According to the AMA – Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. This has contained a wide range of content as a section over the years including
Super Bowl advertising
Spanx
Content marketing
Fake product reviews on Amazon
Fear of finding out
Genesis the Korean luxury car brand
Guo chao – Chinese national pride
Harmony Korine’s creative work for 7-Eleven
Advertising legend Bill Bernbach
Japanese consumer insights
Chinese New Year adverts from China, Hong Kong, Malaysia and Singapore
Doughnutism
Consumer Electronics Show (CES)
Influencer promotions
A media diary
Luxe streetwear
Consumerology by marketing behaviour expert Phil Graves
Payola
Dettol’s back to work advertising campaign
Eat Your Greens edited by Wiemer Snijders
Dove #washtocare advertising campaign
The fallacy of generations such as gen-z
Cultural marketing with Stüssy
How Brands Grow Part 2 by Jenni Romaniuk and Byron Sharp
Facebook’s misleading ad metrics
The role of salience in advertising
SAS – What is truly Scandinavian? advertising campaign
Brand winter
Treasure hunt as defined by NPD is the process of consumers bargain hunting
Lovemarks
How Louis Vuitton has re-engineered its business to handle the modern luxury consumer’s needs and tastes
Diwali 2022 adverts celebrate the Hindu festival of light. I’ve previously covered Chinese New Year ads & thought I could cover Diwali this year as well.
Ferrero Roche
The advert features Hrithik Roshan. Mr Roshan is an Indian actor who appears in Hindi films. He has 41 credits as an actor. It very much fits into the theme of Diwali and comes from a very authentic place.
Cadbury
By comparison Cadbury has celebrated Diwali 2022 by focusing much more on social purpose and doing good.
Khazanah Deepavali
Khazanah Deepavali is the national investment fund of Malaysia and this advert takes the kind of family story approach that one also sees in a lot of lunar new year ads in Malaysia. Given that its a multicultural environment taking this line the Diwali 2022 advert ensures that it will reach beyond the Indian community. The togetherness of multiple generations of family is a common bond, even if the rituals are different. And there is a nice twist in the telling of the tale.
RHB
RHB is a Malaysian banking brand who define a hero as someone who does good for others with no expectation for a favour in return in order to celebrate Diwali.
Maxis
Maxis is a Malaysian cellphone provider, its an emotional gut punch of ad that South East Asian adverts seem to be so good at doing. It doesn’t so much tug on your heart strings, instead it turns you and your heart strings into a double bass which it plays with considerable skill. Probably the best ad I have seen for Diwali 2022.
This ad is in sharp contrast to the high energy ad that Maxis did last year celebrating the ‘Most Influential Influencer’.
Shopee
Deepavali 2022 – Deepava-LIT catches the energy of their Chinese New Year adverts and keeps things relevant for Diwali.
Mobileye is an Israeli based business acquired by Intel. It specialises in advanced driver assistance systems (ADAS) and autonomous driving. Its EyeQ series chips are used by pretty much every volume car manufacturer. I don’t know if the US sanctions on China for semiconductors will impact Mobileye negatively. The Mobileye EyeQ debuted in 2008 in the BMW 7 series alongside the model’s first hybrid power plant, the first turbocharged petrol engine for the model series and the first time that it had used four-wheel drive. Modern semi-autonomous functions may require several Mobileye EyeQ processors in the one car.
Acquisition by Intel for EyeQ tech
Mobileye went public in 2014 and was acquired by Intel in 2017. The same year Mobileye published a mathematical model for safe self-driving cars. In January, Intel announced plans to retake Mobileye public with a sale of a minority stake of the business.
There’s a number of good arguments for the Intel move:
It allows engineers to be rewarded based on their work rather than on the overall group performance through Mobileye stock grants or stock options.
It allows the company to spread the risk of autonomous driving as a future area that might not take off. While ADAS services are here and valued, there are technological, legal, regulatory and consumer hurdles for autonomous driving to overcome:
Mobileye public offering represents trouble at Intel
However, the Mobileye public offering makes a lot less sense given the decline of the stock market since the start of 2022. It implies that Intel is desperate for a capital infusion, presumably to fund the rebuild of Intel’s technological prowess under Pat Gelsinger.
More content related to issues like self driving cars can be found here.
Islamic State Rhetoric Targets China | Foreign Policy – The linking of Chinese imperialism to historical Western colonialism in Central and South Asia to some extent echoes contemporary Indian discourse on the contentious China-Pakistan Economic Corridor. Rising Chinese economic expansion via the BRI is especially perceived as a threat to the West’s global dominance, which has also been challenged by Russia’s invasion of Ukraine and the potential U.S.-China conflict over Taiwan. Amid the chaos in a transition from a unipolar to a bipolar world order, the Islamic State-Khorasan sees an opportunity to establish the Islamic State’s global caliphate. – I can’t see China getting cooperation from western countries or even India on this. Pakistan has proven itself to be an inconsistent unreliable partner over the decades and Russia has its focus elsewhere. Consider in concert with: China Blocks Polish Delegation’s Flight to Korea – The Chosun Ilbo – There was no explanation from Beijing for the tantrum, but Poland is among the most vociferous Eastern European countries and NATO members seeking to increase armaments due to the Russian invasion of Ukraine, and China seems to be siding with Putin. – interesting that the paper thinks this is aimed at Poland. This looks like a nail in the coffin for BRI and European market access for China
Shang-Yi Chiang says he will never return to work in China | DigiTimes – Mr Chiang is a star in semiconductor development and formerly worked at TSMC and had been a vice chairman of Chinese manufacturer SMIC. He was a key signifier for Taiwanese engineers that the Chinese businesses were good to work for. His leaving SMIC and this assertion about China will hurt China’s efforts to catch up and surpass, you can’t overstate the impact of Mr Chiang’s coming out and saying this
The Financial Times is the only UK newspaper that could have this honest discussion on Brexit. Interesting that political parties still can’t engage with the issue from an economic point-of-view. The anger and unrest that could break out if parties did engage with it could be devastating.
Yahoo Finance Tech newsletter with Daniel Howley | The pandemic rubber band is hitting the tech industry. – The recent bad news in the tech industry could be a delayed blow from the pandemic. Interest rate hikes, inflation hovering at 40-year highs, and sinking demand are hitting tech companies that have benefited from two years of pandemic-driven growth that saw valuations for some companies eclipse the $2 trillion mark. “As we entered the pandemic, everybody was afraid that there were going to be these disastrous layoffs and it was going to be horrible. And there were, very briefly, in a few places…but that immediately turned around,” TECHnalysis president and chief analyst Bob O’Donnell told Yahoo Finance. “In a weird way, it almost feels like now we’re getting some of the impact of the pandemic after the fact,” he added. “I think people are recognizing they maybe overextended their hiring when they expected some of the growth that happened during the pandemic to continue in the tech industry.
The Omnipotence of China’s Xi Jinping: “Chairman of Everything” – DER SPIEGEL – his influence extends all the way to Germany. For companies like Volkswagen or Mercedes, China is the key sales market. In early November, Olaf Scholz will be traveling to Beijing for the first time as German chancellor, and despite the ongoing debate about the German economy’s unsustainable dependence on China, he will likely bring along a significant delegation of German executives – what’s interesting is the vulnerability and fragility that Der Spiegel notes in their own country’s political and business elites. Add to this idea, the current debate over Hamburg: EU warned Germany against approving Chinese investment in port – Handelsblatt | Reuters – The European Commission warned the German government last spring not to approve an investment by China’s Cosco into Hamburg’s port, German daily Handelsblatt reported on Friday, citing sources. Shipping giant Cosco last year made a bid to take a 35% stake in one of three terminals in Germany’s largest port in the northern city of Hamburg. Germany’s ruling coalition is divided over whether to approve the investment, government sources say, even as Beijing urges Berlin not to politicize the bid and the port authority warns this could hurt the economy
Screening of Batman film scrapped after Hong Kong censors say it is ‘not appropriate’ for outdoor showing – Hong Kong Free Press HKFP – The Dark Knight banned under Hong Kong’s Film Censorship Ordinance, organisers of movies screenings are required to submit works to the Office for Film, Newspaper and Article Administration (OFNAA) for film classification and clearance. Films must meet criteria relating to depictions of violence, cruelty and offensive language or behaviour. Since the passing of the national security law, censorship has been tightened to require authorities to evaluate whether the exhibition of a film would be “contrary to the interests of national security.” – presumably interests of national security includes a plot where Batman comes to Hong Kong to pursue an enemy, a corrupt Chinese businessman who laundered money for a mafia group. Just waiting for commercial disputes to be ruled ‘contrary to the interests of national security’ and the banking sector get screwed over
Hong Kong court allows media tycoon Jimmy Lai to hire UK lawyer for national security trial – Hong Kong Free Press HKFP – The judge ruled on Wednesday that issues which would arise during the trial, such as how the national security law and the sedition law should be understood in relation to freedom of expression, were “of great general public importance.” – what’s of more interest is the reasons why the Hong Kong government opposed his appointment. A lack of alternative counsel wasn’t seen as a reason to bring in the British lawyer. They described the case as lacking complexity as an additional reason – however it will be interesting to see if they view it as being sufficiently complex to move to the mainland when Owen becomes involved… and National security: Hong Kong court allows police to search journalistic materials stored on Jimmy Lai’s phones – Hong Kong Free Press HKFP – “Although always subject to the protection and procedural safeguards based on public interest and vigilant judicial scrutiny, journalistic material is not immune from search and seizure in the investigation of any criminal offence,” the judgement read. “As a matter of principle, the same must be true for offences endangering national security.” Excluding journalistic materials from the definition of “specified evidence” would also reduce the effectiveness of police investigation and prevent the national security law from serving its legislative purpose, which was to “effectively” stop, prevent, and punish offences endangering national security, the judges wrote.
Great video from Asianometry on the history of field programmable gate array.
Japan
Toyota Starts Plant in Junta-Led Myanmar Over a Year After Coup – WSJ – Toyota began assembling one or two Hilux pickup trucks a day at its plant in Yangon last month, a spokeswoman for the Japanese auto maker said Wednesday. She said Toyota wanted to contribute to the industrial development of Myanmar and the livelihood of local employees and their families. The car maker’s decision to begin production in Myanmar highlights a divide among foreign companies over whether to withdraw from the country, whose elected government was ousted in February 2021. As of the beginning of this year, close to two dozen major foreign companies had decided to suspend business operations in Myanmar, including energy giants Chevron Corp. and TotalEnergies SE and Japanese beer maker Kirin Holdings Co., according to the World Bank. Toyota had previously been included on that list. Companies suspending operations have cited shareholder pressure and a worsening human-rights situation among other reasons. Some activists have pushed companies to pull out of Myanmar to isolate or bankrupt the military junta – sounds more like assembly of knock down kits, likely coming in from Thailand
Korea
Kakao co-CEO Whon Namkoong quits over South Korea app outage chaos | SCMP – while its being described as a fire, it might not be an accident. The Koreans are still investigating. What’s more shocking is that there was one chokepoint of failure in a single data centre which took out both Naver and KakaoDaum services
Marketing
Tough times and low confidence call for bold action | WPP – When economic indicators are tough and consumer confidence is low, remember that brands with strong value propositions are 100% more recommended and 91% more loved than the rest, says WPP’s Lindsay Pattison We are in uncharted waters – consumers and businesses alike. Inflation has spiked, interest rates are on the up, the impacts of war are unknowable, and the OECD’s Consumer Confidence Index
The Return of Industrial Warfare | Royal United Services Institute read in conjunction with: Chokepoints – Center for Security and Emerging Technology – China’s most acute “chokepoints” are technologies—particularly high-end electronic components and specialized steel alloys—dominated by one or a handful of companies based in the United States or other like-minded democracies. Rather than playing for the “national team,” Chinese companies—both private and state-owned—often prioritize their brands and bottom lines over marching in lockstep with Beijing’s industrial policies. Many PRC firms choose to buy vital high-end components from trusted foreign suppliers because they harbor doubts about the quality of goods provided by domestic vendors. Technological breakthroughs made by Chinese universities and research institutes frequently fail to find commercial applications, leaving the PRC market dominated by foreign products.
Australia investigates claims China tried to hire former military pilots | South China Morning Post – Australia’s Defence Minister Richard Marles said he had asked the defence department to investigate claims that former Australian military pilots had also been recruited to join a South African flight school that operated in China. “I would be deeply shocked and disturbed to hear that there were personnel who were being lured by a pay check from a foreign state above serving their own country,” Marles said in a statement. “I have asked the department to investigate these claims and come back to my office with clear advice on this matter.” and Britain and Australia plan steps to stop China hiring their pilots — Radio Free Asia
I miss Tomorrows World as a show. It came from a few points that seem to have changed in UK society
Lord Reith’s original agenda for the BBC to entertain and educate. It made cutting edge research simple and highlighted its potential benefits
A futurism vision in the great and good of society at least, rather than the current viewpoint that we’re all doomed
Now as a society, we no longer know what innovation is. There is no ‘true north’.
Predicting the smart home of 2020
This Tomorrows World programme from 1989 predicts smart home type controls such as Philips Hue bulbs, wireless charging with ‘plug-in pads’, reducing energy consumption and big screen TVs. But there is as much as it gets wrong as well, LCD windows tend to be only use in the swankest offices or high security areas. Our home windows aren’t display screens. Unfortunately we don’t have aerogel as loft insulation due to the inability to make it cheaply via mass production.
One final point that was important was how they talked about consumers having a choice of how smart their home could be. Which showed a real consideration about technological impact that is at odds with smartphones vs. feature phones; or smart TVs vs. ‘dumb’ TVs.
Business
Why Facebook’s Metaverse Is Dead on Arrival | New York magazine – In actuality, Facebook is basically spending $10 billion on a prayer that, in the short run, it might change the conversation. It gives them an opportunity to talk about the meta verse instead of insurrection and teen depression – or that Meta has moved from being a growth company to a value company…
I wasn’t aware of Honey Badger Cummins until a couple of days ago. Cummins was a former professional rugby union player who managed to parley his career into work on television and a professional social media following. Nick Honey Badger Cummins had played 15 times for his country, including the international rugby sevens competition and for top flight clubs in Australia and Japan.
Following his retirement as a professional sportsman, he had appeared in a number of reality television show and gained a following as a travel influencer on social media. His travel influencer status, personality profile in Australia and former rugby sevens career were obvious points of interest for the Hong Kong Tourist Board.
Propaganda
The problem for Honey Badger Cummins is that he’s at the centre of Hong Kong’s campaign to remake its international image. This is after its COVID-19 isolation, 2019 protests with brutal policing actions, the national security law mass imprisonment, crushed media | civil society sectors and the large amount of Hong Kongers who have gone into exile. It isn’t perceived as a ‘straight tourism’ brief, but instead part of a white-washing exercise.
https://youtu.be/rWhrrbUj9Ws
The comments on this video are universally negative in nature at the time of writing this post.
Restaurants and other venues portrayed in the videos have closed down and Cummins flouts what would be now current masking regulations and QRcode health app tracking. This is due to the footage having been shot at the beginning of 2020. Even that timing shows a lack of good judgement by Honey Badger Cummins. But Cummins isn’t the only party to blame.
Poor judgement by Always Human
The Australian creative agency Always Human; which created the videos being used, should be ashamed of themselves in terms of their ethical stance. The content was originally shot in January 2020, when the brutal police crackdown was still fresh in the minds of the general public around the world. Its not a good look for the other agency clients like Asics, GoPro, HP, Nike, Oakley, Under Armour and Volkswagen to be associated with the agency.
Virgin Atlantic pulls out of Hong Kong after 30 years | Telegraph – Virgin Atlantic is pulling out of Hong Kong, scrapping flights and shutting its offices as strict Covid restrictions batter the island’s status as a global financial hub. Ending three decades of flying to Hong Kong, Sir Richard Branson’s airline blamed the closure of Russian airspace as well as the declining profitability of the route. American Airlines and Virgin Australia have also backed away from Hong Kong. I could see other airlines from Europe backing away from Hong Kong due to the disadvantage that Russian airspace provides to them versus Cathay Pacific
Luxury Daily | “A small, concrete happiness”: Why luxury brands in China love cafés – Facing weakening consumer demand, luxury brands are building experiential cafés across China to pursue new consumer touch points and growth areas – it reminds me of the ‘Revlon effect’. During recessions consumers who can’t afford big luxuries like small luxuries like a lipstick or a chocolate bar
THE GAY BLOOD COLLECTION | MOTHER GOODS – I could see this stunt on gay blood donation not working as well as the idea deserves. The symbolism of what blood means is tied up in squeamishness, despite the fact that we can intellectualise it as the very stuff of life.
Why are Mother protesting about gay blood donations?
US FDA
In 1983, US medical regulator the Food and Drug Administration (FDA) introduced a guideline that effectively banned men who have sex with men from donating blood, this was as the AIDS crisis came to prominence. This was amended in December 2015, the FDA moved from a lifetime ban on bisexual and gay blood donations to a deferral of one year for any man who has had sex with another man during the past 12 months. According to the FDA, the pre-screening eliminated up to 90 percent of donors who may be carrying a blood-borne disease.
In April 2, 2020, the FDA revised its policy regarding blood donations from men who have sex with men (MSM), reducing the deferral period from 12 months to three months. Blood donation centres in America screen potential donors by asking a set of questions written to determine risk factors that could indicate possible infection with a transmissible disease, such as HIV or hepatitis. According to the FDA, this pre-screening eliminates up to 90 percent of donors who may be carrying a blood-borne disease.
The problem isn’t that blood donors are screened but that gay blood donors are held to more exacting standards than other groups at a similar risk of contracting HIV. US activists have picked up this issue. Advertising agency Mother London partnered with artist Stuart Semple to create inks and paints that were made from gay blood donations by Mother employees. More health related content here.
China
How Xi Jinping might change the Communist Party’s constitution | The Economist – There could be a practical advantage to resurrecting the chairmanship role, says Ling Li of the University of Vienna. Mr Xi will be violating recent retirement norms if he stays on as general secretary at the congress. He has thus avoided anointing a successor. But by becoming chairman, Mr Xi would make it clear that he plans to remain in power indefinitely, argues Ms Li. That, in turn, might make him feel secure enough to name an heir, perhaps as vice-chairman or general secretary. Mao did much the same, cycling through four heirs-apparent before his death. A successor could be revealed “at a pace and in a manner that Xi finds most comfortable”,
Slogan Politics: Understanding Chinese Foreign Policy Concepts (Book excerpt) – The main argument is that those Chinese foreign policy concepts should be understood as political slogans rather than concrete strategic plans. In this book, slogans refer to short and striking political phrases used “as a means of focusing attention and exhorting to action”. The use of political slogans has a long history in China. This book argues that political slogans are not completely empty or rhetorical, but have several major functions in political communication: (1) declarations of intent, (2) power assertion and a test of domestic and international support, (3) state propaganda as a means of mass persuasion, and (4) a call for intellectual support. The primary function of a foreign policy concept is to serve as a slogan to declare intention in order to attract attention and urge to action.
Our Grandfather Story based out of Singapore do some of the most provocative documentaries at the moment on YouTube. This one on people suffering from stage four cancer really punches you in the gut.
Google Stadia is shutting down – Protocol – Stadia chief Phil Harrison said the platform “hasn’t gained the traction with users that we expected so we’ve made the difficult decision to begin winding down our Stadia streaming service.” Harrison wrote that the company intends to refund all Stadia purchases, including hardware purchases of Stadia controller and Chromecast bundles through the Google Store and all software through the Stadia store, and plans to do so by January. After January 18, 2023, the service will become unavailable, the blog post reads. Harrison noted that this isn’t the end of the road for Google’s gaming ambitions, and the company intends to apply the technology learnings elsewhere – the interesting bit is that Phil Harrison is one of the most respected people in console gaming having spent a long time driving PlayStation’s success
Dior takes its Chinaverse presence to new heights with second virtual showcase | Digital | Campaign Asia – Dior is extending its Chinaverse push once again. On September 27, the French luxury fashion house presented its Spring/Sumer 2023 ready-to-wear show in the metaverse via digital space Meta-Ziwu in virtual universe XiRang — a Web3 application owned by Chinese search engine conglomerate Baidu. Audiences were able to watch the livestream within a digitally-rendered space complete with large-scale Dior logos and an other-wordly aesthetic.
