According to the AMA – Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. This has contained a wide range of content as a section over the years including
Super Bowl advertising
Spanx
Content marketing
Fake product reviews on Amazon
Fear of finding out
Genesis the Korean luxury car brand
Guo chao – Chinese national pride
Harmony Korine’s creative work for 7-Eleven
Advertising legend Bill Bernbach
Japanese consumer insights
Chinese New Year adverts from China, Hong Kong, Malaysia and Singapore
Doughnutism
Consumer Electronics Show (CES)
Influencer promotions
A media diary
Luxe streetwear
Consumerology by marketing behaviour expert Phil Graves
Payola
Dettol’s back to work advertising campaign
Eat Your Greens edited by Wiemer Snijders
Dove #washtocare advertising campaign
The fallacy of generations such as gen-z
Cultural marketing with Stüssy
How Brands Grow Part 2 by Jenni Romaniuk and Byron Sharp
Facebook’s misleading ad metrics
The role of salience in advertising
SAS – What is truly Scandinavian? advertising campaign
Brand winter
Treasure hunt as defined by NPD is the process of consumers bargain hunting
Lovemarks
How Louis Vuitton has re-engineered its business to handle the modern luxury consumer’s needs and tastes
YouTuber Tom Scott delves into the marketing industry and laws that force influencers to declare ads. It is worthwhile watching regardless of how involved you are in marketing. Scott points out what he considers to be inconsistencies in the principles of when to declare ads. In particular, he focuses on the role of product placement in film and TV programmes and the way that is handled.
Future of
Wired contributor and author of What Technology Wants, Kevin Kelly has spent the COVID lockdown putting together some great talks on YouTube on the future of different aspects of technological progress.
Kelly’s opinions are usually well thought out and the videos are better than sitting through a few conferences; especially TED conferences.
SolarWinds
World Affairs put together a great panel to discuss the recent SolarWinds hack and the impact it has had across both enterprises and governments.
Celebrity Zoom Bombing
I was listening to a podcast about a University of Sydney research paper on Zoom based culture building. TL;DR – it doesn’t work unless participation is truly voluntary. Most of them are painful. Lights and Shadows were commissioned to help help promote fun in a company corporate culture. Usually did creative events, but for COVID-19 they had to get creative in Zoom.
Somehow they managed to get celebrities, or convincing deep fakes to bomb existing Zoom calls.
Strong Enemy
The strong enemy is Chinese Communist Party-speak for the United States. China increasingly sees its relationship with the US to lead to eventual war. Xi Jingping has been talking more about the strong enemy in speeches aimed at the PLA to get them ready for inevitable conflict with the US. Sinocism has this great essay on it all.
Nexta media operation and its role in the Belarus protests was the main article in this weekend’s FT magazine.
FT magazine on Nexta
A few things about the article. The old maxim of ‘hearts and minds‘ is still true despite technology. Secondly, Belarus seems to view media and propaganda as a tactic rather than something strategic. This surprised me given that Belarus has always been authoritarian in nature and Soviet in terms of the way it operated. It is at odds with the way countries like Vietnam and China operate.
Finally, the irony that the smartphone is the instrument of protest. Nexta seem surprisingly well organised in a way that wasn’t seen with voices around the Hong Kong protests.
YouTube has a lot of digitised archive footage. First up is unused footage shot in 1962 filmed for a Pathé film This is Hong Kong.
The next reel was shot six years later. Again it was footage that ended up on the cutting room floor of Pathé. The footage was shot for one of its Colour Pictorial episodes. These were film magazines that screened prior to the main feature film in a cinema. Television would be soon squeezing cinema as the main form of video based news and documentaries.
Some of this footage was familiar to me from my times going and living in Hong Kong, whilst other aspects of it were unrecognisable. Both of these films reminded me of Miroslav Sasek’s book This is Hong Kong.
Japan
This footage is said to be taken in Tokyo, Osaka and the countryside in Japan during the 1980s. Though the airplane through bamboo scaffolding footage from 0.23 – 0.25 seems to have been taken on the run in to Hong Kong’s old Kai Tak airport. Some of it is beautifully shot.
It is underpinned by a an ambient track that works really well.
ASICS have put together a film to promote the shoe.
Berocca integration of radio and voice services
Finally Berocca did an innovative radio advert to take advantage of voice services as part of its radio advertising campaign. Alexa has a well documented API stack for building skills, which is what Berocca is encouraging consumers to use. I could see this happening more as Alexa is rolled out in automotive environments.
Korean American security researcher Brian Pak looked at Clubhouse and some of the findings were very interesting. Pak posted a full analysis in Korean here. The key takeouts for me where:
Some (probably early adopter) Koreans have been buying used iPhones so that they can try Clubhouse, since the app is currently iOS only.
The concept of an audio chat app that isn’t new. Pak identified Clubhouse’s key strength as having an intuitive UI/UX and a large number of participants from various backgrounds.
I found it interesting that Pak felt there might be technical difficulties in having Clubhouse for desktop (macOS / Windows) or Android. I suspect that the reason was more about managing the scaling of the app.
Clubhouse is a closer to a mashup than a ‘real app’. It’s voice functions are based on Agora, a Chinese provider. Most of the rest of the features are using the Pubnub communications service platform. The way protocols have been handled was highlighted as a security risk. Stanford Internet Observatory got into this in more detail here.
I can also recommend this coverage about how Clubhouse usage has evolved in Hong Kong, China, Japan and Nigeria.
There was a major fall of snow in the US last week. It unfolded as a catastrophe across Texas. NBC’s New York affiliate set up a live stream at New York’s Time Square. It is amazing to zone out and watch. It could be considered to another entry in the slow TV genre pioneered by Norway’s public broadcaster NRK.
I watched Adam Curtis’ Can’t Get You Out Of My Head last week and wanted to track down some of the films in it. Here are some of them.
Bloodshed on Wolf Mountain was a film about opposition to the Japanese invasion of China. filmed during the pre-communist phase of China.
Taking Tiger Mountain By Strategy is a Communist propaganda film describing how a communist infiltrated a bandit gang and helped the communists to destroy them. It was apparently based on an incident that happened during the Chinese civil war. Like the other Communist films featured here, it is extremely stylised using Peking opera techniques mixed with ballet.
A ‘slave’ girl on Hainan island runs away and joins a female group of communist soldiers who are fighting a local warlord in The Red Detachment Of Women. The film was made just prior to the cultural revolution at Shanghai Tian Ma studio.
https://youtu.be/zoPM9d18e9o
Finally The East Is Red is musical dramatising from the Chinese communist party perspective; the decline of the Qing dynasty through to the communist takeover.
The original film was produced in 1965, right before the start of the Cultural Revolution in 1966. The prologue seems to have been added after the ‘Gang of Four’ were put on trial. There is certainly a touch of the classic MGM musical to the production style, alongside Beijing opera and ballet.
Filipino brand Jollibee did a pandemic themed Valentine short films which was really clever. All of the films were made by local directors and are emblematic of the COVID-19 experience. Tonally it hits the right spot for the Philippines. What might seem to be too cute and emotional for UK audiences resonates well in that market. Thankfully, it isn’t the tear-jerking emotional rollercoaster that Thai ads can take you on.
I particularly like the second one because of the twist in the plot.
Jollibee’s overall approach on brand as media makes sense when you think about the nature of the Philippines media market and the good number of diaspora that they need to reach.
Signal has become a popular messaging clients among my contacts for privacy orientated messaging. I’ve shared this guide a number of times, so I thought I would share it here. More on Signal messaging here. I use Signal on my phone and my desktop computer, both of which are an integrated experience.
Innovation
FISCAL YEAR 2020 a great report by the UD Department of Defence – a U.S. business climate that has favored short-term shareholder earnings (versus long- term capital investment), deindustrialization, and an abstract, radical vision of “free trade,” without fair trade enforcement, have severely damaged America’s ability to arm itself today and in the future. Our national responses – off-shoring and out-sourcing – have been inadequate and ultimately self-defeating – punchy, but I don’t see much attention being paid to it (PDF)
Quad’ nations sign up for meta think-tank to advance ‘Techno-Democratic Statecraft’ • The Register – Universities and think tanks from Australia, the USA, Japan, and India have come together in a new group that together hopes to advance discussions on the intersection of information technology, regional security, and internet freedom. Dubbed the “Quad Tech Network”, the group is managed by the National Security College at The Australian National University, an organisation backed by Australia’s Department of Foreign Affairs and Trade.
China Blocks Clubhouse App After Brief Flowering of Debate – The New York Times – At times, the conversation went off the rails, as when one man who identified as Taiwanese chimed in to curse out mainland Chinese people, before quickly signing off. But for the most part, users said that the app’s use of moderators and real-time voice sharing promoted a civility and intimacy lacking on other popular social media platforms like Twitter and its Chinese equivalent, Weibo. – interesting given its reputation for racism and sexism
PRWeek poll: A third of PR businesses predict Brexit revenue hit | PR Week – “First, whereas previously the UK would always be the gateway for new entrants to the European market, we’re now seeing Germany emerge on par as the primary entry point. Historically, Germany would almost always be the secondary priority after the UK, then followed by France, the Netherlands, Spain and Italy. “Second, we’ve seen clients proactively ask to have multinational teams lead their account in Europe, as opposed to the traditional approach of having a UK-led European approach. In our mind, this is because the UK no longer has the same authority to lead. “This is one of the softer impacts of Brexit in terms of the UK’s perceived influence and leadership in the region.” Mark Pinsent, managing director of The Hoffman Agency Europe, has also noticed a trend for UK-based clients to “explicitly tell us that they’re keen to be positioned as European companies rather than UK”. “That can be tricky if they’re headquartered in the UK [or] don’t have a significant presence on mainland Europe,” he said. “It’ll be interesting to see whether, over time, the UK becomes less of a priority market for international businesses looking to market in Europe… certainly for UK-founded start-ups, I could see it accelerating their need to have EU-based businesses.” – the psychology of the UK’s diminished image is fascinating
New Balance wins $3.9m in damages from China logo copycats | Financial Times – The two defendants, Fujian-based footwear maker New Barlun and its distributor Shanghai Shiyi Trade, have expanded quickly in China’s smaller cities and sold knock off shoes at below half the price of New Balance. – Damages are still pretty low, only 2.5m pounds or so
Digital golden bull at Pavilion, Kuala Lumpur & Chinese new year
The golden bull in question is on the digital screens of Pavilion, Kuala Lumpur, Malaysia. Pavilion is an upscale shopping area and the animation was designed to tie into the year of the ox in the Chinese lunar calendar.
The golden bull is supposed to be auspicious and is seen to break through the coronavirus that affected 2020.
https://youtu.be/llFkwcAlFSk
Pavilion Kuala Lumpur
The golden bull execution is very similar to an installation done by a Chinese property developer that I found earlier this year. Both rely on corner screens and on understanding the viewing angle of pedestrian footfall streaming past the animation.
Following on from my post collating adverts celebrating Chinese new year last week, Radii China had some additional suggestions that came out after I had written my original post. Let’s hope that 2021 lives up to the auspicious promise of the golden bull.
Design & culture
The Royal Shakespeare Company is looking at using a virtual set for a performance based on A Midsummer Night’s Dream. RSC’s Dream will be performed live from March 12 – 20, 2021. It shows how the arts are looking to adapt to a COVID world and experimenting with cutting edge technology.
RSC – Dream trailer
My friend Arun has released a COVID inspired track available for purchase from Underbelly Music on Bandcamp. Check out the accompanying video here.
Coffee Hype x Underbelly
This weekend I will be watching the latest Adam Curtis documentary series – BBC iPlayer – Cant Get You Out of My Head it’s the only thing that I bother watching on the BBC now.
