Category: marketing | 營銷 | 마케팅 | マーケティング

According to the AMA – Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. This has contained a wide range of content as a section over the years including

  • Super Bowl advertising
  • Spanx
  • Content marketing
  • Fake product reviews on Amazon
  • Fear of finding out
  • Genesis the Korean luxury car brand
  • Guo chao – Chinese national pride
  • Harmony Korine’s creative work for 7-Eleven
  • Advertising legend Bill Bernbach
  • Japanese consumer insights
  • Chinese New Year adverts from China, Hong Kong, Malaysia and Singapore
  • Doughnutism
  • Consumer Electronics Show (CES)
  • Influencer promotions
  • A media diary
  • Luxe streetwear
  • Consumerology by marketing behaviour expert Phil Graves
  • Payola
  • Dettol’s back to work advertising campaign
  • Eat Your Greens edited by Wiemer Snijders
  • Dove #washtocare advertising campaign
  • The fallacy of generations such as gen-z
  • Cultural marketing with Stüssy
  • How Brands Grow Part 2 by Jenni Romaniuk and Byron Sharp
  • Facebook’s misleading ad metrics
  • The role of salience in advertising
  • SAS – What is truly Scandinavian? advertising campaign
  • Brand winter
  • Treasure hunt as defined by NPD is the process of consumers bargain hunting
  • Lovemarks
  • How Louis Vuitton has re-engineered its business to handle the modern luxury consumer’s needs and tastes
  • Korean TV shopping celebrity Choi Hyun woo
  • qCPM
  • Planning and communications
  • The Jeremy Renner store
  • Cashierless stores
  • BMW NEXTGen
  • Creativity in data event that I spoke at
  • Beauty marketing trends
  • Kraft Mothers Day marketing
  • RESIST – counter disinformation tool
  • Facebook pivots to WeChat’s business model
  • Smartphone launches
  • Sega MegaDrive Akira game + more

    A gorgeous unreleased adaption of Akira for the Sega MegaDrive. I presume that these visuals are designed to move the game play from level to level.

    At the time the Sega MegaDrive was innovative. Both in terms of the Sega MegaDrive technology and the marketing that went to support the games console. Sega brought a huge heritage in arcade gaming to the Sega MegaDrive. The neon noir vibes of Akira was a perfect pairing for the console

    As technology has improved computer graphics has become more prosaic. You no longer see the kind of surreal computer graphics visuals that you enjoyed from the late 1970s to late 1990s. VintageCG has archived a lot of early CG demos on YouTube.

    The Witcher was the must watch show on Netflix at the end of last year. It was inevitable that the memeable power ballad Throw A Coin To The Witcher gets the inevitable remixes. Amongst the best is this remix by Whitestone.

    https://soundcloud.com/whiteestonee/the-witcher-toss-a-coin-to-your-witcher-whitestone-remix

    Donald Knuth features in Robert X Cringely’s history of computing from post-World War II to the rise of the personal computer. While Knuth never made a fortune, his ideas facilitated a lot of modern computing. Here’s a great interview with Knuth that will make you appreciate the computing power in the power of your hand today.

    Its hard to to appreciate today the great leaps forward that have been made in semi-conductors. Programmes were once written in 4KB of memory, an app icon might now be 130KB of memory.

    Strange Parts did an amazing video on how lithium polymer ion batteries are made during a recent trip to Shenzhen, China. What immediately becomes apparent for me is the challenge of doing this process in reverse to recycle these batteries once they have reached their end of life.

    Strange Parts at the Pisen Group battery factory
  • Volkswagen Beatle fairwell & other things this week

    Volkswagen Beatle

    Volkswagen Beatle – after seven decades Volkswagen is finally saying goodbye to its most iconic vehicle. It seems the Beatle won’t make it into the electric future of Volkswagen.

    Visual Futurist – Syd Mead

    We lost visual futurist Syd Mead at the end of 2019. Mead was best known now as the stylist on Blade Runner, but had worked for a number of US corporates including Ford and US Steel. He’d also done work for NASA.

    Even if you don’t know Mead, you’ve likely seen his work. Or the stuff influenced by his work.

    My first reaction on hearing the news is that fate is cruel. Mead has left us, but in his place we have Elon Musk.

    Animal thoughts

    Ze Frank for Audible on animals thoughts for Christmas. Animal thoughts for Christmas reminds you of how alien our rituals must seem to our pets. The random associations that they will likely form with things like tinsel. The cat going on about tree torture is the best part of it. But the inner trips of cats on cat nip comes a close second.

    Connected restaurant

    Three Ireland have executed on an idea I investigated back in 2005 for Motorola. Back then it was a lot harder to get the bandwidth and screens to do it. We were also thinking on a bigger scale, connecting Trafalgar Square with public spaces around the world. Three Ireland made the venue more intimate. It was a lovely to see the creative wrapper that Three Ireland put around it that resonates with Irish households around the world.

    Sesame Street

    Sesame Street characters do impressions of each other. I know that some characters might be voiced by the same actors and wonder if that what was going on here. I am constantly amazed by the timelessness of the Sesame Street franchise.

  • Treasure hunt

    Treasure hunt

    Treasure hunt as defined by NPD is the process of consumers bargain hunting. It might be discounted pricing on items or looking for substitute pre-owned products.

    Sale
    Sale

    Discounted items used to be seen in the retail trade as the preserve of older consumers alongside couponing. But as empirical experience going along to discount outlets show bargain hunters reach across social classes, income levels and age groups. Discounted products accounted for 3 percent growth in retail, even while retail declined by 1 percent overall in the last quarter.

    There hasn’t been as much of an exploration into whether its the discounts that people want or whether its the thrill of the hunt itself, especially when Google makes it much easier online.

    As for pre-owned goods, whilst NPD thinks that this is a millennial trait – vintage clothing stores, crate digging for records and and eBay are evidence that this trait isn’t new. I was reminded of being told that the collective memory is about eight years or so. So this explains how trends come back and get regurgitated or remixed by trendspotters and agencies.

    Admittedly the motivation that they are ascribing to vintage shopping by millennials and gen-z adds environmental aspects to vintage consumption. (Though is probably quality aspects as well as apparel globalisation and fast fashion have gone hand-in-hand in the demand for heirloom design).

  • Open source 5G + more things

    Pentagon wants open-source 5G plan in campaign against Huawei – ok in theory only. Open source 5G including OpenRAN doesn’t provide the flexibility in installation that vendor solutions do. More related content here.

    It Seemed Like a Popular Chat App. It’s Secretly a Spy Tool. – The New York Times – Emirati’s do with Totok what the Chinese have been doing for years with WeChat TOMS/Skype etc. Totok is apparently popular in Qatar as it allows VoIP without a VPN – so expat workers use it to connect with their families at home.

    Totok messenger

    Made in America – On US staffed hacking team in UAE. Interesting investigation by Reuters

    The decade of the drop: why do we still stand in line? | How To Spend It – experience. It’s diametrically opposite to one stop shopping

    Apple Captures 66% of the Smartphone Industry’s Profits in Q3 leaving all of their Competitors Combined in the Dust – Patently Appleit is becoming a challenge for Chinese smartphone brands to increase their smartphone ASPs and margins due to a combination of longer consumer holding periods and Apple lowering pricing on some key SKUs, which has limited the headroom that Chinese vendors had used to increase their ASPs – in the long term Huawei having to be vertically integrated all the way up the stack could be to their benefit

    Nike’s Jordan brand just had its first billion-dollar quarter — Quartz – interesting that it has taken over 30 years to get to a billion dollar quarter, yet Jordan is at least ten years past its cultural peak

    In Focus: Pet Shop Boys 6th December 2019 | Listen on NTS – amazing delve into their career

    Reality TV stars auditioned to ‘promote’ poison diet drink on Instagram – BBC News – Oh my gosh, this is as good as watching re-runs of Brass Eye

    Pig Irons at the ‘Plex | Margins – essay on consulting firms well worth reading

    Gildo Zegna: tailoring masculinity for changing tastes | Financial Timesluxury goods industry is feeling the heat of technological disruption, social upheaval and identity politics. Furthermore, within the high end fashion industry few items of clothing are facing more pressure from falling consumer demand than the one that made the Zegna family rich: the traditional men’s suit. “The big challenge we face is a rethinking of masculinity,” he says. – I think streetwear is interesting because of the reassurance it provides on masculinity. The basics of streetwear go back to the mid-century sports basics. The hooded top, jeans, t-shirts, plaid shirts, Letterman jacket, track jacket etc

    Facebook awaits EU opinion in privacy case | Financial Times – interesting how wide the impact of this case could be in terms of things like credit card transaction data etc. (paywall)

    Aito.ai – Introducing a new database category – the predictive database – hmmm

    A Surveillance Net Blankets China’s Cities, Giving Police Vast Powers – The New York TimesChinese authorities are knitting together old and state-of-the-art technologies — phone scanners, facial-recognition cameras, face and fingerprint databases and many others — into sweeping tools for authoritarian control, according to police and private databases examined by The New York Times. Once combined and fully operational, the tools can help police grab the identities of people as they walk down the street, find out who they are meeting with and identify who does and doesn’t belong to the Communist Party. The United States and other countries use some of the same techniques to track terrorists or drug lords. Chinese cities want to use them to track everybody.

    Is LVMH’s Digital Transformation Working? | Luxury Society“Over the last few years our market has become highly fragmented,” it added. “Customer journeys and purchasing habits have become more complex. Now, in addition to magazines and other traditional media, our customers – especially young people – use a range of digital options to stay informed, communicate with friends and shop. Brand awareness and customer engagement are built on these many different touchpoints.”

  • Matured digital strategy + more

    Mediatel: Newsline: Vodafone’s ‘matured’ digital strategy reappraises adspend“Many advertisers, including Vodafone, have come to realise that a lot of the social platforms are high frequency but very, very low attention,” she said. “When you are launching a new brand or proposition you can’t communicate it in one and half seconds.” – stating the bleeding obvious dressed up as industry thought leadership. You could have realised that a decade ago. Social is poor for brand building, but what are Vodafone going to do with it?

    Vodafone taxi

    Dubai Ports World and a New Form of Imperialismreport examines Gulf expansionism through a case study of the Emirates-based company Dubai Ports World (DP World). This multinational is one of the world’s leading global port operators and logistics giants—and a source of power for the United Arab Emirates. A close look at its operations in the Horn of Africa reveals the ways that a government can exert control through a modern state-chartered company. A closer look at the operations of DP World also casts light on a key driver of disastrous state fragmentation in the Horn of Africa and the Red Sea. DP World functions like a modern-day version of the British East India Company, serving as both a foreign policy tool and a profit engine – which makes Chinese run ports and Belt and Road projects even scarier

    Project MUSE – China and World Order: Mutual Gain or Exploitation?signs are that an assertive realpolitik is China’s leitmotif. Frankopan’s New Silk Roads lays out the wide scope of China’s ambitions and hints at some of their genuinely internationalist dimensions, but it also documents the case for viewing China’s role as a wolf in sheep’s clothing—at least as rapacious as European and other imperialists in previous centuries. The latter view is supported by Burnay’s Chinese Perspectives on the International Rule of Law and the anthology Building a Normative Order in the South China Sea. Still other studies show that China’s cyber networks are establishing foundations for Chinese dominion over foreign resources and potential dependencies that, in time, can be pressured to do more than kowtow

    China and Hollywood: Is the romance over? – SupChinathe upcoming sequel to Top Gun, a 1986 American action drama film, made headlines following the release of its first trailer, where two patches that had originally shown the Taiwanese flag appear to have been swapped out. Produced by Paramount Pictures, the movie has Chinese tech giant Tencent as its investor and primary promoter in the Chinese market.

    The “New” Private Security Industry, the Private Policing of Cyberspace and the Regulatory Questions – Mark Button,the growth of the “new” private security industry and private policing arrangements, policing cyberspace. It argues there has been a significant change in policing which is equivalent to the “quiet revolution” associated with private policing that Shearing and Stenning observed in the 1970s and 1980s, marking the “second quiet revolution.” The article then explores some of the regulatory questions that arise from these changes, which have been largely ignored to date by scholars of policing and policy-makers

    Privacy, People, and Markets | Ethics & International Affairs | Cambridge CoreMost current work on privacy understands it according to an economic model: individuals trade personal information for access to desired services and websites. This sounds good in theory. In practice, it has meant that online access to almost anything requires handing over vast amounts of personal information to the service provider with little control over what happens to it next. The two books considered in this essay both work against that economic model. In Privacy as Trust, Ari Ezra Waldman argues for a new model of privacy that starts not with putatively autonomous individuals but with an awareness that managing information flows is part of how people create and navigate social boundaries with one another. Jennifer Rothman’s Right of Publicity confronts the explosive growth of publicity rights—the rights of individuals to control and profit from commercial use of their name and public image—and, in so doing, she exposes the poverty of treating information disclosure merely as a matter of economic calculation

    ‘Influencing is heading into the void’: Natasha Stagg and Kate Durbin on the future of social mediaauthor Natasha Stagg joins Kate Durbin to discuss the Kardashians’ quest for immortality, ‘it girls’, and maintaining identity in the content economy

    Data and Digital Intelligence CommonsThe digital economy can be understood as comprising intelligent systems running whole sectors, employing data based digital intelligence to re-organise and coordinate them. Within such a macro understanding, it is possible to apply the framework of Institutional Analysis and Development (IAD) developed by Elinor Ostrom to examine the management of data and digital intelligence resources at the community level in a given sector, like transport, under the dominant model. Such an analysis reveals very suboptimal results on almost all the key IAD evaluation parameters; from efficiency and equity to accountability and sustainability

    Social factory as prosaic state space: Redefining labour in China’s mass innovation/mass entrepreneurship campaign – June Wang, Yujing Tan,Redefining labour in China’s mass innovation/mass entrepreneurship campaign

    Steering capital: the growing private authority of index providers in the age of passive asset management: Review of International Political Economy: Vol 0, No 0with the shift towards passive investing, the three big index providers have become actors that exercise growing private authority in capital markets as they steer investments through the indices they create and maintain. Index providers define the criteria according to which companies or countries are included into an index. Thereby, they influence investment decisions and corporate governance norms as well as strategies of those companies and states (that seek to be) included into their indices. We argue that rather than technical expertise, the main source of authority are their powerful brands that are trusted by the international investment community and which are entrenched via network externalities

    Noncompete agreements | Economic Policy InstituteOur survey results show that somewhere between 27.8% and 46.5% of the private-sector workforce—between 36 million and 60 million workers—are subject to noncompete clauses. High and low level employees are being covered by noncompetes. Given the ubiquity of noncompetes, the real harm they inflict on workers and competition, and the fact they are part of a growing trend of employers requiring their workers to sign a variety of contracts that take away their rights, the authors believe that they should be abolished – having been hobbled by one, I couldn’t agree more

    Telegraphic Revolution: Speed, Space and Time in the Nineteenth Century* | German History | Oxford Academicthe impact of the ‘communications revolution’ upon experiences of time and space during the nineteenth century. Focusing upon the first three decades of telegraphic communication, it unpacks the assumptions underlying linear narratives of ‘acceleration’ and ‘time-space compression’ to understand the roots of Germany’s fraught relationship to modernity. In doing so, it highlights the importance of the changes which took place between the 1848 revolutions and the early years of the Kaiserreich and which laid the foundations for the peculiarities of the Wilhelmine Era. During this period, it argues, the perceived impact of telegraphic communication, the ‘expansion’ or ‘contraction’ of space and time, varied from one person and place to another, reflecting the technology’s progressive and uneven expansion across Germany. Access to new networks of communication was dependent upon, and in turn influenced, the changing status of individuals, towns and the countryside experiencing the forces of industrialization, market capitalism and globalizationmore on the central idea behind this

    Jazz Wars in the ’70s | The Village Voicejazz in the ’70s boiled down to a debate between the non­compromising eclectics and the compromising eclectics, a debate that escalated into a class war. Monied groups with major record label affiliations played concert halls; a middle class of dependable mainstream-modern attractions monopolized the established jazz clubs; the new and avant were accom­modated briefly by the loft scene, and then by a network of new clubs and theatres. Numerous exceptions to this pic­ture don’t alter its veracity. Jazz radio became fusion radio, while the record in­dustry, puffing away at the jazz-is-back myth with one overproduced confection after another – this explains Kenny G

    Beyond scandal? Blockchain technologies and the legitimacy of post-2008 finance | Finance and SocietyHarnessing the concepts of ‘moral economy’ and ‘scandal’, we identify both possibilities and limits for blockchain applications to legitimate a range of monetary and investment activities. However, we also find that a persistent individualisation of responsibility for failures and shortcomings with ‘live’ blockchain experimentation has undermined the potentially legitimating aspects of this technology. Combining a reliance on technological fixes with a persistent individualist moral economy, we conclude, works against efforts to confront head-on the tensions underpinning the on-going legitimacy crises facing finance – sociological reasons why much of fintech wouldn’t work even if the tech could

    Swiping right: face perception in the age of Tinder – ScienceDirectjudgments of physical attractiveness are assumed to drive the “swiping” decisions that lead to matches, we propose that there is an additional evaluative dimension driving behind these decisions: judgments of moral character. With the aim of adding empirical support for this proposition, we critically review the most striking findings about first impressions extracted from faces, moral character in person perception, creepiness, and the uncanny valley, as they apply to Tinder behavior

    What’s love got to do with it? Passion and inequality in white‐collar work – Rao – – Sociology Compass – Wiley Online Librarywe argue that the passion schema has become a critical marker in the labor market for sorting individuals into occupations, hiring and promotion within organizations, and assigning value to people’s labor. Emergent research suggests that because the expression and perception of passion remain ambiguously defined in the workplace and varies by context, it is pivotal in reproducing social inequalities. In this review, we focus on how privileging passion in the workplace and interpreting it as a measure of aptitude impacts social inequalities by race, gender, and social class

    CMA lifts the lid on digital giants – GOV.UK – interesting points: Each year, about 15% of queries on Google have never been searched for before. Other search engines like Bing will not have the same access to these queries, putting Google in a powerful position of being able to better train its algorithms and provide more accurate search results than its rivals. The CMA has also found that the default settings people are faced with online have a profound effect on choice and the shape of competition. Last year in the UK, Google was willing to pay around £1 billion – 16% of all its search revenues – where it was the default search engine on mobile devices such as Apple phones. – Looking at the the 15% of queries that are new to Google every year, is this cultural evolution, new brands and products or a combination of both?

    Explainer: Behind the climb in Chinese companies’ defaults on bond payments – Reuters state and private companies have missed payments on more than 100 billion yuan ($14.2 billion) of bonds in the year to end-October, not far off the 111 billion yuan for all of 2018, according to S&P Global. Reuters calculations show six state-owned firms and 42 private companies defaulted on payments this year.

    Marketers warn they could be ‘priced out’ of Facebook advertising | Advertising | Campaign Asia – overheating in developed markets? Really interesting when you read Mediatel: Newsline: Starcom: TV is now twice the price… but not twice as good“There’s still nothing better than [a 30 second ad],” Dan Plant said on a panel at Future of TV Advertising Global. “Unfortunately it costs twice as much now – and it hasn’t got twice as good at what it was doing. You pay twice as much to achieve the same thing.” – is this really taking into account the long term brand building role of (good) TV advertising? Also the inflation doesn’t seem to be nearly as bad as Facebook for instance

    China’s social credit system: The Chinese citizens perspective | UCL ASSAThe question of who to trust, and social trust more broadly is one that is pertinent to every modern society, not just China. Although the idea of someone being ‘trustworthy’ (chengxin) has long existed in the Chinese traditional moral system, it is widely believed this was fundamentally damaged in the past 50 years, starting with Mao’s Cultural Revolution (1966-76), now seen as a period characterised by the ‘breakdown of public morality’.  A turbulent period characterised by families turning on each other and being forced to denounce any friends or family members deemed counter-revolutionary, the Cultural Revolution has also had the effect of eroding the concept of chengxin and therefore also mutual trust over time

    Unilever warns it will miss 2019 sales growth target | Financial Timeseconomic slowdown in south Asia — one of its biggest markets — and “difficult” trading conditions in west Africa. It also said trading in developed markets remained “challenging” and that while there were signs of improvement in North America, a recovery there would take time.

    Apple faces shareholder vote on human rights policies | Financial Times – shit, meet fan….

    China’s TV, Film Industry Shrinks Amid Ongoing Censorship | RFAAround 65 percent of 9, 841 actors and celebrities in mainland China, Hong Kong and Taiwan hadn’t been on television lately, while the high-profile roles are generally shared among less than one percent of the profession, the report said.Around 95 percent have had more than a year without being offered work, it said. – It’s RFA so you have to take a certain amount of it with a pinch of salt but the numbers fit with what I’ve heard. The Chinese film industry has put its eggs in fewer and fewer baskets