Ged Carroll

Category: japan |日本 | 일본

Yōkoso – welcome to the Japan category of this blog. This blog was inspired by my love of Japanese culture and their consumer trends. I was introduced to chambara films thanks to being a fan of Sergio Leone’s dollars trilogy. A Fistful of Dollars was heavily influenced by Akira Kurosawa’s Yojimbo.

Getting to watch Akira and Ghost In The Shell for the first time were seminal moments in my life. I was fortunate to have lived in Liverpool when the 051 was an arthouse cinema and later on going to the BFI in London on a regular basis.

Today this is where I share anything that relates to Japan, business issues, the Japanese people or culture. Often posts that appear in this category will appear in other categories as well. So if Lawson launched a new brand collaboration with Nissan to sell a special edition Nissan Skyline GT-R. And that I thought was particularly interesting or noteworthy, that might appear in branding as well as Japan.

There is a lot of Japan-related content here. Japanese culture was one of odd the original inspirations for this blog hence my reference to chambara films in the blog name.

I don’t tend to comment on local politics because I don’t understand it that well, but I am interested when it intersects with business. An example of this would be legal issues affecting the media sector for instance.

If there are any Japanese related subjects that you think would fit with this blog, feel free to let me know by leaving a comment in the ‘Get in touch’ section of this blog here.

  • A fierce head cold & other aspects of my week

    My week had been truncated somewhat by a fierce head cold and am cranking this post out with less deliberation than normal due to a backlog of household chores that aren’t going to take care of themselves. Add to that a Lemsip induced haze to try and combat the fierce head cold and you see how the rest of this post will go

    Paul Armstrong shared this AR/VR example with me: Swedish creative agency Warpin posted a video of a H&M-commissioned experience for Magic Leap glasses. The concept looks like everything my cyberpunk fan brain would want; like being inside Max Headroom’s mind. I’d also imagine that it would be hellish for any length of time. More related content here.

    Warpin Media for H&M

    BBH came up with this campaign for Carabao energy drink. The ad is aimed at the Chinese market and asks the question ‘What fuels your fighting spirit?’. In western English – this would be closer to ‘what makes you resilient, or what gets you through?’. It’s pretty much the same question that any ad planner or creative in an agency has asked as they chug their energy drink of choice whilst working on a client pitch, or particularly tough creative brief.

    BBH Shanghai for Carabao

    ‘Dear young people don’t vote’ by Shokasonjuku is a great video highlighting the need for younger Japanese to get involved in the electoral process, if they want issues that they care about to be heard. Shokasonjuku is a production company set up by Nana Takamatsu – a Japanese comedian. Young people in Japan aren’t educated or engaged by the political process, something that Takamatsu wants to change.

    Shokasonjuku

    Martin Lindstrom on how data separates businesses from consumers and how ethnography can bridge the gap. It’s also interesting how he talks about small data; or what you and I would call qualitative data that leads to insight based on a human truth.

    Smart cart guides the visually-impaired around grocery stores | Trendwatching – so a beer brand comes up with a smart shopping cart, but is the marketing benefit to the beer brand anything other than ambient marketing? There’s nothing wrong in that of course, but the linkage that will be made with social purpose looks spurious at best. If you want to help people and you sell alcohol. Stop. Don’t enable drunk drivers, wife beaters and alcoholics.

  • Sohu returns + more news

    Can Chinese internet pioneer Sohu finally pull off a comeback after missing the mobile era? | SCMP.com – Sohu making a comeback has interesting parallels with Yahoo! in the west, but without the incompetent board and Carl Icahn. I suspect that the rejuvenation of Sohu will be a fruitless task as the internet doesn’t give second chances

    Anti-China Bonds Between Hong Kong and Taiwan Are Growing – The Atlantic – The year was 1984: China was in the early days of its economic rise and was experiencing one of its most politically free periods under Communist rule; Hong Kong was the booming financial hub and crown jewel of what remained of the British Empire; and then there was Taiwan, which was nearing the end of nearly four decades of brutal martial law. At the time, if you had wagered on which of those places would be the freest 35 years later, Taiwan would have had long odds…

    Huawei, the CSSA and beyond: “Latent networks” and Party influence within Chinese institutions – Asia Dialogue – well worth reading. It’s worthwhile treating United Front organisations and organisations like the CSSA as enemy agents. Not that all the members are hellbent on destruction of the west; but the Chinese government wields them in a similar way to the Soviet Union using trade unions and protest groups in the past

    WSJ City | Huawei dispute US cyber firms findings of flaws in its gear – but the findings mirror similar issues found by GCHQ that Huawei said could take years to correct

    Is Apple dead creatively? Campaign – I couldn’t have imagined Campaign asking this question even five years ago

    Mark Ritson: 5G is the latest hot topic on the bullsh*t roadshow | Marketing Week – yep that sounds about right (paywall)

    Music on the Move: Sony’s Walkman Turns 40 | Nippon.com – wonderful walk through Sony’s product history and cultural impact. More Sony related content here.

  • Web services I use

    Web services I use everyday has evolved over time. I thought I’d explore what I use now, compared to my essential services nine years ago.

    Bloglines –  I have an eclectic and wide range of online reading material that I like to keep up with. Whilst I have a Google Reader account, it is set up as insurance against IAC shutting down Bloglines. I find Google Reader intrusive and not as productive as Bloglines. In addition, Bloglines works better on a mobile phone and power my blogroll

    Delicious – is my memory. I am a web pack rat and it comes in handy for research or pulling together case studies for presentations. I keep a minimal amount of bookmarks on my computer, mostly bookmarklets to take advantage of Google Translate, subscribe to a blog and pull up the local weather

    Google – as well as it being my default search engine, Google is also my currency converter, calculator, spell checker and timezone checker. The site has a surprising amount of shortcuts that make my life a lot easier. They don’t require any technical skill, more details here

    Teoma – one of the best kept secrets of the web, Teoma is my back-up search engine if Google isn’t giving me the kind of results that I want. If anything Teoma is more relevant than Google is on its search responses. It naturally doesn’t trawl as much of the web as Google and it isn’t as good for real-time or semi real-time content like the latest blog posts. But it does have a clean interface reminiscent of Google previously. If you hit the ‘Google found approximately 150,000 results’ and you can’t find what you are looking for in the first page (which you should have set to 100 results per page) then give Teoma a go

    Email – my primary personal email account is an Apple IMAP account (now sold as MobileMe), but I’m old school so I have a .mac address. I also have a couple of other IMAP accounts with a more limited circulation. IMAP is great as it allows you to sync your account across multiple devices and not pay a fortune for Microsoft Exchange

    iDisk – I know lots of people swear that Dropbox is the best, but I still like to use iDisk for large file transfers like presentations. Apple has progressively improved the product and I know it inside out

    Flickr – if Delicious is my memory of facts and figures then Flickr is my visual memory I use it as an aide memoire, image storage for my blog and as a kind of photo scrapbook

    Twitter – is the new IM. Instant messaging on my iPhone and on corporate networks can be a bit haphazard. Twitter gives you the direct message capability of IM but also allows for broadcast messages and syndication of content

    Skype – whilst all the fuss is happening in the iPhone world about Facetime I am more interested in Skype. Its combination of reasonably-priced VoIP calls and free Skype calling together with robust file transfer and chat messaging has made it ideal for business communications and keeping in touch with friends in far flung places

    LinkedIn – I’ve got business out of LinkedIn, polled opinions on the best content management system for a particular purpose and received recommendations on a web hosting company in Hong Kong. LinkedIn is an invaluable business tool

    Ten Web Services I Can’t Do Without | renaissance chambara

    Lets have a look this in terms of numbers. In the space of nine years:

    • 3/10 services no longer exist in a meaningful way
    • 4/10 services I no longer use
    • 3/10 services I still use, but are just not important to me anymore

    The key lessons to take away from these are:

    • The importance of data portability. Which is one of the reasons why I am minimally invested in Facebook
    • Always be looking out for new services that serve as a plan B
    • Steady but niche beats aspirational mass services every time. Ok so services like del.icio.us had a mass expectation pushed on them by large corporates post acquisition
    • It’s easier to make a service less useful than more useful – Skype definitely had a tipping point into the second tier for me following a user experience redesign around about the time of the Microsoft acquisition

    What does my list look like now?

    • Newsblur is my RSS reader of choice. Bloglines was shut down by IAC, so I had a choice of moving to Google Reader or FastLadder. FastLadder was an English language version of their iconic Japanese RSS reader. Livedoor got wrapped up in a financial scandal. The English language service was a distraction and eventually got shut down. Thankfully, RSS readers have a standard format to export your list of sites that you want to read called OPML files. The downside is that it has become fashionable for web designers to turn off RSS feeds on websites
    • Pinboard is my social bookmark platform of choice. Yahoo! started stripping the delicious team of its developers and they eventually transitioned their personal accounts to Pinboard. That was enough of a recommendation for me
    • Duck.com is now my first string search engine. Google is bumped to second tier. The key reason for Duck.com is privacy. It’s search quality is good enough, the search engine results page has a clean design rather like Google used to. Google still has handy vertical search options like Google Scholar and Google Translate are still top class.
    • Email – my use of email hasn’t changed at all. It has been a constant in a sea of change.
    • WeTransfer – Apple’s move from iDisk as a file system on the web to more of a tight integration with the company’s productivity apps (Keynote, Numbers, Pages)
    • Flickr is still my visual memory. It’s just an awful lot more web friendly than Instagram or Pinterest. It’s longevity is remarkable given all its been through with Yahoo!
    • Messaging got a lot more fragmented. I work with friends in China so WeChat is needed, as is KakaoTalk, Messages, WhatsApp and Slack. None of which offer a perfect fit
    • Skype has been replaced by a bridging conference call number and some people that I work with use Zoom. Skype still has some uses but my use has declined
    • LinkedIn is still an important business tool. Despite constant fiddling with the format, the spam on the platform and declining candidate functionality

    Listing these web services out it makes depressing reading. Declining functionality, good products (almost) sunk by large corporate shenanigans and corporate investors. In many respects things have stood still rather than moved forward with web services. More related content here.

  • Bullet time + more things

    Bullet Time – Logic Magazine – Bullet comments, or 弹幕 (“danmu”), are text-based user reactions superimposed onto online videos: a visual commentary track to which anyone can contribute. Started in Japan, but popularised massively in China. When a beloved character dies in a web series, a river of grieving kaomoji (╥﹏╥)—a kind of emoticon first popularized in Japan — washes over whatever happens next. The bullet time interface reminded me of the realtime information one would see in things like trading desks. Its an emotional barometer amongst your people for real time content.

    Mark Ritson: Binet and Field aren’t perfect but it doesn’t make them wrong | Marketing Week – well deserved defence of Les Binet and Peter Field by Mark Ritson. Models are never perfect

    Why Strangers Are AirDropping You Memes and Photos – The Atlantic – everything old is new again as Bluetooth sharing ‘Bluetoothing’ gets a refresh. Taylor Herring used this to share a job advert at the recent PR Week Awards

    Does the UK Benefit From Chinese Investment? – Carnegie Endowment for International Peace – short answer no – it’s actually harmed by it as investment is power projection and compromises the UK’s strategic capability

    Mark Read: CMOs have become too much like chief communications officers | PR Week – A lot of CMOs have become too much chief communications officers, not chief marketing officers,” Read said. “Our job is to help to put the ‘market’ back into the word ‘marketing’. “Communications has an important role, but it needs to be “the right element” within the wider marketing mix, according to Read: “Marketing means: what markets are we in? What products do we offer? What prices do we do? How do we understand and anticipate consumers?”

    Despite Fears, Aviation’s Future Will Be More Automated | Time – so why the move towards more automation in cars such a good idea based on what we know about airliners from this article?

    The Hottest Chat App for Teens Is Google Docs – The Atlantic – context specific

    WalktheChat | WeChat Live Streaming Case Study: 48% Sales Conversion Rate! – really interesting read. China’s mix of live-streaming and e-tailing is shopping TV for the 21st century

  • Gundam into Space + more stuff

    Japan Wants to Launch Gundam Into Space for the 2020 Tokyo Olympics – I am looking forward to the next Tokyo Olympics. Not for the athletics but everything else that the Japanese organising committee wraps around it. I mean if a Gundam goes into space, what’s next? Godzilla takes part in the olympic torch relay and hands off to Shotaro Kenada on his iconic bike?

    Challenging stereotypes has become a key trend in advertising recently. Part of it is down to the movements supporting diversity and LGBTQ communities. GS Caltex have chosen to challenge the stereotypes surrounding stepmothers in Korean society with this advert. These  were run on YouTube and distributed via online fairy tale platform “Iwing” and on Naver, a leading portal in Korea. You don’t need to speak Korean to understand the gist of where campaign was going.

    A bit of oil history for you. GS Caltex is a joint venture business between what was then GoldStar (now LG) and Caltex. Caltex was an joint international joint venture between Chevron (Standard Oil of California or SOCal) and Texaco. Both of which were part of the Seven Sisters of western oil companies who dominated exploration, production and refining until the 1970s.

    We’re starting to see an increased focus on craft in advertising after a decade of obsession with performance marketing to the detriment of brand. So now is as good time as any to revisit London agency CDP (Collett Dickenson Pearce) work on Hamlet cigars during the 1970s.

    I love this cheeky send-off and backhanded tribute that BMW gave Dieter Zetsche when he retired as CEO of Mercedes-Benz. In reality Mercedes-Benz and BMW have different brand attributes and strengths.

    IDEO has commissioned an oral history of itself as a corporate video. It covers their move from industrial design to the design of ideas.