Ged Carroll

Blog

  • Financial services post-Brexit + more news

    Interesting analysis on where the financial services industry is going to move their units post-Brexit to continue working in the EU.

    One of the key issues of concern for the financial services sector has been the lack progress in passporting. This is where the EU says UK regulations and processes are equivalent to theirs and consequently allow market access. More related content here.

    As Voice Continues Its Rise, Marketers Are Turning to Sonic Branding – Adweek – again. Has had peaks in usage from jingles to the Intel ‘dong’, Nokia’s ringtone and the Cillit Bang ‘BANG!’

    2018 Fashion: We Drop “Plus Size” And Evolve Past The Retail Apocalypse | Fast Company – from plus size separate sections to ‘size inclusive’

    Kroger And Rivals In Talks To Buy Wholesale Startup Boxed For Up To $500 Million | Forbes – I am surprised that a CPG player like P&G haven’t thrown their hat in the ring

    China Smartphone Market 2017: Top 10 Best-selling Models – Counterpoint Research – interesting read, basically Apple is the premium smartphone seller. Huawei’s Honor brand makes the top ten along with Xiaomi. It also explains why Huawei wants to get its main brand into the US as that is the main way it can increase the razor thin profit margins of its smartphone business. The real winner is BBK-related brands OPPO and vivo

    ongoing by Tim Bray · Google Memory Loss  – the whole Web is crush­ing­ly ex­pen­sive, and get­ting more so ev­ery day. Things like 10+-year-old mu­sic re­views that are nev­er up­dat­ed, no longer ac­cept com­ments, are light­ly if at all linked-to out­side their own site, and rarely if ev­er visited… well, let’s face it, Google’s not go­ing to be sell­ing many ads next to search re­sults that turn them up. So from a busi­ness point of view, it’s hard to make a case for Google in­dex­ing ev­ery­thing, no mat­ter how old and how ob­scure – the problem for Google would only be if you started to see search promiscuity

    Facebook’s Adam Mosseri on Why You’ll See Less Video, More From Friends | WIRED – less video in the newsfeed as a consequence of the changes

    Vice May Risk Losing Cool Cachet With Brands Over Sexism Concerns | Ad Age – not terribly surprising. Disappointing given the quality and diversity of their content

    Unilever picks AnalogFolk as digital agency of record for its food brands | CampaignLive – this is UK market stuff only, so would be working alongside global agencies. Plus side great win, downside Leatherhead is a long way from Shoreditch

    GDPR for public relations: driving up standardss — Stephen Waddington – good read, BUT I have been reading articles about improving the standard of PR beyond shotgunning generic pitches for decades literally

    Knock and the door shall be opened unto you | FT Alphaville – in China, the data linked to technology companies is already central to the notion of credit provision. It also plays into the country’s planned social credit system. This has come alongside the rapid development of online payments, especially on WePay, part of WeChat. It would be no exaggeration to say that this is perhaps the most important technological development of the present moment, although, in part because of the impenetrability of the Chinese internet, it currently resonates less than it should

  • Directorate S by Steve Coll

    Directorate S

    Directorate S author Coll is a veteran journalist and professor of journalism. He did time abroad working for an American newspaper covering South Asia. Later Coll wrote for The New Yorker on defence and intelligence.

    In 2004, Coll’s book Ghost Wars covered America’s involvement with Pakistan’s intelligence service. He focused on the Soviet invasion Afghanistan through to 2001.

    Directorate S is a natural successor to Ghost Wars picking up the story on September 11, 2001 to the end of 2016. Directorate S takes its name from part of the Pakistani intellgience service. It covers the perspectives from all the parties involved. Surprisingly it included more than I expected about clandestine operations in Pakistan.

    Coll knows his material and what unfolds is an in-depth scholarly blow-by-blow account. It doesn’t have the zip and excitement of say Mark Bowden’s Black Hawk Down. Coll’s story instead sits at the seat of power. Colls tells the story of:

    • Ambassadors
    • Policymakers
    • Generals and civil servants
    • Politicians

    When Coll dips into the operational reporting, it is used to illustrate a wider point.

    What comes out is not one story of a war, but a succession of parallel agendas and pivots. The CIA and special forces had very different objectives to their military colleagues. The planning and chain of command was fragmented. Directorate S takes a good deal of commitment to read, but it looks as if it will be as much of a go-to book as Ghost Wars. More book reviews here.

  • Gaytime ice cream and other news

    Gaytime Ice Cream

    Unilever under fire over Gaytime ice cream in Indonesia | PR | Campaign Asia – no idea where they got that idea, I imagine it could become a cult brand if launched elsewhere. Gaytime ice cream makes me think of a more innocent time in my life when, if I was home from school, I would be sat down with Marie biscuits and a cup of Barry’s tea by my Mum. This was a thinly veiled bribe to be quiet, which wasn’t really needed.

    The reason for this ritual would be a soap opera called Harbour Hotel and a chat show called The Gay Byrne Show. Both where on RTÉ Radio 1. Back then gay could mean happy; or in the case of Gay Byrne it was short for Gabriel. The radio meant that voices from home where beamed into our house around the clock via medium wave and long wave.

    https://youtu.be/hByFDVwiQq8

    Of course, I wouldn’t have mentioned it at my English school as there would have been an ocean of sniggers. The Muslim outrage at Gaytime also mirrors the PC revisionist view of The Flintstones ‘we’ll have a gay old time’ lyric in their theme tune. Apparently its original meaning of happy or fun, was interpreted as being intolerant of the LGBTQ community.

    Business

    The One Number You Need to Grow | HBR – original HBR article which introduced NPS

    Consumer behaviour

    Citizens’ Voices: Insights from focus groups conducted in England for the project, At Home in One’s Past. – Demos – Demos went fishing to understand the effects of nostalgia across Europe (the UK was merely the first interviews that they did).  Instead, Demos got insights into the motivations for Brexit. A lot of this lines up with what I wrote before the vote. What pops in this (subjective) qualitative feedback is:

    • The problems that the Labour Party faces with Corbyn and the general distrust of politicians in what should be ‘heartland’ seats
    • The continued credibility of Nigel Farage
    • The anti-German sentiment. The EU was seen as a German vehicle to win the war again by stealth – this has almost a Basil Fawlty quality to it. But at least some of the panelists believed it was true
    • How the political divisions around the societal change driven by Margaret Thatcher’s government reverberated into the Brexit vote

    Economics

    The continental divide? Economic exposure to Brexit in regions and countries on both sides of The Channel – Chen – 2017 – Papers in Regional Science – Wiley Online Library – interesting research on impact of Brexit across EU

    Retailing

    Amazon Is Thriving Thanks to Taxpayer Dollars | New Republic – The tech giant has received more than $1 billion in tax breaks. The government is also funding food stamps for many of its workers

    Poundland’s naughty elf campaign which riffed on British smut and the ‘Elf On A Shelf’ franchise affected consumer attitudes to the brand according to YouGov. The research is at odds with the overall positive response it got from Twitter (outside the London media-advertising industrial complex) – YouGov | Poundland’s X-rated ads generated publicity, but consumer perception has dropped

    Technology

    Noah Smith on Twitter: “1/OK, a thread about Bitcoin. (but really about nominal vs. real quantities)” – really interesting thread

    Three Thoughts on Day One at CES 2018 – not surprised that computing is moving to the edge as the network represents latency and potential unreliability – think about how cloud failure when it hit Nest devices and IoT obselescence

    Casio AL-1000 – the nixie tube display and ferrite core memory make it a thing of beauty to behold

    Web of no web

    LegalFling – Get explicit about sexual consent – blockchain start-up WTF

    Wireless

    WSJ City | Mega Chip Deal Alarms Some Chinese Smartphone Makers – OPPO and Vivo can be viewed as one company as they both have common owners and sprang from BBK. They are brands aimed at different segments of the Chinese market

    Huawei’s US market dreams ‘harmed again’ after AT&T walks away from smartphone pact | South China Morning Post  – “We have been harmed again,” Huawei’s consumer business unit chief executive officer Richard Yu said in a text message to the South China Morning Post – you can see from later articles how Huawei progressively got their act together in terms of media response though much of the coverage added a thin veneer of analysis whilst repeating the original WSJ article – China’s Huawei hit by last minute collapse of AT&T phone distribution deal | Reuters – the collapse of the deal with AT&T, first reported by the Wall Street Journal, will mean that Huawei will likely struggle to make a hit of its smartphones there as a U.S. mobile carrier would typically promote the products as well as provide subsidies and special package deals

  • Fieldnotes & other things

    Fieldnotes

    Chad Dickerson’s Fieldnotes – Fieldnotes is an email newsletter from one of the key people during Yahoo!’s web 2.0 geek golden age and former CEO of Etsy. Chad Dickerson was in charge of Yahoo!’s Brickhouse incubator and the Yahoo! Developer Network. He then went to be the CTO of Etsy and was then promoted to CEO. Dickerson came from a background in technology for online media, having worked at CNN, Salon.com and InfoWorld before Yahoo!

    Shipping time lapse

    This is the second time lapse film I’ve seen done by an officer on a ship. I get it. No internet would give you a lot of time to put the film together. It opens up a world that I had only heard of from people older than me who had served on ships when westerners were sailors. I love the way clouds boil away, time lapse allow you to better see the liquid nature of clouds.

    20 choice edits and reworks

    Greg Wilson put together this mix of his favourite edits that had been done in 2017. Everyone of them are are an amazing track. Wilson was one of the original resident DJs at the Hacienda. He was the first UK DJ to be seen scratching on TV. He took a break from DJing and returned later to both DJing and production. Wilson is one of the pioneers in the nu disco movement.

    LV Pass Apple Messenger icons

    Louis Vuitton’s LV Pass app did some really nice integration with Apple’s Messenger stickers. It is based on Jeff Koons artworks and the iconic Louis Vuitton brand. More related content here.

    Untitled

    Switch off for the holidays

    Fair play to Nokia for running this campaign on their website over Christmas. They realise that consumers are over connected and need a screen break, so they have been encouraging consumers to switch off and connect in real life for the holidays.

    nokia

  • Reuse, reedit, remix and recycle

    Reuse, reedit, remix and recycle a minimum viable campaign

    I have been working on a couple of briefs over time that have suddenly seen budgets cut quite dramatically. It’s often a struggle to pare the list of requirements back to a minimum viable campaign.

    One thing that tends not to happen too often is seeing the reuse, reedit, remix and recycle of assets effectively.

    Reuse, reedit, remix and recycle for international campaigns

    I saw the principles of reuse, reedit, remix and recycle being used more often in international campaigns. Some brands like Mars have looked to do reuse, by spending a lot of time aligning their brands across markets. In the UK and Ireland, consumers of a certain age will remember the migration of Marathon bars to become Snickers and Opal Fruits to become Starburst a decade later.  The principles of reuse, reedit, remix and recycle was incorporated into thinking at Unilever making TV ae lssets more easily localised in different countries including adapting end slides and one shot for culturally appropriate product uses.

    Mexico

    Germany

    But perhaps the best example I can recall was one that used to show repeatedly on cable TV when I was in the final year of my degree. I would have the TV on in the background, whilst I slowly but steadily cranked out my final year series of assignments and essays.

    BreathAsure seemed to have given their London advertising agency very little to work with, but this cheeky voiceover turned the ad around and was an insiders nod to how awful the original American creative was. I am guessing that this probably would not have passed muster if it needed sign off by an American global marketing supremo.

    In case you’re wondering what ever happened to BreathAsure, it seems that soon after this ad campaign originally ran Warner-Lambert took them to court in the US regarding their product claims. More marketing related content here.