Search results for: “consumer behaviour”
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Consumerology by Philip Graves
Consumerology taps into Phil Graves experience as a consultant on consumer behaviour. In the book, he draws on experience in retail marketing and classic marketing case studies such as New Coke. These examples show the numerous ways in which marketing fails to understand consumers. Much of the tried and true testing methods used make consumer…
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2018 Chinese consumers insights + more
Who is winning more 2018 Chinese Consumers? – Global site – Kantar Worldpanel – top line is that western FMCG brands are growing 2018 China consumers market share at a slower rate than their local competitors. Any of them that banging on about 2018 Chinese consumers as a strategic market long term have another think…
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Namyang Dairy Products consumer backlash
I had been interested in Namyang Dairy Products as I heard that they had done some interesting work raising brand awareness of their products amongst consumers using social gaming on Kakao Talk. I looked into it and it was actually a competitor. What I didn’t realise at the time was more of the back story…
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Chinese consumer + more news
Chinese consumer Catering to the self-expressive Chinese consumer – less focus on the corporate brand, more on the product level brand for the self-expressive Chinese consumer. More related content on consumer behaviour Beauty Beiersdorf Could Complement P&G – Euromonitor International – if it did happen let’s hope it would be better than what has happened…
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Complaint resolution + more things
Complaint resolution My mind cast back to one of the first modules I studied at college. There was a lecture on the role of complaint resolution as part of customer services. The idea was that effective complaint resolution engendered trust in a customer service function and was more likely to increase brand loyalty and recommendation…
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Padel + more things
Padel The racket sport padel seems to have got the zeitgeist, if not the player numbers yet. We haven’t really seen a surge in sports fads since the 1980s. During that time skateboarding rose from a peak in the late 1970s, to a more stable underground sport that we have today. The closure of a…
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Sponsorship + more things
Sponsorship Sports has created a sponsorship bonanza, with women’s sport being a particular beneficiary – Women’s elite sports to generate more than $1 billion in revenue in 2024 | Deloitte UK. For some brands sponsorships aid in research and product development, motorsport and mountaineering are two sports where this the case. Other sponsorship deals, for…
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SCART + more things
SCART I had used SCART for a long time. The large parallel port plugs and stiff coaxial cables that looked as if they were limbs that had fallen of a cyberpunk twisted oak, were just part of the living room. Even if you hadn’t looked behind the TV cabinet, you maybe seen them as part…
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Guided by ideology + more things
Guided by ideology China’s rule is described by the German government as guided by ideology. Germany has pulled away from its historic strategy due to China’s approach being guided by ideology. The classification of systemic rival due to China’s guided by ideology approach sets the German government against pro-China businesses including BASF, Daimler-Benz, Deutsche Telekom…