Category: ethics | 倫理 | 윤리학

  • Things that caught my eye this week

    Share of search Les Binet talks about how share of search (organic search queries) volumes is a good indicator of likely interest in a brand. Somewhere between salience and brand consideration. As an idea it isn’t necessarily new, but Binet has put validated it through research. Its a new spin on the idea of people…

  • Persuasive Technology by B.J. Fogg

    Persuasive Technology was published in 2003. It is still the bible for captology ( from Computers as Persuasive Techologies). Back when I was working inhouse at Yahoo!; copies of the book could be found on the desks of some product managers and designers. It has since gained a certain amount of notoriety. Questions are asked…

  • Hair Growth Helmet + more things

    LG Launches Hair Growth Helmet to Combat Hair Loss | HYPEBAE – this looks totally legit. NOT. Yes, the FDA has certified other hair growth helmet treatments, but that was to indicate that they wouldn’t harm you or interfere with medications. It doesn’t validate the hair growth helmet actually working. But on the other hand…

  • Things that caught my eye this week

    Wieden + Kennedy put together this impressive tribute to Kobe Bryant and riffs on their pivot to individual sports performance rather than elite performers. The craft in the video is self-evident. There are bigger questions to be asked about addressing legacy and what we tolerate in greatness. The tribute to Kobe Bryant is a difficult…

  • Things that caught my eye this week

    Burger King King of Stream campaign conducted in conjunction with Ogilvy agency DAVID based in Madrid, Spain. The King of Stream makes sense when you look only at the data. Target young people who do gaming. Presumably there is some group cohesion data or insight that shows a propensity to eat fast food with gaming.…

  • Adult entertainment + more things

    Adult entertainment transforms during pandemic – Axios – accelerated move towards interactive and custom adult entertainment production. But US legal issues are getting in the way – Is OnlyFans Deleting Sex Workers’ Accounts? – Rolling Stone  Publishers and journalists on TikTok – Google Sheets – in case your dystopian life needs more dystopia Decoding Xi…

  • Generations or life stages?

    Generations or life stages? – Why am I asking this as a question? I’ve had a bit of time to think about consumer behaviour. At the moment you can’t throw a stick without hitting ‘an’ expert in at least one of three generations: There are older generations that also exist but are only mentioned in…

  • TSMC to SMIC + more things

    Huawei is gradually shifting chip production from TSMC to SMIC  – this is China decoupling from western supply chains. TSMC to SMIC also has the additional benefit of damaging Taiwan’s leverage on China. More on Huawei here. Plastic surveillance: Payment cards and the history of transactional data, 1888 to present – Josh Lauer, 2020 – interesting…

  • Misleading ad metric + more news

    Facebook executives ‘knew for years’ about misleading ad metric | Financial Times – The lawsuit claims that Facebook represents the potential reach metric as a measure of how many people a given marketer could reach with an advertisement. However, it actually indicates the total number of accounts that the marketer could reach — a figure that…