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According to Foreign Policy, the D in Systeme D comes from the French word débrouillard which is used to describe people who are ingenious or resourceful. In the Francophone companies being resourceful means operating outside of proscribed government regulation and bootstrap entrepreneurship hence, systeme D. Back in France, this might have been applied to people […]
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Microsoft IE It is hard to explain how dominant Microsoft IE or Internet Explorer was for online access. For years Microsoft IE was the tip of a range of technologies that integrated with online experiences that sustained Windows dominance. I was a late adapter to online banking since for years my bank required the use […]
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Vodafone FT.com – Vodafone slams curb on rates – The curb on rates is complex. I agree with Vodafone that consumers would not like to pay to receive calls as well as paying to make them – this would bring the UK more in line with the US experience. However, I can understand why a […]
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Yahoo Found Advertising Age has a case study of the Yahoo Found campaign that ran in London.The Yahoo Found campaign was interesting because it used the environment as an interaction with the poster executions to give it an experiential feel. The Yahoo Found campaign reasonated for a long time with consumers and we took found […]