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媒体与艺术 | culture | 미디어와 예술 思想 | ideas | 생각 日本 | japan | 일본 消费者行为 | consumer behaviour | 소비자 행동

The new racism

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I was listening to a mix by Japanese DJ SoccerBoy when I came across this page on his site. It featured a section of the documentary film made about the traditional dolphin cull in a small village in Japan.

Racism

The text on the page reads:

“Whites don’t kill dolphins, Yellows do”

HUMANE + ECOLOGY = NEW RACISM

Are the likes of Greenpeace, PeTA and the World Wildlife Fund as guilty of racism as the 19th century missionaries who wanted to civilise the savages by bringing God’s word to them, or the entrepreneurs who sought to open the market for opium with cannon shot and muskets?

At the very least, it indicates that western pressure group’s confrontational ‘Two Minutes Hate‘ approach needs to be revisited and they need to search deep within their motivations to come up with a more empathetic and effective way of influencing their desired changes in behaviour because its leaving potential allies alienated in non-Western countries.

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日本 | japan | 일본 艺术与设计 | design | 예술과 디자인 铭记 | branding | 브랜드 마케팅

I hate: Cool Japan? Zero creative ad let’s world’s coolest country down

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Cool Japan?, originally uploaded by renaissancechambara.

I can’t believe that this is the best that Japan could do to show how cool it is as a travel destination. Just gobsmacked, shockingly bad creative.

Maybe its a secret plan to stop gaijin visiting, or just to get boring old gaijin to go so you can have a good laugh at them?

Love Japan, hate the advertising campaign!

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媒体与艺术 | culture | 미디어와 예술 日本 | japan | 일본 铭记 | branding | 브랜드 마케팅

Google goes manga

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I got sent this link of Google’s Chrome comic, but in Japanese. Unlike the western version they have a second episode which talks about how the product was localised for Japanese surfing needs. It is annoyingly much cooler than the western version. Enjoy.

Google Manga JPG

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媒体与艺术 | culture | 미디어와 예술 日本 | japan | 일본 艺术与设计 | design | 예술과 디자인

I Like: Honda Worldwide | Not Found HTTP-404 error

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Honda Worldwide | Not Found HTTP-404 error, originally uploaded by renaissancechambara.

Responses will be slow over the next few days, however I wanted to share this 404 page from Honda Worldwide. Rather than just an error message it has a bit of character to it. I love the way the Honda figure bowing in apology is wearing an assembly line uniform indicating that they pay the same attention to their website as their products.

Nice one Honda!

Categories
媒体与艺术 | culture | 미디어와 예술 日本 | japan | 일본 艺术与设计 | design | 예술과 디자인

I like: NTT DOCOMO SH-06A NERV handset

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DOCOMO launched a new range of 19 handsets in Japan yesterday, one of which immediately caught my eye. The SH-06A NERV is made by Sharp for DOCOMO, but the anime fans amongst you will recognise NERV as being the organisation that runs the Evangelion mecha in the anime and manga series New Genesis Evangelion.

Docomo  SH-06 NERV phones

 The handset has a completely tricked out user interface and case design to reflect the series: a complete synergy between entertainment and mobile telecoms. In Europe we get palmed off with a nice wallpaper on a standard model phone screen, I love the trouble that NTT DOCOMO have gone to with this. You can find out more information at their press room. Thanks to NTT DOCOMO for the pictures.

Docomo  SH-06 NERV phones