Category: france | 法國 | 프랑스 | フランス

Salut! – welcome to the France category of this blog. This is where I share anything that relates to the Republic of France, business issues relating to the France, the French people or culture.

France in some ways feels outside Europe. It has the biggest love of Japanese culture from all European countries. It has also cut a swathe in science fiction and graphic novels. France also does things differently like doing big infrastructure better than other European countries such as high speed rail or civilian nuclear power. Skills that the UK seems to have lost somewhere around the OPEC oil crisis of 1973.

On the flipside, there are aspects of France that define Europe, such as the George V Hotel or the country’s luxury powerhouses LVMH and Hermes.

Often posts that appear in this category will appear in other categories as well. So if Renault launched a new advertising campaign. And that I thought was particularly interesting or noteworthy, that might appear in branding as well as France.

So far, I haven’t had too much French related content here at the moment. That’s just the way things work out sometimes.

I don’t tend to comment on local politics because I don’t understand it that well, but I am interested when it intersects with business. An example of this would be legal issues affecting the media sector for instance.

If there are French related subjects that you think would fit with this blog, feel free to let me know by leaving a comment in the ‘Get in touch’ section of this blog here.

  • Galloway on Louis Vuitton & more

    Section 4’s Scott Galloway on Louis Vuitton. Professor Scott Galloway talks about the way Louis Vuitton has re-engineered its business to handle the modern luxury consumer consumer’s needs and tastes.

    Modern consumers are younger and based in Asia rather than the traditional older luxury purchasers in Europe and the US. This has meant that digital became more important, as had casual luxury over formal luxury.

    All of that innovation was extended by Louis Vuitton with streetwear type drops rather than seasons. Shops are a brand experience in their own right. Including online games and pop-up Instagrammable stores. They focused on products that can be driven into the market faster with an agile supply chain.

    Casual styling allows you to go to smaller goods with a lower price point and replaceable more often.

    The line between streetwear and luxury has been blurred. More on luxury related issues here.

    A great mix of the hits of European disco producer Daniel Bangalter (Vangarde). Daniel Bangalter started with a husband and wife team, writing and producing their songs. Around this time, he partnered up with Jean Kluger. Their first project was a pseudo Japanese band called the Yamasuki Singers. It was the early 1970s and a bit strange. Kluger and Bangalter then went on to produce Ottowan including D.I.S.C.O. They also produced the Gibson Brothers song Cuba. You can hear the influence of his sound (and probably at least some of his studio equipment) in the Daft Punk sound.

    Daft Punk includes his son Thomas Bangalter. Apparently Daniel helped Daft Punk when they were starting out.

    Mark Ritson on 50 years of Effies. Some of the content is as worth watching as listening to Ritson’s commentary.

    Scott Galloway on online business. Some interesting points here

    Fabio Wibmer does to the Austrian city of Wien (Vienna) what Bullit did to San Francisco.

  • The Bureau season 3 & other things

    The Bureau season 3 on Amazon. It is one of the most well written series I have watched in a long time. The Bureau season 1 and 2 where taunt thrillers that were James Bond reimagined by John Le Carre. It is the show that Spooks should have been. The ending was on a cliff hanger and I didn’t think that we’d see The Bureau season 3 The Bureau season 3 sees our protagonist captured by ISIS. Guillaume Debailly is captured by ISIS who know him by his former cover of Paul Lefebvre.

    A brass band cover  of Rage Against The Machine’s Killing In The Name

    This amazing episode of NPR’s Tiny Desk Concert featuring Rakim (of Eric B & Rakim fame). What people tend to forget is the difference that Rakim made to hip-hop. Before him, most rappers rapped on the beat. Rakim used his rhymes the way a jazz musician plays their instrument. They go around the beat, yet are in time.

    With Amazon delivering analytical data like this, I wouldn’t be surprised if there are a lot more sites signing up to Amazon’s affiliate marketing scheme, even if they don’t want to sell anything for the beast of Seattle. The recommendation areas draws from its massive retail data set that shows what consumers are interested in across various different product categories.

    This week I have mostly been working my way through John Kelly’s Mystery Train for my listening pleasure.  Kelly is a veteran Irish DJ who has a rare skill in the quality of his sections. Naturally this is all backed by the massive music library of RTÉ. The original run of it in the mid to late 1990s was legendary and thankfully Irish state broadcaster resurrected it. Kelly just nails music selection. More culture related content here.

  • ZFS + more things

    A ZFS developer’s analysis of the good and bad in Apple’s new APFS file system | Ars Technica – this is a good guide by Adam Levanthal. The thing that puzzles me is this. Apple had a working implementation of ZFS running on early beta versions of OS X and then decided not to implement it. Apple adoption of ZFS would be a major boost (it is already supported on Linux and Solaris). It takes about a decade for a file system to mature sufficiently; ZFS has that maturity and is still bleeding edge tech. Apple has a good relationship with Oracle so that wouldn’t be a problem, Larry Ellison is still the shot-caller over there and he still hates Microsoft and Google. Instead they build their own version, which has nice encryption facilities but lacks the data integrity features that ZFS has. It doesn’t seem to be about squeezing the footprint of ZFS for mobile devices either. Apple just decided to go it alone for reasons that aren’t readily apparent at the moment with APFS.

    Huawei sees building alternative to Android as insurance amid US-China trade tensions | SCMP – not a big leap from an OS point of view. The big jump would be the app store since both Google and Amazon’s app stores would be out of reach if Huawei were found guilty. A way around this would be the likes of SailfishOS which would also deal with lingering security concerns about Huawei handsets. More Huawei related content here.

    Someone might’ve hacked the company that can hack any iPhone – BGR – another reason why backdoors are bad

    Mobile advertising represents 91% of Facebook’s ad revenue | Marketing Interactive – I suspect that there is a lot of wasted ads here. Linking through to sites that aren’t mobile friendly or things that don’t work on mobile for instance

    Kraft Heinz works with JKR to introduces quirky new biscuit brand JIF JAF | Marketing Interactive – Kraft Heinz launching product in China going head to head with Mondelez; that spun out of Kraft….

    British adults using Facebook less to communicate with friends | Technology | The Guardian – according to Ofcom there is also a wealth divide in how Britons use the internet, with poorer individuals more likely to rely solely on a smartphone to get online and have “lower levels of online confidence and critical understanding”.

    APAC markets exceed global benchmarks for viewability, brand safety | Digital | Campaign Asia – fraud rates for campaigns that optimised against fraud remained relatively flat, showing optimisation efforts are paying off by keeping fraud rates low. Singapore and Hong Kong had higher fraud risk at 20.7% and 14.0% respectively, because ad fraudsters tend to follow where the digital spend goes and where CPMs are higher.

    Can This System of Unlocking Phones Crack the Crypto War? | WIRED – this sounds dodgy AF. If the US gets access, every country gets access

    Facebook beats in Q1 and boosts daily user growth to 1.45B amidst backlash | TechCrunch – basically people don’t care if Facebook invades their privacy or usurps their government. All of that is a mere bagatelle

    AMD earnings confirm it’s biting into Intel’s market share | VentureBeat – it likely won’t be permanent

    Addressing Recent Claims of “Manipulated” Blog Posts in the Wayback Machine | Internet Archive Blogs – interesting hack that should be in the tool bag of reputation managers

    U.S. DoJ probing Huawei for possible Iran sanctions violations: WSJ – interesting that they are getting dinged for similar things to ZTE. Stopping US vendors from selling to Huawei would be a bit less impactful than on ZTE. But it would retarget the Huawei R&D budget away from innovation to replacing American component technology and engineering services currently provided by the likes of Ciena or Qualcomm. This actually fits neatly with Mr Xi’s China 2025 manufacturing initiative that is designed to free the country from relying on international suppliers.

    Amazon is releasing a new Alexa gadget specifically geared toward kids – Recode – but what about the privacy settings?

    Meet John Hennessy and Dave Patterson, Silicon Valley’s first disruptors | Recode – great read about when Silicon Valley actually made silicon and solved ‘hard’ innovation problems, rather than sociopathic web services. You couldn’t have your modern computer or your smartphone without Hennessy & Patterson

    Nike’s Converse Loses Chief Marketer to Supreme | BoF – not that Supreme really needs marketing with its over-subscribed drops. Unless they are changing direction to become more mass affluent?

    A French billionaire is being investigated for bribing African officials for lucrative contracts | Quartz – this surprised me. France has used businesses like Total and Elf with the likes of Jacques Foccart to keep a relationship and control in the Francophone. Why are they turning on Bollore now? Especially odd when you think about how China is pushing western interests out of the continent

    Electric Autos – Long life – I think it’s more complex, depending on vehicle range and driving patterns will factor into demand. Of course the shit is really going to hit the fan when lithium ion technology fails to provide for transport needs like long distance heavy goods vehicles, becomes too expensive and essential materials become too rare. There is likely to be a pivot to hydrogen combustion engines or hydrogen fuel cells due to superior energy density. The economics around risk, infrastructure and other capital costs will change.

  • GDPR resources

    Partly due to Cambridge Analytica, General Data Protection Regulation (GDPR) is going to have a more profound impact on data usage globally. GDPR would have been seen as an extra-legal reach, but Facebook is making it look like a good idea.

    I thought I would pull together a few resources that I thought would be of interest around GDPR since there is a lot of snake oil being sold as consultancy around it at the moment. I am not going to pretend that I am an expert, so I thought it would be useful to share some of the GDPR related resources that I have been looking to learn from.

    Not only in terms of what the regulation is, but what techniques can be deplored to act in the spirit as well as the letter of regulations. Demonstrating a basic respect for the consumer won’t harm any brand, but might point to badly designed KPIs that direct and digital marketers might be measured from.

    Andreessen Horowitz put together a good podcast on it.

    Privacy by Design – The 7 Foundational Principles by Ann Cavoukian, Ph.D. (PDF) – is a must read paper for creative agencies and product teams. It is based on work that was started in the late 1990s. Cavoukian lists a site as a reference ‘privacybydesign.ca’ – but that seems to be down.

    1. Start by thinking about privacy by design from the start or as Cavoukian says preventative rather than remedial, proactive rather than reactive
    2.  Privacy as the default setting
    3. Privacy embedded into the design of systems and processes (which sounds like a reinforcement of her first point
    4. Not viewing consent in terms of a zero-sum
    5. Privacy secured throughout the lifecycle from end to end.
    6. Being open and transparent about processes to keep the organisation honest and stakeholders informed
    7. Respect for user privacy based on a user-centric ethos

    Via James Whatley’s newsletter this article on UX –  GDPR: 10 examples of best practice UX for obtaining marketing consent seems to be complementary to Cavoukian’s work. This is in sharp contrast to the dark patterns often used to force consent by many sites.

    More related posts here.

  • Great Scud Hunt + other news

    Great Scud Hunt

    What the Great Scud Hunt Says About War With North Korea | War Is Boring – pretty grime reading. The Great Scud Hunt was a key aspect of the Gulf War. The Great Scud Hunt pitted allied special forces units against the Iraqi army which had scattered its Scud launchers across the desert. The Great Scud Hunt was important to stop Israel coming into the war and fracturing the alliance against Iraq. it was also to prevent scud missile attacks on Saudi oil infrastructure and cities. Despite the terrain being reasonably flat and barren, the allies weren’t as successful the Great Scud Hunt as they would have liked. By comparison North Korea is mountainous and covered in vegetation making the job orders of magnitude harder. North Korean missiles could target the US, Japan and the whole of South Korea

    DD-ST-92-07789
    A relic of the Great Scud Hunt – a missile being examined after having been shot down in the desert by a Patriot missile

    Economics

    3D printing a threat to global trade | ING – Research report with hyperbole

    Legal

    INMA: Pros, cons of EU’s General Data Protection Regulation for publishers  – GDPR could lead to a reduction in programmatic ad spend because advertisers will struggle to measure whether their ads lead to purchases, according to Eric Berry, CEO of TripleLift. There’s uncertainty about how the law will be enforced, but if users have to give consent to individual publishers, demand-side platforms, and attribution vendors, the attribution companies won’t have enough data to make accurate measurements

    Luxury

    Supreme Said Close to Deal with Carlyle | Business Of Fashion – was the Louis Vuitton deal just rolling out the carpet for private equity interest?

    Media

    My new chapter: joining Google to better explain search & help bridge the gap – Danny Sullivan is a great person to fill the hole left by Matt Cutts and more. Sullivan’s status as the godfather of search marketing gives him the kind of authority and audience few others have

    Online

    A Farewell to AIM: AOL Instant Messenger Shutting Down in December – ExtremeTech – wow. The ironic thing is that messenger services could (and should) have been the WhatsApp and Facebook Messenger of today

    Retailing

    How supermarkets choose where to open … and where to close | Cities | The Guardian – even retailers don’t like chavvy areas

    Security

    The Uber app can secretly spy on iPhone screens – BGR – mother fucker…

    Screwdriving. Locating and exploiting smart adult toys | Pen Test Partners – one more security issue to worry about

    Guess what Chinese travellers are bringing back home? VPNs, lots of them | South China Morning Post – exaggerates the volume of desire for unfettered access – outside the intelligentsia, most won’t care

    Yahoo says all of its 3bn accounts were affected by 2013 hacking | Technology | The Guardian – how is this only coming out now?

    Technology

    Why isn’t Apple Pay taking off? | The Drum – and other NFC payment technologies for that matter

    Survey: Facebook (FB) is the big tech company that people trust least — Quartz – its only 1,600 Quartz readers

    High Sierra’s Disk Utility does not recognize unformatted disks | Tinyapps – a lot of a fuck up there Apple, although its now fixed by a security update. Related – Think twice before encrypting your HFS+ volumes on High Sierra | Carbon Copy Cloner – big issue