Interesting analysis on where the financial services industry is going to move their units post-Brexit to continue working in the EU.
As Voice Continues Its Rise, Marketers Are Turning to Sonic Branding – Adweek – again. Has had peaks in usage from jingles to the Intel ‘dong’, Nokia’s ringtone and the Cillit Bang ‘BANG!’
2018 Fashion: We Drop “Plus Size” And Evolve Past The Retail Apocalypse | Fast Company – from plus size separate sections to ‘size inclusive’
Kroger And Rivals In Talks To Buy Wholesale Startup Boxed For Up To $500 Million | Forbes – I am surprised that a CPG player like P&G haven’t thrown their hat in the ring
China Smartphone Market 2017: Top 10 Best-selling Models – Counterpoint Research – interesting read, basically Apple is the premium smartphone seller. Huawei’s Honor brand makes the top ten along with Xiaomi. It also explains why Huawei wants to get its main brand into the US as that is the main way it can increase the razor thin profit margins of its smartphone business. The real winner is BBK-related brands OPPO and vivo
ongoing by Tim Bray · Google Memory Loss – the whole Web is crushingly expensive, and getting more so every day. Things like 10+-year-old music reviews that are never updated, no longer accept comments, are lightly if at all linked-to outside their own site, and rarely if ever visited… well, let’s face it, Google’s not going to be selling many ads next to search results that turn them up. So from a business point of view, it’s hard to make a case for Google indexing everything, no matter how old and how obscure – the problem for Google would only be if you started to see search promiscuity
Facebook’s Adam Mosseri on Why You’ll See Less Video, More From Friends | WIRED – less video in the newsfeed as a consequence of the changes
Vice May Risk Losing Cool Cachet With Brands Over Sexism Concerns | Ad Age – not terribly surprising. Disappointing given the quality and diversity of their content
Unilever picks AnalogFolk as digital agency of record for its food brands | CampaignLive – this is UK market stuff only, so would be working alongside global agencies. Plus side great win, downside Leatherhead is a long way from Shoreditch
GDPR for public relations: driving up standardss — Stephen Waddington – good read, BUT I have been reading articles about improving the standard of PR beyond shotgunning generic pitches for decades literally
Knock and the door shall be opened unto you | FT Alphaville – in China, the data linked to technology companies is already central to the notion of credit provision. It also plays into the country’s planned social credit system. This has come alongside the rapid development of online payments, especially on WePay, part of WeChat. It would be no exaggeration to say that this is perhaps the most important technological development of the present moment, although, in part because of the impenetrability of the Chinese internet, it currently resonates less than it should