Ged Carroll @r_c

Curb on charges + other news

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Reading Time: 2 minutes Vodafone FT.com – Vodafone slams curb on rates – The curb on rates is complex. I agree with Vodafone that consumers would not like to pay to receive calls as well as paying to make them – this would bring the UK more in line with the US experience. However, I can understand why a […]

Yahoo Found + more news

Published: (Updated: ) in 传播媒体 | media | 미디어, 商业 | business | 상업, 在线 | online | 온라인으로, 工艺学 | technology | 기술, 市场营销 | marketing | 마케팅, 德国 | germany | 독일, 无线网络 | wireless |무선 네트워크, 法国 | france | 프랑스, 西班牙 | spain | 스페인 by .

Reading Time: 2 minutes Yahoo Found  Advertising Age has a case study of the Yahoo Found campaign that ran in London.The Yahoo Found campaign was interesting because it used the environment as an interaction with the poster executions to give it an experiential feel. The Yahoo Found campaign reasonated for a long time with consumers and we took found […]