Category: media | 媒體 | 미디어 | メディア

It makes sense to start this category with warning. Marshall McLuhan was most famous for his insight – The medium is the message: it isn’t just the content of a media which matters, but the medium itself which most meaningfully changes the ways humans operate.

But McLuhan wasn’t an advocate of it, he saw dangers beneath the surface as this quote from his participation in the 1976 Canadian Forum shows.

“The violence that all electric media inflict in their users is that they are instantly invaded and deprived of their physical bodies and are merged in a network of extensions of their own nervous systems. As if this were not sufficient violence or invasion of individual rights, the elimination of the physical bodies of the electric media users also deprives them of the means of relating the program experience of their private, individual selves, even as instant involvement suppresses private identity. The loss of individual and personal meaning via the electronic media ensures a corresponding and reciprocal violence from those so deprived of their identities; for violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.”

McLuhan was concerned with the mass media, in particular the effect of television on society. Yet the content is atemporal. I am sure the warning would have fitted in with rock and roll singles during the 1950s or social media platforms today.

I am concerned not only changes in platforms and consumer behaviour but the interaction of those platforms with societal structures.

  • Google Drive & more news

    Google Drive privacy

    Sex Workers Say Porn on Google Drive Is Suddenly Disappearing – Motherboard – don’t assume that the contents of your Google Drive hasn’t been thoroughly examined by Google. Adult entertainment is merely the canary in the coal mine for Google Drive privacy. I would be very careful about using a cloud storage platform if you haven’t encrypted the entire folder as a bundle before uploading it. And don’t use Google Drive. More related content here.

    Consumer behaviour

    The unparalleled joy of writing with a fountain pen – and five beautiful pens to inspire you – Country Life – Among the obituaries of a former Conservative Minister a few years ago, there was one delightful snippet. A line in The Daily Telegraph described how, when she received the letter from Mrs Thatcher appointing her to the Lords, Lady Blatch initially believed it to be a hoax, because the letter was signed in Biro and she had been ‘brought up to believe that nobody who matters uses a Biro’.

    China’s young consumers are snubbing foreign brands amid growing national pride, says Credit Suisse | SCMP – this should share the shit out of MNCs

    Millennials: you will not be quite so special in the ‘futr’ | FT – could it be that millennials, the most scrutinised, criticised and debated generation of our time, were not that special any more? “Millennials are still important as a customer,” Ms Ganatra told me later. But there is now a “millennial mindset” that has nothing to do with age, she said. In other words, millennials may have been the first generation to have grown up in a digital world but the rest of us are catching on fast. People of all ages are now so used to shopping with a click or talking to a chatbot that retailers need to think about the needs and desires of all their customers, not just those born between 1981 and 1996 – or an artificial construct in terms of their digital uniqueness

    Ideas

    Cigarettes are the vice America needs | FT Alphaville – Cigarette smoking is essentially the anti-Facebook. While Facebook is a fundamentally misanthropic venture that pretends to be a community, smoking is a community activity for people who pretend to be misanthropes.  The activity itself is fundamentally pro-social! It gives people reasons to interact with strangers (“got a light?”). And since it was banned indoors — undeniably a good choice — it gives people a reason to go outside and make idle small talk, all while pursuing a common activity. And unlike alcohol, cigarettes alone don’t often lead to property damage or missed days of work (paywall)

    Luxury

    Does it Really Matter if James Jebbia is Not a “Fashion Designer”? The Fashion Law – Supreme is an anti-consumerism consumer brand. Its now going into luxury baskets, it doesn’t have much room left in the hype beast space though

    Marketing

    Interpublic Upgrades U.S. Ad Spending Growth To 5.5% This Year – which looks much more like what I would expect the advertising market to be with the Winter Olympics and forthcoming World Cup and an ok global economy

    Study: Smart Speakers are Changing the Way We Select Products – interesting how this is impacting retail. FMCG brands in particular should be really concerned as this is far beyond what supermarkets could do with dodgy shelving layouts and look-a-like private label brands

    Media

    Restricted By YouTube, Gun Enthusiasts Are Taking Their Videos To Pornhub | NPR – Pornhub is starting to turn into a libertarian YouTube

    Has Marketing Gone Too Digital? | Mediapost – a good read, send it to your clients and your agency folk

    Our mission to buy a fake Rolex on Facebook reveals how the company is playing host to countless criminal enterprises | Business Insider – only a matter of time for this story to be written. You also have a similar problem on Instagram

    Online

    Building for the modern web is really, really hard | O’Reilly – average website clocks in at 4MB with 100s of elements including 3rd, 4th and 5th party based interactions – which also explains page load times – and slow AF ad related technology such as trackers

    Security

    Naughty List – Secured.fyi – Alpha – great simple checklist for n00bs. The answer per platform needs more nuance.

    Justice Dept. Revives Push to Mandate a Way to Unlock Phones – The New York Times – Clipper Chip style bullshit that is bad for consumers and governments since it will be broken and used by criminals and state actors

    Is Facebook Really Scarier Than Google? | Nautilus – worthwhile reading about the effect of Google – of course they both have an impact otherwise you wouldn’t advertise on it. The question needs to be does the utility justify the impact? I think search has a better case than a social network, but both have merits

    Why Nothing Is Going To Happen To Facebook Or Mark Zuckerberg | Buzzfeed – consumers don’t care enough

    Cloak and Data: The Real Story Behind Cambridge Analytica’s Rise and Fall – Mother Jones – probably the best account yet by the media

    Alex Stamos, Facebook Data Security Chief, To Leave Amid Outcry – The New York Times – Some of the company’s executives are weighing their own legacies and reputations as Facebook’s image has taken a beating. Several believe the company would have been better off saying little about Russian interference and note that other companies, such as Twitter, which have stayed relatively quiet on the issue, have not had to deal with as much criticism

    Technology

    China’s Huawei Technologies reshuffles board for first time since 2012 – I presume the reason why Mr Ren is getting back behind the wheel is that overall and smartphone revenue figures for 2017 was Huawei’s slowest growth in four years. I am not convinced that  premium products will be the way forward when they are locked out of the North American retail system. I am also not sure why the management team at Huawei Mobile Devices hasn’t been refreshed

    The Valley of Death: the students vying to be millionaires | Telegraph – In 2015 Oxford, the UK’s number one university for research, produced four spin-outs. Not per professor. That was for the whole university. The situation was not better elsewhere. Data on British university spin-outs is not in any publicly available league table. But it exists, via what’s called the HE-BCI survey (it stands for Higher Education – Business and Community Interaction). For 2015-16, Cambridge University recorded a total of two spinouts in the HE-BCI survey. Imperial College London, another of this country’s most vaunted research universities, listed three. Of 160 institutions, 59 officially produced no spinouts at all.

    Google has reportedly acquired Lytro, the Leader in Light Field Imaging Technology for Photography and VR Content – interesting, Apple had a patent licence from them

    Mobike to charge bad riders more | Techinasia – a la eBay, Uber etc

  • Yahoos and things this week

    Catching up with fellow former Yahoos. Employees of Yahoo! were known as Yahoos. All three of us worked on the European marketing team in London at the time when web 2.0 was kicking off. It was great to see my fellow former Yahoos. We kicked around the move away from quality in online media, historic ‘pirated television reception’ in Ireland, the worrying state of brand marketing and new ventures. If you are looking for high-quality male grooming products Charles has been working on Scrubd.

    tres Yahoo! deliquentes

    Andrew Tuck tells the Monocle story on the Mediamasters podcast. Really interesting origin story – what’s interesting is the contrarian thinking of Tyler Brûlé. Monocle is notable for building a print magazine in the face of a digital onslaught of media. More media related content here.

    Great interview with Roger Smith about the wonders of mechanical watch.

    Smith worked with Dr. George Daniels who invented the co-axial movement which has been a major step forward in mechanical watch making – changing the way power is delivered that is more efficient and can improve accuracy.

    Smith is exceptionally articulate about the technical differences of the different watches from high accuracy quartz watches to classic Rolex and Omega movements.

    Antonio Da Silva’s Hell’s Night where famous film characters interact in one night club stunned me when I saw it a few years ago. In the meantime he did a sequel and has had time to work on the colour grading of the video to make it even more mesmerising.

    Hell’s Club

    Hell’s Club Two

    Finally I am surprised that this was something I hadn’t heard already – what if the late great Terry Wogan had listened to Skibadee or MC GQ vintage mixtapes and Rinse FM? Peter Serafiniwicz channels The TWOG$.

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  • Alternatives to big tech + more news

    Alternatives to big tech 

    Alternatives to Big Tech, and a t-shirt | Creative Good – as someone who has used RSS for a long time I am intimately aware of the needs for alternatives to big tech. Google Reader obliterated RSS readers and then obliterated RSS readership by abruptly withdrawing the product. I’d argue that you could use Apple’s default iCloud account and MacOS apps. Mark Hurst recommends Safari or FireFox but ignores Mail.app, Calendar.app and Contacts.app. I have been using these three apps since I started using OS X in 2001.

    China

    Understanding China’s Rise Under Xi Jinping — By The Honourable Kevin Rudd – probably one fo the best essays that I have read on China from a macro perspective

    Innovation

    Nice little Nesta egg: Former lottery quango took £7m from Google • The Registerdetails of Google’s influence in European academic life are detailed in a report by the Campaign for Accountability (CfA), an initiative part-funded by Google’s competitors. Google turned out to be the only corporate sponsor of think tank Readie, the Research Alliance for a Digital Europe, hosted at Nesta.

    Luxury

    LVMH’s Private Equity Firm is Banking on the Power of Korean Culture — The Fashion Law – its ironic given how few brands sell in Korea (which has in turn fuelled demand for fakes) that LVMH is putting so much weight on the country. More luxury related content here

    Marketing

    Nike, McDonald’s jump on China mobile gaming craze to entice young consumers | South China Morning Post

    Security

    Qualcomm, National Security, and Patents – Stratechery by Ben Thompson

    Technology

    Is Joplin a Serious Open Source Evernote Alternative? Hackernoon – this could be very interesting

    The US is getting Facebook Lite, a service designed for developing countries — Quartz – think about this before banging on about: cloud, IoT and 5G

    VW Just Gave Tesla a $25 Billion Battery Shock – probably the best argument that I’ve read for super capacitor and hydrogen fuel cell technology due to the shortage of cobalt. Lithium prices have also inflated massively over the past few years

    Amazon: The Making of a Giant | WSJ – Today, the AI assistant has more than 30,000 skills available on its store and can be used to control more than 4,000 smart-home devices from 1,200 different brands. (paywall)

    The battle for digital supremacy – America v China – tactical rather than the required strategic response

    China’s ‘Fun Headlines’ App Considers IPO at $3 Billion Value – Bloomberg – huge risk is China’s changing media regulation landscape

    The Seven-Year Itch: How Apple’s Marriage to Siri Turned Sour — The Information – great read (paywall)

  • Roxanne Shante + more

    The new Roxanne Shante biopic looks amazing and you know the soundtrack is going to be good. Roxanne Shante was like a breadth of fresh air in the early rap scene. She had an amazing technique and was well able to cut male competitors down to size. Roxanne Shante is a legend despite her limited profile.

    Dr. Penelope Boston: “Seeking the Tricorder: The Hunt for Extraterrestrial Life” | Talks at Google – YouTube – interesting challenges in terms of identification, methodology and analysis. The trial-corder like the Star Trek communicator has been inspiring technologists for decades. More on innovation here.

    The South China Morning Post have launched a news site for an international audience focused on the Chinese technology sector – Abacus. Given the amount of blogs that used to cover the China tech sector that have disappeared, this is a welcome addition. Its a nice looking site, it has great interactive design and a good editorial team. My one complaint is that it doesn’t have an RSS feed which is a real bummer.

    Unsupported | The Greatest Stories Retold – interesting attempts at really short form storytelling. It doesn’t work well in Safari as a web browser. Something to provide creative inspiration for those 15 second ad spot scripts.

    Re-evaluating Media is a piece of research put together that tried to rebalance expectations on more traditional media. Whilst there was room to land meaningful points (TV is better at mass reach for a given CPM), and there is an argument to be made for a media neutral approach where the media mix fits the communications problem to be solved. Instead they made bigger leaps and had a methodology that was optimistic at best – this became the focus of debate among people that I knew. There are arguments to be made about the wider role of brand building which would better help traditional broadcast advertising more.

  • Norman Winarsky & other news

    Norman Winarsky

    What Siri creator Norman Winarsky thinks of Apple’s Siri now — Quartz – not terribly surprising. Norman Winarsky is now a partner at a number of Silicon Valley venture firms. Whilst he is better known in business space now as a lecturer on business, entrepreneur and VC, he is an academic at heart.

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    Norman Winarsky via the TechCrunch account on Flickr

    Norman Winarsky studied and eventually ended up with a doctorate in mathematics. He started his private sector career at RCA Research (RCA’s answer to Xerox PARC or IBM Research), he had a career there for a number of decade as that moved through various owners. Eventually it became the east coast campus of SRI. Norman Winarsky went on to help found the SRI process for spinning off businesses and technology licensing. He was a co-founder of one of those businesses: Siri – that was bought by Apple. It will be interesting to see if Norman Winarsky has another high impact idea in him moving forwards. More related content here.

    Business

    Trinity P3 and Mark Ritson analysis: Digital commissions more profitable for media agencies – Campaign Brief Australia – commission-based fees, incentives, free ad space and bonuses media agencies can earn as a percentage of an advertiser’s ad spend range from about 7 per cent to 10 per cent with Google and Facebook on average, whereas television, radio, newspapers and outdoor media pay about 3 per cent.

    That’s the key finding from an analysis of regional and global agency deals by global marketing management consultancy Trinity P3 and Mark Ritson

    Alibaba rival JD.com posts first annual profit as a public company | TechCrunch – The company’s fiscal profit was helped by a surprise $35 million profit in Q1 and a lucrative Q3 quarter in which it posted a RMB 1 billion ($151 million) profit thanks to its own efforts on Single’s Day, China’s online shopping bonanza. The company posted a RMB 909.2 million (US$139.7 million) loss for Q4, but that marked a 28 percent decrease year-on-year.

    While Alibaba has a higher profile — with enormously profitable quarters — JD.com has quietly built out its e-commerce by expanding into financial services, offline retail and more

    Consumer behaviour

    This Chinese billionaire felt lost in US without WeChat, mobile payments | South China Morning Post – The chairman of Legend Holdings, the controlling shareholder of Lenovo, said China was now comparable to Japan and ahead of the US in terms of mobile internet technology, digital content and innovative business models.“If you haven’t stayed abroad for a long time, you might not understand [the difference],” said Liu, citing his recent experience in the US.
    His insights give credence to how Chinese technology companies have cultivated a hi-tech universe so large that it exists almost exclusively on its own – sustained by the country’s 1.4 billion people – but cut off from the rest of the world by Beijing’s Great Firewall, which blocks content not approved by the government. – the problem is that Chinese systems are ‘Galapagos’ technologies

    Where Millennials end and post-Millennials begin | Pew Research Center – defining gen-y and gen-z

    Design

    Range Rover’s $295K SV Coupe Has 2 Doors, Makes Some Sense | WIRED – I’d personally prefer an old Range Rover CSK, but it makes sense

    Ideas

    What are creative strategy craft skills? – David J Carr – Medium – well worth a lunchtime read

    But Where Will the Mall Walkers Go? – Racked – interesting how malls public private space role isn’t discussed that much in the retail apocalypse

    Innovation

    Japanese “mommy” team gives wake-up calls to adults so they won’t be late for work【Video】 – inspired idea by Japanese mobile network Au

    Legal

    BlackBerry suing Facebook for patent infringement | CNBC – “Blackberry’s suit sadly reflects the current state of its messaging business. Having abandoned its efforts to innovate, Blackberry is now looking to tax the innovation of others. We intend to fight,” Facebook general counsel Paul Grewal said – you see Facebook has sucked the blood out of other businesses for too long. I have little sympathy with them in this suit. It will be interesting to see how robust BlackBerry’s patents are and whether it would be cheaper for Facebook to pay them off or buy the business outright. The question is who is next after Facebook in Blackberry’s legal sights?

    Luxury

    Balenciaga is Putting its Money Where its Logo-Covered Hoodie Is for F/W 2018 | The Fashion Law – garments on the brand’s runway bore a phone number, +33156528799, which turns out to be Balenciaga’s “new hotline.” Call the number and you can answer a 20-question survey, inquiring about your age, primary language, height, and shoe size, as well as your favorite form of transportation, type of music, season, taste (your options are: Bitter, Salty, Sour, Sweet, or Umami), and so on.

    A way for Balenciaga to better understand its customers? Maybe. Considering that the message is ends with the following note: “Thank you for taking the time to answer our questions. All data will be erased now,” I, for one, am guessing this is more interactive experience than fact gathering mission. If we have learned anything over the past several years, it is that “experiences” are everything to the modern-day consumer – I can imagine a choir of marketers howling in a symphony of pain about this

    Meet the billionaire millennial pouring money into British fashion… and she’s only 27 | Telegraph Online‘My generation has completely different shopping habits,’ says Yu. ‘People born in the 1960s and ’70s buy into established brands such as Dior and Chanel. For them, it’s about showing status and where they fit into society. But my generation isn’t into logos – it’s not cool, it’s too obvious. [And] we prefer to shop online. We’ve become very interested and hungry for young, emerging designers.’

    Marketing

    World Consumer Rights Day is Back. Prep Your PR Team | Jing Daily – it will be interesting to see who the government wants to lash out at this year, there is expectations that it will be luxury brands

    P&G’s Marc Pritchard calls for ‘fewer project managers’ at agencies as he vows to destroy ‘maze of complexity’  – “For media, data and analytics is enabling us to bring more media planning in-house, replacing multiple layers,” said Pritchard. “When it comes to buying, our purchasing people can negotiate with the best of them, so we’re doing more private marketplace deals in-house. And if entrepreneurs can buy digital media, why can’t the brand team on Tide, Dawn and Crest be entrepreneurs and do the same? They can, and they will.”

    He explained that P&G wants and needs brilliant creatives, and will invest in such talent. But “creatives represent less than half of agency resources, because they’re surrounded by excess management, buildings and overhead.”

    Media

    Time for news to fight back | The AustralianMark Ritson arguing that that agencies may be pushing clients into digital media because it can result in greater commissions for the agencies — in some cases almost 3 times greater than for traditional media (paywall)

    Retailing

    Smartphone users are spending more money each time they visit a website – Recode – The amount of money people spent per visit to online retailers has increased 27 percent since the beginning of 2015, according to new data from Adobe Analytics. Meanwhile, the length of smartphone website visits has actually declined 10 percent

    Technology

    Geneva Auto Show – Own goals | Radio Free Mobile – I’d also argue that the exclusive focus on Li-ion batteries rather than hydrogen fuel cells is also an issue

    Toyota set to end production of diesel cars | RTE – hydrogen fuel cells make more sense than lithium ion batteries

    Silicon Valley Is Over, Says Silicon Valley – The New York Times – In recent months, a growing number of tech leaders have been flirting with the idea of leaving Silicon Valley. Some cite the exorbitant cost of living in San Francisco and its suburbs, where even a million-dollar salary can feel middle class. Others complain about local criticism of the tech industry and a left-wing echo chamber that stifles opposing views. And yet others feel that better innovation is happening elsewhere – like Shenzhen? I think a lot of the problem with Silicon Valley is that it doesn’t build hardware any more. Bright people are mobile for the right pay, what you can’t easily do is the kind of commercialisation and manufacturing speed as a feedback loop like you see in Southern China

    Wireless

    Best smartphone cameras: iPhone X, iPhone 8, Samsung Galaxy S8 – Business Insider – this must be a blow to the likes of Huawei, I’d consider using this in attack ads depending on market dynamics