Ged Carroll

Category: ethics | 倫理 | 윤리학

Ethics: moral principles that govern a person’s behavior or the conducting of an activity. I went to school with people who ended up on the wrong side of the law. I knew more of them when I used to DJ which was my hobby since before I went to college.

I probably still have some post-it notes around the place that I used as bookmarks from when I used to work at a call centre but that was about the extent of my ethical transgressions.

My business experience meant that I dealt with a lot of unpleasant unprofessional clients, but didn’t necessarily see anything unethical in nature. When I started writing this blog I was thinking about culture rather than ethics and the most part still do.

But business and work changed. Ethics became more important:

  • When I started in social and digital campaigns I didn’t think about ethics as a standalone thing. It was just part of doing a good job. It went without saying.
  • I don’t think any of us back then would have foreseen slut shaming, trolling, online bullying, dark patterns and misinformation

Now things are different. The lack of ethics is impacting all parts of business life.

  • How ad tech data is used
  • How content is created
  • How services are designed
  • How products are made

I think that much of the problems with ethics is cultural and generational in nature. The current generation of entrepreneurs have perverted knowledge in the quest of growth hacking and continual improvement and change for its own sake. Its a sickness at the centre of technology

  • Agnotology + more things

    Agnotology and Epistemological Fragmentation – Data & Society: Points – well worth a good read. Agnotology (formerly agnatology) is the study of culturally induced ignorance or doubt, particularly the publication of inaccurate or misleading scientific data. This reminded me a lot of work that was done by large corporates on tobacco health and more recently on peak oil and climate change. More recently it seems to be culture and value related; where the results don’t fit the wider progressive view in academia. That too isn’t healthy. More consumer behaviour related posts here.

    WePresent – lovely creative brand building work by wetransfer and an amazing 404 error message page. Each of the works presented here are very thoughtfully curated for a creative audience. Its all amazing.

    Gigalife by Vodafone | FaceTime families: What 5G means for those who stay in touch by screen – not a lot, wi-fi and 4G is more important and perfectly adequate

    When manipulation is the digital business model – dark patterns as we call it in the trade (paywall)

    Facebook’s off-again, on-again affair with privacy – Axios – less of a pivot and more of a zig-zag. What appears to be apparent is that Facebook’s internal values are at odds with wider society and there won’t be any meeting of minds any time soon.

    Leo Burnett, Lucky Generals and Ogilvy decline to pitch for Audi – Leo Burnett London, Lucky Generals, Ogilvy, Saatchi & Saatchi London and VMLY&R all declined to take part in Audi’s advertising review. Which is a pretty damning critique of either Audi’s pitch process, or their reputation in the UK as a client. Given how toxic Boots or Samsung are as a client, this is a pretty damning indictment of Audi as an organisation in the UK. This is a world away from when Audi’s Vorsprung Durch Technik ads went head to head with BMW in the 1980s and 1990s.

  • Is Brexit bad for Europe + more

    Judy Asks: Is Brexit Bad for Europe? – Carnegie Europe – Carnegie Endowment for International Peace – interesting take on Brexit from a US perspective. Is Brexit bad for Europe focuses on the EUs role on the world stage including regional and global security. According to my reading of Is Brexit bad for Europe there looks to be opportunities to grow in defence research and development and upgrade the economic performance of the EUs smaller nations.

    5G Deployment State of Play in Europe, USA and Asia | European Parliament ITRE Committee – interesting snapshot on 5G adoption across the EU (PDF)

    Microsoft worked with Chinese military university on artificial intelligence | Financial Times – US worried about dual use of the technology (paywall)

    Toyota will put Tundra, Tacoma trucks on a single platform, report says – Roadshow – interesting that Toyota is embracing the Volkswagen Group approach to vehicle engineering. I didn’t realise that Toyota no longer sells the Hilux in the US, apparently its because it isn’t big enough

    Panda TV’s demise makes way for gaming giant Tencent to dominate live streaming too | SCMP – China’s Twitch goes under, leaving Tencent to dominate live streaming too. This reinforces the oligarchy running China’s online sector from financial services and e-tailing to gaming and media

    DJ Craze: “Sync is your friend… embrace technology” – News – Mixmag – wow, controversial. This is the reformation of the DJ world. The problem with these things is that once people know the button is there new DJs will skip the valuable learning process of beat mixing

    Facebook ‘morally bankrupt pathological liars’, says NZ privacy commissioner – AdNews – 5 I’s pattern starting to emerge on Facebook. You take this stance with the UK’s proposal to treat social networks as publishers and Australia’s daft views on crypto. There are lots of reasons to criticise Facebook, but this isn’t one of them. Instead its cynical pandering to the populist political peanut gallery. More related content here.

  • A Shadow Intelligence by Oliver Harris

    I was given a galley copy of A Shadow Intelligence to read.

    TLDR: version of my review is that its a thoroughly modern spy thriller.

    The protagonist Elliot Kane is a British intelligence officer who has returned from Saudi Arabia to London. He is sent a video of himself in a room that he’s never been talking to a man that he doesn’t know. Harris takes the reader on a spy story that takes place in the Central Asian republics between China and Russia.

    It is a thoroughly modern book:

    • Addressing the confluence of interests between government and businesses going abroad that had long driven policy and actions in Africa and the Middle East. But is now driving along the Silk Road with the expansion of China’s Belt & Road Initiative and the quest for oil and mining
    • Privatisation of military, cyber and intelligence capabilities. We know have a private intelligence and military industrial complex. Edward Snowden worked for Booz Allen & Hamilton. Palantir do data analysis for intelligence, as does Detica for the UK. SCL Group ran outsourced psychological warfare programmes for western militaries and supported political interference in the developing world
    • Technology including modern information warfare over social media channels, fake news and deep fake videos. Even pretty crude efforts at the moment drive effective disinformation campaigns, deep fake video and audio completely undermines what the nature of truth is.

    Kane comes across as a jaded, human bookish character more George Smiley than James Bond. Harris did his research really well. He brings alive the locations and the main characters.

    If I had one criticism it would be that the end felt a bit rushed, rather like the author was trying to exceed a word count. Despite this I am happy recommending A Shadow Intelligence as a good leisure read. More book reviews here.

  • Legend of Old McLanden & things from last week

    BMW’s X7 advert about the Legend of Old McLanden has been cited as a piece of feminist advertising. I won’t spoil it for you watch the clip and you’ll see why.

    I think that its part of something different which has been less heralded: a return to craft in advertising. We’re starting to see a refocusing of marketing. Away from the shiny toys of ad tech and influencer networks back to advertising craft.

    The Legend of Old McLanden would fit comfortably with the golden age of TV adverts and I think that’s a good thing for brand building. Especially when we usually only see this kind of thing during the Super Bowl.

    I am a big fan of Visual Politik’s videos, but was unimpressed by this video on crypto currency. I get the attractiveness of a more decentralised internet, BUT I don’t buy into the cryptocurrency hype and believe that blockchain is at best a solution for niche problems.

    The video reminds me a lot about the techno-utopian opinions of the early web, P2P technologies etc. It has value, but it isn’t likely to be transformative in the way its implied.

    SK-II has a new instalment in its #changedestiny themed campaigns called ‘Meet Me Halfway’. This time they focused on the pressure that single Chinese women face during family gatherings for lunar new year.

    It follows on the SK-II marriage market makeover campaign done in 2016. More beauty related content here.

    Whilst many consumer brands have dashed into the influencer marketing space, it interesting that adidas have developed a contra-influencer content. It does

    Diesel’s ‘Be A Follower’ campaign took a similar line to this latest Adidas campaign.

  • 3 year phone contracts + more things

    Paying for Keeps | CC Insight – 3-year phone contracts will suppress smartphone market even further, that includes 5G handsets (the why 5G in a handset is a whole other question). 3-year phone contracts will also likely encourage SIM only shopping. More wireless related content here.

    MOFT – World’s First Invisible Laptop Stand – of course early laptops had more opportunity to do ergonomic design which isn’t available when you fallow Apple’s ‘size zero’ design ethos. My first laptop an Apple PowerBook 165 had small rotatable legs. I am surprised that class action suits aren’t a thing due to RSI and carpal tunnel syndrome on modern laptops. The ergonomic information required to make the case for MOFT has been available for decades

    Uncover Harassers – rage as a plug-in. Surprised that there isn’t a UK version for gammons and remoaners respectively. Download this plug-in to optimise you’re being triggered. I get where they coming from but I can also see the downside of it as well

    The Facts About Facebook – WSJ – Zuckerberg’s op-ed falls flat with WSJ subscribers. A lot of people have written out how this back end binding of the services is as much about fending off coming regulation as anything else. Think Internet Explorer and Windows when Microsoft were taken to task. Read also Opinion | Mark Zuckerberg, Let Me Be Your Ghost Writer – The New York Times – funny but true, love the VCR analogy (paywall)

    I Bought a Fake Canada Goose Jacket on Amazon – The Atlantic – Amazon is full of fake stuff. There doesn’t seem to be a vendor quality control facility on Amazon Marketplace

    Global mobile ad spend set to tip TV in 2019 thanks to programmatic boom, and 5G boost – a 5G boost really?

    Huawei/Edelman Relationship Ends Before It Starts | Holmes Report – very interesting reading and the optics are pretty bad for Huawei.

    Xiaomi Mijia laser 4K projection TV goes on sale for 14999 Yuan ($2210) – Gizchina.com – who has clear space for a 100 inch screen to be thrown up on a wall?

    China has a special passport for its elites—like Huawei’s detained executive — Quartz – the smoking gun that connects Huawei to the government in the way that the company has always denied. I was really surprised that more hasn’t been made of this story. A P series or ‘Public Affairs’ passport is a non-diplomatic, but otherwise VIP passport for party officials and others who are very tightly involved with the Chinese government. It is the smoking gun that links Huawei and the Chinese government in a way that hasn’t been previously done and shreds a lot of Huawei’s counter arguments

    Tencent, NetEase Shut Out Again in New Batch of Games OK’d by China – Variety – “Given the current speed of new game approval, the backlog of games waiting for licensing, and the government’s stricter control over game content, we estimate it could take two to three years before the Chinese games industry stabilizes,”

    ‘They need the scale’: DTC brands like Peloton and Chewy are buying more TV ads | Digiday – because TV advertising still works

    WSJ City | Russia accuses Facebook Twitter of failing to comply with data laws – surprised more countries aren’t Balkanising personal data storage