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IEDM: DTCO & More than Moore – by Doug O’Laughlin – The future is about Design Technology Co-optimization (DTCO), and Backside Power Deliever Networks (BSPDN) is a huge part of the roadmaps forward post-gate-all-around. A good place to start on what exactly Backside Power Delivery Networks (BSPDN) is is my post I wrote a few months […]
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Michelin Snow Sock The Michelin Snow Sock or to give it its proper name SOS GRIP(R) Evolution does a similar job to studded tyres or snow chains (often called RUD Chains after the German company RUD Ketten – a famous manufacturer of snow chains). The Michelin Snow Sock looks much easier to store and fit […]
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OOPS OOPS is Meta’s online operations support system. OOPS provides access to user accounts like a sys admin on a company IT network. If you’re a Meta employee, friends or family you can get hold of a concierge service to solve account related problems. It isn’t available to outsiders. It seems that OOPS has been […]
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The brand proposition is what fires creative thinking in advertising and the bane of junior planners. In fact, the brand proposition is a topic of conversation for advertising planners, in the same way that the weather is for British and Irish people. It is a source of endless debate and discussion. Firstly, let’s discuss what’s […]