Published: (Updated: ) by .
Godiva have come out with some bling-bling chocolates designed by a pastry chef appropriately named the G collection. The G collection moves Godiva deeper into luxury territory than it already is. It also marks a change in luxury that started with premium fragrances. Luxury is now about (relatively) accessible experiences, rather than its traditional space of […]
Published: (Updated: ) by .
Marketing crisis in competence and capability: Creative Business has a great leading article based on research conducted by The Marketing Society and McKinsey called Marketing in Crisis. When you think about the marketing crisis, you also need to think about the people providing the feedback. Other board colleagues might have a stilted or inaccurate view […]
Published: (Updated: ) by .
Trendwatching is back with a pattern that they call five star living, where property developers and high-end resort or hotels sell a home away from home to the super dumb but loaded. They put a whole pile of luxury living brand experience about it, but what they are seeing is the window dressing not the […]
Published: (Updated: ) by .
Rolex service centre Friday, and my Palm PDA bleeped in that nagging sort of way that it does. I looked down and saw that it was time to get my watch serviced again at the Rolex service centre. I have the good fortune to have got a Rolex Submariner at a knockdown price off my […]