It makes sense to start this category with warning. Marshall McLuhan was most famous for his insight – The medium is the message: it isn’t just the content of a media which matters, but the medium itself which most meaningfully changes the ways humans operate.
But McLuhan wasn’t an advocate of it, he saw dangers beneath the surface as this quote from his participation in the 1976 Canadian Forum shows.
“The violence that all electric media inflict in their users is that they are instantly invaded and deprived of their physical bodies and are merged in a network of extensions of their own nervous systems. As if this were not sufficient violence or invasion of individual rights, the elimination of the physical bodies of the electric media users also deprives them of the means of relating the program experience of their private, individual selves, even as instant involvement suppresses private identity. The loss of individual and personal meaning via the electronic media ensures a corresponding and reciprocal violence from those so deprived of their identities; for violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.”
McLuhan was concerned with the mass media, in particular the effect of television on society. Yet the content is atemporal. I am sure the warning would have fitted in with rock and roll singles during the 1950s or social media platforms today.
I am concerned not only changes in platforms and consumer behaviour but the interaction of those platforms with societal structures.
I first came across the day pass concept with Salon.com, its an interesting compromise between subscription content and ‘free content’. First of all, with the possible exception of consumer homepages there’s little free content on the web. Content that you don’t have to pay for has advertisements around the sides of the pages and in the text, these are often paid for on a ‘per click’ basis.
Self described ‘premium’ publications like the Financial Times and The Wall Street Journal go for a walled-garden approach where you have a paid for subscription and they vend the content out.
The day pass says my content is valuable; however if you engage with my sponsor, they will pay for your access to my content over the next 24-hours. It means I have a moral contract with them to listen to their sponsor (and actually Aviva the insurance company did a smart bit of work by tailoring their content to deliver their message to an Economist reader whilst at the same time getting over their positioning as a progressive innovative company), I understand the ‘real value’ of the content that I get to look at AND the publisher remains relevant to a modern net audience rather than trapped in the dead forest business.
As Oscar Wilde said it is better to be talked about than not be talked about; in the online world, getting talked about means that you have to be accessible. Bloggers will tend not to blog about sites were people cannot go and see the content in context, for instance I have reduced the number of links I have to New York Times stories because of their part-way subscription model.
During my day pass tour of the Economist, I came across a series of trend articles and a number of interesting podcasts for download touching on some of the editorial teams hot topics for 2005: economic change
The future of the oil market by oil maven Daniel Yergin (I recommend his book The Prize which is a history of the petroleum sector as excellent reading)
From romantic Korean drams to hard boiled films like Old Boy and Silmido are making waves amongst arthouse cinema fans and movie industry talent-spotters throughout the western world. It now seems that its not only Hollywood that is turning its eyes eastwards to follow the latest cultural carrying-ons in Korea, but Chinese eyes are too.
The country’s cultural exports are cutting-edge tempered with the Confucian-based culture familiar to Chinese audiences. American culture is too ‘post-modern’ to be absorbed directly. At least some of the time, China sees Japan in a way reminiscent of Basil Fawlty and is still beyond the pale because of the War. Although the Chinese consistent appetite for Japanese AV content is well documented elsewhere. Taste making goes beyond pop singers and movies to hip brands such the must-have mobile phone from Samsung and Hyundai cars.
Rather like Eric Clapton adapting the blues for white audiences in the UK; so Korea is adapting western idioms from hip-hop culture and sit-coms like Sex in the City. It is then making them palatable for East Asian audiences. Free trade and intellectual property protection is likely to not be as beneficial to Hollywood in tapping the Chinese market as the media moguls had hoped. More Korea related posts here.
Bez won Celebrity Big Brother, ten years after the peak of the Happy Mondays. London creative team Lee and Dan made an Al Qeada inspired calling card for Volkswagen that managed to leak out on to the web. Analysts at Credit Suisse First Boston won the monthly award for stating the bleeding obvious. We did a bit of homegrown analysis with the help of information from Popbitch to work out just how much News International made from the Prince Harry Nazi pictures. We also found that the Watchman character that the rc personality most resembled was The Comedian, more details on testing your Watchman Personality Inventory here.
February 2005
Words of the month were Mum Truck and KAGOY (kids get older, younger). Hunter S Thompson killed himself and half the media world pretended that they were avid readers of his work. The books of the month were Michael Collins by Tim Pat Coogan and The Electric Kool-Aid Acid Test by Tom Wolfe (another pioneer of the gonzo school of journalism). The US Army released details around its successful word-of-mouth marketing campaign to attract recruits. America’s Army a realistic 3D game garnered interest in soldiering as a career and was far more fruitful than their television advertising campaigns. Bob Cringely highlighted how 25 billion USD needed to be invested by VC funds in the next 18 months or else they would lose their management fees. This of course wouldn’t have anything to do with the bubbling up of Web 2.0 would it? Carly Fiorina was finally ousted from H-P much to the relief of its employees. Sci-Fi London hosted a fantastic all-nighter of Shaw Brothers classics including Super Infra Man and Monkey Goes West.
March 2005
renaissance chambara turned 1 years-old. Forrester mapped out trends in consumer electronics for 2005. March’s word was Search Arbitrage. Seymour Hersh highlighted the Pentagon’s plans for axis-of-evil club member Iran. Hersh’s pioneering journalistic approach contrasted with general media malaise. The Sony PSP picked up a lot of interest on the web with some hailing it as the new iPod, I don’t think so…. And most importantly the rc towers local pub got recognised as Pub of the Year by the Evening Standard.
April 2005
PR gossip blog Spin Bunny was shut down for the first time as an unnamed PR agency called in the lawyers. Red Bull’s Art of Can exhibition brought a bit of culture to the Truman brewery. Word of the month is Kronenbourg. H-P manages to launch survey results that make them look foolish. There was less content overall as we were burning the midnight candle at work.
May 2005
Flying Records, one of the UK’s foremost dance record shops finally closed its shutters after ten years at the forefront of the scene, however its spirit lives on as Andrew Baker now champions new tracks online working for distributor Goya Music. Palm launched the LifeDrive and it didn’t look that impressive compared to an iPod, retail therapy was thus avoided. Michelle Delio was found to have made up some of her stories that she contributed to Wired News. The word of the month was Sachet Marketing.
June 2005
Country Music Television appoints a vice president of Dukes of Hazzard in a brilliantly executed PR campaign to promotes its re-runs of the original series. Omega releases its Planet Ocean watch – the watch that the Seamaster should be. WTF Apple goes Intel! Web 2.0 starts looking bubblicious. It was a few months since the Miami Winter Music festival and the Ibiza season was just starting to kick-off so a bumper month was had in the vinyl stakes. Michael Jackson is found not guilty, but the court of public opinion isn’t so sure. The word of the month is Mommy Consultant, Burson-Marsteller’s phrase e-fluential missed out because it was too close to effluent and we wouldn’t want you to be under the opinion that we thought all bloggers were full of sh!t now would we?
July 2005
Cracks start to show in the eBay edifice. Fatigue for consumerism starts to set in. Coke rolls out their Love poster campaign, arguably the best piece of creative this year. The ongoing rising price of oil gives Hubbert’s Peak a mainstream audience as consumers wake up to the fact that oil isn’t going to get any cheaper or more plentiful. The New York Times celebrated the tenth birthday of e-commerce.
August 2005
Wired issues its ten-year netrospective ‘celebrating’ the original of the bubble with the Netscape IPO. Citizen journalism sees its first cynical cash in with the launch of Scoopt, a picture agency for the general public and their camera phone. Paparazzi sleep easy though. Music industry bodies blame everybody but themselves for the continued under-performance of their industry. Bob Cringely launches his NerdTV series of interviews and Stussy’s 25th (XXV) anniversary collection is full swing. Towards the end of the month I managed to survive Silicon Valley. In Utah, the heavy mob is used to deal with kids listening to repetitive beats in an incident rather like the infamous police raid in Nelson near Blackburn back in the day. I am sure American’s everywhere feel safer already. The harvest of quality dance music on an acid house tip.
September 2005
Chigger is the word. Nick Love’s film The Business reminds us why the 1980s were so good and so crap at the same time. Palm previews a Windows device, Dell stumbles and I try hard not to snigger, its especially hard when some bright spark calls Dell’s answer to the iPod Shuffle the Dell Ditty and styles it like a Ronson lighter. Apple launches the iPod Nano and gadgeteers recoil in horror from the Motorola ROKR. Nestle re-releases the Texan bar. Geek-in-chief at Sun Microsystems, Jonathan Schwartz, appeals to the troops to stop leaking confidential news via their blogs; via a blog!
October 2005
Designers Burro shut up shop, while Criminal opens a Covent Garden boutique and Matmos see sense and re-release the Telstar lamp. Disgraced analyst Harry Blodgett starts his own blog. Super Southerner is the phrase of the moment. Spin Bunny gets shut down for the second time, this time it looks like its permanent as the entire site is removed from Typepad, speculation is that a South Bank based agency was responsible for letting loose the dogs of law. The tune of the moment is Tiger Stripes – Spirited Away. In a pre-Halloween push Burger King’s clumsy viral marketing efforts get unmasked by Slate.
November 2005
Lynx launches a bespoke perfume in conjunction with Oki-Ni, research shows that music downloads have plateaued proving the proving the point that you can only buy so much crap. Talking of crap, Hypercolour looks like it may be making a come back. AOL makes its first interesting move in years by taking TV to the web and my even have a good business model. The word is Shorty (at least according to DJ Tim Westwood).
December 2005
Christmas comes in with a whimper and Sony messes up a street marketing campaign for the PSP. rc floats the concept of a media bond and futures market to capitalise on the digitisation of content, the long tail and too much sloshing around waiting to be invested. Bootlegs mixes of Aretha Franklin and Pink Floyd move the feet so that the mind will follow. The word of the month is Uncanny Valley. Designers Terratag have some awesome gear in their latest fashion collection. Amazon take a Hermann Goring approach to email marketing in the final run-up to Christmas. A brief trip to Ireland left me with a number of contradictory observations about the state of the Celtic Tiger.
Image courtesy of Sanrio. More related content here.
Forrester Research has some interesting video and audio sessions attached to its IT First Look (November 9, 2005) – subscription required. Forrester’s work on IT First Look is interesting because it touches on how technology and web companies are failing in their marketing communications with consumers.
IT First Look touches on how these companies understand how build the stuff, but do not understand how the consumers really use and adopt it.
AT Kearney on mobile media
Thanks to Ian Wood who pointed out an interesting thought piece and associated research by management consultants AT Kearney. Some interesting data in there which I haven’t had a full chance to check out but two points immediately leapt out:
Western European survey respondents were less interested in downloading music on to their mobile phones than their counterparts in Asia, The US and Russia. This and a flatlining of online music sales in the US since May this year indicates that the post-iPod age may be upon us
Interactive entertainment like games was less popular and did not have as much repeat demand as other mobile services. Interactivity is something that tech advocates bleat on about since before the arrival of the CD-ROM, but it fails to take account of the different types of people and the various ways that they like get and work with information.
Mobile society
The FT devoted much of its magazine over the weekend to mobility and its impact on society. The main article by Richard Waters, their US technology correspondent can be read here. What is really interesting is the way people have absorbed mobility into their cultures, rather a brave new world occurring like all the tech-mavens like to crow about.
37 Signals
Salon.com has an interesting article about 37 Signals a Chicago based software company that is making waves. The company has developed lean, responsive web-service based software applications for project management and personal productivity.
Odeo
Odeo is a way of making podcast publication and consumption much easier, it has the ease-of-use that one would expect from one of the founders of Blogger.
Firedrop and Basecamp
When I worked during the dot.com boom I briefly used a great free document management service called FireDrop to manage approvals from press releases to appraisal forms for my team. There has seldom been a web service that has impressed me since, however BaseCamp looks like it might do that.
Unlike many web services offerings it is truly platform-agnostic.
The PSP has fired the imagination of grass roots developers already, which bodes well for its competition from Gizmondo – the Tiger and Microsoft-backed alternative. Nintendo’s DS doesn’t make claims to be any form of ‘convergence device’, but an honest mobile games console which focuses on playability rather than speeds and feeds. iPSP allows you to synch music with iTunes, carry your iPhoto library around with you and back up game data on to your Macintosh. Whilst Sony would probably not approve of this close linkage between the PSP and Apple’s iLife suite, it will not harm sales of the device amongst generation iPod.
Expect sales of PSP movies and Sony Connect sales to be on the low side as PSP early adopters rip from their DVD and MP3 collections instead. Sony’s best option as with games is to go for exclusive movie and music content for the PSP.
Folksonomy
Folksonomy seems to have caught the imagination of both News.com and Charles Arthur’s contribution of netimperative. Yahoo’s purchase of Flickr is seen not only as a way of getting hold of a great info-imaging service, but also of harnessing a grassroots approach to creating true contextual searching.
Mobile TV
According to the Global Telecoms Business top five stories newsletter that NTL and O2 have announced which TV channels will be available to the 350 test subjects during their six month-long trial in Oxford. The 16 channels involved come from BSkyB, Chart Show TV, Discovery Networks Europe, Shorts International and Turner Broadcasting.
Customised Nike sneakers
In New York, Nike has extended their design your own trainer programme to billboard signs that you can manipulate via phoning a free phone number. Your specification can be shared via an SMS message. There is still no option to allow people like Jonah Peretti have Sweat Shop sewn on his set of trainers.
8vo: On The Outside
Finally ‘8vo: On the Outside’ is going to be launched. Written and designed by Mark Holt and Hamish Muir, based on their work designing for the likes of the famous Hacienda nightclub and changing and its influence in the emergent typographically-led design movement in the UK during the late 80s and through the 90s.
