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Ogilvy consulting – the digital transformation arm of ad agency Ogilvy put together their annual trends presentation, which is worth going through. Ogilvy Consulting came out of Social@Ogilvy, Ogilvy Red and OgilvyOneMore related content here.
About Placement asset customization on Facebook, Instagram and Audience Network | Facebook Ads Help Center – via James Whatley
Evaluating the GCHQ Exceptional Access Proposal – Lawfare
– great piece by Bruce Schneier and dangerous ideas. Once it can be done, it won’t be just the good guys that will be demanding it
Jury awards T-Mobile $4.8M in trade-secrets case against Huawei | The Seattle Times – this has been going for years
Navigating luxury in China: advice from the front line | Campaign Asia – 2018 was an interesting year for brands in China. It was the year of the WeChat pop-up mini program, and also the co-branded limited edition KOL collection. Standouts included collaborations between Mr Bags (the pseudonym of fashion blogger Tao Liang) with Tod’s—a collection that sold out in seven minutes—and Longchamp, for whom Liang made RMB 5 million [US$738,000] in two hours; and top KOL Fiona Xu’s collaboration with Roger & Gallet, which saw 500 limited edition pieces sell out online in minutes.
Transformation | PMI – Philip Morris International – interesting regulatory push Philip Morris is making around smoke-free cigarettes
Swiss Watchmakers Brace for Slowing Chinese Demand | BoF – they are are remarkably more resilient than I was expecting
WSJ City | Poland tries to balance reliance on Huawei with spy fallout – just wait until they get into the water, electricity and railways….
CES 2019: A Show Report – Learning By Shipping – Sit back and think for a minute that it actually got easier to turn off your lights in New York by tapping a button on smartphone and sending the off command into outer-fricking-space and back through a datacenter in Idaho than to simply send 4 bytes worth of infrared 12 feet across the room.