixer to well mix the sound from one record to another; this usually fell to the Made 2 Fade GM-25 Mk II.

    Once you had spent the best part of 700 pounds on a pair of turntables you usually looked to cut costs on a mixer. In terms of value orientated mixers you didn’t have a lot of choice.

    Some brands like Formula Sound were exclusively the preserve of the more expensive nightclub installations as was Rane. Other mixers like the Bozak CMA-10-2DL rotary mixer was popular in non-hip hop US nightclubs and the Ministry of Sound (which had imported its sound system design from the States trying to duplicate the Paradise Garage nightclub) in Elephant and Castle – in pre-internet days you just wouldn’t have seen one. Brands like Stanton, Vestax, GLi and Gemini where ‘second mixers’ – the one you managed to save up for after your first mixer – a basic two channel Vestax model would have set you back 350 pounds (about the street price for a new Technics deck at the time). Made in China wasn’t really a thing yet, so the costs of many products were in real terms more expensive than they are today – but weren’t as badly made either. The thing was for many people, they never got to moving on and buying a second mixer, buying new records was more important than buying a better mixer for many people.
    made2fade gm25mkII

    As mixers went, there wasn’t any better value for money than the Made 2 Fade GM-25 MkII. I used one of these for years until it eventually gave out. I got mine for 79 pounds including postage and packaging from a DJ supply shop that advertised in DJ magazine (then called Jocks).

    It had a surprisingly robust build quality as people who still have these in their attics will tell you (lead wasn’t banned from solder until the early noughts and manufacturers who weren’t based in Shenzhen seemed to have a higher threshold of what they felt was acceptable quality). Mine survived being carted around in a plastic bin from venue-to-venue whilst my decks where coddled in bespoke flight cases. It has its power supply built into the case which meant that you didn’t have to worry about losing it, or worry about breaking the pin in a socket connecting an external PSU.

    Made 2 Fade cut costs by cutting features; some of those features were extremely handy for DJs such as channel gain (how much amplification is supplied to the channel), eq dials (which come in handy when you are doing a running mix to smooth the base of one track out whilst bring the next one in) or channel metering (that would allow you to see relative loudness levels). Cutting features rather than trying to implement them half-heartedly meant that the GM-25 had a pretty good sound-to-noise ratio, which was another reason to put off trading up.

    They still managed to not make the mixer feel too cheap so the cross fader (that allowed you to mix the sound of one record across to the other) was replaceable presumably as they felt this control would take the greatest hammering from DJs.

    Rivals

    There were other cheap mixers on the market like Phonic’s MTR-60, but Made 2 Fade came in and undercut them, by making careful design choices. Of course this didn’t stop the plastic handles on at least of the one faders coming loose and coming off, I put a blob of ‘Plastic Padding’ polyester resin over the top of the naked metal spike that protruded from the fader. Eventually more expensive models with more features including a simple digital sampler and kill switches where added to the Made 2 Fade range but these didn’t prove as attractive as the bare bones GM-25, why spend extra when you could upgrade to a Vestax/Gemini/Numark?

    vestax_pmc_05proiii_vca
    Vestax PMC-05

    I aspired to own a Vestax PMC-05 with its eq controls, buttery smooth cross fader and its Made In Japan quality, but had to make do with the Made 2 Fade.

    The Made 2 Fade was the ‘long bow’ or ‘Ford Model T’ of British dance music, the proletariat mixing tool of the average bedroom DJ who wanted to cut up some tunes, make it big, broadcast a banging set on pirate radio, or just throw a party for his friends(it generally was nerdy lads who spent too much time in record shops, though a lady friend of mine was well-known techno DJ back in the day). It was the mixer that launched thousands of dreams and provided the soundtrack to countless others.

    However since it didn’t grace the big clubs and wasn’t used by Carl Cox, Paul Oakenfold or Sasha. It won’t be likely to written up by the likes of Bill Brewster, Greg Wilson or Dave Haslam – all of which have done a sterling job in documenting the DJ sub-culture.

    More information

    Technical considerations

    I, Cringely – Speed Bump great article on the move to lead-free solder and the general FUBARage that it brings
    Back To The Oldskool – forum thread on people’s first mixers
    History of the scene
    DJHistory.com – Bill Brewster and Frank Broughton’s site which hosts a wealth of DJ related content
    Greg Wilson – a personal hero and a great ‘DJ as taste maker’
    Dave Haslam – former Hacienda DJ (known for his eclectic Temperance sets including US house, rock, indie, hip-hop and Italian tracks) who then went on to document the history of nightlife with a number of books and broadcast projects. Haslam also played at lesser known but important Manchester clubs: Boardwalk and Man Alive

  • Hells Club + more things

    Hells Club -an amazing film mash-up, spot the different appearances. In the words of the maker

    There is a place where all fictional characters meet. . Outside of time, Outside of all logic, This place is known as HELLS CLUB, But this club is not safe
    TERMINATOR VERSUS TONY MONTANA VERSUS TOM CRUISE VERSUS CARLITO BRIGANTE VERSUS BLADE VERSUS JOHN TRAVOLTA VERSUS AL PACINO VERSUS PINEAD VERSUS THE MASK VERSUS ROBOCOP VERSUS DARTH VADER VERSUS MICHAEL JACKSON.

    The film editing that went into Hells Club is impressive.

    Colin Faver, one of the first pioneers of house and techno in the UK died on September 5. Faver who co-founded Kiss FM and played all the big seminal nights in London and beyond even merited his own obituary in The Telegraph – I am sure that the irony of this wouldn’t have been lost on him. Mr C did a great tribute mix to Faver highlighting some of the tracks that he had championed, with a particular focus on his house music legacy. The mix is 3 hours and 3 minutes in length (3:03) a nod to the Roland TB-303 that is responsible for the ‘acid’ sound. Listen to it and spare Colin a thought.

    Ok the next two things that I want to share with you are a bit weird (but not in an NSFW way) so sit down and buckle up. And before you wonder about my internet habits these where shared with my by colleague Jenn Russell who worked on video stuff with me and is based out of Hong Kong.

    Southern Comfort have put a couple of ad spots on their YouTube channel. These spots feature a campaign message ‘SHOTTA SoCo’ which I guess is what some aging advertising copywriters thought was how young people would say a shot of Southern Comfort (presumably for their Bourbon whiskey and Coke).

    The video looks as if it has been made by Next Media Animation (out of Taiwan) or some similar high throughput CGI shop. I think that I can see the reason for this; NMA videos are quite popular online, it looks a bit like machinima (which young people love because they are on their consoles all the time).

    Ok, so far so good? These videos wouldn’t have been that expensive since they are all pre-existing models so maybe $20,000 a pop spend with NMA. There are a couple more including one that warns about the perils of drink driving.

    SHOTTASoCo seems to be something that Southern Comfort are doubling down on, but they don’t seem to have spent any money on advertising to promote the videos and get them views. The NMA style videos have garnered between 3,000 – 13,000 views – so somewhere on the bell curve of viewership that I have seen on other consumer accounts I have worked on. Southern Comfort also invested in (presumably more expensive) SHOTTASoCo videos by American producers Funny Or Die – none of which have over 600 views – weird or what? And why aren’t spending on paid to amplify campaigns like this? More marketing related content here

    Dark ambient veterans Autechre have put together a four hour mix that is like a history of electronica (taking in Kraftwerk, electro, freestyle, post disco, house and back again) for the Dekmantel podcast series. It is well worth a listen to cleanse the audio palette after Disclosure et al.

    Bonus mention, a dinner at Wagamama Hammersmith (in a converted fire station) with some of my former Racepoint colleagues.
    Dinner with former Racepoint colleagues
    More on this trip out from a digital point-of-view on a later post.