Category: media | 媒體 | 미디어 | メディア

It makes sense to start this category with warning. Marshall McLuhan was most famous for his insight – The medium is the message: it isn’t just the content of a media which matters, but the medium itself which most meaningfully changes the ways humans operate.

But McLuhan wasn’t an advocate of it, he saw dangers beneath the surface as this quote from his participation in the 1976 Canadian Forum shows.

“The violence that all electric media inflict in their users is that they are instantly invaded and deprived of their physical bodies and are merged in a network of extensions of their own nervous systems. As if this were not sufficient violence or invasion of individual rights, the elimination of the physical bodies of the electric media users also deprives them of the means of relating the program experience of their private, individual selves, even as instant involvement suppresses private identity. The loss of individual and personal meaning via the electronic media ensures a corresponding and reciprocal violence from those so deprived of their identities; for violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.”

McLuhan was concerned with the mass media, in particular the effect of television on society. Yet the content is atemporal. I am sure the warning would have fitted in with rock and roll singles during the 1950s or social media platforms today.

I am concerned not only changes in platforms and consumer behaviour but the interaction of those platforms with societal structures.

  • Porsche 911 GT3 & things that made last week

    Porsche 911 GT3

    Yes the Porsche 911 GT3 is a car faster than most people can drive. Yes they all look very similar unless you are a truly devoted petrol head. But I was struck by this review of the Porsche 911 GT3 by Chris Harris.  In the early part of his review, he ran the car in to put 1,000 miles on the engine. During that time he focused on the simple joy of driving, which gave me a real hankering to get behind the wheel of a car again. What really struck me was the comments Harris makes about that primally magic time for driving as the light goes down in the evening or the sun comes up in a morning.

    Some of my most visceral early memories are of being in the back seat of the family car (unencumbered by a back seat seat belt) during this time. The magic of the early dawn light on winter clouds and wisps of smoke from rural houses as we drove back to the family farmstead in Ireland. Harris’ Porsche 911 GT3 review brought it all rushing back to me.

    Media ideas

    Thought provoking interview on the future of media, ‘lazy-endism’, balancing hyper-personalisation with wider insight and empathy, and the power of context in media. You won’t necessarily agree with all of it, but it took my thoughts on marketing to interesting places for exploration. Jerry Daykin heads up media for GSK’s consumer business across EMEA.

    C-suite’s diminishing appreciation of brand

    The Financial Times and the Institute of Practitioners in Advertising put together research on the c-suite’s lack of appreciation of marketing. The decline has been taking place over decades.

    China’s telecommunications ambitions

    Interesting roundtable on information technology and communications which provides great power advantage. Interesting perspective around standards and technology advantages looking at past case studies. China explicitly talks about its desire to project power through the ICT industry basic inputs, supply chain, standards and applications. It looks to build leverage internationally and independence domestically. They want to lock-in their power. It isn’t just about spying but international coercive control.

    Hands free airline toilet door

    ANA the Japanese airline have rolled out a kit that turns airplane toilet doors into hands free operation. It’s a brilliant piece of design. The work was done by JAMCO – a Japanese company that specialises in the design and manufacture of aircraft interiors.

  • JTI + more things

    JTI

    Tobacco giant JTI placing stealth adverts for its brands on Facebook and Instagram — The Bureau of Investigative Journalism – some of this stuff by JTI is pretty fiendishly clever in strategy and execution. I would have expected to be done by the likes of JTI in emerging markets and Eastern Europe rather than Germany. More related content here.

    China

    China’s soft power in Europe: falling on hard times | Merics 

    Revealed: residency loophole in Malta’s cash-for-passports scheme | Malta | The GuardianHenley’s files reveal that in the early years of the scheme, many applicants told the government upfront that they planned to develop only the most superficial links to the country, with most disclosing that they planned to spend just a few weeks in Malta during the supposed 12-month residency period

    US Sanctions Help Crack Malaysian Crime Ring — Radio Free Asia“This continues a pattern of overseas Chinese actors trying to paper over illegal criminal activities by framing their actions in terms of China’s Belt and Road Initiative (BRI), the China Dream, or other major initiatives of the CCP [Chinese Communist Party],” the government agency said, referring to China’s ambitious program of building a modern-day Silk Road through a network of infrastructure projects stretching through Southeast Asia, South Asia and elsewhere.

    Hong Kong

    Wells Fargo plans to shift Asian hub from Hong Kong to Singapore | Financial Times – The plan would involve slowly building up Singapore as Wells Fargo’s Asian hub through a mixture of new hires and redundancies in Hong Kong, according to four people with knowledge of the matter. It would still maintain a presence in the territory. One former employee said the plan was dubbed internally “project sun”.

    Luxury

    Social CRM in China: Inciting Engagement, Gaining Meaningful User Insights 

    Longchamp CEO Jean Cassegrain: “We Need To Continue To Stay Relevant.” 

    The mystery mansion near Calgary that has everyone talking – Macleans.caClass is something polite Canadians avoid discussing. We think of our country as comparatively classless, and we manage the cognitive dissonance presented by the haves and have-nots of housing by requiring our rich people to keep quiet. They should wear clothes that are well-cut and well-designed, but not flash. Buy the multi-millionaire’s car, but paint it in a sedate hue. Wealthy neighbourhoods should feature winding streets with mature trees and large lots, the better to conceal the true size of the homes built upon them

    Inside the ‘digital cleanse’ companies taking on cancel culture | Financial TimesFormer Sainsbury’s boss Justin King, one of The Marque’s clients, tells me that part of the appeal of having an SEO-optimised profile was that he was sick of people looking him up on Wikipedia and emailing him to ask if he was the guy who took away the Christmas bonus. “Forever, my Wikipedia profile will tell you that I’m Scrooge,” he says. “The idea that you could keep a single source of truth in one place – my truth about me and what I do – was very appealing.” – the idea of SEO as a ‘luxury’ good is interesting. More related content here.

    Marketing

    Facebook advertising chief worried about whether it overstated reach | Financial Times – “We are going to get really criticized for that (and justifiably so),” she said. “If we overstated how many actual real people we have in certain demos, there is no question that impacted budget allocations. We have to prepare for the worst here.” Two months ago, other documents in the case revealed that the Facebook product manager in charge of the reach metric said in an internal email that the company had made “revenue we should have never made given the fact [the metric is] based on wrong data

    Media

    Daily Mail owner sues Google over search results – BBC News 

    Security

    Facebook PR Memo: Company to Downplay ‘Scraping’ Data Leaks 

    Tools

    How to access a Mac remotely to help friends or family members | Macworld 

    MANUZOID – every manual you could imagine online

  • 911 restomod + more things

    911 restomod

    Perfect Porsche? This British-built 911 restomod comes close : CityAM – the idea of the perfect Porsche is contextual and highly personal. I would prefer a car that looks like an early air-cooled car, with no aerodynamic spoiler or flared arches and Fuchs wheels. There are a number of vendors doing a restomod 911. US company Singer is probably the most famous with its muscular looking restomod 911 models. In the article, there is a particularly interesting bit is about the redistribution of parts and lightweight replacement parts in the 911 restomod by Theon Design.

    China

    EXCLUSIVE China’s Ant explores ways for Jack Ma to exit | Reuters – this looks as if its much more focused on Jack Ma and possibly his links to the Jiang Zemin faction. Ma may not be even keeping the money

    Chinese censors take aim at former premier Wen Jiabao’s essay | Financial Times – really interesting that this appeared in a Macao publication, like it was designed to give it a few days out there. Wen was generally a bit more soft-hearted than Hu when the two were in the politburo. And Hu was moderated by the committee approach of the politburo. Xi had learned from Bo Xijlai that populism and nationalism worked and has a hawkish view that is untempered by the politburo.

    Consumer behaviour

    Siu mai or egg waffles? Hong Kong foodies cut through political divide to share reviews, photos in online ‘concern groups’ | South China Morning Post – it also reflects a deepening sense of localism in the community, but in a harmless way – food speech instead of free speech

    China’s keyboard warriors like to fight . . .  each other | Financial TimesChina’s grassroots nationalist bloggers seem less like that unified “main force” than dispersed militias which argue with one another as much as they do with external enemies. “The difference between Chinese nationalist factions is probably bigger than the difference between all of them and an American patriot,” says one Beijing-based blogger who is researching a book on Chinese internet culture. And while the CCP’s professional trolls may generate reposts and likes, “volume is not influence”, he adds – interesting article. I keep thinking about how different red guard groups used to fight against each other during the cultural revolution

    Design

    Trapped on Technology’s Trailing Edge – IEEE Spectrum Repairing the system entailed either redesigning a few circuit boards and replacing other obsolete integrated circuits for US $21 million, as the B-2 program officers chose to do, or spending $54 million to have the original contractor replace the whole system. The electronics, in essence, were fine—they just couldn’t easily be fixed if even the slightest thing went wrong. – which makes me wonder about the internet of things.

    Luxury

    Why Chow Tai Fook sees opportunity in rural China and lower-tier cities | Marketing | Campaign AsiaSurrey Pau, deputy general manager of Chow Tai Fook Jewellery Group, responsible for market expansion, explained how and why the brand intends to seize opportunities in China’s fourth-and-fifth-tier cities, despite a natural bias in the sector towards selling luxury items to tier-one markets. Charts comparing urban (blue) and rural (yellow) growth rates Growth in rural China “Some people believe that in rural areas you don’t have much of an income, that you rely heavily on agriculture and have a very simple economic structure,” Pau said. “However we believe that is just a myth.” Comparing household consumption and spending trends in rural and urban areas, Pau sees the countryside soon catching up with cities, helped by government support to rural areas. And along with higher incomes, the brand is seeing people shift to devoting more disposable spending to lifestyle improvements, including cosmetics and jewellery. The other macrotrend is the massive rise in ecommerce spending. And thanks to recent infrastructure investments in new networks, the digital playing field has been levelled to a great degree in China – I don’t think that there’s the growth in Chinese lower tier cities and rural areas that Chow Tai Fook thinks

    Marketing

    6 Elements Of Digital Brand Dominance | Branding Strategy Insider – The old adage “stick to your knitting,” for example, a colloquial version of “build on your core competence,” tends to narrow a company’s imagination. Yet a bold imagination is a requirement for leaders today. Netflix, Amazon, Facebook, and Google would not be what they are if their CEOs and executive teams had not imagined a future that did not yet exist. – but do these businesses also suffer from a lack of focus and a conglomerate discount at some point?

    Media

    Leaked ByteDance Memo Shows Blockbuster Revenue Projections – Bloomberg – convenient that this happened ahead of Hong Kong listing…

    Myanmar

    Activists have launched a pirate radio station out of secret safehouses in Myanmar – Rest of World – probably radio because of the disruption to the internet – Myanmar’s army is sending the country “back to the ’90s” – Rest of World

    Online

    Son’s SoftBank Vision Fund Profit Nears $30 Billion on Coupang – Bloomberg – of course Softbank needs to be able to cash out to realise the win

    More than half of Instagram influencers ‘engaged in fraud’, with 45 per cent of accounts ‘fake’ | PR Week Instagram mega-influencers and celebrities – those with more than one million followers – were the worst culprits, with two-thirds (66 per cent) of these accounts engaged in some form of fraudulent activity. 

    Nano-influencers – those with 1,000 to 5,000 followers – had the lowest proportion of fraud, occurring in 42 per cent of accounts. The most common tactics used included buying followers, likes and comments from click farms, buying story views, and engaging with comment pods – where a group of Instagram users get together and systematically engage with each other’s posts

    Security

    Huawei had unlimited access to millions of customer data from Telfort – NOS  – translation of Dutch original, more here – Dutch telecoms firm KPN: no sign Huawei has improperly monitored users, Telecom News, ET Telecom 

    Technology

    China’s Dystopian “New IP” Plan Shows Need for Renewed US Commitment to Internet Governance – Just Security – hinges around real ID and total surveillance

    Arm Battle With China CEO Escalates, Complicating SoftBank Sale – Bloomberg – I wouldn’t be surprised if China was pushing this to wrestle control of the group as part of its ‘war by other means’. I wonder if this news is connected – UK Forces Delay in Nvidia’s ARM Takeover, Citing National Security Concerns – ExtremeTech 

    US and Japan to invest $4.5bn in next-gen 6G race with China – Nikkei Asia 

    Wireless

    Lycamobile names CEO to lead digital push beyond expatriates | Financial Times – they’ve tried to do this previously. Lycamobile was usually the first SIM that EU migrants got to establish themselves in the UK. They then moved on to domestic aimed products. Brexit has made this move a life or death struggle now

    Verizon, AT&T, and T-Mobile kill their cross-carrier RCS messaging plans | Ars Technica 

  • Japanese insights & things that made my day this week

    Japanese insights

    Creative Culture ran a roundtable that provided with Japanese insights across brands and consumers. Well worth a watch.

    Key outtakes

    Kawaii or cute occurs in areas that you wouldn’t expect it. From Hello Kitty airlines and maternity wards to Miffy being used to sell mortgage services.

    Japanese newsprint
    Miffy selling mortgage service on a Japanese print newspaper advertisement

    Imagine 2060, more than 40% of Japan’s population will be 65 and older. This changes what market segments look like; no point chasing the latest generation. It will change what marketing will look like and what products will be sold. It would be an exciting time for product designers, creatives and strategists working with local clients who are willing to embrace the opportunity.

    Couple
    Couple by Norimutsu Nogami

    Newsprint and television are still popular media in Japan (and more popular than marketers are willing to admit outside Japan). These media still have a strong influence on consumers and are represented more strongly in the media mix by Japanese companies. In terms of Japanese insights for brand marketers this means that brand building should be less of a challenge from a media investment point of view than it would be in in some western markets or China.

    Japanese Television
    Japanese television by buck82

    Consumers shop daily or every other day. This is because they don’t have enough space to keep their groceries. So there are convenience stories in every neighbourhood. Retailers want to keep minimum inventory, so they receive frequent, small deliveries almost daily. Since there is a rapid turnover this in turn allows innovation around product innovation. Special edition Kit-Kats are the example most familiar to consumers. But you can see different products in the convenience store at different times of the day.

    Family Mart Convenience Store, Harajuku Tokyo, Japan
    Family Mart Convenience Store, Harajuku, Tokyo by MD111

    More Japanese insights here.

    China

    Moving from Japanese insights to Chinese strategy, the Center for Strategic & International Studies discusses what is needed for the west to have a better China strategy.

    Technology

    The Computer History Museum in Silicon Valley, took the opportunity to interview Mark Markkula. Markkula was an engineer and product marketer involved at Fairchild and Intel during the early days. He put in seed capital into Apple and sat on the board until 1997.

    If you watch nothing else on this post, watch this discussion between Stephen King and Jeremy Bullmore at J Walter Thompson. Bullmore ended up as chairman of J Walter Thompson, eventually retiring in 1987. King established the first account planning department in the advertising industry at J Walter Thompson in 1968.

    May of the problems outlined are similar to problems today.

  • Metabolist architecture + more things

    Metabolist architecture

    kisho kurokawa’s metabolist ‘capsule house K’ from the 1970s to be preserved in japanthe metabolist group, formed by architects, designers and critics, imagined a world of flexible cities where buildings, like people, were transient and ever changing. designed and built between 1971 and 1973, ‘capsule house K’ exemplifies the ideas of metabolism, recyclability and exchangeability – What separates the Japanese metabolist architecture and design movement from the western prefab manufacturing is that it was genuinely modular. A single capsule like this house could exist on its own, or could be part of a tower structure. The focus on flexible cities at the centre of metabolist design and the idea of recyclability. The western prefab approach is all about bringing product line techniques to create quick builds.

    Consumer behaviour

    Taking Stock With Teens – Spring 2021 Infographic 

    Marketing

    Did pharma overshoot digital sales rep calls? Study charts decline in effectiveness | FiercePharma – I think that there are interesting implications for a lot of digital marketing activities, like LinkedIn and email marketing

    Media

    The Wall Street Journal’s Internal Audit – The New York Times – none of the editors understand digital and that the paper is unlikely to have any success reaching the younger readers they desperately need without managing to write something about either race or gender. More media related content here.

    Security

    A secretive Home Office unit has hoarded data on millions of people | WIRED UKmore than 30 data providers are listed in the documents. Only two of these, fraud prevention company GB Group and data analytics firm, Dun & Bradstreet, were not redacted. GB Group acknowledged it provided data to the unit but declined to provide any further details citing “confidentiality obligations”. Dun & Bradstreet says it is against its policy to comment on its work with clients. I’d be surprised if they weren’t

    Technology

    Microsoft accelerates industry cloud strategy for healthcare with the acquisition of Nuance – Stories – I wonder what this means for Apple and Google voice recognition

    Wireless

    A booming industry based entirely on missed calls helped bring India online — and vanished overnight – Rest of WorldKumar’s friends and family members began ringing each other but hanging up before being charged for a call; the resulting missed-call alerts functioned as a kind of code between them. “It was decided in advance,” Kumar says. “We would say, if I’m coming to pick you up, I’ll give you a missed call, and you come out of your house.” 

    Leaving missed calls in this way — effectively using a mobile phone as a kind of latter-day pager — was a consumer hack that, in the 2000s, before India’s cheap smartphone and data revolution, grew more popular than texting. The missed call emerged in India as a critical means of communication for those who counted every rupee spent on recharge credit. But the practice soon spread, became trendy, and, even as call rates plunged in the 2000s to among the lowest in the world, evolved into a general tool of convenience: a missed call could mean “I miss you,” “Call me back,” or “I’m here.” The fact that the missed call demanded only basic numeric literacy made them accessible to the third of India’s population that was illiterate. In 2008, one study estimated that more than half of Indian phone users were in the habit of calling people with the expectation that they wouldn’t pick up – you had similar consumer patterns around the world, but Indians seem to have taken it to a new level