Golden bull & things that caught my eye this week

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Digital golden bull at Pavilion, Kuala Lumpur & Chinese new year

The golden bull in question is on the digital screens of Pavilion, Kuala Lumpur, Malaysia. Pavilion is an upscale shopping area and the animation was designed to tie into the year of the ox in the Chinese lunar calendar.

The golden bull is supposed to be auspicious and is seen to break through the coronavirus that affected 2020.

Pavilion Kuala Lumpur

The golden bull execution is very similar to an installation done by a Chinese property developer that I found earlier this year. Both rely on corner screens and on understanding the viewing angle of pedestrian footfall streaming past the animation.

Following on from my post collating adverts celebrating Chinese new year last week, Radii China had some additional suggestions that came out after I had written my original post. Let’s hope that 2021 lives up to the auspicious promise of the golden bull.

Design & culture

The Royal Shakespeare Company is looking at using a virtual set for a performance based on A Midsummer Night’s Dream. RSC’s Dream will be performed live from March 12 – 20, 2021. It shows how the arts are looking to adapt to a COVID world and experimenting with cutting edge technology.

RSC – Dream trailer

My friend Arun has released a COVID inspired track available for purchase from Underbelly Music on Bandcamp. Check out the accompanying video here.

Coffee Hype x Underbelly

This weekend I will be watching the latest Adam Curtis documentary series – BBC iPlayer – Cant Get You Out of My Head it’s the only thing that I bother watching on the BBC now.

Consumer behaviour

Really interesting drill down into the American middle class by the Brookings Institute that came up with some concerning findings. I am slowly working my way through The Rise and Fall of American Growth: The U.S. Standard of Living since the Civil War by Robert J Gordon and much of this Brooking Institute findings fits in with this.

Brookings Institute Middle Class Monitor