Category: gadget | 小工具 | 가제트 | ガジェット

What constitutes a gadget? The dictionary definition would be a small mechanical or electronic device or tool, especially an ingenious or novel one.

When I started writing this blog the gadget section focused on personal digital assistants such as the Palm PDA and Sony’s Clie devices. Or the Anoto digital pen that allowed you to record digitally what had been written on a specially marked out paper page, giving the best of both experiences.

Some of the ideas I shared weren’t so small like a Panasonic sleeping room for sleep starved, but well heeled Japanese.

When cutting edge technology failed me, I periodically went back to older technology such as the Nokia 8850 cellphone or my love of the Nokia E90 Communicator.

I also started looking back to discontinued products like the Sony Walkman WM-D6C Pro, one of the best cassette decks ever made of any size. I knew people who used it in their hi-fi systems as well as for portable audio.

Some of the technology that I looked at were products that marked a particular point in my life such as my college days with the Apple StyleWriter II. While my college peers were worried about getting on laser printers to submit assignments, I had a stack of cartridges cotton buds and isopropyl alcohol to deal with any non catastrophic printer issues and so could print during the evening in the comfort of my lodgings.

Alongside the demise in prominence of the gadget, there has been a rise in the trend of everyday carry or EDC.

  • Land surfing & more things

    Land surfing

    Riding The Wave Into China’s Latest Hype — Land Surfing | Jing Daily – land surfing is what a lot of people would know as a long board in skating. I first came across them 20 years ago, when I used to know a dreadlocked German photographer who got around London on one. South Korean app developer Ko Hyojoo, brought style and strong Instagram game to long boarding. From her style cutting and spinning on her board, I can see where land surfing came from. She has collaborated with a lot of fashion brands, getting an international profile with her land surfing.

    Films like this one from Vogue in 2016 blew long boarding / land surfing up across Asia. I have former colleagues from Hong Kong who took up land surfing in the winter as they missed the feeling of water-skiing which they did some summer weekends.

    It was only a matter of time before China’s Taobao culture picked up on the idea of land surfing.

    China

    Tencent turns from buyer to seller in investment pivot | Financial Times – interesting that the print version of this quotes an anti-monopoly official on background and it looks more like a government shakedown in China

    Consumer behaviour

    The Professional Try-Hard Is Dead, But You Still Need to Return to the Office | Vanity FairIt’s Malcolm Gladwell waxing emotional about how much he loves return-to-office and pleading, “Don’t you want to feel part of something?” as if the man has never heard of, like, recreational softball. It’s Mark Zuckerberg reportedly getting mad about an employee asking if Meta Days (extra vacation days introduced during the pandemic) are still on this year because, shouldn’t the pleasure of working for Meta be enough? It’s any number of investor-type herbs who’ve been warning about how quiet quitting will cause you to lose out on x dollar amount of earnings later in life

    Design

    In Pictures: People flock to bid farewell to 79-year-old Hong Kong bakery’s neon sign, ‘a piece of Yuen Long history’ – Hong Kong Free Press HKFP 

    Economics

    Pinochet’s economic policy is vastly overrated – Chicago school takes a kicking

    *The Culture Transplant: How Migrants Make the Economies They Move To a Lot Like the Ones They Left* – Marginal REVOLUTION 

    Gadgets

    The Extraordinary Sony PCM-3348HR Digital Multitrack Recorder – still probably one of the best ways of doing digital recording in a studio environment

    Health

    Telehealth made America’s ADHD crisis worse | Quartz 

    Hong Kong

    Pro-China media slam ‘minority’ of Hong Kong mourners in wake of Queen’s death — Radio Free AsiaHong Kong historian Hans Yeung, who now lives in the U.K., said Hong Kongers’ nostalgia for colonial times was a complex emotion. “The reason we are seeing these mourning activities is that the current way of governing is different from the way it was in Hong Kong more than 20 years ago, and the emotions that result from that difference between the old and the new,” Yeung told RFA. “It’s not necessarily the idea that we miss colonial times because things were so good back then, but because the current government is so poor,” he said. Yeung said some mourners were too young to remember an era in which the Queen’s portrait was in every classroom, and TV stations shut down every night with “God Save the Queen.” He said younger people likely have read about Hong Kong before the 1997 handover to Chinese rule, and drawn their own conclusions

    Ideas

    Simple models predict behavior at least as well as behavioral scientistswe analyzed data from five studies in which 640 professional behavioral scientists predicted the results of one or more behavioral science experiments. We compared the behavioral scientists’ predictions to random chance, linear models, and simple heuristics like “be- havioral interventions have no effect” and “all published psychology research is false.” We find that behavioral scientists are consistently no better than – and often worse than – these simple heuristics and models. Behavioral scientists’ predictions are not only noisy but also biased. They systematically overestimate how well behavioral sci- ence “works”: overestimating the effectiveness of behavioral interventions, the impact of psychological phenomena like time discounting

    We Spoke With the Last Person Standing in the Floppy Disk Business – Eye on Design – interesting analysis on technology adoption

    deaInnovation

    American workers need lots and lots of robots 

    Ireland

    Mass hoppers’ giving us anxiety, say Irish priests | Ireland | The Guardian – I had missed this story completely when it was originally published in 2020. Performance anxiety while performing online mass. My Mum and Dad still use a service so that thy can get ‘mass from home’

    Materials

    Brabus’ Armored Invicto G-Wagens Are Insanely Over-Engineered 

    A UN agency okayed the first major sea floor mining project — Quartz 

    Security

    Ukraine’s hackers: an ex-spook, a Starlink and ‘owning’ Russia | Financial Times 

    How China Has Added to Its Influence Over the iPhone – The New York TimesMore than ever, Apple’s Chinese employees and suppliers contributed complex work and sophisticated components for the 15th year of its marquee device, including aspects of manufacturing design, speakers and batteries, according to four people familiar with the new operations and analysts. As a result, the iPhone has gone from being a product that is designed in California and made in China to one that is a creation of both countries. The critical work provided by China reflects the country’s advancements over the past decade and a new level of involvement for Chinese engineers in the development of iPhones. After the country lured companies to its factories with legions of low-priced workers and unrivaled production capacity, its engineers and suppliers have moved up the supply chain to claim a bigger slice of the money that U.S. companies spend to create high-tech gadgets. The increased responsibilities that China has assumed for the iPhone could challenge Apple’s efforts to decrease its dependency on the country, a goal that has taken on increased urgency amid rising geopolitical tensions over Taiwan and simmering concerns in Washington about China’s ascent as a technology competitor.

    Yandex Taxi Was Hacked, Causing Traffic Jams In Moscow 

    WeChat warns users their likes, comments and histories are being sent to China — Radio Free Asia 

    US$40,000 bounty offered for Malaysian fugitive ‘Fat Leonard’ convicted in navy bribery case 

    Taiwan

    China using ‘cognitive warfare’ to intimidate Taiwan, says president Tsai | Taiwan | The Guardian 

  • Aleksandr Dugin + more stuff

    Aleksandr Dugin

    Over the weekend, Darya Dugina was blown up in a car bomb under the Toyota Landcruiser, her newsworthiness was down to her being the daughter of Aleksandr Dugin. News stories covering the bomb blast described Aleksandr Dugin as a political commentator close to the Putin regime. But that descriptor doesn’t really tell you that much.

    Aleksandr Dugin is a political philosopher, published author and commentator. But most importantly he is the founder of the Eurasian Movement. This movement supports neo-Eurasianism. This means opposing and rolling back the Atlanticism of western nations and having Russia to rebuild its influence through annexations and alliances, underpinned by an ultranationalist and neo-fascist ideological logical world view that considers America and liberal values the scapegoat for every ill.

    https://flic.kr/p/2nFvPwm

    Dugin’s written work

    Foundations of Geopolitics: The Geopolitical Future of Russia published in 1997, outlined in how Aleksandr Dugin saw the future of Russia. it would form an alliance with Iran in the middle east. Reassert control over former Soviet republics, dismantling some completely like Ukraine and Georgia.

    Dugin on re-engineering the world’s borders

    It would look to address what it perceived as a threat from China, encouraging China to look south to its neighbours on the South China Sea rather than north to the former Qing empire lands now full of natural resources. This would allow China to solve the Straits of Malacca problem in its favour. The constraint to its move west would be India inside the Eurasian empire.

    Aleksandr Dugin wanted the UK was to be isolated, as he viewed it as an aircraft carrier of the US, (echoes of Orwell’s 1984 in that viewpoint). Europe is to remade an anti-Atlanticist Franco-German bloc, that would affect a ‘Finlandisation of Europe’. Countries like Poland, would become a vassal like state of Russia. Orthodox countries would look towards Russia as the home of their mother church and cultural lodestone. Finland would be absorbed into Russia. Eventually, due to an over-reliance on Russian commodities, Aleksandr Dugin hoped to engineer an economic shock. Germany’s dependancy on Russian gas and oil would ultimately allow Russia to pick up the pieces in Europe and create an empire stretching from Dublin to Vladivostok

    Aleksandr Dugin maybe at a distance from the Putin administration, but his political ideas have influenced Vladimir Putin, Russian foreign policy and military thinking.

    Uneasy Euroasian detente

    One can only see Russia’s relationship with China as reminiscent of the von Ribbentrop – Stalin detente of the interwar years, based purely on timing and mutual convenience.

    Demographics

    Aleksandr Dugin’s ideas are challenged by demographics. In the Middle East, Iran and Shai Muslim community are outnumbered by their Sunni counterparts. Russia’s own population growth is in terminal decline and not a match for China should it decide to go north. Which probably explains why Dugin tries to shoehorn India into part of the Eurasian empire.

    The current war in Ukraine is as much a product of Aleksandr Dugin as it is of Vladimir Putin. President Putin is merely implementing Dugin’s vision slavishly. It is also interesting that the attempt on the life of Aleksandr Dugin seems to have given new ideological impetus to the invasion of Ukraine in Russia.

    Is Dugin’s Eurasian ideological purity a threat to the Putin administration?

    Marx and Lenin were dead by the time that Mao came along, so the Chinese communist party was never threatened by the legitimacy of their thought leaders with a higher authority ideologically pure voice. If they were alive today, it would be impossible for Xi Jingping to accuse Marx or Lenin of being guilty of hstorical nihilism. But Aleksandr Dugin exists outside of the Putin administration, he could be a natural rallying point of Putin’s support basis as the philosophical centre. He could be even considered a rival leader to Putin, drawing support from believers across the military intelligence and political classes. Making Aleksandr Dugin into a martyr just at the point when Russia has been suffering setbacks has some obvious benefits for the Putin administration and arguably less benefits for the Ukrainian government.

    Business

    The reinvention of Goldman Sachs: what has David Solomon achieved? | Financial Times – surprisingly little when it comes to the bottom line and ceding investment banking performance to Morgan Stanley

    China

    From Drugs to Corruption: The Growing Presence of Chinese Organized Crime in Latin AmericaIn 2021, China’s policy banks ⁠— the China Development Bank (CDB) and Export-Import Bank (Exim) ⁠— made no loans to Latin America for the second consecutive year. Beijing is now essentially focused on financing Chinese companies to operate in the region. This shift in strategy and the resulting proliferation of Chinese companies in Latin America will increase the circulation of people and money that are no longer under the direct control of local governments. Based on current trends, Chinese criminal organizations will likely thrive in this new economic environment. Extortion, money laundering through front firms, and smuggling are already increasing, posing a severe threat to the population’s safety in the region. Worthwhile reading in conjunction with: Will Kenya’s next president follow through on China contract promises? | South China Morning Post – William Ruto campaigned on threats to deport illegal workers and make big contracts with Chinese companies public. But politics and the reality of government are two different things, observers say

    China’s recession, and how it’ll fight it – by Noah Smith and this won’t help things: Taiwan tensions force multinationals to rethink China risk | Financial Times 

    China Youth Jobless Rate Hits Record 20% in July on Covid Woes – Bloomberg 

    Consumer behaviour

    Interesting dive into what’s causing the ‘great resignation’ and what it will mean for productivity

    Culture

    Guy Ritchie talks about Snatch – as a film, its interesting, but I won’t bother buying my own copy of Blu-Ray. A few things of note:

    • The direct influence of Sam Peckinpah’s western films on Snatch was not a connection that I saw coming at all
    • Ritchie talks about directing a Jason Statham film remotely via iPad, rather than being on set. I presume that this was done during COVID but still very interesting
    • His use of amateurs as actors because they were the right kind of characters
    • The folkloric nature of pub stories. The bit that chimed with me is how I knew of similar characters growing up at a similar time to Ritchie and some of them I knew personally. As I moved in more middle class circles my exposure to that world declined

    Design

    Big Car have a great documentary on the development of the Renault Scénic including an interview with Renault’s head of design at the time Patrick le Quément.

    Economics

    Why Mexico is missing its chance to profit from US-China decoupling | Financial TimesWhile foreign companies have borne the brunt of López Obrador’s attacks, the handful of big Mexican businesses that control large parts of the economy have been less affected. When the president wanted to tackle inflation, his government invited Mexican business leaders for private conversations to agree an informal pact limiting price rises on basic groceries. “It wasn’t a big sacrifice,” noted the owner of one large Mexican group.  Mexico’s oligarchs have reinforced the impression of a cosy relationship with the president by making supportive statements in public and confining any criticism to conversations behind closed doors. “All the Mexican business leaders complain about Amlo,” says the chief executive of one big foreign company. “But when they meet him, they all appear afterwards in public saying how wonderful he is . . It’s a circle of collusion.”

    The Squeeze on Russia Is Loosening – by Matthew C. Klein – which begs the question, how is this possible?

    Ethics

    Interesting discussion with Dr Joseph Needham on the boundaries of science and the role of religion.

    FMCG

    [New Report] The US$3.66 billion bubble tea market of Southeast Asia – TLD by MW | DO

    Gadgets

    I hadn’t realised that 8-track cartridges were used as a karaoke medium in Japan. I thought that they had gone from vinyl to cassette and then on to laser disc. Vinyl based karaoke is what gave use the Technics SL-1200 series of turntables, which is why the speed control on the right hand side of the deck was called a ‘pitch fader’.

    The reason why these karaoke featured have a common design with the US 8-track cartridge players is likely down to the relatively high tooling costs to create the plastic mouldings. You can see the ’round polished marks in the recessed section where the inputs and outputs are that show a tools has been amended and quickly cleaned up.

    Health

    MACAU DAILY TIMES 澳門每日時報 » Article on ‘fat’ Arab women sparks uproar over body-shaming 

    In The Shadow Of Roe V Wade, Headspace Focuses Marketing On Women’s Health Education | The Drum 

    Linda Evangelista back on Vogue cover after being ‘deformed’ by procedure – BBC News 

    Interesting development in diabetes patients in the US. This could break players like Novo Nordisk.

    CSL unites under a single global brand – News 

    Hong Kong

    Samuel Bickett had some really good insight into why Joshua Wong and several other people pled guilty to charges under the national security law : The Hong Kong 47 Committed No Crime…So Why Are So Many of Them Pleading Guilty? – Bickett points out that their actions were legal under the Basic Law article 52, but the National Security Law seems to supersede and reinterpret the basic law to anything the authorities want it to be.

    The Chief Executive of the Hong Kong Special Administrative Region must resign under any of the following circumstances: When he or she loses the ability to discharge his or her duties as a result of serious illness or other reasons; When, after the Legislative Council is dissolved because he or she twice refuses to sign a bill passed by it, the new Legislative Council again passes by a two-thirds majority of all the members the original bill in dispute, but he or she still refuses to sign it; and When, after the Legislative Council is dissolved because it refuses to pass a budget or any other important bill, the new Legislative Council still refuses to pass the original bill in dispute.

    Chapter 4, section 1, article 52, Hong Kong Basic Law (via the Hong Kong Government Basic Law website)

    This now becomes subversion.

    At the moment, this will be of most interest to more political types. Now if you apply that interpretation to short sellers like Muddy Waters Research, punchy buy-side equity analysts or a brief that an advertising planner like me might write where a client is competing against a connected Hong Kong or Chinese company – then legal, reputable and ethical commercial activities can result in national security charges at the whim of the Hong Kong government. This is something that many multinational companies seem to be sleep walking into. Work for a multinational like a VPN provider? That looks like colluding with a foreign power, subversion or even terrorism under the National Security Law.

    The use of the term “national security” is particularly objectionable because the concept has frequently been used in China to criminalise the peaceful exercise of the rights of expression and to persecute those with legitimate demands like democracy and human rights. Its inclusion raises fears of extension of such Mainland Chinese practices to Hong Kong especially in the light of Article 23 of the Basic Law.

    1997–98 Memorandum submitted by the Hong Kong Human Rights Monitor, Appendix 5, paragraph 136

    Hong Kong already had substantive security laws in place since British rule. Notably the 1971 Criminal Ordinance which remains on the books.

    Then there is the way that the judiciary in Hong Kong has been shaped by the National Security Law. No defendant has won any points with regards the law and judicial decisions have allowed the law to be used in a retrospective manner in concert with older colonial era laws.

    Secondly, Bickett provides great insight into how the process of being shipped back and forth to court and even the hearings themselves are designed to grind the defendants down mentally and physically. Which explains: Benny Tai and Joshua Wong among 29 Hong Kong democrats set to plead guilty in high-profile subversion case – Hong Kong Free Press HKFP – at the time that I read it, I noted an interesting correlation between those that managed to get bail and pleading not guilty, versus those denied bail and pleading guilty.

    ‘Now Hong Kong people are to run Hong Kong…’

    Ordeal of Hong Kong hostages in jobs scam a warning not to be ignored | South China Morning PostWith several Hongkongers still unaccounted for after being trafficked to Southeast Asian countries, security officials have set up a special task force to investigate

    Ideas

    Activism isn’t for everyone – by Ian Leslie – The Ruffian 

    The Adoption of Innovation | Stanford Social Innovation Review

    Innovation

    The War Economy: Is America falling behind China in science? – Noah Smith on how Chinese military civil fusion is affecting the relative balance between the US and communist China

    Welfare Queens | No Mercy / No Malice – Galloway on the benefits of US government research funding

    Exclusive: Shanghai software firm is behind Hong Kong’s failed bid for UK’s Pulsic, as geopolitics spurs rivalry for semiconductor supremacy | South China Morning Post – Pulsic is the developer of some innovative electronic design automation software. Worthwhile reading with: China strongly opposes U.S. chips bill: commerce ministry-Xinhua – guess that means the US is doing the right thing

    SK hynix DRAM Product Planning Spearheads the Memory Evolution in the Post-HBM3 Era – EETimes 

    Ireland

    Foreign Agent – The IRA’s American connection | Novara Media – interesting documentary on NORAID

    Japan

    A film produced by a German film crew in 1966 to try and bring to life Japanese life for a European audience. I am sure that some of the manufacturing scenes are b-roll footage, but it is fascinating nonetheless. There is a style to the car and light truck designs which is a lovely aesthetic.

    Vintage Studio 1 tracks mixed by Japanese sound system veterans Mighty Crown

    Korea

    Tesla quickly losing grounds in Korea with zero sale in July – 매일경제 영문뉴스 펄스(Pulse) – how much of this is down to production related shortages versus domestic competition is anyone’s guess at the moment

    Luxury

    Why are rich Chinese consumers selling their Rolexes? Passing on your luxury watch or Hermès Birkin bag might get you cash quick in China’s struggling economy – but prices are dropping | South China Morning Post“The boom time is over,” says James Wang, a seller of second-hand luxury watches in the eastern city of Nanjing. “We are entering a correction period that could last for a long time.” “Patek Philippe says you never actually own its watch but merely look after it for the next generation,” he continues. “That’s not the case in a business crisis. It’s probably the weakest I’ve seen in my 25 years in China.” – A few things going on here.

    1/ Chinese consumers overstretched themselves on luxury goods

    2/ China is going through straitened financial times, 6 percent GDP growth feels like zero growth in developed markets. I have heard growth being described as being closer to 3 percent. Government control and intervention means that you won’t see the kind of collapse you saw in the west during 2008 and 2009 and internal security would stomp all over any ‘Occupy Wall Street’ analogue. Security forces are already suppressing depositors who have lost their savings in regional banks. There are also a lot of investors in property businesses: China Evergrande Shares Are Worthless, Top Fund Manager Says 

    3/ Change in political tone. ‘Common prosperity’ means less money at the top and in the upper middle classes, which then means less luxury consumption. And finally you are coming down from a huge global high: Swiss Watch Exports Hit a Eight-Year High as Demand Continues – Robb Report 

    Materials

    Lignin may lead to greener, stronger carbon fiber – Futurity – not particularly surprising given that brown coal is called lignite

    GE’s Molten Salt Battery Failure – by Jon Y 

    Online

    What “algorithm details” Beijing asked for from Chinese tech giants and China will NOT break up tech platforms: PKU task force | Pekingnology – they’ll just co-opt them instead

    Google Search Is Quietly Damaging Democracy | WIRED and more Google woes: Google loses two execs: one for Messaging and Workspace, another for Payments | Ars Technica 

    Security

    Russia Holding Its Arms Expo With Weapons That May Be A ‘Hard Sell’ Now. | SOFREP – it is interesting that the Russians took steps to make sure the captured American gear on display was spotlessly clean, right down to the tyre paint. Who is to say that some of the gear came in by being bought or traded with the Taliban rather than from the Ukraine battlefield? I wouldn’t be surprised if Russia did a ‘homage’ to the M777. Russia has a wealth of experience in titanium fabrication from submarine hulls to aircraft, so the M777 carriage shouldn’t be that hard. The challenge would be the digital tools used to facilitate a higher degree of accuracy.

    Chinese robotic dog maker Unitree distances itself from Russian report showing a mounted rocket launcher | South China Morning Post 

    Software

    This New Tool Lets You Analyse TikTok Hashtags – bellingcat 

    Web of no web

    Moving beyond Wipeout’s Red Bull billboards – We Are Social UK 

    Dentsu claims new VI service can unlock the metaverse – More About Advertising 

    Animoca Brands launches new season for The Sandbox amid plunging metaverse real estate prices | South China Morning PostThe Hong Kong-based blockchain video gaming platform is launching its biggest season yet on August 24, offering 98 ‘experiences’ over 10 weeks. The Sandbox is betting on an extended season to attract players as its Ethereum-based virtual land sales have fallen to a quarter of their value nine months ago

    ViewSonic lays out plans for education metaverseViewSonic, which marks its 35th year of establishment in 2022, has been actively promoting digital transformation in recent years, shifting from a hardware company to a solutions company. Looking towards the future, company chairman James Chu has laid out the key development strategy of “ecosystem as a service,” announcing the Universe education metaverse software. Chu pointed out that ViewSonic has transformed in response to the rapidly changing environment. The company will focus on assisting the digital transformation of the education market. In the third quarter of 2021, ViewSonic’s electronic whiteboard was already no.1 in global market share, Chu said. Its Universe education metaverse software aims to level up the traditional 2D digital education into a 3D interactive virtual education platform. The goal is to solve the lack of interactivity and participation and make online education feel as if it is in-person. The proposed “ecosystem as a service” is about the integration of hardware, software and service, it said. Regarding software and hardware, ViewSonic will integrate its ViewBoard, a smart interactive electronic whiteboard, with myViewBoard, a digital teaching platform, to provide a complete education technology solution.

    Wireless

    Nokia radio technology to enable AST SpaceMobile’s direct-to-cell phone connectivity from space | AST & Science and MediaTek powers mobile phone connection with 5G non-terrestrial network – Telecompaper

    China’s Huawei signs $100 million deal with Solomon Islands | Sydney Morning Herald 

  • Objectified garlic + more things

    Objectified garlic puts up a stink in Korea

    I didn’t expect to be writing the words objectified garlic in such close proximity, ever. The reason for this post is down to an advert put together by an area of South Korea to promote its high quality garlic to Korean city dwellers. The advert was full of double entendres and was accused by critics of having objectified garlic.

    The house I grew up in

    Hiscox home insurance did this TV advert that makes really good use of projection mapping to tell a story. I can’t believe that this is now eight years old as an execution.

    Fuzzy logic versus cloud based AI

    I have written a good deal before on the benefits of fuzzy logic which is a much more efficient technology than machine learning for a lot of challenges, particularly if the machine learning is based on cloud computing a la the internet of things (IoT).

    E-mu Systems SP1200

    Back in the 1980s E-mu Systems were known as one of the pioneers of sampling with their Emulator series of keyboards, alongside the likes of CMI with the Fairlight and New England Digital’s Synclavier. They were bought out in 1993 by Creative Techology like rival Ensoniq – eventually they were both merged together. The SP1200 was a sample based drum machine and sequencer that came out in 1987. It gets its distinctive sound from 12 bit sampling done at about 26 KHz. By comparison, a CD based on 16 bit sampling at 44.1 KHz. It was beloved of hip hop producers from the late 1980s though to the mid 1990s. It is still sought after now.

    This video gives you a good idea of how it is operated and hints at the benefits of hardware controls over software interfaces on modern digital audio workstation applications.

  • Metaverse discussion paper

    I have put together a metaverse discussion paper. This post is the executive summary of the metaverse discussion paper. The full paper has much more context including context on the history of the metaverse, the current reality and separating out the hype.

    This originally started as a discussion paper drafted during quiet moments at work. Client work got in the way developing it further. I didn’t have time to complete writing the metaverse discussion paper beyond an outline and supporting research.  

    A good deal of my work is to do with brand experience. So, it made sense for me to dig in and find out more about the metaverse from the perspective of what it means to brands. I structured my approach in understanding the metaverse, in terms of: 

    • What is currently being said 
    • The past developments leading up to the metaverse
    • Possible futures

    How to use the metaverse discussion paper

    This document contains a large amount of content. I would advise that you read the executive summary and everything else you can dive into as your muse or boredom strikes you. 

    The link to the full metaverse discussion paper is at the bottom of the post. I am giving it away for free under a Creative Commons Attribution – No Derivatives licence.

    Metaverse Final
    Available for free download at the bottom of the post.

    Executive summary

    The current state of the metaverse and the technology sectors attitude to it can be best understood through the words of a mid-20th century political thinker Ivan Chtcheglov. Chtcheglov reflected on an illusory imagined construction.

    And you, forgotten, your memories ravaged by all the consternations of two hemispheres, stranded in the Red Cellars of Pali-Kao, without music and without geography, no longer setting out for the hacienda where the roots think of the child and where the wine is finished off with fables from an old almanac. That’s all over. You’ll never see the hacienda. It doesn’t exist.

    The hacienda must be built.[1]

    What became apparent as I researched for this document was how companies were trying to solve problems that were a small part of what will be needed for a metaverse. This is because the metaverse as envisaged in science fiction and technology as ‘thought leadership’ will require a wide range of technology problems to be solved. For instance, the current technologists haven’t been able to surpass the vivid experiences created in mid-to-late 20th century cinemas and theme parks. 

    Broadly the technology challenges would be characterised as:

    • Scalability 
    • Believable and immersive
    • Open and portable in nature from a technology perspective
    • Decentralized 
    • Traversable – the ability to ‘travel’ around and between worlds
    • Able to conduct commerce and exchange
    • Social
    • Secure and trusted

    Many companies have deep expertise in some parts of the metaverse problem. Some work builds on decades of work in areas such as virtual reality and haptic technology. But these areas haven’t progressed with the kind of pace one would expect from Moore’s Law.[2] Technologists are trying to work out how existing technologies, like distributed databases, games physics engines and realistic computer rendering could be used to solve some of the problems needed to be addressed to build a future metaverse. 

    What we saw with the web, but are not seeing with the metaverse at the moment is collaboration. There isn’t open collaborative work towards a maturing standards environment necessary for interoperability as well as a solid direction to help define future metaverse technologies. The lack of collaboration makes it hard to predict, if or when we would be likely to see a metaverse. We can speculate how the future supporting technologies for the metaverse might net out based on heuristics like Moore’s Law or Metcalfe’s Law[3].[4] It would be impossible to speculate on the realpolitik required to build the ‘metaverse’ and what would drive its universal adoption over time. 

    But that isn’t stopping companies thinking about how the metaverse work with their brands. Governments are also giving a lot of thought to the coming metaverse including:

    • The provision of services in a ‘metaverse’ environment
    • How to manage market competition
    • Understanding the potential of the metaverse to foment social disturbances and imperil security 

    Since the metaverse, doesn’t currently exist as envisaged, it makes sense to look for analogues. These analogues include social trends in highly evolved technology markets and precursor technologies such as gaming and VR. The goal of the research would be to try and understand what it might look like when digital immersive experiences become commonplace.   

    Consultants like Forrester Research[5] and McKinsey are recommending that organisations get involved with precursors to learn, but also temper their expectations. There is a limitation to this approach, technology and culture evolve with use. Scale changes things further. Norms that were established when platforms have 100,000s of users evolve or fade away when the user number goes to 100s of millions or even billions. 

    One of the ways that this research happens is through a resurgence of technologist and marketer interest in virtual worlds like Roblox and AltspaceVR. These virtual worlds allow experimentation to discover what works (and what doesn’t) far in advance of the future metaverse. Deloitte Consulting considered that one of the three business model scenarios for the metaverse was what they termed a ‘Low Orbit’ where the metaverse like VR, continues to be used for niche rather than general purpose uses. The current virtual worlds lean more towards the ‘Low Orbit’ model. The current belief[6] that games are the metaverse falls firmly into the ‘Low Orbit’ model. 

    Assuming for a moment that businesses manage to retain and build on the body of knowledge they get through this experimentation they will hopefully answer questions like:

    • Using VR early adopters as a proxy for metaverse users, what works from a marketing effectiveness perspective, in driving brand awareness and brand activation?
    • How effective are virtual world experiences in terms of brand awareness and brand activation? How does it benchmark against web-based media, mobile apps, out of home (OOH), cinema and broadcast media like connected and conventional television? 
    • What are the dos and don’ts acquired through experimentation in virtual worlds from user experience design perspective for brands?
    • How would a virtual world assist in digital consumer testing and virtual crowdsourcing before committing to manufacture an item at scale? What are the strengths and limitations in this approach?
    • What tactics are drive brand awareness in a virtual world in an effective manner?
    • When do experiences get old and have to be refreshed? 
    • How can the brand be a better citizen in the virtual world? How much interaction is required with ‘real’ brand ambassadors?

    Some of the platforms like Meta’s Horizon Worlds and Animoca Brands’ The Sandbox hope to be the metaverse. They desire to incorporate the consumers entire perceived metaverse. An analogue to the business models of Horizon Worlds or The Sandbox would be walled garden ‘super apps’ WeChat and the Taobao that currently represent most of the consumer mobile web in China today. Or the walled garden ‘desktop web’ experience[7] of AOL[8] in pre-broadband America. Deloitte Consulting outlined this approach as one of their likely business model scenarios of the metaverse. They called it a ‘Double Star’. 

    Platforms face a big challenge; consumer expectations are well over a decade ahead of what the technology can actually deliver. 

    Even if the technology is successful, the challenge for brands, walled garden and open metaverse platforms are many. Here are two of the biggest challenges to get started:

    • How do brands and platforms show that sufficient effort has been done to keep users safe? This isn’t only about filtering content, but filtering behaviour. Will post-censure of bad behaviour be sufficient? Will the environment be sufficiently safe for brands to participate and advertise? 

    In a world of ESG[9] considerations, would an energy intensive virtual pleasure palace be too much for investors or purpose-driven brand owners like BlackRock, Proctor & Gamble or Unilever?


    [1] Chtcheglov, I.V. (1953) Formulaire pour un urbanisme nouveau. France – http://www.bopsecrets.org/SI/Chtcheglov.htm

    [2] Gregersen, E. (July 21, 2011) Moore’s Law. United States: Encyclopaedia Britannica – https://www.britannica.com/technology/Moores-law

    [3]  Metcalfe, R. (August 18, 2006) Guest Blogger Bob Metcalfe: Metcalfe’s Law Recurses Down the Long Tail of Social Networks. United States: VCMike via wordpress.com – https://vcmike.wordpress.com/2006/08/18/metcalfe-social-networks/

    [4] Shapiro, C. and Varian, H.R. (1999). Information Rules. United States: Harvard Business Press

    [5] Proulx, M., Ask, J., Bennett, M., Gownder, J.P., & Truog, D. (March 29, 2022) There Is No Metaverse Today, But Be Prepared. United States: Forrester Research – https://www.forrester.com/blogs/there-is-no-metaverse-today-but-be-prepared/

    [6] Whatley, J. (May 17, 2022) The metaverse doesn’t exist! You’re talking about gaming. United Kingdom: The Drum – https://www.thedrum.com/opinion/2022/05/17/the-metaverse-doesn-t-exist-you-re-talking-about-gaming

    [7] (September 4, 2000) AOL’s ‘Walled Garden’. United States: The Wall Street Journal – https://www.wsj.com/articles/SB968104011203980910?reflink=desktopwebshare_permalink

    [8] America Online

    [9] Environmental, Social and Governance criteria. Standards used by socially conscious investors as a way to filter investment decisions. More here – https://www.investopedia.com/terms/e/environmental-social-and-governance-esg-criteria.asp

    Click here. Available for free: Metaverse – Reality, Hype & Futures

    I have more on technologies that blur the line between online and offline here.


  • Naked power politics + more things

    Naked power politics is a challenge to the post cold war consensus. Russia’s invasion in Ukraine, like Ethiopia’s invasion of Tigray are two examples of naked power politics in action. Russia’s naked power politics approach isn’t new and was something that the Financial Times and others had been talking about for at least a decade and certainly since the invasion of Crimea.

    In the case of Russia, uniting the west and drawing both Finland and Sweden into NATO shows that naked power politics can be counter-productive. Ethiopia seems to have fought itself to a stalemate after invading Tigray and then getting beaten back to Addis Ababa. Only close air support using drone from gulf states helped stave off a military collapse.

    But naked power politics is also playing out in the uneven relationship between China and the European Union; despite the EU’s market power.

    Even more so we can see naked power politics in China’s approach to Australia through trade.

    super putin

    China

    Alibaba’s vice president of technology says trip to US was just to see doctor – Global Times – apparently some people are comparing his leaving to the US as being like the plot of the film Argo. He is responsible for the machine learning technology Alibaba has provided to support Uighur surveillance in China

    Electric car start-up Faraday Future clips wings of founder Jia Yueting following fraud allegation probe | South China Morning PostJia Yueting will, however, continue to serve as Faraday Future’s ‘chief product and user ecosystem officer’, filing shows/ Faraday Future launched an internal probe last year after a short-selling research firm claimed the start-up misrepresented the number of pre-orders for its FF 91 luxury SUV following its merger with a SPAC – I am not terribly surprised it echoes the kind of overreach that happened with businesses like LeEco and Luckin Coffee

    Consumer behaviour

    Is Marcus Rashford working class? The answer depends on your age – New Statesman“Younger people appear to identify membership of the upper class with power and social impact,” he said. “This reflects the social media which prioritises celebrity coverage by attention capital, rather than accent, schooling or parental occupation.” The findings also suggest that “class hierarchy is perceived by young people in the present tense, ie, the media and social media time that people have now: the more media time, the higher the class position,” Rojek added. “The historical relationship of class to ancestry may be waning. A ‘now perspective’, based in power, social impact and online recognisability, seems to be growing in importance.” This trend has been a long time in the making, he observed. “For many years, it has been evident to me that for most of my students ‘social media’ is ‘society’, ie, a source of belonging, community, identity and aspiration.” – this might be age related rather than cohort related

    Design

    From the archives: Newspaper ads from the 80s | From the Archives | richmond.com – the collection of two-colour adverts is tremendous. My personal favourite is the original Back To The Future cinema ad

    Staybl makes it easier for people with hand tremors to browse the web – fantastic bit of accessible design

    Economics

    Defense spending, again – by Noah Smith – Noahpinion 

    Energy

    After Ola, now 20 Jitendra EVs catch fire in India — Quartz India – this is important because India has one of the fastest growing energy markets in the world and likely to overtake China due to its younger population

    Panasonic bets on bigger electric vehicle battery to wean itself off Tesla | Financial Times

    Ethics

    Supply Chains Tainted by Forced Labor in China, Panel Told – The New York Times – or where are Tim Cook’s principles and fine talk about brand purpose…

    When Saying Gay Isn’t Good Enough | AdweekThe Walt Disney Company has been singled out by Florida Gov. Ron DeSantis for its opposition to Florida’s House Bill 1557, the so-called “Don’t Say Gay” bill. Recently signed into law, the measure prohibits discussion of sexual orientation and gender identity from kindergarten through third grade. The governor has vowed to revisit—and possibly rescind—Disney’s privileges and autonomy in the state. But even LGBTQ allies and activists haven’t been happy with how the entertainment giant has handled anti-LGBTQ legislation in Florida. – which brings the question of what is the role of brands in societal norming?

    Umpires, Not Kings | No Mercy / No Malice – Scott Galloway on the need for market regulation

    Gadgets

    Amazon’s Astro Robot Moved Into My House. It Was Crazy, Creepy and Fun. 

    Apple reaches an agreement with a Korean company for a periscope telephoto lens – Gizchina.com

    Ideas

    When Extreme Necessity is the Mother of Invention | What’s New Under The Sun 

    The Return of Conquest? Why the Future of Global Order Hinges on Ukraine interesting when paired with China views Russian invasion as a ‘strategic utility’, says ex-Australia PM | Financial Times

    Innovation

    Taiwan makes big push on pipeline of electronic experts | Financial Times

    Xi Focus: Xi orders building world-leading spacecraft launch site-Xinhua“Xi noted that Wenchang is the launch site of China’s new-generation high thrust carrier rockets and the bridgehead of the country’s deep space exploration. The launch site should continue to eye the frontier of global space development and the major strategic needs of China’s space industry, and comprehensively improve its modern space launch capabilities, said Xi. China is scheduled to complete the construction of its space station this year. Tianzhou-4 and Tianzhou-5 cargo crafts, as well as Wentian and Mengtian lab modules will be launched from Wenchang. Xi said the launch site should make meticulous efforts to ensure the missions’ full success.”

    Intel Announces its 18A Node is Ahead of Schedule – ExtremeTech 

    TSMC announces launch dates for 3nm and 2nm chips 

    Japan

    Old Enough: Netflix show sparks global debate on parenting and child safety | Sora News – its interesting because it shows how much of a high trust society Japan is versus the rest of the world and how far we have moved away from the ‘latch key‘ generations in the west that allowed women to go out to work. Although my Mum was a homemaker, I was still expected to look after myself if she had to go out or was visiting a friend. As an only child I was very comfortable in this trust being put in me. It was also the same for many of my school friends. The show is unbelievably cute. Read the explanation of Japanese culture on children before watching the hyper judgemental TV segment below.

    Korea

    S.Korea to Launch Homegrown Spy Satellites | Chosen Ilbo – I am surprised that this hadn’t happened earlier

    Luxury

    The Death of Streetwear Culture is a Class Issue | High Sobrietyin its ‘80s and ‘90s heyday, by and large streetwear culture was driven by the kids from low-income neighborhoods in major American cities. The very term “streetwear” bears that notion—it’s a style born in the streets, in schoolyards, on handball and basketball courts, and on brownstone stoops. More often than not, streetwear heroes—athletes and rappers—came from the working class

    Breitlingselect – Test your new watch | Breitling GB – leasing comes to watches. While this was on the UK site, the prices were in US dollars. How long before we get into sub-prime luxury

    Who Are Korea’s 1%? – The Chosun Ilbo (English Edition): Daily News from Korea – National/Politics > National – most of the wealth is from property

    Media

    Warner Bros. censors gay dialogue in Harry Potter movie for China release – CNN – the irony of this is that the Chinese internet is filled with homoerotic and even a lot of graphic homosexual content based around fan fiction from Sherlock to Harry Potter and even adaptions of Chinese literary classics where sword play takes on a vastly different meaning

    TikTok and Douyin’s Ad Revenues Will Cross $30 Billion This Year, Reach 5% of Total Digital Ad Market Share / Digital Information World 

    Marketing

    In honor of Ramadan, meals appear on Tesco billboards after sunset – To mark the month of Ramadan — when Muslims refrain from eating and drinking between dawn and dusk — British supermarket Tesco turned to dynamic billboards. During the day, screens show four hands and a large number of empty plates and platters. Once the sun sets, food appears on the plates, just as Muslims start breaking their fast with an iftar meal. – nice bit of work by BBH that takes advantage of dynamic digital out of home advertising technology

    Materials

    The great medicines migration: how China controls key drug supplies | Financial Times – huge strategic dependency that needs to be addressed

    Its basically a glass vase with a handle – Coperni’s Viral Glass Swipe Bag Will Be Available For Purchase

    Online

    TikTok under US government investigation on child sexual abuse material | Financial Times

    BeReal Isn’t Real and Makes Everyone Look Extremely Boring | Motherboard – BeReal seems to show the ennui of real life. Its also a social app made in Europe that actually has some traction. Axios has some good data on it here: Meet BeReal, Gen Z’s new favorite app 

    Retailing

    REWE’s unmanned mini-marts bring daily groceries to rural Germany – German retail giant REWE is launching a new concept: nahkauf BOX. Operating under REWE’s nahkauf brand of neighborhood stores, nahkauf BOX is an unmanned, standalone convenience store that’s open 24/7. – this is similar to China’s automated convenience stores, but interesting that its aimed at rural villages lacking stores. I could see this shaking up rural Ireland as well

    Security

    Pentagon to meet top arms makers to discuss stepping up aid to Ukraine | Financial Times – fascinating detail from this. Ukraine has already had four years production worth of Javelin missiles or about a third of the US stocks. They had sent a quarter of their stock of Stinger missiles or about five years worth of production. The challenge will be scaling component manufacture, supply chain and system assembly

    Russia’s Sandworm Hackers Attempted a Third Blackout in Ukraine | WIRED

    Russia is jamming GPS satellite signals in Ukraine, US Space Force says | Space

    Spy games: expulsion of diplomats shines light on Russian espionage | The Guardian

    American company under investigation for transferring tech to Huawei – Synopsys was supporting Huawei’s efforts in chip design through its EDA software

    Software

    Abridged: Keep product deep-dive – by Lillian Li

    With Nintendo closing 3DS and Wii U digital stores, where does that leave video game preservation? | GamesRadar+ – having used Nokia N900 devices after the Ovi store went down I can understand how limiting that this will be

    Thailand

    Un-pea-dictable: Veggie-based snack ad has multiple plot twists | Advertising | Campaign Asia – the different plot lines remind me a lot of the Tide Super Bowl ads from a number of years ago

    Web of no web

    Meta to let Horizon Worlds creators sell virtual items – The Verge – Horizon Worlds will take a 25 percent cut of any sale after app store fees – and there is the kicker Apple calls out Meta for hypocrisy over 47.5% cut of digital sales – 9to5Mac

    The Electronic Sheep Company was one of the startups that came and went during the last ‘metaverse boom’ or what was then called ‘virtual worlds’ back in the mid-2000s and early 2010s epitomised by Second Life.