Category: jargon watch | 術語定義 | 용어의 정의 | 用語の定義
-
Bullwhip effect aka Forrester effect
Bullwhip effect I came across the bullwhip effect as a descriptor recently in discussions around the global chip shortage. Bullwhip effect is a concept that is well known in supply chain circles. The bullwhip effect is also known as the Forrester effect. Disruption ripples back from the retailer, through the wholesaler, manufacturer, on to their…
-
Conglomerate discount
Conglomerate discount wasn’t a concept that I was that familiar with. Conglomerates had gone out of style in the west during the 1960s to the 1990s. Western conglomerates Classic conglomerate examples would be Spivs and financiers bought in and broke them up into their constituent parts. Or a new CEO would do it themselves to…
-
The split economy
Split economy The split economy is used a term differentiate from the sharing economy. I first heard of it on the Robin Hood Snacks Daily podcast. The sharing economy has been discussed ad infinitum and is very popular. It encompasses high growth businesses like AirBnB, Uber and DoorDash. The split economy is used to differentiate…
-
Digital sustainability
Digital sustainability Wunderman Thompson Intelligence highlighted digital sustainability as a trend. The internet is the seventh biggest polluter in the world. Data centres energy consumption is comparable to that of the largest ships. Web designers have been looking to do their part by designing leaner, faster web pages that take up less memory. Samsung is…
-
User domestication
User domestication was an interesting phrase that I noticed in an essay about the growth of WhatsApp. In the essay the author highlighted a number of factors in WhatsApp’s success: This led to a number of things, which the author identified as user domestication factors: If all of this sounds familiar, its because it was…
-
Gray house
The gray house phenomenon is a fascinating microcosm of urban development. Gray because its a specifically American phenomenon, rather than grey. But some of the aspects of it will be equally familiar to city dwellers elsewhere. Quick fix The act of painting a brick house is a quick fix by developers, rather like body filler…
-
Doughnutism
Doughnutism is a phrase that I found out about from a presentation of Carat’s 2021 trends paper. In the paper itself it is called the donut problem, but when talked about the phrase doughnutism was used. COVID-19 has changed behaviours. More people are telecommuting, which has changed people’s travel needs. As a consequence, there has…
-
Cummings effect
The Cummings effect was named by The Guardian after former government advisor Dominic Cummings. Now famous for his unorthodox approach to sight tests. The Cummings effect describes how consumers have been testing the rules governing lockdown, often ignoring the government’s ‘stay at home’ instruction. “What is happening is people are beginning to flout the rules,…
-
PDI
PDI or purpose driven innovation is Trendwatching’s approach to identifying and help clients act on ‘meaningful’ business opportunities. I think its interesting as it captures the aspirations of corporate responsibility professionals in businesses; a case in point being the steady changes that Unilever have made in their business over the past decade or so, like…